Collections

De Beers Jewellers Honors Southern Africa in New High Jewelry Collection

CollectionsJun 27, 2024

De Beers Jewellers Honors Southern Africa in New High Jewelry Collection

The “Forces of Nature” collection was inspired by the place where De Beers sources most of its diamonds.

Model Wearing De Beers Dignity Set
From elephants to leopards and rhinos, the “Forces of Nature” collection includes eight sets of jewelry, each representing a different animal native to Southern Africa.
Paris—De Beers Jewellers has debuted its largest high jewelry collection, titled “Forces of Nature.”

Inspired by the brand’s connection to Southern Africa, the source of most of its diamonds, the collection features eight sets of jewelry, each dedicated to an animal native to the region.

Forces of Nature is rich in symbolism, spirituality, and storytelling, said De Beers Jewellers, as the pieces explore the talismanic power that animals and jewelry share.

“The creative studio pays tribute to a region dear to De Beers Jewellers and connects this truly special collection with our conservation efforts in Southern Africa—where wildlife protection is at the heart of our mission, with programs like ‘Moving Giants,’” said Céline Assimon, the CEO of De Beers Jewellers.

Through 58 pieces of jewelry, the brand portrays buffalo, giraffes, zebras, elephants, kudu, leopards, rhinoceros, and lions.

Each animal is represented abstractly or figuratively in earrings, necklaces, cuff links, brooches, headbands, cocktail rings, and more.

De Beers high jewelry Fortitude Signet Ring
A signet ring made of brushed titanium with a 2.01-carat fancy deep brownish greenish yellow pear-shaped diamond in a white gold bezel setting (All pieces are price upon request)


The “Fortitude” set pays homage to the rhinoceros.

Brushed titanium is used throughout this set to mimic the armor-like exterior of the animal, along with pear-shaped diamonds reminiscent of their horns.

De Beers high jewelry Protection Headband
A headband with gold beads and pavé-set diamonds, featuring a 1.66-carat triangular macle rough yellow diamond and a pear-shaped diamond


Known as the protector of the pride, the lion is symbolized in the “Protection” set.

Almost all the pieces are filled with gold beads, reminiscent of a lion’s mane.

The Protection headband is a twist on a tiara with a removeable brooch that represents the head of a lion.

De Beers high jewelry Tenderness Crown Ring
A crown ring featuring a 3.20-carat heart-shaped diamond with pavé-set diamonds and channel-set step-cut diamonds, and a 0.15-carat fancy pink oval-shaped diamond set in rose gold that sits at the tip of the ring


The “Tenderness” set represents elephants, known as a gentle giant in the animal kingdom.

Many pieces feature two intertwined trunks, a gesture of compassion and kindness becoming a design symbolic of eternal love and loyalty, said De Beers Jewellers.

De Beers high jewelry Dignity Tassel Necklace
This tassel necklace features pavé-set white diamonds surrounding rough brown diamonds. Three separate necklaces come together to create this look, with a 3.33-carat pear-shaped white diamond on the uppermost tier, along with a tassel of rough brown diamonds and round brilliant white diamonds on the lower tier.


The “Dignity” set was inspired by giraffes because of their grandeur and elegance.

Rough brown diamonds were used throughout this set, chosen because of their individuality. No two stones are identical, representing how every giraffe has its own unique markings.

De Beers high jewelry Stability Cuff Links
Cuff links in rose and white gold with pavé-set brown diamond horns and a central line of rough, pyramid-shaped brown diamonds


The “Stability” set symbolizes African buffalo through a design inspired by their distinctive horns.

De Beers high jewelry Spirituality Ear Cuffs
Ear cuffs featuring a cushion-cut diamond and twisting diamond-set white gold


The jeweler pays tribute to the greater kudu and its twisting horns in the “Spirituality” set.

Kudus’ horns are known spiritually as the link between Earth and the sky.

These ear cuffs twist and bend, appearing to float along the ear and evoke a sense of mystery and intrigue, said De Beers Jewellers.

De Beers high jewelry Magnetism Bangle
A white gold bangle with two marquise-shaped white diamonds accented by olive-green diamonds set in black rhodium-plated gold and a double halo of pavé-set diamonds creating an eye


The “Magnetism” set was inspired by leopards and their hypnotizing gaze.

Every piece incorporates a marquise-shaped diamond, representing the animal’s eye.

This bangle also features openwork on the underside that mimics leopard print.

De Beers high jewelry Individuality Pendant Earrings
These pendant earrings feature half-moon-shaped diamonds at the center, outlined by stripes of black lacquer and pave-set diamonds. The detachable drop features round brilliant- and princess-cut diamonds.


The “Individuality” set is modeled after zebras and their black and white stripes.

 Related stories will be right here … 
 
“In honoring Southern Africa’s native fauna, De Beers Jewellers also pays tribute to the countries it helps to conserve through its ‘Building Forever’ commitments,” said the brand.

“The captivating beauty of each piece of jewelry is heightened by the positive impact it has made on people and the planet.”

The Forces of Nature collection launched this week.

View the complete collection on De Beers Jewellers’ website.

The Latest

Pandora and Foundrae medallions
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court Rules

A federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.

The Retail Smiths Peter Smith
ColumnistsSep 22, 2026
Peter Smith: Our Struggle With Emotional Selling

People aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.

Constance Polamalu
IndependentsSep 22, 2026
Constance Polamalu Named to '40 Under 40' List

The Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Photo collage of new GCAL by Sarine lab in Mumbai
GradingSep 22, 2026
GCAL by Sarine Opens New Lab in Mumbai

The facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.

Weekly QuizSep 17, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
NYC Jewelry, Antique, & Object Show Autumn Edition Imagery
Events & AwardsSep 22, 2026
NYCJAOS Returns for Autumn Edition

The four-day show is slated for Nov. 19-22 at the Metropolitan Pavilion in New York City’s Chelsea neighborhood.

Cartier Cheich watch in white gold
AuctionsSep 21, 2026
Ultra-Rare Cartier Cheich Watch Sells for $3.4M

Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Pamela Bernstein-Gulla and Elle Hill at the Wynn Las Vegas
MajorsSep 21, 2026
Longtime Industry Executive Pamela Bernstein-Gulla to Retire

Bernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.

Bhindi Jewelers Glendale Store Ribbon Cutting Ceremony
IndependentsSep 21, 2026
Bhindi Jewelers Moves Into New, Larger California Store

The relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.

Unheated Paraiba
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s

The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.

Photo from 2026 Jewelers of America Fly-In
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In

Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.

De Beers Group’s SynthDetect 2 diamond screening instrument
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine

SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.

14th century gold seal ring
AuctionsSep 18, 2026
Noonans To Auction Medieval Gold Seal Ring Recovered By 2 Friends

Two metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.

Stock image of shipping containers
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s Desk

The bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.

John Carter and Michael Richards
Events & AwardsSep 17, 2026
This Is the Winner of the 2026 Robert M. Shipley Award

The American Gem Society presented the annual award to a former president of its board.

Kevin Patton
Events & AwardsSep 17, 2026
Louisiana Retailer Kevin Patton Wins Lifetime Achievement Award

Jewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.

Graphic for episode 9 of My Next Question featuring Pamela Froman and Remy Sasha
PodcastsSep 16, 2026
Episode 9: Remembering Cindy Edelstein

Two special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.

L’Objet x Jessica McCormack Homeware Collection
CollectionsSep 16, 2026
Jessica McCormack, L’Objet Collab on Homewares Collection

McCormack brings sea-inspired motifs from her “Beaches” collection to L’Objet’s tableware, vanity pieces, and first-ever cutlery set.

Stock image of police cars with flashing lights
CrimeSep 16, 2026
JSA Issues Warning to NJ Jewelers After Rash of Smash and Grabs

Nine New Jersey jewelers have been victims of smash-and-grab robberies this year, prompting JSA to circulate a list of recommendations.

Brian Hood, president of Bromberg & Co.
IndependentsSep 16, 2026
Bromberg & Co. Names New President

Marlin “Brian” Hood, who has been with the store for 20 years, will succeed Ricky Bromberg, who died earlier this month.

Midas Chain’s House of Midas Bridal Catalog
MajorsSep 16, 2026
Midas Chain Releases ‘House of Midas’ Bridal Catalog

The new bridal catalog features the latest jewelry collections and designs from timeless classics to modern silhouettes.

Florence Pugh Wearing Bulgari at 2026 Primetime Emmy Awards
EditorsSep 15, 2026
2026 Emmys Jewelry: An Either/Or Proposition

Stars wore either a necklace or earrings at 78th Primetime Emmy Awards but rarely both, Natalie Francisco notes.

Technology Therapy Group founder and CEO Jennifer Shaheen
ColumnistsSep 15, 2026
The Levels Your Website Must Clear Before AI Recommends You

Jennifer Shaheen compares this new era of AI-powered SEO to a video game: your website must clear one level before advancing to the next.

Armadani Retail Support Program Marketing Imagery
IndependentsSep 15, 2026
Armadani Launches Retail Support Program for Holiday Season

The program highlights “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support.

Signet Jewelers Joan Hilson
EditorsSep 15, 2026
Q&A: Signet Jewelers’ Joan Hilson on Diamond Demand, the Holidays

Hilson, Signet’s chief operating and financial officer, discussed Q2, resurgent natural diamond demand, and why Blue Nile is a standout.

The Retail Smiths Principal Sherry Smith
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your Christmas

The stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy