De Beers Jewellers Honors Southern Africa in New High Jewelry Collection
The “Forces of Nature” collection was inspired by the place where De Beers sources most of its diamonds.

Inspired by the brand’s connection to Southern Africa, the source of most of its diamonds, the collection features eight sets of jewelry, each dedicated to an animal native to the region.
Forces of Nature is rich in symbolism, spirituality, and storytelling, said De Beers Jewellers, as the pieces explore the talismanic power that animals and jewelry share.
“The creative studio pays tribute to a region dear to De Beers Jewellers and connects this truly special collection with our conservation efforts in Southern Africa—where wildlife protection is at the heart of our mission, with programs like ‘Moving Giants,’” said Céline Assimon, the CEO of De Beers Jewellers.
Through 58 pieces of jewelry, the brand portrays buffalo, giraffes, zebras, elephants, kudu, leopards, rhinoceros, and lions.
Each animal is represented abstractly or figuratively in earrings, necklaces, cuff links, brooches, headbands, cocktail rings, and more.
The “Fortitude” set pays homage to the rhinoceros.
Brushed titanium is used throughout this set to mimic the armor-like exterior of the animal, along with pear-shaped diamonds reminiscent of their horns.
Known as the protector of the pride, the lion is symbolized in the “Protection” set.
Almost all the pieces are filled with gold beads, reminiscent of a lion’s mane.
The Protection headband is a twist on a tiara with a removeable brooch that represents the head of a lion.
The “Tenderness” set represents elephants, known as a gentle giant in the animal kingdom.
Many pieces feature two intertwined trunks, a gesture of compassion and kindness becoming a design symbolic of eternal love and loyalty, said De Beers Jewellers.
The “Dignity” set was inspired by giraffes because of their grandeur and elegance.
Rough brown diamonds were used throughout this set, chosen because of their individuality. No two stones are identical, representing how every giraffe has its own unique markings.
The “Stability” set symbolizes African buffalo through a design inspired by their distinctive horns.
The jeweler pays tribute to the greater kudu and its twisting horns in the “Spirituality” set.
Kudus’ horns are known spiritually as the link between Earth and the sky.
These ear cuffs twist and bend, appearing to float along the ear and evoke a sense of mystery and intrigue, said De Beers Jewellers.
The “Magnetism” set was inspired by leopards and their hypnotizing gaze.
Every piece incorporates a marquise-shaped diamond, representing the animal’s eye.
This bangle also features openwork on the underside that mimics leopard print.
The “Individuality” set is modeled after zebras and their black and white stripes.
“In honoring Southern Africa’s native fauna, De Beers Jewellers also pays tribute to the countries it helps to conserve through its ‘Building Forever’ commitments,” said the brand.
“The captivating beauty of each piece of jewelry is heightened by the positive impact it has made on people and the planet.”
The Forces of Nature collection launched this week.
View the complete collection on De Beers Jewellers’ website.
The Latest

Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

The nonprofit has welcomed four new grantees for 2026.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.


The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

The “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Sourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.

The clothing and accessories chain announced last month it would be closing all of its stores.

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

The event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.

Registration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.

Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.

Lady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.

Jewelry is expected to be the No. 1 gift this year in terms of dollars spent.

As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.

The new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”

The White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.

Entries for the jewelry design competition will be accepted through March 20.

The Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.

From heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.

Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.

New CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.

Our Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.

The introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.

It would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.
























