De Beers Jewellers Honors Southern Africa in New High Jewelry Collection
The “Forces of Nature” collection was inspired by the place where De Beers sources most of its diamonds.

Inspired by the brand’s connection to Southern Africa, the source of most of its diamonds, the collection features eight sets of jewelry, each dedicated to an animal native to the region.
Forces of Nature is rich in symbolism, spirituality, and storytelling, said De Beers Jewellers, as the pieces explore the talismanic power that animals and jewelry share.
“The creative studio pays tribute to a region dear to De Beers Jewellers and connects this truly special collection with our conservation efforts in Southern Africa—where wildlife protection is at the heart of our mission, with programs like ‘Moving Giants,’” said Céline Assimon, the CEO of De Beers Jewellers.
Through 58 pieces of jewelry, the brand portrays buffalo, giraffes, zebras, elephants, kudu, leopards, rhinoceros, and lions.
Each animal is represented abstractly or figuratively in earrings, necklaces, cuff links, brooches, headbands, cocktail rings, and more.

The “Fortitude” set pays homage to the rhinoceros.
Brushed titanium is used throughout this set to mimic the armor-like exterior of the animal, along with pear-shaped diamonds reminiscent of their horns.

Known as the protector of the pride, the lion is symbolized in the “Protection” set.
Almost all the pieces are filled with gold beads, reminiscent of a lion’s mane.
The Protection headband is a twist on a tiara with a removeable brooch that represents the head of a lion.

The “Tenderness” set represents elephants, known as a gentle giant in the animal kingdom.
Many pieces feature two intertwined trunks, a gesture of compassion and kindness becoming a design symbolic of eternal love and loyalty, said De Beers Jewellers.

The “Dignity” set was inspired by giraffes because of their grandeur and elegance.
Rough brown diamonds were used throughout this set, chosen because of their individuality. No two stones are identical, representing how every giraffe has its own unique markings.

The “Stability” set symbolizes African buffalo through a design inspired by their distinctive horns.

The jeweler pays tribute to the greater kudu and its twisting horns in the “Spirituality” set.
Kudus’ horns are known spiritually as the link between Earth and the sky.
These ear cuffs twist and bend, appearing to float along the ear and evoke a sense of mystery and intrigue, said De Beers Jewellers.

The “Magnetism” set was inspired by leopards and their hypnotizing gaze.
Every piece incorporates a marquise-shaped diamond, representing the animal’s eye.
This bangle also features openwork on the underside that mimics leopard print.

The “Individuality” set is modeled after zebras and their black and white stripes.
“In honoring Southern Africa’s native fauna, De Beers Jewellers also pays tribute to the countries it helps to conserve through its ‘Building Forever’ commitments,” said the brand.
“The captivating beauty of each piece of jewelry is heightened by the positive impact it has made on people and the planet.”
The Forces of Nature collection launched this week.
View the complete collection on De Beers Jewellers’ website.
The Latest

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

“The Jewelry Book” comes out this September.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.


Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.