De Beers Jewellers Honors Southern Africa in New High Jewelry Collection
The “Forces of Nature” collection was inspired by the place where De Beers sources most of its diamonds.

Inspired by the brand’s connection to Southern Africa, the source of most of its diamonds, the collection features eight sets of jewelry, each dedicated to an animal native to the region.
Forces of Nature is rich in symbolism, spirituality, and storytelling, said De Beers Jewellers, as the pieces explore the talismanic power that animals and jewelry share.
“The creative studio pays tribute to a region dear to De Beers Jewellers and connects this truly special collection with our conservation efforts in Southern Africa—where wildlife protection is at the heart of our mission, with programs like ‘Moving Giants,’” said Céline Assimon, the CEO of De Beers Jewellers.
Through 58 pieces of jewelry, the brand portrays buffalo, giraffes, zebras, elephants, kudu, leopards, rhinoceros, and lions.
Each animal is represented abstractly or figuratively in earrings, necklaces, cuff links, brooches, headbands, cocktail rings, and more.

The “Fortitude” set pays homage to the rhinoceros.
Brushed titanium is used throughout this set to mimic the armor-like exterior of the animal, along with pear-shaped diamonds reminiscent of their horns.

Known as the protector of the pride, the lion is symbolized in the “Protection” set.
Almost all the pieces are filled with gold beads, reminiscent of a lion’s mane.
The Protection headband is a twist on a tiara with a removeable brooch that represents the head of a lion.

The “Tenderness” set represents elephants, known as a gentle giant in the animal kingdom.
Many pieces feature two intertwined trunks, a gesture of compassion and kindness becoming a design symbolic of eternal love and loyalty, said De Beers Jewellers.

The “Dignity” set was inspired by giraffes because of their grandeur and elegance.
Rough brown diamonds were used throughout this set, chosen because of their individuality. No two stones are identical, representing how every giraffe has its own unique markings.

The “Stability” set symbolizes African buffalo through a design inspired by their distinctive horns.

The jeweler pays tribute to the greater kudu and its twisting horns in the “Spirituality” set.
Kudus’ horns are known spiritually as the link between Earth and the sky.
These ear cuffs twist and bend, appearing to float along the ear and evoke a sense of mystery and intrigue, said De Beers Jewellers.

The “Magnetism” set was inspired by leopards and their hypnotizing gaze.
Every piece incorporates a marquise-shaped diamond, representing the animal’s eye.
This bangle also features openwork on the underside that mimics leopard print.

The “Individuality” set is modeled after zebras and their black and white stripes.
“In honoring Southern Africa’s native fauna, De Beers Jewellers also pays tribute to the countries it helps to conserve through its ‘Building Forever’ commitments,” said the brand.
“The captivating beauty of each piece of jewelry is heightened by the positive impact it has made on people and the planet.”
The Forces of Nature collection launched this week.
View the complete collection on De Beers Jewellers’ website.
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