De Beers Jewellers Honors Southern Africa in New High Jewelry Collection
The “Forces of Nature” collection was inspired by the place where De Beers sources most of its diamonds.

Inspired by the brand’s connection to Southern Africa, the source of most of its diamonds, the collection features eight sets of jewelry, each dedicated to an animal native to the region.
Forces of Nature is rich in symbolism, spirituality, and storytelling, said De Beers Jewellers, as the pieces explore the talismanic power that animals and jewelry share.
“The creative studio pays tribute to a region dear to De Beers Jewellers and connects this truly special collection with our conservation efforts in Southern Africa—where wildlife protection is at the heart of our mission, with programs like ‘Moving Giants,’” said Céline Assimon, the CEO of De Beers Jewellers.
Through 58 pieces of jewelry, the brand portrays buffalo, giraffes, zebras, elephants, kudu, leopards, rhinoceros, and lions.
Each animal is represented abstractly or figuratively in earrings, necklaces, cuff links, brooches, headbands, cocktail rings, and more.

The “Fortitude” set pays homage to the rhinoceros.
Brushed titanium is used throughout this set to mimic the armor-like exterior of the animal, along with pear-shaped diamonds reminiscent of their horns.

Known as the protector of the pride, the lion is symbolized in the “Protection” set.
Almost all the pieces are filled with gold beads, reminiscent of a lion’s mane.
The Protection headband is a twist on a tiara with a removeable brooch that represents the head of a lion.

The “Tenderness” set represents elephants, known as a gentle giant in the animal kingdom.
Many pieces feature two intertwined trunks, a gesture of compassion and kindness becoming a design symbolic of eternal love and loyalty, said De Beers Jewellers.

The “Dignity” set was inspired by giraffes because of their grandeur and elegance.
Rough brown diamonds were used throughout this set, chosen because of their individuality. No two stones are identical, representing how every giraffe has its own unique markings.

The “Stability” set symbolizes African buffalo through a design inspired by their distinctive horns.

The jeweler pays tribute to the greater kudu and its twisting horns in the “Spirituality” set.
Kudus’ horns are known spiritually as the link between Earth and the sky.
These ear cuffs twist and bend, appearing to float along the ear and evoke a sense of mystery and intrigue, said De Beers Jewellers.

The “Magnetism” set was inspired by leopards and their hypnotizing gaze.
Every piece incorporates a marquise-shaped diamond, representing the animal’s eye.
This bangle also features openwork on the underside that mimics leopard print.

The “Individuality” set is modeled after zebras and their black and white stripes.
“In honoring Southern Africa’s native fauna, De Beers Jewellers also pays tribute to the countries it helps to conserve through its ‘Building Forever’ commitments,” said the brand.
“The captivating beauty of each piece of jewelry is heightened by the positive impact it has made on people and the planet.”
The Forces of Nature collection launched this week.
View the complete collection on De Beers Jewellers’ website.
The Latest

The wholesale collection features material from the Rock Creek mine in a variety of colors.

The employee confronted the thief, causing the suspect to flee and leave behind the suitcases full of jewelry.

Namib Desert Diamonds also put its security manager on leave following last month’s robbery that left one employee dead.

Colored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?

AGTA recently concluded its 2025 GemFair event in Tucson and is already gearing up for next year’s show, set for Feb. 2-6, 2026.


More than 400 new pieces are featured in the supplier’s latest catalog.

This curation celebrates love with heart-shaped jewelry of all shapes and sizes.

The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.

The fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.

From chunky bands to vintage diamond cuts and bezel settings, these are the trends experts are seeing take over the bridal market.

Fasel discusses researching her new book, the most enduring engagement ring styles, and the diamond shape Taylor Swift will pick.

The “Essence of Nature, Chapter One” collection echoes trees and roots, literally and figuratively, through three sets of high jewelry.

Late last year, the India-based diamond manufacturer recorded emissions per carat that are 34 percent lower than the industry average.

Smith details the types of store managers he’s encountered, with the goal of helping retailers find a person who’s a fit for their store.

The secondhand reseller stocks pre-owned designer jewelry and watches, along with other luxury goods.

The limited-edition “Chocolocket” fits a mini square of Ghirardelli chocolate inside.

The program has been expanded to include a “20 Under 40” list for jewelry suppliers and is accepting nominations through Feb. 19.

One of the men is said to be connected to the South American crew charged with burglarizing Cincinnati Bengals QB Joe Burrow’s home.

The brands immersed one of Bulgari’s most famous historical icons in MB&F’s ultra-mechanical universe of haute horlogerie.

The luxury titan’s full-year performance was weighed down by struggling sales at its star brand Gucci.

The jewelry manufacturer has launched more than 100 pieces made with natural diamonds.

Bain & Co.’s latest report on the luxury market examines why the market’s customer base is shrinking and how to appeal to consumers in 2025.

Officers in Louisville seized 28 shipments of fake jewelry and watches that would have been worth more than $27 million if genuine.

The collection centers on the art of tailoring, inspired by designs that feature folded fabrics, such as a tuxedo lapel.

The trade show has added a new location to its fall line-up.

From the brand’s latest collection of lucky charms, the ladybird is seen as a bearer of good fortune and a ward against negative energy.

The moves come amid a prolonged period of lower demand for diamonds, particularly in China.