Collections

De Beers Jewellers Honors Southern Africa in New High Jewelry Collection

CollectionsJun 27, 2024

De Beers Jewellers Honors Southern Africa in New High Jewelry Collection

The “Forces of Nature” collection was inspired by the place where De Beers sources most of its diamonds.

Model Wearing De Beers Dignity Set
From elephants to leopards and rhinos, the “Forces of Nature” collection includes eight sets of jewelry, each representing a different animal native to Southern Africa.
Paris—De Beers Jewellers has debuted its largest high jewelry collection, titled “Forces of Nature.”

Inspired by the brand’s connection to Southern Africa, the source of most of its diamonds, the collection features eight sets of jewelry, each dedicated to an animal native to the region.

Forces of Nature is rich in symbolism, spirituality, and storytelling, said De Beers Jewellers, as the pieces explore the talismanic power that animals and jewelry share.

“The creative studio pays tribute to a region dear to De Beers Jewellers and connects this truly special collection with our conservation efforts in Southern Africa—where wildlife protection is at the heart of our mission, with programs like ‘Moving Giants,’” said Céline Assimon, the CEO of De Beers Jewellers.

Through 58 pieces of jewelry, the brand portrays buffalo, giraffes, zebras, elephants, kudu, leopards, rhinoceros, and lions.

Each animal is represented abstractly or figuratively in earrings, necklaces, cuff links, brooches, headbands, cocktail rings, and more.

De Beers high jewelry Fortitude Signet Ring
A signet ring made of brushed titanium with a 2.01-carat fancy deep brownish greenish yellow pear-shaped diamond in a white gold bezel setting (All pieces are price upon request)


The “Fortitude” set pays homage to the rhinoceros.

Brushed titanium is used throughout this set to mimic the armor-like exterior of the animal, along with pear-shaped diamonds reminiscent of their horns.

De Beers high jewelry Protection Headband
A headband with gold beads and pavé-set diamonds, featuring a 1.66-carat triangular macle rough yellow diamond and a pear-shaped diamond


Known as the protector of the pride, the lion is symbolized in the “Protection” set.

Almost all the pieces are filled with gold beads, reminiscent of a lion’s mane.

The Protection headband is a twist on a tiara with a removeable brooch that represents the head of a lion.

De Beers high jewelry Tenderness Crown Ring
A crown ring featuring a 3.20-carat heart-shaped diamond with pavé-set diamonds and channel-set step-cut diamonds, and a 0.15-carat fancy pink oval-shaped diamond set in rose gold that sits at the tip of the ring


The “Tenderness” set represents elephants, known as a gentle giant in the animal kingdom.

Many pieces feature two intertwined trunks, a gesture of compassion and kindness becoming a design symbolic of eternal love and loyalty, said De Beers Jewellers.

De Beers high jewelry Dignity Tassel Necklace
This tassel necklace features pavé-set white diamonds surrounding rough brown diamonds. Three separate necklaces come together to create this look, with a 3.33-carat pear-shaped white diamond on the uppermost tier, along with a tassel of rough brown diamonds and round brilliant white diamonds on the lower tier.


The “Dignity” set was inspired by giraffes because of their grandeur and elegance.

Rough brown diamonds were used throughout this set, chosen because of their individuality. No two stones are identical, representing how every giraffe has its own unique markings.

De Beers high jewelry Stability Cuff Links
Cuff links in rose and white gold with pavé-set brown diamond horns and a central line of rough, pyramid-shaped brown diamonds


The “Stability” set symbolizes African buffalo through a design inspired by their distinctive horns.

De Beers high jewelry Spirituality Ear Cuffs
Ear cuffs featuring a cushion-cut diamond and twisting diamond-set white gold


The jeweler pays tribute to the greater kudu and its twisting horns in the “Spirituality” set.

Kudus’ horns are known spiritually as the link between Earth and the sky.

These ear cuffs twist and bend, appearing to float along the ear and evoke a sense of mystery and intrigue, said De Beers Jewellers.

De Beers high jewelry Magnetism Bangle
A white gold bangle with two marquise-shaped white diamonds accented by olive-green diamonds set in black rhodium-plated gold and a double halo of pavé-set diamonds creating an eye


The “Magnetism” set was inspired by leopards and their hypnotizing gaze.

Every piece incorporates a marquise-shaped diamond, representing the animal’s eye.

This bangle also features openwork on the underside that mimics leopard print.

De Beers high jewelry Individuality Pendant Earrings
These pendant earrings feature half-moon-shaped diamonds at the center, outlined by stripes of black lacquer and pave-set diamonds. The detachable drop features round brilliant- and princess-cut diamonds.


The “Individuality” set is modeled after zebras and their black and white stripes.

 Related stories will be right here … 
 
“In honoring Southern Africa’s native fauna, De Beers Jewellers also pays tribute to the countries it helps to conserve through its ‘Building Forever’ commitments,” said the brand.

“The captivating beauty of each piece of jewelry is heightened by the positive impact it has made on people and the planet.”

The Forces of Nature collection launched this week.

View the complete collection on De Beers Jewellers’ website.

The Latest

Saks on Amazon flagship window
MajorsMay 16, 2025
Saks Fifth Avenue, Amazon Partner on Luxury Online Storefront

Plus, parent company Saks Global announces plans to cut ties with up to 600 vendors.

Graphic for My Next Question webinar with guest Peter Smith
Recorded WebinarsMay 16, 2025
Watch: Physical Retail Is Not Dead

Peter Smith joined Michelle Graff to chat about the state of brick-and-mortar stores and share a few book and podcast recommendations.

1 Camilla Dietz Bergeron.jpg
Supplier BulletinMay 15, 2025
Treasure Hunting at the Las Vegas Antique Jewelry and Watch Show

Sponsored by the Las Vegas Antique Jewelry and Watch Show

antique_Vegas_2024_by_headshot_stories_9454.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The Mediterranean Blue diamond
AuctionsMay 15, 2025
'The Mediterranean Blue' Diamond Sells for $21M at Sotheby’s

A private American collector purchased the 10-carat fancy vivid blue diamond.

Weekly QuizMay 15, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stock image of diamonds
SourcingMay 15, 2025
Tariffs Take Toll on India’s Gem and Jewelry Industry in April

The country’s gem and jewelry exports fell 5 percent year-over-year last month, while imports declined 18 percent.

Disability advocate Catarina Rivera, JVC ADA compliance guide, circle of hands wearing jewelry
Policies & IssuesMay 15, 2025
State of Retail: How to Better Serve Customers With Disabilities

Around 54 million Americans and counting live with a disability. Here’s how to make your jewelry store and website more accessible.

Supplier Spotlight -Recorded-Webinar.png
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest Addition

Supplier Spotlight Sponsored by GIA

Sekou Andrews
Events & AwardsMay 15, 2025
Poet Sekou Andrews to Give Closing Keynote at Converge

The event is also accepting poster submissions now through June 16.

Pope Francis
Policies & IssuesMay 14, 2025
Here’s What Happened to Pope Francis’ Ring

Before Pope Leo XIV was elected, a centuries-old procedure regarding the late pontiff’s ring was followed.

1998 Cosmograph Daytona, Ref.16516 Rolex
AuctionsMay 14, 2025
Custom Rolex Pulled From Sotheby’s Sale

The one-of-a-kind platinum Rolex Cosmograph Daytona was estimated to fetch up to $1.7 million.

Jeweler Constance Polamalu at Bloomstone, a store that specializes in lab-grown diamonds
Lab-GrownMay 14, 2025
State of Diamonds: What’s Next for Lab-Grown Diamonds?

While the product has entrenched itself in the market, retailers and consultants are assessing the next phase of the category’s development.

Surveillance footage Tiffany & Co. Seattle robbery
CrimeMay 14, 2025
Seattle Detectives Seek Public’s Help in Tiffany & Co. Robberies

The police are trying to identify the man suspected of robbing two Tiffany & Co. locations in the area.

Jeff Corey, new chairperson of the board for the Jewelers Board of Trade
MajorsMay 14, 2025
Jeff Corey Elected Chair of JBT Board

The well-known Maine jeweler takes over for Brian Fleming and will serve a one-year term.

Foundrae Ingot Pendant
Policies & IssuesMay 14, 2025
Foundrae Donates $11K to Ethical Metalsmiths

The donation was the result of the brand’s annual Earth Day Ingot event.

Eiseman Jewels ribbon cutting ceremony
IndependentsMay 13, 2025
Eiseman Jewels’ Renovated Dallas Store Is Bigger and Better

Located in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.

Diamond Council of America
MajorsMay 13, 2025
DCA Announces New Learning Platform, Course Updates

The nonprofit has made updates to the content in its beginner and advanced jewelry sales courses.

Malyia McNaughton and Elyssa Jenkins-Pérez
MajorsMay 13, 2025
BIJC Launches New Education Fund

BIJC President Malyia McNaughton will shift roles to lead the new foundation, and Elyssa Jenkins-Pérez will succeed her as president.

Harwell Godfrey Snake Giza Ring, Foundrae Mind, Body Soul Story Necklace, Tiffany & Co. Tiffany Titan By Pharrell Williams Bracelet
TrendsMay 13, 2025
State of Jewelry Design: The Top 10 Jewelry Trends of the Past Decade

As a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.

Lightbox’s Reminiscence Poet earrings in 14-karat white gold with lab-grown diamonds
Lab-GrownMay 12, 2025
Lightbox to Go Dark by Summer, De Beers Says

The company plans to halt all consumer-facing activity this summer, while Lightbox factory operations will cease by the end of the year.

Stock image of shipping containers
Policies & IssuesMay 12, 2025
Tariffs on Chinese Imports Temporarily Slashed as U.S.-China Reach Deal

Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.

Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection
Events & AwardsMay 12, 2025
Jewelry By Picasso, Dalí on Display at Florida Art Museum

“Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.

2025 CASE Award Submission Graphic
Events & AwardsMay 12, 2025
CASE Awards Now Accepting Entries For 2025

The deadline to submit is June 16.

Lugano Diamonds store in Greenwich, Connecticut
IndependentsMay 09, 2025
Lugano Diamonds CEO Resigns Amid Internal Investigation

Moti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.

Coeur Percé Scapular Necklace and Love Baby Locket
CollectionsMay 09, 2025
Pieces of the Week: Marie Lichtenberg’s Collaborations for Mother’s Day

Lichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.

Gemfields emeralds
SourcingMay 09, 2025
Gemfields Resumes Emerald Mining in Zambia

The miner announced plans to recommence open-pit mining at Kagem.

Stock image of a man’s hands in handcuffs
CrimeMay 08, 2025
Former NYC Jewelry Store Employee Arrested in 2017 Choking Death of Boss

Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy