The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.
De Beers’ Conservation Effort Relocates More Elephants
The “Moving Giants” project will move 200 elephants from overcrowded South Africa to a spacious national park in Mozambique.

Johannesburg—De Beers is one step further to relocating 200 elephants from South Africa to a protected national park in Mozambique.
The diamond company announced last week that the second group of elephants has been moved from the Venetia Limpopo Nature Reserve in South Africa, where too many elephants are endangering the ecosystem, to Zinave National Park in Mozambique, where the elephant population is dwindling.
Venetia Limpopo Nature Reserve can accommodate about 60 elephants without harm to the ecosystem, but the population grew to 270 prior to the first relocation.
Zinave National Park can accommodate around 500 elephants, but the country’s 15-year civil war took a toll on its wildlife and environment.
De Beers began its “Moving Giants” conservation effort last summer, partnering with non-profit Peace Parks Foundation to translocate the elephants over a period of three years.
In July and August 2018, a total of 48 elephants traveled 932 miles to Mozambique in family groups, consisting of matriarchs, younger males and females, and calves.
The first herds of elephants have been integrating with other herds at Zinave National Park and have been “thriving” with more space and food available, the company said in a release.
In June and July 2019, a total of 53 elephants have been moved to the park, with the final herd arriving last week.
The remaining elephants in the South African reserve will be moved next year to Mozambique national parks with room for them.
Peace Parks co-manages Zinave National Park with the Mozambique government and watches over the elephants as they adjust to their new environment.
“The future of the African elephant is bleak in most parts of Africa, except for the southern Africa region, where the outlook on their population numbers are stable and even, in some cases, increasing,” Peace Parks Foundation CEO Werner Myburgh said in a statement.
“Zinave National Park in Mozambique is one of these places and brings hope as a new founder population is on the rise. A rare new beginning in today’s day and age, where there is space and safety for these gentle giants.”
Peace Parks works with the local communities, providing employment and tourist dollars through the park as well as investing in community agriculture, bee keeping and water system improvements.
In Mozambique, 20 percent of a national park’s revenue is granted to the local community.
De
Zinave has trained 25 new field rangers from location communities, purchased an aircraft for aerial surveillance, installed a digital radio network and set up an anti-poaching operations control room.
“To be part of a conservation effort that will rehabilitate a national park in Mozambique and at the same time ensure that other species at one of our nature reserves in South Africa can flourish makes me feel very proud,” De Beers CEO Bruce Cleaver said.
The Latest

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.


In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

Sponsored by A Diamond Is Forever

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.

Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Jack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.

The owners of Staats Jewelers are heading into retirement.

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.
























