Amber Pepper’s main focus will be on digital innovation and engaging younger consumers.
De Beers’ Conservation Effort Relocates More Elephants
The “Moving Giants” project will move 200 elephants from overcrowded South Africa to a spacious national park in Mozambique.

Johannesburg—De Beers is one step further to relocating 200 elephants from South Africa to a protected national park in Mozambique.
The diamond company announced last week that the second group of elephants has been moved from the Venetia Limpopo Nature Reserve in South Africa, where too many elephants are endangering the ecosystem, to Zinave National Park in Mozambique, where the elephant population is dwindling.
Venetia Limpopo Nature Reserve can accommodate about 60 elephants without harm to the ecosystem, but the population grew to 270 prior to the first relocation.
Zinave National Park can accommodate around 500 elephants, but the country’s 15-year civil war took a toll on its wildlife and environment.
De Beers began its “Moving Giants” conservation effort last summer, partnering with non-profit Peace Parks Foundation to translocate the elephants over a period of three years.
In July and August 2018, a total of 48 elephants traveled 932 miles to Mozambique in family groups, consisting of matriarchs, younger males and females, and calves.
The first herds of elephants have been integrating with other herds at Zinave National Park and have been “thriving” with more space and food available, the company said in a release.
In June and July 2019, a total of 53 elephants have been moved to the park, with the final herd arriving last week.
The remaining elephants in the South African reserve will be moved next year to Mozambique national parks with room for them.
Peace Parks co-manages Zinave National Park with the Mozambique government and watches over the elephants as they adjust to their new environment.
“The future of the African elephant is bleak in most parts of Africa, except for the southern Africa region, where the outlook on their population numbers are stable and even, in some cases, increasing,” Peace Parks Foundation CEO Werner Myburgh said in a statement.
“Zinave National Park in Mozambique is one of these places and brings hope as a new founder population is on the rise. A rare new beginning in today’s day and age, where there is space and safety for these gentle giants.”
Peace Parks works with the local communities, providing employment and tourist dollars through the park as well as investing in community agriculture, bee keeping and water system improvements.
In Mozambique, 20 percent of a national park’s revenue is granted to the local community.
De
Zinave has trained 25 new field rangers from location communities, purchased an aircraft for aerial surveillance, installed a digital radio network and set up an anti-poaching operations control room.
“To be part of a conservation effort that will rehabilitate a national park in Mozambique and at the same time ensure that other species at one of our nature reserves in South Africa can flourish makes me feel very proud,” De Beers CEO Bruce Cleaver said.
The Latest

The lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.

A 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Rau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.


Former De Beers sustainability leader Purvi Shah will take over the role in February 2026.
La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

She previously taught at Gem-A and is the founder of The Gem Academy.

The British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.

Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.

Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.

The jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.

With more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.

The Chapter 11 filing follows the resignation of CEO Moti Ferder, who stepped down after an investigation into the company’s finances.

The artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.

Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.

Tiffany & Co. veteran Jeffrey Bennett has stepped into the role.

The showroom is located in a historic 1920s building in the Playhouse District.

The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.

A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.

Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.

Furmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.

Jennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.

Adler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.

Founder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.

The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.




















