Supplier BulletinApr 24, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
SourcingJul 27, 2018
Feel-Good Friday: De Beers to Help Relocate 200 Elephants
The diamond miner is partnering with Peace Parks Foundation to move them from South Africa to Mozambique.
De Beers is partnering with Peace Parks Foundation to relocate 200 elephants from South Africa, where their population has outgrown their nature reserve, to a protected park in Mozambique.
London—De Beers is embarking on a major conservation effort this summer.
The diamond miner will transport 200 elephants 932 miles from the Venetia Limpopo Nature Reserve in South Africa to Mozambique in an effort to protect the wildlife of the former country and to help restore the latter’s elephant population.
De Beers said it is the largest elephant translocation ever recorded in South African history. It is being done in partnership with Peace Parks Foundation, a non-profit organization focused on the preservation of large functional cross-border ecosystems.
The first phase of the relocation project will see about 60 elephants transported in July and August to Zinave National Park in central Mozambique, which is co-managed by Peace Parks Foundation.
South Africa’s Venetia Limpopo Nature Reserve can accommodate about 60 elephants without any negative effects on the ecosystem. But natural population growth has led to 270 currently on the reserve, risking damage to an ecosystem that also has to sustain a number of wild animals.
Wildlife populations in Zinave National Park, however, have been critically depleted after Mozambique’s civil war. The park has the ability to hold a large number of elephants but is currently only home to 60.
“Ecosystems require a range of fauna and flora to stay balanced. If you remove one species, such as elephants, it has a ripple effect on the whole system,” Peace Parks CEO Werner Myburgh said. “The reintroduction of elephants to Mozambique will bring us a step closer to achieving our dream of restoring the landscape and establishing uninterrupted connectivity with seamless migration of wildlife across the parks within the Great Limpopo Transfrontier Convervation Area.”
The remaining elephants will be moved to areas in the country that have sufficient room for them next year.
Peace Parks Foundation will help De Beers with the animals’ translocation to ensure the elephants’ social groups aren’t disturbed and that they flourish in their new habitat by monitoring their wellbeing over time and enhancing protection efforts.
“There is no greater symbol of Africa than the majestic elephant. For us to be able to help secure their future in Mozambique, while also ensuring other species at our Venetia Limpopo Nature Reserve can flourish, is something every employee is proud of,” De Beers Group CEO Bruce Cleaver said.
“This translocation is born of a deep sense of responsibility and is part of our
wider commitment to continue to invest in new and innovative ways to protect the natural world.”
In addition to helping move the elephants, De Beers’ also will give $500,000 to Peace Parks Foundation over five years toward anti-poaching support measures, like hiring and training new park rangers and opening new access roads to increase patrol coverage.
In addition to helping move the elephants, De Beers’ also will give $500,000 to Peace Parks Foundation over five years toward anti-poaching support measures, like hiring and training new park rangers and opening new access roads to increase patrol coverage.
More on Sourcing
The Latest
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. ExpansionSimon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99 A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.
Brought to you by
Protect Your Customers and Your BusinessThe risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to NoncomplianceThe company failed to file its quarterly reports in a timely manner.
Weekly QuizApr 24, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsApr 24, 2025
Amanda’s Style File: So CharmingCharms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.
MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in ItalyLocated in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ AwardPaola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to AuctionA platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen BrownThe basketball stars wear men’s jewelry from the “Curb Chain” collection.
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine JewelryThe Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry CollectionThe 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of MouthLilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth OfficerGCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow IndependentThe Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
IndependentsApr 21, 2025
New York Jeweler to Close After 111 YearsVan Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyIndustry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host ConventionThe two organizations will hold the educational event together this fall in Mississippi.
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day CampaignThe “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.
CollectionsApr 17, 2025
John Hardy, Athena Calderone Partner on Art Deco Decor-Inspired CollectionInterior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs ImpactDuring a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.
Lab-GrownApr 17, 2025
NDC Launches Its Diamond Learning CenterThe free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.
