Set in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.
Feel-Good Friday: De Beers to Help Relocate 200 Elephants
The diamond miner is partnering with Peace Parks Foundation to move them from South Africa to Mozambique.

London—De Beers is embarking on a major conservation effort this summer.
The diamond miner will transport 200 elephants 932 miles from the Venetia Limpopo Nature Reserve in South Africa to Mozambique in an effort to protect the wildlife of the former country and to help restore the latter’s elephant population.
De Beers said it is the largest elephant translocation ever recorded in South African history. It is being done in partnership with Peace Parks Foundation, a non-profit organization focused on the preservation of large functional cross-border ecosystems.
The first phase of the relocation project will see about 60 elephants transported in July and August to Zinave National Park in central Mozambique, which is co-managed by Peace Parks Foundation.
South Africa’s Venetia Limpopo Nature Reserve can accommodate about 60 elephants without any negative effects on the ecosystem. But natural population growth has led to 270 currently on the reserve, risking damage to an ecosystem that also has to sustain a number of wild animals.
Wildlife populations in Zinave National Park, however, have been critically depleted after Mozambique’s civil war. The park has the ability to hold a large number of elephants but is currently only home to 60.
“Ecosystems require a range of fauna and flora to stay balanced. If you remove one species, such as elephants, it has a ripple effect on the whole system,” Peace Parks CEO Werner Myburgh said. “The reintroduction of elephants to Mozambique will bring us a step closer to achieving our dream of restoring the landscape and establishing uninterrupted connectivity with seamless migration of wildlife across the parks within the Great Limpopo Transfrontier Convervation Area.”
The remaining elephants will be moved to areas in the country that have sufficient room for them next year.
Peace Parks Foundation will help De Beers with the animals’ translocation to ensure the elephants’ social groups aren’t disturbed and that they flourish in their new habitat by monitoring their wellbeing over time and enhancing protection efforts.
“There is no greater symbol of Africa than the majestic elephant. For us to be able to help secure their future in Mozambique, while also ensuring other species at our Venetia Limpopo Nature Reserve can flourish, is something every employee is proud of,” De Beers Group CEO Bruce Cleaver said.
“This translocation is born of a deep sense of responsibility and is part of our
In addition to helping move the elephants, De Beers’ also will give $500,000 to Peace Parks Foundation over five years toward anti-poaching support measures, like hiring and training new park rangers and opening new access roads to increase patrol coverage.
The Latest

The jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.

Take luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

This year's theme is “Unveiling the Depths of the Ocean.”


In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Starting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.

The new catalog features its most popular chains as well as new styles.

The filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.

The new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.

Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.

Silas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.

The sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.

Most customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.

The collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.

MatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.

The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.

Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.

Billed as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.

Don’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.

The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.

The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.





















