Sourcing

Feel-Good Friday: De Beers to Help Relocate 200 Elephants

SourcingJul 27, 2018

Feel-Good Friday: De Beers to Help Relocate 200 Elephants

The diamond miner is partnering with Peace Parks Foundation to move them from South Africa to Mozambique.

20180727_elephant1.jpg
De Beers is partnering with Peace Parks Foundation to relocate 200 elephants from South Africa, where their population has outgrown their nature reserve, to a protected park in Mozambique.

London—De Beers is embarking on a major conservation effort this summer.

The diamond miner will transport 200 elephants 932 miles from the Venetia Limpopo Nature Reserve in South Africa to Mozambique in an effort to protect the wildlife of the former country and to help restore the latter’s elephant population.

De Beers said it is the largest elephant translocation ever recorded in South African history. It is being done in partnership with Peace Parks Foundation, a non-profit organization focused on the preservation of large functional cross-border ecosystems.

The first phase of the relocation project will see about 60 elephants transported in July and August to Zinave National Park in central Mozambique, which is co-managed by Peace Parks Foundation.

South Africa’s Venetia Limpopo Nature Reserve can accommodate about 60 elephants without any negative effects on the ecosystem. But natural population growth has led to 270 currently on the reserve, risking damage to an ecosystem that also has to sustain a number of wild animals.

Wildlife populations in Zinave National Park, however, have been critically depleted after Mozambique’s civil war. The park has the ability to hold a large number of elephants but is currently only home to 60.

“Ecosystems require a range of fauna and flora to stay balanced. If you remove one species, such as elephants, it has a ripple effect on the whole system,” Peace Parks CEO Werner Myburgh said. “The reintroduction of elephants to Mozambique will bring us a step closer to achieving our dream of restoring the landscape and establishing uninterrupted connectivity with seamless migration of wildlife across the parks within the Great Limpopo Transfrontier Convervation Area.”


Zinave National Park in central Mozambique

The remaining elephants will be moved to areas in the country that have sufficient room for them next year. 

Peace Parks Foundation will help De Beers with the animals’ translocation to ensure the elephants’ social groups aren’t disturbed and that they flourish in their new habitat by monitoring their wellbeing over time and enhancing protection efforts.

“There is no greater symbol of Africa than the majestic elephant. For us to be able to help secure their future in Mozambique, while also ensuring other species at our Venetia Limpopo Nature Reserve can flourish, is something every employee is proud of,” De Beers Group CEO Bruce Cleaver said.

“This translocation is born of a deep sense of responsibility and is part of our
wider commitment to continue to invest in new and innovative ways to protect the natural world.”

In addition to helping move the elephants, De Beers’ also will give $500,000 to Peace Parks Foundation over five years toward anti-poaching support measures, like hiring and training new park rangers and opening new access roads to increase patrol coverage.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Oscar Heyman Multi-Colored Tourmaline and Diamond Flower Necklace
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

QVC Group logo
MajorsApr 17, 2026
QVC Group Files for Chapter 11 Bankruptcy

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

Edina Kiss Devil Drop Earrings
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your Shoulder

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Stock image of gold bars
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of Gold

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

Weekly QuizApr 16, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Cartier Roadster
WatchesApr 16, 2026
Cartier Brings Back the Roadster

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

Edge Retail Academy Ellen Gardner, Jennifer Motes, Mona Lisa Shaffer, Cindi Haddad Drew
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership Team

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

lvajws image 1.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Stuller Mountings 2026-2027 Catalog
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out Now

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

Screenshots of Episode 4 of the “My Next Question” podcast
PodcastsApr 15, 2026
Episode 4: The Natural Diamond Dilemma

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

Randy McKenzie of Spark Creations
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Rolex Cosmograph Daytona Watch
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

Pomellato Nudo blue topaz necklaces
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle Continues

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.

Diamond Divas
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award

“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.

Model wearing Bulgari Vimini necklace and earrings
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East Conflict

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

International Jade Summit
SourcingApr 14, 2026
International Jade Summit to Return to Monterey

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

Continental Buying Group
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas Show

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.

Uniform Object Carbon Form Collection Campaign Imagery
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

Jewelers of America
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative Applications

The program provides essential funding to organizations for projects that enhance the jewelry industry.

Coconut Grove Miami
Events & AwardsApr 13, 2026
Couture Announces New Show in Miami

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

Police car with lights on
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed Robbery

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

Watches on a table next to a coffee cup
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

Ophelia Eve Scroll Toggle Pendant
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your Secrets

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

Tiffany & Co. Nathalie Verdeille
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic Officer

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

Jacob & Co. The Godfather II Musical Watch
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Jesse Itzler
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote Speaker

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy