MajorsMay 07, 2024
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De Beers Jewellers to Open Flagship in Paris
It will open on Rue de la Paix in winter 2025.
De Beers Jewellers is opening its first flagship store in Paris next year.
London—De Beers Jewellers announced it will open its first flagship store in Paris next winter.
Its two-floor, 5,000-square-foot store will be located in a heritage listed building on Rue de la Paix, the city’s destination for luxury shopping, especially jewelry.
The jeweler is working with Parisian interior architect Pierre-Yves Rochon on developing a beautiful, immersive store that is captivating and unexpected while also inviting and evocative of the company’s heritage, it said.
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Its two-floor, 5,000-square-foot store will be located in a heritage listed building on Rue de la Paix, the city’s destination for luxury shopping, especially jewelry.
The jeweler is working with Parisian interior architect Pierre-Yves Rochon on developing a beautiful, immersive store that is captivating and unexpected while also inviting and evocative of the company’s heritage, it said.
De Beers Jewellers said the flagship’s placement solidifies its presence in Paris, the epicenter of high jewelry and one of the world’s most important luxury markets.
It will complement the company’s existing stores within Printemps and Galeries Lafayette.
"We are incredibly excited to announce our first flagship store in Paris. We have been looking to establish our presence in the city for some time, and the location on Rue de la Paix is perfect,” said Celine Assimon, CEO of De Beers Jewellers.
“The new store demonstrates our ambitions and commitment in Europe as part of our continued growth and expansion. We look forward to welcoming our clients next year to experience our iconic jewelry collections, and to discover the artistry and craftsmanship which defines the world of De Beers Jewellers."
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