TAG Heuer Unveils Monaco Limited-Edition Timepiece
It features a purple gradient dial and black alligator strap.
The TAG Heuer Monaco Purple Dial Limited Edition has a 39mm square case made of brushed and polished steel with a purple gradient dial, ranging from light at the center to dark at the edges.
The Swiss watchmaker noted the timepiece’s roots are in the Heuer Monaco Reference 1113B launched in 1969, and the 1533 Calibre 15. Over time, the watches’ blue paint over brass dial had a tendency to patinate, showing a lighter color in the center and darker color at the edge.
The effect is intentional in the Monaco Purple Dial Limited Edition, which has purple details throughout, like a purple lining on the inside of the black alligator strap.
The in-house chronograph movement Calibre Heuer 02 is visible through the sapphire case back, featuring a customized oscillating mass, column wheel, and engravings with purple details.
The caseback is engraved with each timepiece’s edition out of 500.
With an 80-hour power reserve, the watch is water resistant to 100 meters.
The dial has a black minute chronograph counter at 3 o’clock, a permanent second indicator at 6 o’clock, and black hour chronograph counter at 9 o’clock. There are rhodium-plated applied indexes and hour and minute hands coated in Super-LumiNova.
The Monaco Purple Dial Limited Edition is available this month exclusively at TAG Heuer boutiques.
It is priced at $7,150.
The Latest
Sherry Smith shares data on the year gone by, including the breakdown between natural and lab-grown diamond sales.
The company also is matching donations made to Jewelers of America and the Diamond Council of America’s Jewelers Relief Fund.
Now in its fourth year, the program is expanding to include a list of “20 Under 40” for jewelry suppliers.
The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
Core retail sales during the 2024 holiday season surpassed the National Retail Federation’s forecast.
The “Reach for Life” collection uses feather and arrow motifs to invite growth and inner curiosity.
Peter Smith pulls back the curtain on the often misinterpreted, and sometimes maligned, world of sales training.
A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
Pantone’s 2025 Color of the Year takes the form of jewelry through gemstones and enamel that look just as delicious as mocha mousse.
From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.
Julia Hackman Chafé and Monica Elias have joined the organization’s board of directors.
The company, which owns Cartier and Van Cleef & Arpels, had a record Q3, with sales topping $6 billion.
The necklace features a sapphire drop weighing more than 9 carats that detaches to transform into a ring.
Jameel Mohammed, founder of Afrofuturist brand Khiry, will receive a cash prize and a one-year paid fellowship with Tiffany & Co.
The 127-year-old jeweler is planning to open a new store in Mystic, Connecticut.
Offered by U.K. auction house Woolley & Wallis, the yellow diamond bracelet was a gift from Taylor’s good friend Michael Jackson.
The jewelry trade show returns to The Venetian Expo and The Venetian Resort in Las Vegas from June 6 to 9.
Associate Editor Natalie Francisco highlights her favorite fashion jewelry pieces from the upcoming “Unapologetically Iris” auction.
The closures are part of the retailer’s plan to close 150 locations over a three-year period.
The online guide is available for free and written with the jewelry industry in mind.
The awards honor the late Jose Hess, a founding member of AJDC and an award-winning jewelry designer.
The grading lab said the search for her successor is underway.
In this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
A pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
The peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
Schneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
Gemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.