TAG Heuer Unveils Monaco Limited-Edition Timepiece
It features a purple gradient dial and black alligator strap.

The TAG Heuer Monaco Purple Dial Limited Edition has a 39mm square case made of brushed and polished steel with a purple gradient dial, ranging from light at the center to dark at the edges.
The Swiss watchmaker noted the timepiece’s roots are in the Heuer Monaco Reference 1113B launched in 1969, and the 1533 Calibre 15. Over time, the watches’ blue paint over brass dial had a tendency to patinate, showing a lighter color in the center and darker color at the edge.
The effect is intentional in the Monaco Purple Dial Limited Edition, which has purple details throughout, like a purple lining on the inside of the black alligator strap.
The in-house chronograph movement Calibre Heuer 02 is visible through the sapphire case back, featuring a customized oscillating mass, column wheel, and engravings with purple details.
The caseback is engraved with each timepiece’s edition out of 500.
With an 80-hour power reserve, the watch is water resistant to 100 meters.
The dial has a black minute chronograph counter at 3 o’clock, a permanent second indicator at 6 o’clock, and black hour chronograph counter at 9 o’clock. There are rhodium-plated applied indexes and hour and minute hands coated in Super-LumiNova.
The Monaco Purple Dial Limited Edition is available this month exclusively at TAG Heuer boutiques.
It is priced at $7,150.
The Latest

The Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.

“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.

The artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.

Experience gemstones with greater precision and comfort than ever before.

JSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.


The fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.

Submit your pieces for a chance to win in this year's competition.

“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.

KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.

This holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.

The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.

Paul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.

Part of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.

The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.

The jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.

The association will mark the milestone at its convention next month.

The jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.

A federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.

People aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.

The Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.

The facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.

The four-day show is slated for Nov. 19-22 at the Metropolitan Pavilion in New York City’s Chelsea neighborhood.

Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.

Bernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.

The relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.

The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.


























