TAG Heuer Unveils Monaco Limited-Edition Timepiece
It features a purple gradient dial and black alligator strap.

The TAG Heuer Monaco Purple Dial Limited Edition has a 39mm square case made of brushed and polished steel with a purple gradient dial, ranging from light at the center to dark at the edges.
The Swiss watchmaker noted the timepiece’s roots are in the Heuer Monaco Reference 1113B launched in 1969, and the 1533 Calibre 15. Over time, the watches’ blue paint over brass dial had a tendency to patinate, showing a lighter color in the center and darker color at the edge.
The effect is intentional in the Monaco Purple Dial Limited Edition, which has purple details throughout, like a purple lining on the inside of the black alligator strap.
The in-house chronograph movement Calibre Heuer 02 is visible through the sapphire case back, featuring a customized oscillating mass, column wheel, and engravings with purple details.

The caseback is engraved with each timepiece’s edition out of 500.
With an 80-hour power reserve, the watch is water resistant to 100 meters.
The dial has a black minute chronograph counter at 3 o’clock, a permanent second indicator at 6 o’clock, and black hour chronograph counter at 9 o’clock. There are rhodium-plated applied indexes and hour and minute hands coated in Super-LumiNova.
The Monaco Purple Dial Limited Edition is available this month exclusively at TAG Heuer boutiques.
It is priced at $7,150.
The Latest

The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.


Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

The full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Model Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.

The board elected 9 new directors at its recent ICA Congress in Brazil.

Three winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.

JD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.

The new inventory, all untreated, features vibrant hues and unique bicolor combinations.

Acquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.

President Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.

The “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.

Columnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.

Peter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.

The retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.

The Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.

Associate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.

The company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.

The organization has raised more than $1.3 million for charity since its inception.

The brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.

The catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.

The company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.

An additional 25 percent tariff has been added to the previously announced 25 percent.