Peter Smith pulls back the curtain on the often misinterpreted, and sometimes maligned, world of sales training.
The Con Artist Who Claimed Ties to the ‘King of Diamonds’
A young man stands accused of seducing women by posing as the son of billionaire diamantaire Lev Leviev.
Wealthy, attractive and attentive, he seduced women upon meeting them with impromptu trips on private jets, his status as the son of an oligarch cemented by the constant presence of an entourage that included a bodyguard.
An exhaustive investigation by Norwegian news outlet VG exposed the real man behind the made-up moniker: Shimon Yehuda Hayut, the Israeli son of a rabbi who is wanted by Israeli police and has been reported for fraud in several European countries.
VG’s investigation into Hayut’s relationship with a Norwegian woman, Cecilie Schroder Fjellhoy, who was living in London when she met the con artist through Tinder, exposed how he perpetrates his fraud.
According to VG, Hayut posed as the CEO of LLD Diamonds on Tinder and told women that Lev Leviev is his father.
After connecting through the dating app and an initial first date in London, Hayut and Fjellhoy began a romantic relationship that mainly consisted of WhatsApp messages, only meeting sporadically due to Hayut’s seemingly busy schedule that took him from one city to the next.
Hayut made gestures that seemed in line with that of a major global business player who was constantly on the go, popping into Norway for just a few hours in between supposed business meetings so he could see Fjellhoy when she was on a visit home or taking her for weekend jaunts to Amsterdam via private jet.
What Fjellhoy didn’t know when the romance was occurring was that Hayut was financing his lifestyle by defrauding other women.
According to VG, he went on to do the same to Fjellhoy, claiming he was in danger from business associates who sought to harm him and asking to be linked to her credit cards so that financial transactions he made while traveling wouldn’t be under his own name, putting her in debt for roughly $500,000.
The real Lev Leviev is indeed a billionaire, but his actual son might not be the ideal scion to currently impersonate.
Born in Uzbekistan when it was part of the USSR, the elder Leviev immigrated to Israel as a teenager and eventually got his diamond industry start as an apprentice at a diamond polishing plant, according to The Times of Israel.
Now he’s reportedly wanted for questioning by Israeli police over a diamond smuggling scandal that saw his son Zevulun Leviev, as well as five other LLD Diamonds employees, arrested on suspicion of smuggling last November.
According to Reuters, the alleged smuggling ring brought about $80 million worth of diamonds into Israel in suitcases in an operation conducted since 2010.
Leviev has reportedly refused to leave Russia for questioning in Israel, currently leaving the investigation at an impasse.
The Latest
Pantone’s 2025 Color of the Year takes the form of jewelry through gemstones and enamel that look just as delicious as mocha mousse.
From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.
The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
Julia Hackman Chafé and Monica Elias have joined the organization’s board of directors.
The company, which owns Cartier and Van Cleef & Arpels, had a record Q3, with sales topping $6 billion.
The necklace features a sapphire drop weighing more than 9 carats that detaches to transform into a ring.
A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
Jameel Mohammed, founder of Afrofuturist brand Khiry, will receive a cash prize and a one-year paid fellowship with Tiffany & Co.
The 127-year-old jeweler is planning to open a new store in Mystic, Connecticut.
The watches’ dials feature artwork celebrating the vibrant energy and unique landscapes of six of America’s national parks.
Offered by U.K. auction house Woolley & Wallis, the yellow diamond bracelet was a gift from Taylor’s good friend Michael Jackson.
The jewelry trade show returns to The Venetian Expo and The Venetian Resort in Las Vegas from June 6 to 9.
Associate Editor Natalie Francisco highlights her favorite fashion jewelry pieces from the upcoming “Unapologetically Iris” auction.
The closures are part of the retailer’s plan to close 150 locations over a three-year period.
The online guide is available for free and written with the jewelry industry in mind.
The awards honor the late Jose Hess, a founding member of AJDC and an award-winning jewelry designer.
The grading lab said the search for her successor is underway.
In this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
A pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
The peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
Schneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
Gemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.
With versions in 18-karat gold and platinum, the wearables company is blending health technology and fine jewelry.
The executive brings more than two decades of industry experience to the role.
The New York City-based retailer is bringing its curation of jewels to a pop-up shop at Love Binetti in Palm Beach, Florida.
Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.