FinancialsMar 19, 2025
Signet Jewelers to Close Stores, Cut Staff Amid Declining SalesMajorsMar 24, 2025
4 Top Executives to Depart Signet Jewelers Amid Turnaround
The jewelry giant is reducing its senior leadership by 30 percent as part of its new turnaround strategy.
Signet Jewelers is parting ways with four top executives. From left to right, Jamie Singleton, Bill Brace, Rebecca Wooters, and Bill Luth. (Images courtesy of Signet Jewelers)
Akron, Ohio—Signet Jewelers Ltd. will part ways with four of its top executives as part of its recently announced turnaround plan.
The new plan, titled “Grow Brand Love,” includes a reorganization that will mean reducing its senior leadership by 30 percent.
Jamie Singleton, group president and chief consumer officer, will retire on March 31, as per a 10-K filing.
Singleton joined the jewelry giant in 2012, holding various leadership roles, including chief marketing officer and the president of Kay, Zales, and Peoples.
Singleton may remain as a full-time, non-executive employee to provide support during the transitional period, said the filing.
Chief Digital Officer Rebecca Wooters, who has been with Signet since 2020, left the company on March 21, as per the filing.
Wooters has decided to pursue other opportunities, according to a statement shared with National Jeweler.
Bill Brace, president of Kay, and Bill Luth, executive vice president of global store operations, will also depart the company, as per the statement.
Brace had been with Signet since 2018, and he retired on March 21.
Luth, who has been with the company more than 30 years, will remain for an unspecified period of time to aid in the transition process.
Related stories will be right here …
The new plan, titled “Grow Brand Love,” includes a reorganization that will mean reducing its senior leadership by 30 percent.
Jamie Singleton, group president and chief consumer officer, will retire on March 31, as per a 10-K filing.
Singleton joined the jewelry giant in 2012, holding various leadership roles, including chief marketing officer and the president of Kay, Zales, and Peoples.
Singleton may remain as a full-time, non-executive employee to provide support during the transitional period, said the filing.
Chief Digital Officer Rebecca Wooters, who has been with Signet since 2020, left the company on March 21, as per the filing.
Wooters has decided to pursue other opportunities, according to a statement shared with National Jeweler.
Bill Brace, president of Kay, and Bill Luth, executive vice president of global store operations, will also depart the company, as per the statement.
Brace had been with Signet since 2018, and he retired on March 21.
Luth, who has been with the company more than 30 years, will remain for an unspecified period of time to aid in the transition process.
“These decisions are the right thing to do for our company, but they are not made easily. For some on our executive team and within our company, it results in great leaders deciding to retire from Signet or moving on from the company to find their next steps,” said CEO J.K. Symancyk in internal comments shared with National Jeweler.
“I cannot thank them enough for their contributions and the passion they have brought to our company, our team, our customers, and our industry to help us advance to where we are today.”
Signet’s new strategy was created in response to the company’s “lack of growth,” said Symancyk on the company’s earnings call last week.
It reported declining sales in the fourth quarter and for the full year.
Other highlights of the plan include closing, relocating, or renovating stores, and a focus on building brand loyalty.
More on Majors
The Latest
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’ The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’sSotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.
Weekly QuizMay 28, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
Events & AwardsJun 01, 2026
Design Atelier Brands Have a Big Night at Emotional Couture Design AwardsThe show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
SourcingJun 01, 2026
RapNet Rebranding as Rapaport TradeThe revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8MThe miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ DesertThe “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame InducteesThis year’s inductees include second-, third-, and fourth-generation jewelers.
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerThe author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.
Events & AwardsMay 28, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design AtelierThese up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion CutThe lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas ScheduleThe trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas ShowThe Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is ComingBring a cool tone to your summer jewelry with these white metal pieces.
Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
