FinancialsMar 19, 2025
Signet Jewelers to Close Stores, Cut Staff Amid Declining SalesMajorsMar 24, 2025
4 Top Executives to Depart Signet Jewelers Amid Turnaround
The jewelry giant is reducing its senior leadership by 30 percent as part of its new turnaround strategy.
Signet Jewelers is parting ways with four top executives. From left to right, Jamie Singleton, Bill Brace, Rebecca Wooters, and Bill Luth. (Images courtesy of Signet Jewelers)
Akron, Ohio—Signet Jewelers Ltd. will part ways with four of its top executives as part of its recently announced turnaround plan.
The new plan, titled “Grow Brand Love,” includes a reorganization that will mean reducing its senior leadership by 30 percent.
Jamie Singleton, group president and chief consumer officer, will retire on March 31, as per a 10-K filing.
Singleton joined the jewelry giant in 2012, holding various leadership roles, including chief marketing officer and the president of Kay, Zales, and Peoples.
Singleton may remain as a full-time, non-executive employee to provide support during the transitional period, said the filing.
Chief Digital Officer Rebecca Wooters, who has been with Signet since 2020, left the company on March 21, as per the filing.
Wooters has decided to pursue other opportunities, according to a statement shared with National Jeweler.
Bill Brace, president of Kay, and Bill Luth, executive vice president of global store operations, will also depart the company, as per the statement.
Brace had been with Signet since 2018, and he retired on March 21.
Luth, who has been with the company more than 30 years, will remain for an unspecified period of time to aid in the transition process.
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The new plan, titled “Grow Brand Love,” includes a reorganization that will mean reducing its senior leadership by 30 percent.
Jamie Singleton, group president and chief consumer officer, will retire on March 31, as per a 10-K filing.
Singleton joined the jewelry giant in 2012, holding various leadership roles, including chief marketing officer and the president of Kay, Zales, and Peoples.
Singleton may remain as a full-time, non-executive employee to provide support during the transitional period, said the filing.
Chief Digital Officer Rebecca Wooters, who has been with Signet since 2020, left the company on March 21, as per the filing.
Wooters has decided to pursue other opportunities, according to a statement shared with National Jeweler.
Bill Brace, president of Kay, and Bill Luth, executive vice president of global store operations, will also depart the company, as per the statement.
Brace had been with Signet since 2018, and he retired on March 21.
Luth, who has been with the company more than 30 years, will remain for an unspecified period of time to aid in the transition process.
“These decisions are the right thing to do for our company, but they are not made easily. For some on our executive team and within our company, it results in great leaders deciding to retire from Signet or moving on from the company to find their next steps,” said CEO J.K. Symancyk in internal comments shared with National Jeweler.
“I cannot thank them enough for their contributions and the passion they have brought to our company, our team, our customers, and our industry to help us advance to where we are today.”
Signet’s new strategy was created in response to the company’s “lack of growth,” said Symancyk on the company’s earnings call last week.
It reported declining sales in the fourth quarter and for the full year.
Other highlights of the plan include closing, relocating, or renovating stores, and a focus on building brand loyalty.
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