The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
Natural Diamonds Should Mean More
Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

Brought To You By Facets of Fire
For centuries, diamonds have been the pinnacle of luxury—rare, expensive, and breathtakingly beautiful. And nothing embodied that more than the ideal-cut natural diamond. One look was all it took to recognize perfection.

This flood of synthetics has left natural diamonds struggling to stand out, raising a crucial question:
How do we make natural diamonds mean more in a world where ‘ideal’ is now just… average?
Fighting for the Future of Natural Diamonds
That’s where Facets of Fire comes in.
It’s Time to Expect More
Authentic Beauty: Facets of Fire pairs the history, authenticity, and rarity of natural diamonds with cutting-edge innovation, creating a patented diamond with an instantly recognizable beauty that synthetics can’t imitate.
Proven Results: When customers see the difference, they’re willing to pay for it. In a focus group of 940 people, 52% preferred Facets of Fire, and 61% of them were willing to pay more for its patented sparkle.
This isn’t just another diamond. It’s a natural diamond with an instantly recognizable sparkle that screams, "I'm worth every penny!"
Natural Diamonds That Mean More
Because natural diamonds should always mean more.
The Latest

The champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.

Kosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.

The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

Carlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.


The brand’s first high jewelry collection, “Tempest” plays with movement while calling to mind the folklore of the sea.

Proceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.

Stuller said the recipients embody the company’s core values, which include community participation and personal and professional growth.

Citizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.

The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.

Members of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.

Gomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.

Taylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”

Its “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.

Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.

“Radiance and Reverie” will showcase more than 150 jewels from Lane’s personal collection by Tiffany & Co., Cartier, and more.

The month’s birthstones, tourmaline and opal, complement the palette of autumn.

Smith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.

Associate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.

Respondents were concerned about job availability and rising prices.

Its latest interim financials revealed a challenging first half due in part to production troubles at its mines.

Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.

Two men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.

The “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.

The brand, celebrating its 15th anniversary, has popped up at Market, a luxury fashion destination in Highland Park Village.

She was remembered as a creative and generous woman of faith, who also had a sweet tooth.