Crime

The Con Artist Who Claimed Ties to the ‘King of Diamonds’

CrimeMar 21, 2019

The Con Artist Who Claimed Ties to the ‘King of Diamonds’

A young man stands accused of seducing women by posing as the son of billionaire diamantaire Lev Leviev.

New York—Simon Leviev, the son of billionaire Lev Leviev, known as the “King of Diamonds,” appeared to the women he met through dating app Tinder as the ultimate catch.

Wealthy, attractive and attentive, he seduced women upon meeting them with impromptu trips on private jets, his status as the son of an oligarch cemented by the constant presence of an entourage that included a bodyguard.

The only problem, his paramours would come to learn, was that Simon Leviev doesn’t exist.

An exhaustive investigation by Norwegian news outlet VG exposed the real man behind the made-up moniker: Shimon Yehuda Hayut, the Israeli son of a rabbi who is wanted by Israeli police and has been reported for fraud in several European countries.

VG’s investigation into Hayut’s relationship with a Norwegian woman, Cecilie Schroder Fjellhoy, who was living in London when she met the con artist through Tinder, exposed how he perpetrates his fraud.

According to VG, Hayut posed as the CEO of LLD Diamonds on Tinder and told women that Lev Leviev is his father.

After connecting through the dating app and an initial first date in London, Hayut and Fjellhoy began a romantic relationship that mainly consisted of WhatsApp messages, only meeting sporadically due to Hayut’s seemingly busy schedule that took him from one city to the next.

Hayut made gestures that seemed in line with that of a major global business player who was constantly on the go, popping into Norway for just a few hours in between supposed business meetings so he could see Fjellhoy when she was on a visit home or taking her for weekend jaunts to Amsterdam via private jet.

What Fjellhoy didn’t know when the romance was occurring was that Hayut was financing his lifestyle by defrauding other women.

According to VG, he went on to do the same to Fjellhoy, claiming he was in danger from business associates who sought to harm him and asking to be linked to her credit cards so that financial transactions he made while traveling wouldn’t be under his own name, putting her in debt for roughly $500,000. 

The real Lev Leviev is indeed a billionaire, but his actual son might not be the ideal scion to currently impersonate.


Born in Uzbekistan when it was part of the USSR, the elder Leviev immigrated to Israel as a teenager and eventually got his diamond industry start as an apprentice at a diamond polishing plant, according to The Times of Israel.  

He went on to create a polishing business of his own, LLD Diamonds. With strong ties to Russia, where he lives today, Leviev rose to become a major industry force and branched into other businesses like real estate.

Now he’s reportedly wanted for questioning by Israeli police over a diamond smuggling scandal that saw his son Zevulun Leviev, as well as five other LLD Diamonds employees, arrested on suspicion of smuggling last November.

According to Reuters, the alleged smuggling ring brought about $80 million worth of diamonds into Israel in suitcases in an operation conducted since 2010.

Leviev has reportedly refused to leave Russia for questioning in Israel, currently leaving the investigation at an impasse.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.
tags:

The Latest

Image from PGI USA Platinum Born campaign
MajorsOct 23, 2026
PGI USA Set to Close at Year’s End

The closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.

Rachel Chalchinsky of Color Source Gems Survivor Tribute Ring
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ Ring

The ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.

Jewelers of America new logo
TechnologyOct 23, 2026
JA Unveils New Website, Logo

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Pomellato Paraíba high jewelry choker necklace
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.

Weekly QuizOct 22, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Verdura cuffs
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has Everything

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

JIS Fall 2026 jewelry
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance

The number of participants at the fall show was up 12 percent.

lab channel btyb 0926.png
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.

Built on Relationships. Refined by Craft.

John Hardy Billie Eilish & Finneas Collection Campaign Imagery
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John Hardy

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Graphic for episode 10 of the My Next Question podcast
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted 

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

Gardner Collier Jewelry store in Kirksville Missouri
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in Business

The family-owned jeweler has three locations across Missouri and Iowa.

Underground shaft at the Venetia diamond mine
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year Shutdown

The De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.

Off-White Jewelry Collection Imagery
CollectionsOct 21, 2026
Helzberg, Nordstrom Carrying New Jewelry Collection From Off-White

The collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.

Gemfields rubies
SourcingOct 21, 2026
Gemfields’ Mixed-Quality Ruby Auction Earns $52M

The miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.

David Gardner’s Jewelers interior
IndependentsOct 20, 2026
David Gardner’s Jewelers Unveils Newly Expanded, Revamped Showroom

The Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.

Kylie Jenner Fantasy Bra Victoria’s Secret Fashion Show
SourcingOct 20, 2026
The $50M Victoria’s Secret ‘Fantasy Bra’ By The Numbers

Jacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.

Mignon Faget Atelier Collection Campaign Imagery
CollectionsOct 20, 2026
Mignon Faget’s Collection Chooses Handmade Over AI

The “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.

 Rio Grande engagement ring and band
MajorsOct 19, 2026
The Knot to Acquire Rival Wedding Planning Platform Zola

The pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.

The Secret Gems Thailand
SourcingOct 19, 2026
Jewelry Design Competition Show Airs in Thailand

"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.

John Hardy Modern Talisman Collection Campaign Imagery
CollectionsOct 19, 2026
John Hardy Enters the Medallion Chat With Talisman Collection

The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.

Collage of independent jewelers celebrating their 100th anniversary in 2026
IndependentsOct 19, 2026
The Stories of 5 Jewelers Celebrating Their Centennials in 2026

Independent jewelers from New Mexico to New Jersey answer the question: What has kept your store in business for 100 years?

Hand holding shopping bags
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales

The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.

Christina Puchi Gemstone Earrings
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the Universe

Our Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.

Reeds Jewelers Fayetteville
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates Flagship

The New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.

Graff USA Executive Vice President Katy Chen
MajorsOct 16, 2026
Katy Chen Appointed Executive Vice President of Graff USA

Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.

Elise & Amy Greenberg
IndependentsOct 15, 2026
Retailer Hall of Fame 2026: Amy and Elise Greenberg

For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.

The Retail Smiths Principal Partner Peter Smith
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?

It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy