The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
The Con Artist Who Claimed Ties to the ‘King of Diamonds’
A young man stands accused of seducing women by posing as the son of billionaire diamantaire Lev Leviev.
Wealthy, attractive and attentive, he seduced women upon meeting them with impromptu trips on private jets, his status as the son of an oligarch cemented by the constant presence of an entourage that included a bodyguard.
An exhaustive investigation by Norwegian news outlet VG exposed the real man behind the made-up moniker: Shimon Yehuda Hayut, the Israeli son of a rabbi who is wanted by Israeli police and has been reported for fraud in several European countries.
VG’s investigation into Hayut’s relationship with a Norwegian woman, Cecilie Schroder Fjellhoy, who was living in London when she met the con artist through Tinder, exposed how he perpetrates his fraud.
According to VG, Hayut posed as the CEO of LLD Diamonds on Tinder and told women that Lev Leviev is his father.
After connecting through the dating app and an initial first date in London, Hayut and Fjellhoy began a romantic relationship that mainly consisted of WhatsApp messages, only meeting sporadically due to Hayut’s seemingly busy schedule that took him from one city to the next.
Hayut made gestures that seemed in line with that of a major global business player who was constantly on the go, popping into Norway for just a few hours in between supposed business meetings so he could see Fjellhoy when she was on a visit home or taking her for weekend jaunts to Amsterdam via private jet.
What Fjellhoy didn’t know when the romance was occurring was that Hayut was financing his lifestyle by defrauding other women.
According to VG, he went on to do the same to Fjellhoy, claiming he was in danger from business associates who sought to harm him and asking to be linked to her credit cards so that financial transactions he made while traveling wouldn’t be under his own name, putting her in debt for roughly $500,000.
The real Lev Leviev is indeed a billionaire, but his actual son might not be the ideal scion to currently impersonate.
Born in Uzbekistan when it was part of the USSR, the elder Leviev immigrated to Israel as a teenager and eventually got his diamond industry start as an apprentice at a diamond polishing plant, according to The Times of Israel.
Now he’s reportedly wanted for questioning by Israeli police over a diamond smuggling scandal that saw his son Zevulun Leviev, as well as five other LLD Diamonds employees, arrested on suspicion of smuggling last November.
According to Reuters, the alleged smuggling ring brought about $80 million worth of diamonds into Israel in suitcases in an operation conducted since 2010.
Leviev has reportedly refused to leave Russia for questioning in Israel, currently leaving the investigation at an impasse.
The Latest

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

The lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.


The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.

The Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

The Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.

Marianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.

The New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.

Associate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.

Its app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.

The manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.

The revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.

The special-edition piece marks the 140th anniversary of the iconic beverage brand.

Here are 13 small charms to inspire your layered looks this summer.

Found by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.

Our Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.

The group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.

From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.

The big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.

Marie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.

At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.

Ilana McCabe is Signet’s vice president of public relations and brand communications.

It was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.

The approval means the retailer is on track to exit bankruptcy proceedings this summer.























