Crime

The Con Artist Who Claimed Ties to the ‘King of Diamonds’

CrimeMar 21, 2019

The Con Artist Who Claimed Ties to the ‘King of Diamonds’

A young man stands accused of seducing women by posing as the son of billionaire diamantaire Lev Leviev.

New York—Simon Leviev, the son of billionaire Lev Leviev, known as the “King of Diamonds,” appeared to the women he met through dating app Tinder as the ultimate catch.

Wealthy, attractive and attentive, he seduced women upon meeting them with impromptu trips on private jets, his status as the son of an oligarch cemented by the constant presence of an entourage that included a bodyguard.

The only problem, his paramours would come to learn, was that Simon Leviev doesn’t exist.

An exhaustive investigation by Norwegian news outlet VG exposed the real man behind the made-up moniker: Shimon Yehuda Hayut, the Israeli son of a rabbi who is wanted by Israeli police and has been reported for fraud in several European countries.

VG’s investigation into Hayut’s relationship with a Norwegian woman, Cecilie Schroder Fjellhoy, who was living in London when she met the con artist through Tinder, exposed how he perpetrates his fraud.

According to VG, Hayut posed as the CEO of LLD Diamonds on Tinder and told women that Lev Leviev is his father.

After connecting through the dating app and an initial first date in London, Hayut and Fjellhoy began a romantic relationship that mainly consisted of WhatsApp messages, only meeting sporadically due to Hayut’s seemingly busy schedule that took him from one city to the next.

Hayut made gestures that seemed in line with that of a major global business player who was constantly on the go, popping into Norway for just a few hours in between supposed business meetings so he could see Fjellhoy when she was on a visit home or taking her for weekend jaunts to Amsterdam via private jet.

What Fjellhoy didn’t know when the romance was occurring was that Hayut was financing his lifestyle by defrauding other women.

According to VG, he went on to do the same to Fjellhoy, claiming he was in danger from business associates who sought to harm him and asking to be linked to her credit cards so that financial transactions he made while traveling wouldn’t be under his own name, putting her in debt for roughly $500,000. 

The real Lev Leviev is indeed a billionaire, but his actual son might not be the ideal scion to currently impersonate.


Born in Uzbekistan when it was part of the USSR, the elder Leviev immigrated to Israel as a teenager and eventually got his diamond industry start as an apprentice at a diamond polishing plant, according to The Times of Israel.  

He went on to create a polishing business of his own, LLD Diamonds. With strong ties to Russia, where he lives today, Leviev rose to become a major industry force and branched into other businesses like real estate.

Now he’s reportedly wanted for questioning by Israeli police over a diamond smuggling scandal that saw his son Zevulun Leviev, as well as five other LLD Diamonds employees, arrested on suspicion of smuggling last November.

According to Reuters, the alleged smuggling ring brought about $80 million worth of diamonds into Israel in suitcases in an operation conducted since 2010.

Leviev has reportedly refused to leave Russia for questioning in Israel, currently leaving the investigation at an impasse.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.
tags:

The Latest

Stock image of paper money and coins
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins

This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.

Brent Neale Back to Basics Collection Pink Garnet Capsule
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’

It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.

Ethical Gem Fair Brooklyn
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to Brooklyn

The trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Ara Chanakian Overall Design Winner
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design Contest

Ara Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.

Weekly QuizOct 08, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Reba McEntire belt buckle
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s Auctions

The live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.

overnght sb 1026.png
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling Experience

Sponsored by Overnight Mountings

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

The entrance to The Plumb Club pavilion at JCK Las Vegas
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures Mount

The supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.

Woman wearing Blue Nile Royal Asscher jewelry
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond Beauty

Blue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.

Audemars Piguet Risoud Eclipse Necklace
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection

“Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.

Juan Morales and Joseph Nicosia
MajorsOct 07, 2026
Empire Safe & Vault Promotes Juan Morales to CEO

As part of the transition, Joseph Nicosia has stepped into the role of COO.

American Gem Trade Association logo
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards Entries

Participants now have until Oct. 14 to complete their submissions.

Stock image a police car
Policies & IssuesOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-Grabs

The alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.

The Retail Smiths Principal Partner Sherry Smith
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?

Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.

Molly Stillman @fashionveggie, Beth Jones @bjonesstyle, Helene Cortez @cortezhelene, and Haley Jordan @haleyjordan12 
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ Campaign

In the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.

Bryan Cowan and Tom Schwartz
MajorsOct 06, 2026
Frederick Goldman Names COO, CMO

FGI President John Orrico is also leaving the company after more than 13 years.

JIS Miami fall
Events & AwardsOct 06, 2026
JIS Fall Returns to Miami

The 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.

Gahcho Kue rough diamonds
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho Kué

It is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.

Tiffany gold cat pin Sandy Lerner
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner Auction

These jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.

Sorellina Postscript Collection Campaign Imagery of Paper Plane Pendant
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ Collection

The fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.

Bruce Bridges CIBJO
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO Board

The AGTA president was elected for a two-year term on the board of directors.

Aerial image of the Lungwebungu River
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership

The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.

Pandora facility Vietnam front view
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in Vietnam

The new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.

Hearts On Fire Dream Heart Pendant
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart Pendant

The special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.

Rolex Oyster Perpetual Day-Date 40 in 18-karat Jubilee gold with aventurine dial
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says

YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.

Peoples Training & Research Centre Gujarat India
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ Fundraiser

Proceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy