Woodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
The Con Artist Who Claimed Ties to the ‘King of Diamonds’
A young man stands accused of seducing women by posing as the son of billionaire diamantaire Lev Leviev.
Wealthy, attractive and attentive, he seduced women upon meeting them with impromptu trips on private jets, his status as the son of an oligarch cemented by the constant presence of an entourage that included a bodyguard.
An exhaustive investigation by Norwegian news outlet VG exposed the real man behind the made-up moniker: Shimon Yehuda Hayut, the Israeli son of a rabbi who is wanted by Israeli police and has been reported for fraud in several European countries.
VG’s investigation into Hayut’s relationship with a Norwegian woman, Cecilie Schroder Fjellhoy, who was living in London when she met the con artist through Tinder, exposed how he perpetrates his fraud.
According to VG, Hayut posed as the CEO of LLD Diamonds on Tinder and told women that Lev Leviev is his father.
After connecting through the dating app and an initial first date in London, Hayut and Fjellhoy began a romantic relationship that mainly consisted of WhatsApp messages, only meeting sporadically due to Hayut’s seemingly busy schedule that took him from one city to the next.
Hayut made gestures that seemed in line with that of a major global business player who was constantly on the go, popping into Norway for just a few hours in between supposed business meetings so he could see Fjellhoy when she was on a visit home or taking her for weekend jaunts to Amsterdam via private jet.
What Fjellhoy didn’t know when the romance was occurring was that Hayut was financing his lifestyle by defrauding other women.
According to VG, he went on to do the same to Fjellhoy, claiming he was in danger from business associates who sought to harm him and asking to be linked to her credit cards so that financial transactions he made while traveling wouldn’t be under his own name, putting her in debt for roughly $500,000.
The real Lev Leviev is indeed a billionaire, but his actual son might not be the ideal scion to currently impersonate.
Born in Uzbekistan when it was part of the USSR, the elder Leviev immigrated to Israel as a teenager and eventually got his diamond industry start as an apprentice at a diamond polishing plant, according to The Times of Israel.
Now he’s reportedly wanted for questioning by Israeli police over a diamond smuggling scandal that saw his son Zevulun Leviev, as well as five other LLD Diamonds employees, arrested on suspicion of smuggling last November.
According to Reuters, the alleged smuggling ring brought about $80 million worth of diamonds into Israel in suitcases in an operation conducted since 2010.
Leviev has reportedly refused to leave Russia for questioning in Israel, currently leaving the investigation at an impasse.
The Latest

A WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.

The founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.


Valeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.

The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Jewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.

The graduate, Grace Barden, credited the program with helping her secure a job as a bench jeweler.

The event, scheduled for next month in New Orleans, will include dinner, a custom jewelry design contest, and education sessions.

The yet-to-be named stone is the 10th diamond weighing more than 1,000 carats to come out of Lucara’s Karowe mine.

The founder of Fords Jewelers, Berman is remembered for his love of connecting with his community.

The watch and jewelry retailer had a strong fiscal year despite what its CEO described as a “complex operating backdrop.”

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

Bold color, expressive gem-setting, and sculptural form define the three chapters that make up “Stile Libero.”

The New York-based jewelry brand has expanded overseas, opening a store in London’s Mayfair district.

Rising revenue does not automatically mean a healthy business, particularly in the current economic landscape, Smith writes.

These long, fluid drop earrings are sure to catch the eye.

Initiatives in Art and Culture is hosting its 16th annual Gold and Diamond Conference, with the theme of “Resilience.”

The designer, who once said she’d never sell lab-grown diamonds, debuted two capsule collections designed to be fun and easy to wear.

The diamond miner and marketer is undergoing another round of cost-cutting measures ahead of its sale by Anglo American.

The annual trade-only buying event is slated for Oct. 16-19 in Miami Beach, Florida.

AGTA also has announced the lineup of judges for the colored gemstone cutting and jewelry design contest’s various categories.

Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.

The “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.

Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.
























