MajorsFeb 25, 2025
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QVC Group Appoints New President
Alex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.
Alex Wellen is QVC Group’s new president and chief growth officer. As a veteran growth leader, he is set to accelerate and advance its shift into a live social shopping company, the company said.
West Chester, Penn.—QVC Group Inc., the parent company of HSN and QVC (formerly known as Qurate Retail Inc.), has named a new president and chief growth officer.
Alex Wellen, whose appointment is effective immediately, brings to the role more than 20 years of experience in digital media and product innovation.
He will report to David Rawlinson II, president and CEO of QVC Group.
Wellen will define and lead QVC Group’s growth strategy across social selling in the United States, along with new business development, platform distribution, streaming, and digital for QVC.com and HSN.com.
He will oversee a growing, multifunctional team and introduce new capabilities into the organization, as well as develop and execute plans to drive success and growth at QVC Group, according to the company.
QVC Group announced earlier this year it would restructure to focus on live social shopping.
As part of the restructuring, the company closed HSN’s campus in St. Petersburg, Florida, consolidating all operations into QVC’s headquarters in West Chester, Pennsylvania, and changed its name from Qurate Retail to QVC Group.
“Alex is a pivotal hire in our strategy to return to top-line growth by becoming a live social shopping company,” said Rawlinson.
“Alex brings an impressive blend of media and digital product expertise to our top leadership team. He has a proven ability to innovate and drive growth through live experiences on social, digital, TV, and many other platforms. His unique skillset will be instrumental as we continue to execute our growth strategy, build new capabilities, and compete to win.”
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Alex Wellen, whose appointment is effective immediately, brings to the role more than 20 years of experience in digital media and product innovation.
He will report to David Rawlinson II, president and CEO of QVC Group.
Wellen will define and lead QVC Group’s growth strategy across social selling in the United States, along with new business development, platform distribution, streaming, and digital for QVC.com and HSN.com.
He will oversee a growing, multifunctional team and introduce new capabilities into the organization, as well as develop and execute plans to drive success and growth at QVC Group, according to the company.
QVC Group announced earlier this year it would restructure to focus on live social shopping.
As part of the restructuring, the company closed HSN’s campus in St. Petersburg, Florida, consolidating all operations into QVC’s headquarters in West Chester, Pennsylvania, and changed its name from Qurate Retail to QVC Group.
“Alex is a pivotal hire in our strategy to return to top-line growth by becoming a live social shopping company,” said Rawlinson.
“Alex brings an impressive blend of media and digital product expertise to our top leadership team. He has a proven ability to innovate and drive growth through live experiences on social, digital, TV, and many other platforms. His unique skillset will be instrumental as we continue to execute our growth strategy, build new capabilities, and compete to win.”
Wellen has worked to modernize global brands and scale transformational digital businesses across a wide range of sectors, the company said.
He most recently served as CEO and president of MotorTrend Group, an entertainment company for automotive enthusiasts, which was owned by Warner Bros. Discovery prior to its sale to Hearst in 2024.
Wellen has also held strategic senior leadership roles at Turner Broadcasting and CNN Worldwide.
“QVC and HSN are the original disruptors. They pioneered storytelling through live shopping and are poised to transform the experience again across social and digital, connecting consumers whenever and wherever they shop,” Wellen said.
“With beloved hosts who are trusted by hundreds of millions of fans worldwide, it’s a privilege to join this iconic brand and world-class team at such a pivotal moment in the convergence of retail and media.”
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