QVC Group Appoints New President
Alex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.

Alex Wellen, whose appointment is effective immediately, brings to the role more than 20 years of experience in digital media and product innovation.
He will report to David Rawlinson II, president and CEO of QVC Group.
Wellen will define and lead QVC Group’s growth strategy across social selling in the United States, along with new business development, platform distribution, streaming, and digital for QVC.com and HSN.com.
He will oversee a growing, multifunctional team and introduce new capabilities into the organization, as well as develop and execute plans to drive success and growth at QVC Group, according to the company.
QVC Group announced earlier this year it would restructure to focus on live social shopping.
As part of the restructuring, the company closed HSN’s campus in St. Petersburg, Florida, consolidating all operations into QVC’s headquarters in West Chester, Pennsylvania, and changed its name from Qurate Retail to QVC Group.
“Alex is a pivotal hire in our strategy to return to top-line growth by becoming a live social shopping company,” said Rawlinson.
“Alex brings an impressive blend of media and digital product expertise to our top leadership team. He has a proven ability to innovate and drive growth through live experiences on social, digital, TV, and many other platforms. His unique skillset will be instrumental as we continue to execute our growth strategy, build new capabilities, and compete to win.”
Wellen has worked to modernize global brands and scale transformational digital businesses across a wide range of sectors, the company said.
He most recently served as CEO and president of MotorTrend Group, an entertainment company for automotive enthusiasts, which was owned by Warner Bros. Discovery prior to its sale to Hearst in 2024.
Wellen has also held strategic senior leadership roles at Turner Broadcasting and CNN Worldwide.
“QVC and HSN are the original disruptors. They pioneered storytelling through live shopping and are poised to transform the experience again across social and digital, connecting consumers whenever and wherever they shop,” Wellen said.
“With beloved hosts who are trusted by hundreds of millions of fans worldwide, it’s a privilege to join this iconic brand and world-class team at such a pivotal moment in the convergence of retail and media.”
The Latest

Sponsored by the Gemological Institute of America

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.

The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.


Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The new location continues the brand’s celebration of its 25th anniversary.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

“The Jewelry Book” comes out this September.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.