MajorsFeb 25, 2025
Qurate Has a New NameMajorsMar 26, 2025
QVC Group Appoints New President
Alex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.
Alex Wellen is QVC Group’s new president and chief growth officer. As a veteran growth leader, he is set to accelerate and advance its shift into a live social shopping company, the company said.
West Chester, Penn.—QVC Group Inc., the parent company of HSN and QVC (formerly known as Qurate Retail Inc.), has named a new president and chief growth officer.
Alex Wellen, whose appointment is effective immediately, brings to the role more than 20 years of experience in digital media and product innovation.
He will report to David Rawlinson II, president and CEO of QVC Group.
Wellen will define and lead QVC Group’s growth strategy across social selling in the United States, along with new business development, platform distribution, streaming, and digital for QVC.com and HSN.com.
He will oversee a growing, multifunctional team and introduce new capabilities into the organization, as well as develop and execute plans to drive success and growth at QVC Group, according to the company.
QVC Group announced earlier this year it would restructure to focus on live social shopping.
As part of the restructuring, the company closed HSN’s campus in St. Petersburg, Florida, consolidating all operations into QVC’s headquarters in West Chester, Pennsylvania, and changed its name from Qurate Retail to QVC Group.
“Alex is a pivotal hire in our strategy to return to top-line growth by becoming a live social shopping company,” said Rawlinson.
“Alex brings an impressive blend of media and digital product expertise to our top leadership team. He has a proven ability to innovate and drive growth through live experiences on social, digital, TV, and many other platforms. His unique skillset will be instrumental as we continue to execute our growth strategy, build new capabilities, and compete to win.”
Related stories will be right here …
Alex Wellen, whose appointment is effective immediately, brings to the role more than 20 years of experience in digital media and product innovation.
He will report to David Rawlinson II, president and CEO of QVC Group.
Wellen will define and lead QVC Group’s growth strategy across social selling in the United States, along with new business development, platform distribution, streaming, and digital for QVC.com and HSN.com.
He will oversee a growing, multifunctional team and introduce new capabilities into the organization, as well as develop and execute plans to drive success and growth at QVC Group, according to the company.
QVC Group announced earlier this year it would restructure to focus on live social shopping.
As part of the restructuring, the company closed HSN’s campus in St. Petersburg, Florida, consolidating all operations into QVC’s headquarters in West Chester, Pennsylvania, and changed its name from Qurate Retail to QVC Group.
“Alex is a pivotal hire in our strategy to return to top-line growth by becoming a live social shopping company,” said Rawlinson.
“Alex brings an impressive blend of media and digital product expertise to our top leadership team. He has a proven ability to innovate and drive growth through live experiences on social, digital, TV, and many other platforms. His unique skillset will be instrumental as we continue to execute our growth strategy, build new capabilities, and compete to win.”
Wellen has worked to modernize global brands and scale transformational digital businesses across a wide range of sectors, the company said.
He most recently served as CEO and president of MotorTrend Group, an entertainment company for automotive enthusiasts, which was owned by Warner Bros. Discovery prior to its sale to Hearst in 2024.
Wellen has also held strategic senior leadership roles at Turner Broadcasting and CNN Worldwide.
“QVC and HSN are the original disruptors. They pioneered storytelling through live shopping and are poised to transform the experience again across social and digital, connecting consumers whenever and wherever they shop,” Wellen said.
“With beloved hosts who are trusted by hundreds of millions of fans worldwide, it’s a privilege to join this iconic brand and world-class team at such a pivotal moment in the convergence of retail and media.”
Editors' Picks
Sponsored by
More on Majors
The Latest
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
Weekly QuizJan 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJan 21, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
IndependentsJan 21, 2026
Delaware Jeweler Felice Morris Dies at 91Morris’ most cherished role was being a mother and grandmother, her family said.
CollectionsJan 21, 2026
Bulgari Weaves New Collection of ‘Vimini’ Creations“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AIThe third edition will be held in Half Moon Bay, California, in April.
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards GrantThe grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities ManagerHeath Yarges brings two decades of experience to the role.
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden GlobesOur Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
TrendsJan 15, 2026
Don’t Double-Dip With This Golden ChipAvocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South AfricaPetra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New BraceletsThe brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEOThe department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand AmbassadorThe award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.
IndependentsJan 14, 2026
Kansas Jeweler Wins 2025 ‘Wag’ AwardEdge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.
