Qurate to Close HSN’s Florida HQ Amid Restructuring
Layoffs will reportedly start next month as HSN plans to move into QVC’s location in Pennsylvania.

The company announced plans to realign its structure on Jan. 29 as it looks to support its growth by focusing on live social shopping.
“As we focus on our growth strategy to lean further into social and streaming, we are redefining who we are as a company and the role we play for our customers,” said Qurate President and CEO David Rawlinson II.
“With a realigned organizational structure supporting QVC U.S. and HSN together in certain parts of the business, we will work more efficiently, build new capabilities faster by operating together in one location, and unlock an even better customer experience.”
Qurate faced delisting from the NASDAQ last year due to a falling share price.
As part of its realignment, the company is consolidating its QVC U.S. and HSN operations into one location, QVC’s headquarters in Studio Park in West Chester, Pennsylvania.
HSN’s Florida campus will close before the end of this year. Qurate said it expects HSN to start broadcasting live from Studio Park by its third quarter.
Layoffs are expected to begin next month, according to a report by the Tampa Bay Business Journal, though it’s unclear how many employees will be affected.
A spokesperson told the Tampa Bay Business Journal there will be role eliminations, relocations, and shifts to remote work in certain circumstances. Qurate will maintain a customer service and experience remote workforce in the St. Petersburg area, it said.
Qurate said it remains committed both brands, adding that HSN and QVC will continue to maintain distinct brand identities.
QVC’s and HSN’s broadcast operations and content production capabilities are “key differentiators for each brand,” said Qurate, stating that centralizing the two in Studio Park will give HSN access to its studios and technology.
The company is building a content engine in Studio Park that will be able to quickly create and share content for HSN and QVC on social media and streaming platforms.
HSN will continue operating its television channels, HSN and HSN2, and digital properties, HSN.com and the HSN mobile app.
“The HSN brand will continue to be an integral part of Qurate Retail Group as we activate our growth strategy and position the company for sustained success moving forward,” said Stacy Bowe, the new president of the HSN brand and U.S. merchandising.
“We have the deepest appreciation to the state of Florida and the St. Petersburg community for their support and dedication over HSN’s 47-year history. We look forward to continuing to delight our customers as we make this transition to our new home.”
Bowe’s appointment is one of a few executive leadership changes recently announced by the company.
Mike Fitzharris has been named president of the QVC U.S. brand and chief operating officer of Qurate.
Eve DelSoldo has been named executive vice president and legal counsel for Qurate.
The company is also recruiting a chief growth officer to lead its U.S. social, streaming, digital (qvc.com and hsn.com), new business development, and platform distribution divisions.
Bill Wafford, chief administrative officer and chief financial officer, remains in his position, leading the global finance team and transformation offices.
Ryan McKelvey, president of cornerstone brands, retained his role, leading the Ballard Designs, Frontgate, Garnet Hill, and Grandin Road brands.
Aidan O’Meara, president of Qurate Retail Group International, continues to lead its retail operations outside of the U.S.
The company ranked No. 22 in this year’s State of the Majors “$100 Million Super Sellers” list by National Jeweler, reporting $304 million in watch and jewelry sales in North America in 2023.
The Latest

The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.

The pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.

The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

The latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.


The new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.

Participants who attend any three Rings of Strength events will be awarded a special medal.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.

Smith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.

The counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.

The MJSA Mentor & Apprenticeship Program received the Registered Apprenticeship Program designation by the U.S. Department of Labor.

Casio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.

Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.

Originally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.

Allison-Kaufman has received the honor for the fourth year in a row.

The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.

Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

The full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.

Model Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.

The board elected 9 new directors at its recent ICA Congress in Brazil.

Three winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.

JD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.