MajorsJun 13, 2024
HSN, QVC Parent Company Faces Delisting MajorsFeb 03, 2025
Qurate to Close HSN’s Florida HQ Amid Restructuring
Layoffs will reportedly start next month as HSN plans to move into QVC’s location in Pennsylvania.
Qurate, the parent company of HSN and QVC, is closing HSN’s Florida campus as it consolidates operations. The company introduced HSN+ and QVC+, a live video streaming shoppable app, in 2022. (Image courtesy of Qurate Retail Group)
Englewood, Co.—Qurate Retail Inc., the parent company of HSN and QVC, is closing HSN’s campus in St. Petersburg, Florida, as part of its restructuring plan.
The company announced plans to realign its structure on Jan. 29 as it looks to support its growth by focusing on live social shopping.
“As we focus on our growth strategy to lean further into social and streaming, we are redefining who we are as a company and the role we play for our customers,” said Qurate President and CEO David Rawlinson II.
“With a realigned organizational structure supporting QVC U.S. and HSN together in certain parts of the business, we will work more efficiently, build new capabilities faster by operating together in one location, and unlock an even better customer experience.”
Qurate faced delisting from the NASDAQ last year due to a falling share price.
As part of its realignment, the company is consolidating its QVC U.S. and HSN operations into one location, QVC’s headquarters in Studio Park in West Chester, Pennsylvania.
HSN’s Florida campus will close before the end of this year. Qurate said it expects HSN to start broadcasting live from Studio Park by its third quarter.
Layoffs are expected to begin next month, according to a report by the Tampa Bay Business Journal, though it’s unclear how many employees will be affected.
A spokesperson told the Tampa Bay Business Journal there will be role eliminations, relocations, and shifts to remote work in certain circumstances. Qurate will maintain a customer service and experience remote workforce in the St. Petersburg area, it said.
Qurate said it remains committed both brands, adding that HSN and QVC will continue to maintain distinct brand identities.
QVC’s and HSN’s broadcast operations and content production capabilities are “key differentiators for each brand,” said Qurate, stating that centralizing the two in Studio Park will give HSN access to its studios and technology.
The company is building a content engine in Studio Park that will be able to quickly create and share content for HSN and QVC on social media and streaming platforms.
HSN will continue operating its television channels, HSN and HSN2, and digital properties, HSN.com and the HSN mobile app.
Related stories will be right here …
The company announced plans to realign its structure on Jan. 29 as it looks to support its growth by focusing on live social shopping.
“As we focus on our growth strategy to lean further into social and streaming, we are redefining who we are as a company and the role we play for our customers,” said Qurate President and CEO David Rawlinson II.
“With a realigned organizational structure supporting QVC U.S. and HSN together in certain parts of the business, we will work more efficiently, build new capabilities faster by operating together in one location, and unlock an even better customer experience.”
Qurate faced delisting from the NASDAQ last year due to a falling share price.
As part of its realignment, the company is consolidating its QVC U.S. and HSN operations into one location, QVC’s headquarters in Studio Park in West Chester, Pennsylvania.
HSN’s Florida campus will close before the end of this year. Qurate said it expects HSN to start broadcasting live from Studio Park by its third quarter.
Layoffs are expected to begin next month, according to a report by the Tampa Bay Business Journal, though it’s unclear how many employees will be affected.
A spokesperson told the Tampa Bay Business Journal there will be role eliminations, relocations, and shifts to remote work in certain circumstances. Qurate will maintain a customer service and experience remote workforce in the St. Petersburg area, it said.
Qurate said it remains committed both brands, adding that HSN and QVC will continue to maintain distinct brand identities.
QVC’s and HSN’s broadcast operations and content production capabilities are “key differentiators for each brand,” said Qurate, stating that centralizing the two in Studio Park will give HSN access to its studios and technology.
The company is building a content engine in Studio Park that will be able to quickly create and share content for HSN and QVC on social media and streaming platforms.
HSN will continue operating its television channels, HSN and HSN2, and digital properties, HSN.com and the HSN mobile app.
“The HSN brand will continue to be an integral part of Qurate Retail Group as we activate our growth strategy and position the company for sustained success moving forward,” said Stacy Bowe, the new president of the HSN brand and U.S. merchandising.
“We have the deepest appreciation to the state of Florida and the St. Petersburg community for their support and dedication over HSN’s 47-year history. We look forward to continuing to delight our customers as we make this transition to our new home.”
Bowe’s appointment is one of a few executive leadership changes recently announced by the company.
Mike Fitzharris has been named president of the QVC U.S. brand and chief operating officer of Qurate.
Eve DelSoldo has been named executive vice president and legal counsel for Qurate.
The company is also recruiting a chief growth officer to lead its U.S. social, streaming, digital (qvc.com and hsn.com), new business development, and platform distribution divisions.
Bill Wafford, chief administrative officer and chief financial officer, remains in his position, leading the global finance team and transformation offices.
Ryan McKelvey, president of cornerstone brands, retained his role, leading the Ballard Designs, Frontgate, Garnet Hill, and Grandin Road brands.
Aidan O’Meara, president of Qurate Retail Group International, continues to lead its retail operations outside of the U.S.
The company ranked No. 22 in this year’s State of the Majors “$100 Million Super Sellers” list by National Jeweler, reporting $304 million in watch and jewelry sales in North America in 2023.
Editors' Picks
Sponsored by
More on Majors
The Latest
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
SourcingJan 21, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
Weekly QuizJan 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJan 21, 2026
Delaware Jeweler Felice Morris Dies at 91Morris’ most cherished role was being a mother and grandmother, her family said.
CollectionsJan 21, 2026
Bulgari Weaves New Collection of ‘Vimini’ Creations“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AIThe third edition will be held in Half Moon Bay, California, in April.
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards GrantThe grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden GlobesOur Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
TrendsJan 15, 2026
Don’t Double-Dip With This Golden ChipAvocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South AfricaPetra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New BraceletsThe brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand AmbassadorThe award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.
IndependentsJan 14, 2026
Kansas Jeweler Wins 2025 ‘Wag’ AwardEdge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.
ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026 In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.
IndependentsJan 13, 2026
Orr’s Jewelers Opens New Location in Pittsburgh’s Strip DistrictThe family-owned jeweler’s new space is in a former wholesale produce market.
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store RobberyIvel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond MeleeThe supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.
