MajorsJun 13, 2024
HSN, QVC Parent Company Faces Delisting MajorsFeb 03, 2025
Qurate to Close HSN’s Florida HQ Amid Restructuring
Layoffs will reportedly start next month as HSN plans to move into QVC’s location in Pennsylvania.
Qurate, the parent company of HSN and QVC, is closing HSN’s Florida campus as it consolidates operations. The company introduced HSN+ and QVC+, a live video streaming shoppable app, in 2022. (Image courtesy of Qurate Retail Group)
Englewood, Co.—Qurate Retail Inc., the parent company of HSN and QVC, is closing HSN’s campus in St. Petersburg, Florida, as part of its restructuring plan.
The company announced plans to realign its structure on Jan. 29 as it looks to support its growth by focusing on live social shopping.
“As we focus on our growth strategy to lean further into social and streaming, we are redefining who we are as a company and the role we play for our customers,” said Qurate President and CEO David Rawlinson II.
“With a realigned organizational structure supporting QVC U.S. and HSN together in certain parts of the business, we will work more efficiently, build new capabilities faster by operating together in one location, and unlock an even better customer experience.”
Qurate faced delisting from the NASDAQ last year due to a falling share price.
As part of its realignment, the company is consolidating its QVC U.S. and HSN operations into one location, QVC’s headquarters in Studio Park in West Chester, Pennsylvania.
HSN’s Florida campus will close before the end of this year. Qurate said it expects HSN to start broadcasting live from Studio Park by its third quarter.
Layoffs are expected to begin next month, according to a report by the Tampa Bay Business Journal, though it’s unclear how many employees will be affected.
A spokesperson told the Tampa Bay Business Journal there will be role eliminations, relocations, and shifts to remote work in certain circumstances. Qurate will maintain a customer service and experience remote workforce in the St. Petersburg area, it said.
Qurate said it remains committed both brands, adding that HSN and QVC will continue to maintain distinct brand identities.
QVC’s and HSN’s broadcast operations and content production capabilities are “key differentiators for each brand,” said Qurate, stating that centralizing the two in Studio Park will give HSN access to its studios and technology.
The company is building a content engine in Studio Park that will be able to quickly create and share content for HSN and QVC on social media and streaming platforms.
HSN will continue operating its television channels, HSN and HSN2, and digital properties, HSN.com and the HSN mobile app.
Related stories will be right here …
The company announced plans to realign its structure on Jan. 29 as it looks to support its growth by focusing on live social shopping.
“As we focus on our growth strategy to lean further into social and streaming, we are redefining who we are as a company and the role we play for our customers,” said Qurate President and CEO David Rawlinson II.
“With a realigned organizational structure supporting QVC U.S. and HSN together in certain parts of the business, we will work more efficiently, build new capabilities faster by operating together in one location, and unlock an even better customer experience.”
Qurate faced delisting from the NASDAQ last year due to a falling share price.
As part of its realignment, the company is consolidating its QVC U.S. and HSN operations into one location, QVC’s headquarters in Studio Park in West Chester, Pennsylvania.
HSN’s Florida campus will close before the end of this year. Qurate said it expects HSN to start broadcasting live from Studio Park by its third quarter.
Layoffs are expected to begin next month, according to a report by the Tampa Bay Business Journal, though it’s unclear how many employees will be affected.
A spokesperson told the Tampa Bay Business Journal there will be role eliminations, relocations, and shifts to remote work in certain circumstances. Qurate will maintain a customer service and experience remote workforce in the St. Petersburg area, it said.
Qurate said it remains committed both brands, adding that HSN and QVC will continue to maintain distinct brand identities.
QVC’s and HSN’s broadcast operations and content production capabilities are “key differentiators for each brand,” said Qurate, stating that centralizing the two in Studio Park will give HSN access to its studios and technology.
The company is building a content engine in Studio Park that will be able to quickly create and share content for HSN and QVC on social media and streaming platforms.
HSN will continue operating its television channels, HSN and HSN2, and digital properties, HSN.com and the HSN mobile app.
“The HSN brand will continue to be an integral part of Qurate Retail Group as we activate our growth strategy and position the company for sustained success moving forward,” said Stacy Bowe, the new president of the HSN brand and U.S. merchandising.
“We have the deepest appreciation to the state of Florida and the St. Petersburg community for their support and dedication over HSN’s 47-year history. We look forward to continuing to delight our customers as we make this transition to our new home.”
Bowe’s appointment is one of a few executive leadership changes recently announced by the company.
Mike Fitzharris has been named president of the QVC U.S. brand and chief operating officer of Qurate.
Eve DelSoldo has been named executive vice president and legal counsel for Qurate.
The company is also recruiting a chief growth officer to lead its U.S. social, streaming, digital (qvc.com and hsn.com), new business development, and platform distribution divisions.
Bill Wafford, chief administrative officer and chief financial officer, remains in his position, leading the global finance team and transformation offices.
Ryan McKelvey, president of cornerstone brands, retained his role, leading the Ballard Designs, Frontgate, Garnet Hill, and Grandin Road brands.
Aidan O’Meara, president of Qurate Retail Group International, continues to lead its retail operations outside of the U.S.
The company ranked No. 22 in this year’s State of the Majors “$100 Million Super Sellers” list by National Jeweler, reporting $304 million in watch and jewelry sales in North America in 2023.
More on Majors
The Latest
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
CollectionsDec 02, 2025
Briony Raymond Introduces First FragranceThe eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent StatusVivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail MemberWitt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno AwardLaurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry HeistThe man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.
AuctionsDec 01, 2025
Christie’s Presents ‘Splendor & Style’ CollectionThe single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago JewelerMichael Helfer has taken the reins, bringing together two historic Chicago jewelry names.
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift GuideThe guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin RingRosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday CampaignThe “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the AmericasLuxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.
