MajorsJun 13, 2024
HSN, QVC Parent Company Faces Delisting MajorsFeb 03, 2025
Qurate to Close HSN’s Florida HQ Amid Restructuring
Layoffs will reportedly start next month as HSN plans to move into QVC’s location in Pennsylvania.
Qurate, the parent company of HSN and QVC, is closing HSN’s Florida campus as it consolidates operations. The company introduced HSN+ and QVC+, a live video streaming shoppable app, in 2022. (Image courtesy of Qurate Retail Group)
Englewood, Co.—Qurate Retail Inc., the parent company of HSN and QVC, is closing HSN’s campus in St. Petersburg, Florida, as part of its restructuring plan.
The company announced plans to realign its structure on Jan. 29 as it looks to support its growth by focusing on live social shopping.
“As we focus on our growth strategy to lean further into social and streaming, we are redefining who we are as a company and the role we play for our customers,” said Qurate President and CEO David Rawlinson II.
“With a realigned organizational structure supporting QVC U.S. and HSN together in certain parts of the business, we will work more efficiently, build new capabilities faster by operating together in one location, and unlock an even better customer experience.”
Qurate faced delisting from the NASDAQ last year due to a falling share price.
As part of its realignment, the company is consolidating its QVC U.S. and HSN operations into one location, QVC’s headquarters in Studio Park in West Chester, Pennsylvania.
HSN’s Florida campus will close before the end of this year. Qurate said it expects HSN to start broadcasting live from Studio Park by its third quarter.
Layoffs are expected to begin next month, according to a report by the Tampa Bay Business Journal, though it’s unclear how many employees will be affected.
A spokesperson told the Tampa Bay Business Journal there will be role eliminations, relocations, and shifts to remote work in certain circumstances. Qurate will maintain a customer service and experience remote workforce in the St. Petersburg area, it said.
Qurate said it remains committed both brands, adding that HSN and QVC will continue to maintain distinct brand identities.
QVC’s and HSN’s broadcast operations and content production capabilities are “key differentiators for each brand,” said Qurate, stating that centralizing the two in Studio Park will give HSN access to its studios and technology.
The company is building a content engine in Studio Park that will be able to quickly create and share content for HSN and QVC on social media and streaming platforms.
HSN will continue operating its television channels, HSN and HSN2, and digital properties, HSN.com and the HSN mobile app.
Related stories will be right here …
The company announced plans to realign its structure on Jan. 29 as it looks to support its growth by focusing on live social shopping.
“As we focus on our growth strategy to lean further into social and streaming, we are redefining who we are as a company and the role we play for our customers,” said Qurate President and CEO David Rawlinson II.
“With a realigned organizational structure supporting QVC U.S. and HSN together in certain parts of the business, we will work more efficiently, build new capabilities faster by operating together in one location, and unlock an even better customer experience.”
Qurate faced delisting from the NASDAQ last year due to a falling share price.
As part of its realignment, the company is consolidating its QVC U.S. and HSN operations into one location, QVC’s headquarters in Studio Park in West Chester, Pennsylvania.
HSN’s Florida campus will close before the end of this year. Qurate said it expects HSN to start broadcasting live from Studio Park by its third quarter.
Layoffs are expected to begin next month, according to a report by the Tampa Bay Business Journal, though it’s unclear how many employees will be affected.
A spokesperson told the Tampa Bay Business Journal there will be role eliminations, relocations, and shifts to remote work in certain circumstances. Qurate will maintain a customer service and experience remote workforce in the St. Petersburg area, it said.
Qurate said it remains committed both brands, adding that HSN and QVC will continue to maintain distinct brand identities.
QVC’s and HSN’s broadcast operations and content production capabilities are “key differentiators for each brand,” said Qurate, stating that centralizing the two in Studio Park will give HSN access to its studios and technology.
The company is building a content engine in Studio Park that will be able to quickly create and share content for HSN and QVC on social media and streaming platforms.
HSN will continue operating its television channels, HSN and HSN2, and digital properties, HSN.com and the HSN mobile app.
“The HSN brand will continue to be an integral part of Qurate Retail Group as we activate our growth strategy and position the company for sustained success moving forward,” said Stacy Bowe, the new president of the HSN brand and U.S. merchandising.
“We have the deepest appreciation to the state of Florida and the St. Petersburg community for their support and dedication over HSN’s 47-year history. We look forward to continuing to delight our customers as we make this transition to our new home.”
Bowe’s appointment is one of a few executive leadership changes recently announced by the company.
Mike Fitzharris has been named president of the QVC U.S. brand and chief operating officer of Qurate.
Eve DelSoldo has been named executive vice president and legal counsel for Qurate.
The company is also recruiting a chief growth officer to lead its U.S. social, streaming, digital (qvc.com and hsn.com), new business development, and platform distribution divisions.
Bill Wafford, chief administrative officer and chief financial officer, remains in his position, leading the global finance team and transformation offices.
Ryan McKelvey, president of cornerstone brands, retained his role, leading the Ballard Designs, Frontgate, Garnet Hill, and Grandin Road brands.
Aidan O’Meara, president of Qurate Retail Group International, continues to lead its retail operations outside of the U.S.
The company ranked No. 22 in this year’s State of the Majors “$100 Million Super Sellers” list by National Jeweler, reporting $304 million in watch and jewelry sales in North America in 2023.
More on Majors
The Latest
TrendsMar 09, 2026
Jake Gyllenhaal Is Bulgari’s Latest AmbassadorBulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.
Events & AwardsMar 09, 2026
TJS Announces 2026 Scholarship WinnersAwards were given to four students, one apprentice, and an emerging jeweler.
AuctionsMar 09, 2026
Joanna Carson’s Jewels Lead White-Glove SaleThe top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
Weekly QuizMar 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price PressuresIncreased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial BeautyThe earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.
CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in CollectionThe ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.
TrendsMar 05, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
Events & AwardsMar 05, 2026
AGS Announces Conclave 2026 Speaker LineupThe annual event will be held in Orlando, Florida, from Sept. 14-17.
TrendsMar 05, 2026
Caitríona Balfe Fronts Only Natural Diamonds CoverThe “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.
MajorsMar 04, 2026
Michael M Opens First StoreBeverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East StoresKering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.
EditorsMar 04, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
Events & AwardsMar 04, 2026
JIS Miami Spring Show to Feature New Gifts Pavilion, Pop-Up Trends TalksNearly half of buyers are prioritizing silver and fashion collections this season, organizers said.
TrendsMar 04, 2026
Spinelli Kilcollin Rides Free In Year of the Horse CampaignThe “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.
MajorsMar 04, 2026
LeachGarner Names New Brand DirectorThe precious metals provider has promoted Jennifer Ashworth to the role.
Events & AwardsMar 03, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.
SourcingMar 03, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
MajorsMar 03, 2026
Swiss Refiner Completes Acquisition of Gannon & ScottThe American precious metals refiner’s day-to-day operations remain the same post-acquisition.
TrendsMar 03, 2026
Amanda’s Style File: AquatopiaThese aquamarine jewels channel the calming energy of the March birthstone.
Events & AwardsMar 03, 2026
AGTA Adds Another New Category for SpectrumThe “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.
EditorsMar 02, 2026
Jewelry at the Actor Awards: Reimagining Hollywood GlamourDiamond jewelry was the star of the event formerly known as the SAG Awards.
SurveysMar 02, 2026
Consumer Confidence Edges Up in FebruaryConsumers were somewhat less worried about the future, though concerns about rising prices and politics remained.
Events & AwardsMar 02, 2026
JVC to Honor Rebecca Foerster at Annual LuncheonFoerster is this year’s Stanley Schechter Award recipient.
