MajorsJun 13, 2024
HSN, QVC Parent Company Faces Delisting MajorsFeb 03, 2025
Qurate to Close HSN’s Florida HQ Amid Restructuring
Layoffs will reportedly start next month as HSN plans to move into QVC’s location in Pennsylvania.
Qurate, the parent company of HSN and QVC, is closing HSN’s Florida campus as it consolidates operations. The company introduced HSN+ and QVC+, a live video streaming shoppable app, in 2022. (Image courtesy of Qurate Retail Group)
Englewood, Co.—Qurate Retail Inc., the parent company of HSN and QVC, is closing HSN’s campus in St. Petersburg, Florida, as part of its restructuring plan.
The company announced plans to realign its structure on Jan. 29 as it looks to support its growth by focusing on live social shopping.
“As we focus on our growth strategy to lean further into social and streaming, we are redefining who we are as a company and the role we play for our customers,” said Qurate President and CEO David Rawlinson II.
“With a realigned organizational structure supporting QVC U.S. and HSN together in certain parts of the business, we will work more efficiently, build new capabilities faster by operating together in one location, and unlock an even better customer experience.”
Qurate faced delisting from the NASDAQ last year due to a falling share price.
As part of its realignment, the company is consolidating its QVC U.S. and HSN operations into one location, QVC’s headquarters in Studio Park in West Chester, Pennsylvania.
HSN’s Florida campus will close before the end of this year. Qurate said it expects HSN to start broadcasting live from Studio Park by its third quarter.
Layoffs are expected to begin next month, according to a report by the Tampa Bay Business Journal, though it’s unclear how many employees will be affected.
A spokesperson told the Tampa Bay Business Journal there will be role eliminations, relocations, and shifts to remote work in certain circumstances. Qurate will maintain a customer service and experience remote workforce in the St. Petersburg area, it said.
Qurate said it remains committed both brands, adding that HSN and QVC will continue to maintain distinct brand identities.
QVC’s and HSN’s broadcast operations and content production capabilities are “key differentiators for each brand,” said Qurate, stating that centralizing the two in Studio Park will give HSN access to its studios and technology.
The company is building a content engine in Studio Park that will be able to quickly create and share content for HSN and QVC on social media and streaming platforms.
HSN will continue operating its television channels, HSN and HSN2, and digital properties, HSN.com and the HSN mobile app.
Related stories will be right here …
The company announced plans to realign its structure on Jan. 29 as it looks to support its growth by focusing on live social shopping.
“As we focus on our growth strategy to lean further into social and streaming, we are redefining who we are as a company and the role we play for our customers,” said Qurate President and CEO David Rawlinson II.
“With a realigned organizational structure supporting QVC U.S. and HSN together in certain parts of the business, we will work more efficiently, build new capabilities faster by operating together in one location, and unlock an even better customer experience.”
Qurate faced delisting from the NASDAQ last year due to a falling share price.
As part of its realignment, the company is consolidating its QVC U.S. and HSN operations into one location, QVC’s headquarters in Studio Park in West Chester, Pennsylvania.
HSN’s Florida campus will close before the end of this year. Qurate said it expects HSN to start broadcasting live from Studio Park by its third quarter.
Layoffs are expected to begin next month, according to a report by the Tampa Bay Business Journal, though it’s unclear how many employees will be affected.
A spokesperson told the Tampa Bay Business Journal there will be role eliminations, relocations, and shifts to remote work in certain circumstances. Qurate will maintain a customer service and experience remote workforce in the St. Petersburg area, it said.
Qurate said it remains committed both brands, adding that HSN and QVC will continue to maintain distinct brand identities.
QVC’s and HSN’s broadcast operations and content production capabilities are “key differentiators for each brand,” said Qurate, stating that centralizing the two in Studio Park will give HSN access to its studios and technology.
The company is building a content engine in Studio Park that will be able to quickly create and share content for HSN and QVC on social media and streaming platforms.
HSN will continue operating its television channels, HSN and HSN2, and digital properties, HSN.com and the HSN mobile app.
“The HSN brand will continue to be an integral part of Qurate Retail Group as we activate our growth strategy and position the company for sustained success moving forward,” said Stacy Bowe, the new president of the HSN brand and U.S. merchandising.
“We have the deepest appreciation to the state of Florida and the St. Petersburg community for their support and dedication over HSN’s 47-year history. We look forward to continuing to delight our customers as we make this transition to our new home.”
Bowe’s appointment is one of a few executive leadership changes recently announced by the company.
Mike Fitzharris has been named president of the QVC U.S. brand and chief operating officer of Qurate.
Eve DelSoldo has been named executive vice president and legal counsel for Qurate.
The company is also recruiting a chief growth officer to lead its U.S. social, streaming, digital (qvc.com and hsn.com), new business development, and platform distribution divisions.
Bill Wafford, chief administrative officer and chief financial officer, remains in his position, leading the global finance team and transformation offices.
Ryan McKelvey, president of cornerstone brands, retained his role, leading the Ballard Designs, Frontgate, Garnet Hill, and Grandin Road brands.
Aidan O’Meara, president of Qurate Retail Group International, continues to lead its retail operations outside of the U.S.
The company ranked No. 22 in this year’s State of the Majors “$100 Million Super Sellers” list by National Jeweler, reporting $304 million in watch and jewelry sales in North America in 2023.
More on Majors
The Latest
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CollectionsNov 14, 2025
Piece of the Week: Silvia Furmanovich’s ‘Butterflies in Flight’ Jewelry BoxFurmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.
Weekly QuizNov 13, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsNov 14, 2025
JCK Names New Event DirectorJennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.
IndependentsNov 13, 2025
127-Year-Old New Orleans Jeweler to CloseAdler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle StudioFounder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.
CrimeNov 12, 2025
Father, Son Jewelers in Chicago Victims in Double Homicide JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.
AuctionsNov 12, 2025
‘Mellon Blue’ Diamond Sells for $7M Less Than It Did a Decade AgoA buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.
AuctionsNov 12, 2025
Historic Rolex Oyster Fetches $1.7M at Sotheby’sMercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.
GradingNov 12, 2025
It’s Time: GIA’s Express Holiday Service Is Back GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.
SurveysNov 10, 2025
5 Things Retailers Should Know About Holiday Shoppers This YearThe National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.
AuctionsNov 10, 2025
300+ Colored Diamonds Up for Auction at Christie’sLate collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
