Bailey’s Fine Jewelry Acquires Fellow NC Independent Jeweler
The family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.

Bailey’s Fine Jewelry has locations in the North Carolina cities of Raleigh, Rocky Mount, Cary, and Greenville, and will expand to Charlotte with this new acquisition.
It also operates a by-appointment-only studio in Los Angeles and the Fox & Bailey Watch Shop in Raleigh.
Bailey’s said it has taken over operations and is working with the team at Morrison Smith to ensure a smooth transition over the coming months.
The store eventually will take the Bailey’s name, a company spokesperson said.
The price of the acquisition is not being disclosed.
“The acquisition is more than just a business move; it’s the merging of two deeply rooted, family-owned jewelers with a shared history and values,” Bailey’s said.
The Smith and Bailey families have had a connection for generations.
Charles Smith, the father of former Morrison Smith President Chuck Smith, was a mentor to Clyde Bailey, the father of Bailey’s Fine Jewelry president and third-generation owner, Trey Bailey.
“The relationship between the two families has spanned decades, making this transition a natural and meaningful evolution,” said Bailey’s.
Morrison Smith has been serving the Charlotte community for more than 70 years.
“A decision like this is not one that’s taken lightly,” said Chuck Smith of Morrison Smith Jewelers.
“It was extremely important to us that we found a company that aligned with our family values and dedication to exceptional customer service. The parallels between Morrison Smith and Bailey’s are numerous and we knew it would be a great fit for everyone.”
Bailey’s Fine Jewelry President Trey Bailey noted that Morrison Smith Jewelers is “synonymous with quality and excellence in the Charlotte market.”
“It’s such a well-respected and well-run business and we look forward to continuing that legacy while bringing the Bailey’s experience to Charlotte,” he said.
Bailey’s will continue to offer Morrison Smith’s repair and custom design services while also expanding its assortment of bridal and designer jewelry.
The retailer is planning an official grand opening and other events later this year.
Bailey’s was founded in 1948 by Clyde Sr. and Ann Bailey.
The jeweler now operates eight locations, including seven in North Carolina and one studio in Los Angeles.
The Latest

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

























