Independents

Bailey’s Fine Jewelry Acquires Fellow NC Independent Jeweler

IndependentsMar 26, 2025

Bailey’s Fine Jewelry Acquires Fellow NC Independent Jeweler

The family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.

Bailey’s Fine Jewelry storefront
Bailey’s Fine Jewelry, which has stores across North Carolina, has acquired fellow family-owned retailer Morrison Smith Jewelers in Charlotte.
Charlotte, N.C.—Bailey’s Fine Jewelry announced this week that it has acquired fellow North Carolina independent Morrison Smith Jewelers.

Bailey’s Fine Jewelry has locations in the North Carolina cities of Raleigh, Rocky Mount, Cary, and Greenville, and will expand to Charlotte with this new acquisition.

It also operates a by-appointment-only studio in Los Angeles and the Fox & Bailey Watch Shop in Raleigh.

Bailey’s said it has taken over operations and is working with the team at Morrison Smith to ensure a smooth transition over the coming months.

The store eventually will take the Bailey’s name, a company spokesperson said.

The price of the acquisition is not being disclosed.

“The acquisition is more than just a business move; it’s the merging of two deeply rooted, family-owned jewelers with a shared history and values,” Bailey’s said.

Bailey’s Fine Jewelry Bailey family
Bailey’s Fine Jewelry is owned and operated by the Bailey Family. From left to right are Cindy Bailey Stone, Marci Bailey, Trey Bailey, Jane Bailey, Ann Bailey, and Clyde Bailey.


The Smith and Bailey families have had a connection for generations.

Charles Smith, the father of former Morrison Smith President Chuck Smith, was a mentor to Clyde Bailey, the father of Bailey’s Fine Jewelry president and third-generation owner, Trey Bailey. 

“The relationship between the two families has spanned decades, making this transition a natural and meaningful evolution,” said Bailey’s.

Morrison Smith has been serving the Charlotte community for more than 70 years.

“A decision like this is not one that’s taken lightly,” said Chuck Smith of Morrison Smith Jewelers.

“It was extremely important to us that we found a company that aligned with our family values and dedication to exceptional customer service. The parallels between Morrison Smith and Bailey’s are numerous and we knew it would be a great fit for everyone.”

Bailey’s Fine Jewelry President Trey Bailey noted that Morrison Smith Jewelers is “synonymous with quality and excellence in the Charlotte market.”

“It’s such a well-respected and well-run business and we look forward to continuing that legacy while bringing the Bailey’s experience to Charlotte,” he said.

Bailey’s will continue to offer Morrison Smith’s repair and custom design services while also expanding its assortment of bridal and designer jewelry.

The retailer is planning an official grand opening and other events later this year.

Bailey’s was founded in 1948 by Clyde Sr. and Ann Bailey. 

The jeweler now operates eight locations, including seven in North Carolina and one studio in Los Angeles.

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