IndependentsJan 16, 2025
Lux Bond & Green to Open Sixth LocationIndependentsFeb 06, 2025
106-Year-Old Jewelry Store Saved by New Owners
Two attorneys purchased Windsor Jewelry, which was set to close, and will retain all existing staff at the downtown Indianapolis store.
Indianapolis independent Windsor Jewelry will continue its 100-plus years in business after finding buyers, local attorneys Fernanda Beraldi and Ed Broecker. (Photo courtesy of Windsor Jewelry’s Facebook page)
Indianapolis—Windsor Jewelry, a 106-year-old downtown Indianapolis mainstay that was set to close at the end of January, will remain in business after finding new buyers, it announced this week.
The retailer said on its website that two local business leaders, attorneys Fernanda Beraldi and Ed Broecker, teamed up and purchased the business, effective Feb. 1.
They will retain all the store’s existing staff.
Windsor Jewelry said Beraldi and Broecker decided to buy the store because of their love of jewelry, passion for local businesses, and belief in the future of downtown Indianapolis.
“I’ve loved jewelry ever since I was a little girl growing up in Brazil. My mother was born in Minas Gerais, the colored gemstone epicenter of Brazil,” said Beraldi, referring to the Brazilian state where emerald, aquamarine, tourmaline, and topaz are mined.
“This opportunity is unique because we already have an independent and knowledgeable team in place that is very passionate about customer service and celebrating life’s special moments, and that wanted to remain with the store.”
She added, “I love wearing my jewelry pieces and feeling the joy from the memories associated with them.
“Our vision is that the talented team at Windsor Jewelry will continue to serve Indianapolis families and help them celebrate special moments for another 100 years.”
Related stories will be right here …
The retailer said on its website that two local business leaders, attorneys Fernanda Beraldi and Ed Broecker, teamed up and purchased the business, effective Feb. 1.
They will retain all the store’s existing staff.
Windsor Jewelry said Beraldi and Broecker decided to buy the store because of their love of jewelry, passion for local businesses, and belief in the future of downtown Indianapolis.
“I’ve loved jewelry ever since I was a little girl growing up in Brazil. My mother was born in Minas Gerais, the colored gemstone epicenter of Brazil,” said Beraldi, referring to the Brazilian state where emerald, aquamarine, tourmaline, and topaz are mined.
“This opportunity is unique because we already have an independent and knowledgeable team in place that is very passionate about customer service and celebrating life’s special moments, and that wanted to remain with the store.”
She added, “I love wearing my jewelry pieces and feeling the joy from the memories associated with them.
“Our vision is that the talented team at Windsor Jewelry will continue to serve Indianapolis families and help them celebrate special moments for another 100 years.”
Sig Asher opened Windsor Jewelry Co. in the long-since demolished Lyric Theater building in 1919.
Asher’s son-in-law, Herman Logan, bought the business in 1946 when he returned to Indianapolis after serving in World War II.
Logan, who died at age 93 in 2010, sold the business to then 22-year-old employee Greg Bires in 1997.
Bires and his wife Lynn ran the business for almost 30 years but announced in late 2024 that they would be retiring and closing Windsor Jewelry at the end of January 2025.
At the time, he told the local NBC affiliate, WTHR, that closing the store was a difficult decision for them and they would be willing to sell the business if there was a viable buyer.
The store teased the reopening via Instagram before posting an official message Tuesday, writing, “Welcome to the new Windsor era! We are so thrilled to announce our new owners Fernanda Beraldi and Ed Broecker! Together with the existing team, they plan to bring you the next chapter of Windsor Jewelry.”
The store currently is open for custom work and repairs Tuesday through Saturday, but said on its website that it plans to fully restock and reopen by the end of the week, in time for customers to buy Valentine’s Day gifts.
The store currently is open for custom work and repairs Tuesday through Saturday, but said on its website that it plans to fully restock and reopen by the end of the week, in time for customers to buy Valentine’s Day gifts.
More on Independents
The Latest
MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet JewelersThe addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ NecklaceThe necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.
Weekly QuizJul 31, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award WinnersJewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.
FinancialsJul 30, 2025
Kering's Jewelry Brands Resilient As H1 Sales Slide 16%The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.
WatchesJul 30, 2025
Peek Inside Zadok Jewelers’ New Rolex Showroom in AustinIts opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.
SurveysJul 30, 2025
Consumer Confidence Ticks Up in JulyRespondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”
SourcingJul 30, 2025
Rob Bates to Release Latest Book in His ‘Diamond District Mystery’ Series“Making a Killing in Diamonds” tells the story of Mimi Rosen, the disappearance of a scientist, and the murder of lab-grown diamond CEO.
EditorsJul 29, 2025
Out & About: Visiting Tacori’s Design Studio in LASenior Editor Lenore Fedow learned a lot when she took a behind-the-scenes factory tour with the jewelry brand earlier this year.
Events & AwardsJul 29, 2025
Melee The Show Welcomes 15 New DesignersThe first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.
SourcingJul 29, 2025
Auctim to Offer 7.3M+ Carats of Rough EmeraldsThe online auction house’s September sale will feature rough Brazilian emeralds of various qualities.
MajorsJul 29, 2025
Alexis Padis Re-Elected AGS Board President She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.
Policies & IssuesJul 28, 2025
U.S.-EU Come to Agreement on Tariffs Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.
CollectionsJul 28, 2025
Nanis Brings a New Palette to ‘Ipanema’A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.
MajorsJul 28, 2025
The 1916 Company Partners with ‘Shark Tank’ Star’s Watch Insurance PlatformThe retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.
CollectionsJul 25, 2025
Piece of the Week: Jemma Wynne’s ‘Forme’ NecklaceAnne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”
Events & AwardsJul 25, 2025
Pre-Registration Open for September Hong Kong ShowJewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.
FinancialsJul 25, 2025
LVMH Sales Slip in H1 Amid ‘Prevailing Uncertainties’Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.
Events & AwardsJul 24, 2025
2 Retailers to Receive 2026 Gem Award for Lifetime AchievementMark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.
SourcingJul 24, 2025
De Beers Sees Diamond Production Sink 36% in Q2 While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.
CollectionsJul 24, 2025
Francesca Villa Adds Dimension to Her Intaglio CharactersThe “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.
WatchesJul 24, 2025
Breitling Drops Super Bowl Watch Honoring the Philadelphia Eagles The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.
