IndependentsJan 16, 2025
Lux Bond & Green to Open Sixth LocationIndependentsFeb 06, 2025
106-Year-Old Jewelry Store Saved by New Owners
Two attorneys purchased Windsor Jewelry, which was set to close, and will retain all existing staff at the downtown Indianapolis store.
Indianapolis independent Windsor Jewelry will continue its 100-plus years in business after finding buyers, local attorneys Fernanda Beraldi and Ed Broecker. (Photo courtesy of Windsor Jewelry’s Facebook page)
Indianapolis—Windsor Jewelry, a 106-year-old downtown Indianapolis mainstay that was set to close at the end of January, will remain in business after finding new buyers, it announced this week.
The retailer said on its website that two local business leaders, attorneys Fernanda Beraldi and Ed Broecker, teamed up and purchased the business, effective Feb. 1.
They will retain all the store’s existing staff.
Windsor Jewelry said Beraldi and Broecker decided to buy the store because of their love of jewelry, passion for local businesses, and belief in the future of downtown Indianapolis.
“I’ve loved jewelry ever since I was a little girl growing up in Brazil. My mother was born in Minas Gerais, the colored gemstone epicenter of Brazil,” said Beraldi, referring to the Brazilian state where emerald, aquamarine, tourmaline, and topaz are mined.
“This opportunity is unique because we already have an independent and knowledgeable team in place that is very passionate about customer service and celebrating life’s special moments, and that wanted to remain with the store.”
She added, “I love wearing my jewelry pieces and feeling the joy from the memories associated with them.
“Our vision is that the talented team at Windsor Jewelry will continue to serve Indianapolis families and help them celebrate special moments for another 100 years.”
Related stories will be right here …
The retailer said on its website that two local business leaders, attorneys Fernanda Beraldi and Ed Broecker, teamed up and purchased the business, effective Feb. 1.
They will retain all the store’s existing staff.
Windsor Jewelry said Beraldi and Broecker decided to buy the store because of their love of jewelry, passion for local businesses, and belief in the future of downtown Indianapolis.
“I’ve loved jewelry ever since I was a little girl growing up in Brazil. My mother was born in Minas Gerais, the colored gemstone epicenter of Brazil,” said Beraldi, referring to the Brazilian state where emerald, aquamarine, tourmaline, and topaz are mined.
“This opportunity is unique because we already have an independent and knowledgeable team in place that is very passionate about customer service and celebrating life’s special moments, and that wanted to remain with the store.”
She added, “I love wearing my jewelry pieces and feeling the joy from the memories associated with them.
“Our vision is that the talented team at Windsor Jewelry will continue to serve Indianapolis families and help them celebrate special moments for another 100 years.”
Sig Asher opened Windsor Jewelry Co. in the long-since demolished Lyric Theater building in 1919.
Asher’s son-in-law, Herman Logan, bought the business in 1946 when he returned to Indianapolis after serving in World War II.
Logan, who died at age 93 in 2010, sold the business to then 22-year-old employee Greg Bires in 1997.
Bires and his wife Lynn ran the business for almost 30 years but announced in late 2024 that they would be retiring and closing Windsor Jewelry at the end of January 2025.
At the time, he told the local NBC affiliate, WTHR, that closing the store was a difficult decision for them and they would be willing to sell the business if there was a viable buyer.
The store teased the reopening via Instagram before posting an official message Tuesday, writing, “Welcome to the new Windsor era! We are so thrilled to announce our new owners Fernanda Beraldi and Ed Broecker! Together with the existing team, they plan to bring you the next chapter of Windsor Jewelry.”
The store currently is open for custom work and repairs Tuesday through Saturday, but said on its website that it plans to fully restock and reopen by the end of the week, in time for customers to buy Valentine’s Day gifts.
The store currently is open for custom work and repairs Tuesday through Saturday, but said on its website that it plans to fully restock and reopen by the end of the week, in time for customers to buy Valentine’s Day gifts.
More on Independents
The Latest
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
SourcingDec 30, 2025
India Chosen as KP Chair for 2026It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western FlairThe new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in FloridaIts residency at Yamron Jewelers will run through May 2026.
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, VirginiaThe retailer is expanding into areas with large Indian and South Asian populations.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
MajorsDec 29, 2025
Nanis Opens First Flagship Store The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA MuseumThe new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRSThe couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYCIn February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild AwardThe LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.
MajorsDec 23, 2025
Kering to Acquire Stake in Raselli Franco GroupThe luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.
MajorsDec 23, 2025
For Future Reference Vintage Enters Bloomingdale’sThe company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier WatchesIn the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.
EditorsDec 22, 2025
How Helzberg Is Reimagining Its StoresHelzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry ServiceThe lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.
