IndependentsJan 16, 2025
Lux Bond & Green to Open Sixth LocationIndependentsFeb 06, 2025
106-Year-Old Jewelry Store Saved by New Owners
Two attorneys purchased Windsor Jewelry, which was set to close, and will retain all existing staff at the downtown Indianapolis store.
Indianapolis independent Windsor Jewelry will continue its 100-plus years in business after finding buyers, local attorneys Fernanda Beraldi and Ed Broecker. (Photo courtesy of Windsor Jewelry’s Facebook page)
Indianapolis—Windsor Jewelry, a 106-year-old downtown Indianapolis mainstay that was set to close at the end of January, will remain in business after finding new buyers, it announced this week.
The retailer said on its website that two local business leaders, attorneys Fernanda Beraldi and Ed Broecker, teamed up and purchased the business, effective Feb. 1.
They will retain all the store’s existing staff.
Windsor Jewelry said Beraldi and Broecker decided to buy the store because of their love of jewelry, passion for local businesses, and belief in the future of downtown Indianapolis.
“I’ve loved jewelry ever since I was a little girl growing up in Brazil. My mother was born in Minas Gerais, the colored gemstone epicenter of Brazil,” said Beraldi, referring to the Brazilian state where emerald, aquamarine, tourmaline, and topaz are mined.
“This opportunity is unique because we already have an independent and knowledgeable team in place that is very passionate about customer service and celebrating life’s special moments, and that wanted to remain with the store.”
She added, “I love wearing my jewelry pieces and feeling the joy from the memories associated with them.
“Our vision is that the talented team at Windsor Jewelry will continue to serve Indianapolis families and help them celebrate special moments for another 100 years.”
Related stories will be right here …
The retailer said on its website that two local business leaders, attorneys Fernanda Beraldi and Ed Broecker, teamed up and purchased the business, effective Feb. 1.
They will retain all the store’s existing staff.
Windsor Jewelry said Beraldi and Broecker decided to buy the store because of their love of jewelry, passion for local businesses, and belief in the future of downtown Indianapolis.
“I’ve loved jewelry ever since I was a little girl growing up in Brazil. My mother was born in Minas Gerais, the colored gemstone epicenter of Brazil,” said Beraldi, referring to the Brazilian state where emerald, aquamarine, tourmaline, and topaz are mined.
“This opportunity is unique because we already have an independent and knowledgeable team in place that is very passionate about customer service and celebrating life’s special moments, and that wanted to remain with the store.”
She added, “I love wearing my jewelry pieces and feeling the joy from the memories associated with them.
“Our vision is that the talented team at Windsor Jewelry will continue to serve Indianapolis families and help them celebrate special moments for another 100 years.”
Sig Asher opened Windsor Jewelry Co. in the long-since demolished Lyric Theater building in 1919.
Asher’s son-in-law, Herman Logan, bought the business in 1946 when he returned to Indianapolis after serving in World War II.
Logan, who died at age 93 in 2010, sold the business to then 22-year-old employee Greg Bires in 1997.
Bires and his wife Lynn ran the business for almost 30 years but announced in late 2024 that they would be retiring and closing Windsor Jewelry at the end of January 2025.
At the time, he told the local NBC affiliate, WTHR, that closing the store was a difficult decision for them and they would be willing to sell the business if there was a viable buyer.
The store teased the reopening via Instagram before posting an official message Tuesday, writing, “Welcome to the new Windsor era! We are so thrilled to announce our new owners Fernanda Beraldi and Ed Broecker! Together with the existing team, they plan to bring you the next chapter of Windsor Jewelry.”
The store currently is open for custom work and repairs Tuesday through Saturday, but said on its website that it plans to fully restock and reopen by the end of the week, in time for customers to buy Valentine’s Day gifts.
The store currently is open for custom work and repairs Tuesday through Saturday, but said on its website that it plans to fully restock and reopen by the end of the week, in time for customers to buy Valentine’s Day gifts.
Editors' Picks
Sponsored by
More on Independents
The Latest
SourcingFeb 10, 2026
At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime PerformanceLady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.
SurveysFeb 10, 2026
Shoppers to Spend Big on Jewelry This Valentine’s Day, Says NRFJewelry is expected to be the No. 1 gift this year in terms of dollars spent.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
FinancialsFeb 10, 2026
Kering Plans Transformation as 2025 Sales Sink 13%As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.
Weekly QuizFeb 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingFeb 10, 2026
AGTA To Debut ‘Stuller Color of the Year’ Spectrum Awards CategoryThe new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”
Policies & IssuesFeb 09, 2026
U.S., India Trade Deal One Step Closer to Being FinalizedThe White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
Events & AwardsFeb 09, 2026
JA Now Accepting Entries for 2026 CASE AwardsEntries for the jewelry design competition will be accepted through March 20.
TrendsFeb 09, 2026
These 14 Jewels Will Melt Your Heart This Valentine’s DayFrom heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.
CrimeFeb 06, 2026
Florida Man Sentenced After Selling Fake Native American Jewelry for a Decade Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive ChangesNew CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.
TrendsFeb 06, 2026
Margot Robbie, Jacob Elordi Wear Matching Cece Jewellery Signet RingsOur Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.
MajorsFeb 05, 2026
Pandora to Begin Selling Platinum-Plated JewelryThe introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.
SourcingFeb 05, 2026
De Beers Lowers Production Guidance for 2026, Anglo Mulls Another WritedownIt would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.
CollectionsFeb 05, 2026
Marco Bicego’s Amethyst Collection Travels to a Purple ParadiseThe “Paradise Amethyst” collection focuses on amethyst, pink tourmaline, garnet, and 18-karat yellow gold beads.
FinancialsFeb 05, 2026
Watches of Switzerland Reports Strong Holiday Results in Q3The retailer credited its Roberto Coin campaign, in part, for boosting its North America sales.
ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.
MajorsFeb 04, 2026
What Designers Should Know About Saks Global’s BankruptcyFrom how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone BlissAmethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.
MajorsFeb 04, 2026
Marco Bicego Names New Global Marketing DirectorThe Italian jewelry company appointed Matteo Cuelli to the newly created role.
MajorsFeb 04, 2026
Frederick Goldman Updates Leadership TeamThe manufacturer said the changes are designed to improve speed, reliability, innovation, and service.
Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make DealPresident Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.
CollectionsFeb 03, 2026
Jade Trau Releases New Charms, Introduces RondellesThe designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.
WatchesFeb 03, 2026
Casio America Calls Jersey City HomeThe watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone MarketplaceThe company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.
