IndependentsJan 16, 2025
Lux Bond & Green to Open Sixth LocationIndependentsFeb 06, 2025
106-Year-Old Jewelry Store Saved by New Owners
Two attorneys purchased Windsor Jewelry, which was set to close, and will retain all existing staff at the downtown Indianapolis store.
Indianapolis independent Windsor Jewelry will continue its 100-plus years in business after finding buyers, local attorneys Fernanda Beraldi and Ed Broecker. (Photo courtesy of Windsor Jewelry’s Facebook page)
Indianapolis—Windsor Jewelry, a 106-year-old downtown Indianapolis mainstay that was set to close at the end of January, will remain in business after finding new buyers, it announced this week.
The retailer said on its website that two local business leaders, attorneys Fernanda Beraldi and Ed Broecker, teamed up and purchased the business, effective Feb. 1.
They will retain all the store’s existing staff.
Windsor Jewelry said Beraldi and Broecker decided to buy the store because of their love of jewelry, passion for local businesses, and belief in the future of downtown Indianapolis.
“I’ve loved jewelry ever since I was a little girl growing up in Brazil. My mother was born in Minas Gerais, the colored gemstone epicenter of Brazil,” said Beraldi, referring to the Brazilian state where emerald, aquamarine, tourmaline, and topaz are mined.
“This opportunity is unique because we already have an independent and knowledgeable team in place that is very passionate about customer service and celebrating life’s special moments, and that wanted to remain with the store.”
She added, “I love wearing my jewelry pieces and feeling the joy from the memories associated with them.
“Our vision is that the talented team at Windsor Jewelry will continue to serve Indianapolis families and help them celebrate special moments for another 100 years.”
Related stories will be right here …
The retailer said on its website that two local business leaders, attorneys Fernanda Beraldi and Ed Broecker, teamed up and purchased the business, effective Feb. 1.
They will retain all the store’s existing staff.
Windsor Jewelry said Beraldi and Broecker decided to buy the store because of their love of jewelry, passion for local businesses, and belief in the future of downtown Indianapolis.
“I’ve loved jewelry ever since I was a little girl growing up in Brazil. My mother was born in Minas Gerais, the colored gemstone epicenter of Brazil,” said Beraldi, referring to the Brazilian state where emerald, aquamarine, tourmaline, and topaz are mined.
“This opportunity is unique because we already have an independent and knowledgeable team in place that is very passionate about customer service and celebrating life’s special moments, and that wanted to remain with the store.”
She added, “I love wearing my jewelry pieces and feeling the joy from the memories associated with them.
“Our vision is that the talented team at Windsor Jewelry will continue to serve Indianapolis families and help them celebrate special moments for another 100 years.”
Sig Asher opened Windsor Jewelry Co. in the long-since demolished Lyric Theater building in 1919.
Asher’s son-in-law, Herman Logan, bought the business in 1946 when he returned to Indianapolis after serving in World War II.
Logan, who died at age 93 in 2010, sold the business to then 22-year-old employee Greg Bires in 1997.
Bires and his wife Lynn ran the business for almost 30 years but announced in late 2024 that they would be retiring and closing Windsor Jewelry at the end of January 2025.
At the time, he told the local NBC affiliate, WTHR, that closing the store was a difficult decision for them and they would be willing to sell the business if there was a viable buyer.
The store teased the reopening via Instagram before posting an official message Tuesday, writing, “Welcome to the new Windsor era! We are so thrilled to announce our new owners Fernanda Beraldi and Ed Broecker! Together with the existing team, they plan to bring you the next chapter of Windsor Jewelry.”
The store currently is open for custom work and repairs Tuesday through Saturday, but said on its website that it plans to fully restock and reopen by the end of the week, in time for customers to buy Valentine’s Day gifts.
The store currently is open for custom work and repairs Tuesday through Saturday, but said on its website that it plans to fully restock and reopen by the end of the week, in time for customers to buy Valentine’s Day gifts.
Editors' Picks
Sponsored by
More on Independents
The Latest
TrendsMay 02, 2025
Ring Concierge, Kraft Partner on Mother’s Day Macaroni Necklace The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.
CollectionsMay 02, 2025
Piece of the Week: Angely Martinez’s Emerald Promise RingSet with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.
MajorsMay 02, 2025
Stuller’s New Bridal Catalog Is Here“Bridal 2025–2026” includes popular styles and a dedicated section for quick pricing references of lab-grown diamond bridal jewelry.
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
SourcingMay 01, 2025
Tariffs & Colored Gemstones: Relying on Stock, Considering the Ripple EffectThough currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.
Weekly QuizMay 01, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsMay 01, 2025
Peek Inside David Yurman’s New Miami Flagship StoreLocated in Miami’s Design District, the 4,000-square-foot store is an homage to David and Sybil Yurman’s artistic roots.
TrendsMay 01, 2025
Amanda’s Style File: 20 Pieces of Emerald Jewelry for MayMay babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.
Brought to you by
Emerging Jewelers Accelerator Program Announces Second Cohort of Aspiring Jewelry Entrepreneurs Six new retail businesses were selected for the 2025 program, which began in January.
MajorsMay 01, 2025
Jewelers of America Opens Applications for 2025 ScholarshipsThe deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.
SurveysApr 30, 2025
Consumer Confidence Hits Pandemic-Level Low Amid Tariff ConcernsWhat’s really worrying U.S. consumers isn’t the present situation; it’s what the economy is going to look like six months from now.
Events & AwardsApr 30, 2025
Instore Show Debuts New Name, Look, and FocusNow called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.
SourcingApr 30, 2025
GemGuide Has a New Pricing Chart for Colombian EmeraldsIt includes pricing for unenhanced Colombian emeralds in the fine to extra fine range.
CollectionsApr 30, 2025
Tiffany & Co. Goes Deep-Sea Diving in New Blue BookThe “Sea of Wonder” collection features pieces inspired by the ocean, from its waves to flora and creatures like urchins and sea turtles.
AuctionsApr 29, 2025
‘Golconda Blue’ Diamond Pulled From AuctionThe 23-carat fancy vivid blue diamond, set to headline Christie’s May jewelry auction, was expected to sell for as much as $50 million.
ColumnistsApr 29, 2025
Google Ads vs. Social Media Ads: Which Are More Effective?Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.
SourcingApr 29, 2025
Gemfields Mini Ruby Auction Achieves $7MThe miner said its April sale featured a mix of commercial-quality primary rubies and secondary rubies of varying quality.
CrimeApr 28, 2025
Customs Seizes Nearly 2,000 Pieces of Counterfeit Van Cleef & Arpels JewelryU.S. customs agents in El Paso, Texas, intercepted the package, which would have been worth $9 million if the jewelry was genuine.
TrendsApr 28, 2025
Suzanne Kalan Launches Tech Ring Jacket CollectionHealth monitors become statement pieces when paired with the brand’s new collection of stackable diamond-studded bands.
Events & AwardsApr 28, 2025
JCK Industry Fund Announces 2025 Grant RecipientsTen organizations were selected this year.
CollectionsApr 25, 2025
Sylvie Looks to Water in New Sculptural Bridal Collection“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
FinancialsApr 25, 2025
Kering’s Jewelry Brands Persevere as Q1 Sales Sink 14%Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.
EditorsApr 25, 2025
Piece of the Week: Deborah Meyers Experience’s ‘The Birds’ EarringsDesigner Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.
SourcingApr 25, 2025
De Beers Sales, Production Fall in Q1 Amid UncertaintyThe company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.
Supplier BulletinApr 24, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. ExpansionSimon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99 A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to NoncomplianceThe company failed to file its quarterly reports in a timely manner.
