106-Year-Old Jewelry Store Saved by New Owners
Two attorneys purchased Windsor Jewelry, which was set to close, and will retain all existing staff at the downtown Indianapolis store.

The retailer said on its website that two local business leaders, attorneys Fernanda Beraldi and Ed Broecker, teamed up and purchased the business, effective Feb. 1.
They will retain all the store’s existing staff.
Windsor Jewelry said Beraldi and Broecker decided to buy the store because of their love of jewelry, passion for local businesses, and belief in the future of downtown Indianapolis.
“I’ve loved jewelry ever since I was a little girl growing up in Brazil. My mother was born in Minas Gerais, the colored gemstone epicenter of Brazil,” said Beraldi, referring to the Brazilian state where emerald, aquamarine, tourmaline, and topaz are mined.
“This opportunity is unique because we already have an independent and knowledgeable team in place that is very passionate about customer service and celebrating life’s special moments, and that wanted to remain with the store.”
She added, “I love wearing my jewelry pieces and feeling the joy from the memories associated with them.
“Our vision is that the talented team at Windsor Jewelry will continue to serve Indianapolis families and help them celebrate special moments for another 100 years.”
Sig Asher opened Windsor Jewelry Co. in the long-since demolished Lyric Theater building in 1919.
Asher’s son-in-law, Herman Logan, bought the business in 1946 when he returned to Indianapolis after serving in World War II.
Logan, who died at age 93 in 2010, sold the business to then 22-year-old employee Greg Bires in 1997.
Bires and his wife Lynn ran the business for almost 30 years but announced in late 2024 that they would be retiring and closing Windsor Jewelry at the end of January 2025.
At the time, he told the local NBC affiliate, WTHR, that closing the store was a difficult decision for them and they would be willing to sell the business if there was a viable buyer.
The store currently is open for custom work and repairs Tuesday through Saturday, but said on its website that it plans to fully restock and reopen by the end of the week, in time for customers to buy Valentine’s Day gifts.
The Latest

The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.

Alex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.

The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

The ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.


The two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.

The time to start experimenting with video content is now, writes columnist Emmanuel Raheb.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

From striking high jewelry to miniature fine jewelry, the new chapter continues to highlight gemstones featuring its signature 57-facet cut.

The jewelry giant is reducing its senior leadership by 30 percent as part of its new turnaround strategy.

The auction house's partnership with online watch servicing platform WatchCheck makes repairs convenient and accessible, it said.

The company also noted record sales in the United States and a strong performance in its jewelry category.

The event, set for June 13-15, will feature educational presentations and guided visits to the state’s sapphire mines.

After the black enamel band became a best-seller for the brand, it has now launched an enamel ring personalization program.

The rapper and singer-songwriter will perform at Tao Beach on June 8.

“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.

The moves are part of the retailer’s new turnaround plan, “Grow Brand Love,” which also includes emphasizing brand loyalty over store banners.

The “Rush Hour” campaign stars Zoë Kravitz in bold, wearable pieces designed to make a statement in the workplace.

Breitling is reviving Gallet, which was founded in 1826 and is known for making watches used in the early days of long-distance travel.

Dubbed the “Mediterranean Blue,” this “remarkably rare” diamond will be part of Sotheby’s May jewelry auction in Geneva.

The American Gem Society now offers a Jewelry Evaluation Advisor designation as well as an updated Certified Sales Associate designation.

Rebecca Zeijdel-Paz created more than 75 new pieces for the residency, which will be on display at Trove’s store in New York through April.

Smith explores why a qualified candidate might still not be right for the job.

The company and its marketing agency, Loudr, were recognized for the “Make You Dance” marketing campaign.

The “Series8” and “Attesa” collections will be grouped under Citizen Premier.

David Fager, a former systems engineer at the retailer, was promoted to the role.