EditorsNov 22, 2024
Out & About: Inside the CD Peacock MansionStep inside the nearly 21,000-square-foot suburban Chicago jewelry store with Editor-in-Chief Michelle Graff.
TrendsAug 27, 2019
This ‘Mommy and Me’ Jewelry is Actually Super Chic
Baby Gold is filled with timeless designs meant to be worn every day.
You won’t find any kid themes in Baby Gold’s “mommy and me” jewelry. Instead, every piece is a classic design available in sizes for kids and adults.
Los Angeles—When Helen Ashikian began taking her daughter Olivia Eva with her to her fine jewelry private label production job, the toddler earned a nickname from clients: Baby Gold.
For Ashikian, jewelry runs in the family.
A Los Angeles native, she comes from a long line of jewelers and artisans. Her husband is also part of the jewelry world; Michael Ashikian is a third-generation jeweler and owner of a manufacturing facility in downtown Los Angeles.
After the arrival of their second daughter, Sienna Marie, who also showed an affinity for jewelry, Ashikian decided it was time to create jewelry that both she and her children could wear.
A year ago she launched Baby Gold, a line of 14-karat recycled gold, responsibly sourced diamond and gemstone jewelry produced entirely in the family factory and certified by the Responsible Jewellery Council.
Ranging from $55 to $2,500 retail, Baby Gold features everyday-wear pendants, stud earrings, huggie hoops, rings and bracelets in a wide variety of sizes.
They feature simple motifs like hearts, stars and crosses, as well as splashes of enamel. Many of the styles are engravable for personalization.
And though children grow, it’s important to Ashikian that these pieces grow with them when possible. 
“We want our customers to have these pieces their entire lives,” she explained. “So we made a promise early on that we would resize any Baby Gold bracelet purchased from us as many times as needed. We want to make sure that as your babies grow, their Baby Gold bracelets grow with them. We offer this service complimentary to our Baby Gold bracelet purchasers.”
Baby Gold sells via its website, and retail costs are kept low due to Ashikian’s control of production. However, she is in talks with select retailers to carry the collection and estimates she’ll be in some stores by December 2019.
Personally, Ashikian most often wears two engraved rings from the line, one with each daughter’s name, as well as a chain layered with two opal medallions, again one for each daughter.
As for daughters Olivia and Sienna, they’re never without their Baby Gold either. They wear earrings, a diamond pave ID bracelet and turquoise three-stone bracelet daily, Ashikian said.
Next up for Baby Gold? Just as it always has, the line will continue to be inspired by and grow with Ashikian’s family.
“Since
Baby Gold sells via its website, and retail costs are kept low due to Ashikian’s control of production. However, she is in talks with select retailers to carry the collection and estimates she’ll be in some stores by December 2019.
Personally, Ashikian most often wears two engraved rings from the line, one with each daughter’s name, as well as a chain layered with two opal medallions, again one for each daughter.
As for daughters Olivia and Sienna, they’re never without their Baby Gold either. They wear earrings, a diamond pave ID bracelet and turquoise three-stone bracelet daily, Ashikian said.
Next up for Baby Gold? Just as it always has, the line will continue to be inspired by and grow with Ashikian’s family.
“Since
I’m currently expecting a boy after having two girls, we are looking to expand on our Boy Collection and also launch a custom push gift service for new moms.”
More on Trends
The Latest
CollectionsNov 22, 2024
Piece of the Week: Xander Jane’s ‘Spiked’ Pearl StudsThese punk-inspired earrings from the new Canadian brand’s debut collection reveal the alter ego of the classic pearl.
SourcingNov 22, 2024
Facets of Fire Expands to Include Pear, Marquise DiamondsThe company brings its nanotechnology to two new fancy cuts for diamonds that feature its signature color and brilliance.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
Supplier BulletinNov 21, 2024
Tasha R Releases 2025 Labbelle Lab Diamond Jewelry CatalogSponsored by Tasha R
Weekly QuizNov 21, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsNov 21, 2024
Gold Watch Gifted to Titanic Rescue Ship Captain Sells for $2MThree Titanic survivors presented him with the personalized Tiffany & Co. timepiece about a year after the tragedy.
MajorsNov 21, 2024
Harris Jewelry Ordered to Reopen Claims Portal for Refund RequestsA federal court found that the jewelry store chain violated terms of the settlement reached after it was accused of defrauding customers.
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYCThis fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
CollectionsNov 21, 2024
Channel Elphaba in Muse’s ‘Have a Heart x Cynthia Erivo’ CollectionCynthia Erivo chose Dreams of Hope, an organization dedicated to empowering LGBTQA+ youth, as the charity for this year’s collection.
MajorsNov 21, 2024
Rocksbox Opens Pop-Up Store in San FranciscoThe new space was designed to evoke a warm, inviting vibe.
IndependentsNov 21, 2024
Mary Moses Kinney Is Now Part of The Edge’s Team Kinney, who spent nearly 30 years at IJO, has been hired to head Abbott Jewelry Systems’ new virtual marketplace.
CrimeNov 20, 2024
Sotheby’s to Pay $6.25M Settlement to NY State for Alleged Tax FraudThe auction house was accused of helping clients avoid paying taxes on millions of dollars’ worth of art purchased from 2010 to 2020.
Events & AwardsNov 20, 2024
Kering Debuts New Jewelry Award With Sustainability FocusThe four finalists will present their pieces at the 2025 JCK Las Vegas show.
CollectionsNov 20, 2024
Pamela Love Channels Surrealist Artists in New CollectionThe “Camera Oscura” collection showcases earring designs celebrating female Surrealist artists Claude Cahun and Leonor Fini.
Policies & IssuesNov 20, 2024
Columbia Gem House Raises $10K for Reforestation EffortsThe money will fund the planting of 10,000 trees in critical areas across Oregon, Arizona, Montana, and other regions.
Events & AwardsNov 20, 2024
The Jewelry Symposium Opens Registration, Scholarship ApplicationsThe event centered on advancing jewelry manufacturing technology will return to Detroit in May 2025.
CrimeNov 19, 2024
Woman Killed in Armed Robbery of Sacramento Jewelry StoreLocal reports identified the woman as the wife of the jewelry store owner.
AuctionsNov 19, 2024
‘A Tsar’s Treasure’ Fetches $2.9M at Sotheby’s Jewelry SaleA collection of pieces owned by Ferdinand I, the first king of modern Bulgaria, and his family, blew away estimates in Geneva last week.
MajorsNov 19, 2024
Trove Opens First US Flagship in NYCThe Australian jewelry box brand’s new West Village store will showcase new jewelers each month through its Designer in Residence program.
CollectionsNov 19, 2024
Snoop Dogg’s New Jewelry Collection Is All About Love“Lovechild” was created in partnership with Carolyn Rafaelian’s Metal Alchemist brand.
EditorsNov 18, 2024
Q&A: Helzberg CEO Brad Hampton on the Jeweler’s RebrandHampton discussed how Helzberg is improving the customer experience and why it was inspired by the company formerly known as Dunkin’ Donuts.
Policies & IssuesNov 18, 2024
Reciprocity Jewels Returns to NYC Jewelry WeekThe group will host several curated events and an exhibition of designer jewelry made with Peruvian gold traceable to the miners’ names.
CollectionsNov 18, 2024
Dolly Parton Shines in Collaboration with Kendra ScottThe collection honors the 50th anniversary of Dolly Parton’s “Love is Like a Butterfly” song, which shares a birth year with Kendra Scott.
Events & AwardsNov 18, 2024
IGI Jewelry Design Competition ReturnsThis year’s theme asks designers to take inspiration from classic fairy tales.
EditorsNov 15, 2024
Why Fine Jewelry Belongs at New York Comic ConSenior Editor Lenore Fedow makes the case for why more jewelers should be appealing to nerds at the annual event.
CollectionsNov 15, 2024
Marie Lichtenberg Battles Counterfeits with New ‘Raiz’in Scapular’ DesignsThe latest “Raiz’in” drop showcases a newly designed “Scapular” necklace and donates a portion of the proceeds to Make-A-Wish France.
WatchesNov 15, 2024
Piece of the Week: Citizen’s Commemorative Pocket WatchNo. 1 out of 100, the timepiece was created to mark Citizen’s 100th anniversary and will be auctioned off at Sotheby’s next month.
