Chopard Unveils High Jewelry Collection Created From 6,225-Carat Emerald
The 15 pieces were crafted from the “Insofu” emerald, discovered in Zambia in 2010.

The 15-piece collection, also called “Insofu,” comprises five pairs of earrings, four necklaces, three rings, a bracelet and an emerald-set watch.
“Insofu” means “elephant” in the local Bemba language, a nod to the rough stone’s trunk-like shape and unprecedented size.
At the heart of the collection is an elephant-shaped pendant featuring emeralds of various shapes and sizes, framed by diamonds that form the animal’s tusks.
Its trunk is curled upward, a gesture Chopard said is symbolic of prosperity and good fortune.

The collection draws influences from the organic and fluid lines of nature, abstract forms, and Art Deco elegance.
Its unifying element, Chopard said, is in its embodiment of joie de vivre (exuberant enjoyment of life), a concept portrayed in Francis Scott Fitzgerald’s “The Great Gatsby,” set in the Jazz Age on Long Island, New York.
The extravagance of the era depicted in the famous 1925 novel inspired the collection’s ensemble of four necklaces, pictured below as a full set.

The shortest necklace in the set, a diamond choker, is set with a 2.50-carat square-cut emerald.
The choker is complemented by a second necklace featuring pink sapphires and a 15.53-carat octagon-cut emerald, and a third necklace of alternating emeralds, pearls, and diamonds.
A pink pearl sautoir, which Chopard said it added to bring softness and balance out the bolder pieces, completes the set.
The “Insofu” collection also features a statement cuff, cocktail rings, earrings, long flowing necklaces and chokers evocative of the vibe of the Roaring Twenties.
“In every stone lies a story, and my role is to listen and honor the natural magic they carry as treasures from the Earth,” Chopard’s Co-President and Artistic Director Caroline Scheufele said.
“With the ‘Insofu’ collection, it was about respecting this inherent beauty. I chose the finest quality stones from the heart of the emerald, pairing them with diamonds, pink sapphires, and pearls.”

Scheufele accompanied the “Insofu” collection with five gowns from “Caroline’s Couture,” her collection of dresses designed to bring fashion and jewelry together in harmony.
Chopard acquired the rough emerald a few years ago, with Scheufele unveiling it in Paris in 2022.
When working with rough diamonds, scientific tools can be used to precisely determine a rough stone’s yield. Cutting emeralds, however, is about finding and revealing their inherent beauty and brilliance, an undertaking that requires expertise, as the gemstone is delicate and prone to fractures, Chopard said.
The brand brought skilled gem-cutters from India to its Geneva workshops to study the gemstone and propose cuts, a process that took nearly a year.

The “Insofu” resulted in 850 carats of polished emeralds, a yield of about 14 percent.
To showcase the first gems cut from the “Insofu” rough, Chopard collaborated with actress Julia Roberts on a capsule collection that debuted last year.
This is the second time Chopard has opted to develop an entire collection from a single rough gemstone.
The first was the “Garden of Kalahari” collection, born from a 342-carat rough diamond in 2017.
Singer Sabrina Carpenter wore a piece from the collection to the Grammys earlier this year.
The brand said working with the “Insofu” rough represented a guarantee of traceability and an opportunity to collaborate more closely with those at the beginning of the supply chain.
Chopard employed Provenance Proof’s “Emerald Paternity Test,” developed by Gübelin Gem Lab, to ensure every emerald cut from the “Insofu” is traceable back to its origin.
The technology, launched in 2017, involves injecting DNA-based nanoparticles into the rough stone’s natural fissures, which stay intact through cutting and polishing, leaving a permanent marking on every gemstone that makes it identifiable, and traceable, for life.
“Traceability is more than a technical advancement; it is an ethical achievement,” Scheufele said. “The ‘Insofu’ collection reflects our belief that true beauty results from a genuine commitment to society and ethical practices.”

Part of the profits from each “Insofu” collection piece sold will be donated to support Elephant Family, a nonprofit that partners with conservation experts to protect Asian wildlife and the indigenous communities that live among them to mitigate human-elephant conflict, safeguard migratory corridors, and build a landscape that supports human-wildlife coexistence.
“The final reveal of the ‘Insofu’ collection is a moment I have long awaited, one that could only be realized by aligning it with a meaningful cause to protect wildlife and nature—passions that have been close to my heart for many years,” Scheufele said.
“I am deeply grateful to everyone involved, from the miners and stone cutters to our jewelry artisans, who contributed to shaping the extraordinary destiny of this unique gem. I also extend my heartfelt thanks to the Elephant Family for this collaboration, which I hope will help shed light on the vital importance of conservation.”
The Latest

Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.

Kenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.

The historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.

LVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.


The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”

The organization has reelected Kalpesh Jhaveri as president.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.

Mari Lou’s Fine Jewelry in Orland Park, a suburb of Chicago, is closing its doors.

GIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.

These earrings by Van Cleef & Arpels, featuring the same design as a pair worn by Princess Grace, are up for auction at Woolley & Wallis.

Two experts share how artificial intelligence tools can help retailers run a more efficient business.

Kentaro Nishimura, who has been with the pearl company since 1997, has been promoted to president and CEO of Mikimoto America.

“America Telling Time: 150 Years of Bulova” explores the storied history of the American watchmaker.

An across-the-board tariff of 10 percent remains in place for all U.S. trading partners, except China.

Brigette Pheloung and Tania Sarin, and their mothers, star in the campaign wearing medallions they co-designed.

LeVian is remembered for her unwavering commitment to her family, community, and helping others.

The retail show is open to the public and will run July 24-27.

The new store in the upscale Iguatemi São Paulo mall is the storied brand’s first flagship in Brazil.

The pieces span from the Art Deco period to the 1970s and will go up for auction at the Paris Jewels sale later this month.

The Grammy-winning singer-songwriter, who is set to perform at Coachella this month, also debuted a curated selection from the brand.

The introductions include the Land-Dweller, Rolex’s first new model since 2012, as well as several new dials for its classic timepieces.

Cowlishaw earned a degree in horology after serving in World War II, working at one of the first Zales stores in Tulsa, Oklahoma.

Bonhams will offer the “Kat Florence Lumina” at its May 22 jewelry auction.

In March 2022, the men went into a jewelry store in Beverly Hills and smashed the display cases with sledgehammers and crowbars.