JA New York Announces Education, Live Demo Lineups
Organizers looked to new partnerships and interactive experiences to enhance the spring show, set for March 16 to 18.

The education sessions and demonstrations have been organized in collaboration with MJSA.
On Sunday, March 16, the programming will begin in the afternoon and feature presentations on working with clients to create custom pieces, how to market unique inclusions in diamonds, and an update on colored gemstone market trends.
The day will also include demonstrations in the areas of diamond cutting, working with modern-day CAD builders, and a how-to for using the Pulse Arc Welder in assembly and repairs.
On Monday, March 17, at noon, Sara Yood of JVC will provide a legal update. She will discuss Russian diamond sanctions; new tariffs on goods from China, Canada, and Mexico; the Corporate Transparency Act; and more.
The day will also feature discussions on how to select and build relationships with contract manufacturers, as well as a talk on the importance of diamond origin.
Monday’s demonstration lineup includes an overview of bench tool essentials, followed by diamond cutting and tips for using CAD in design.
The full education and live demonstration schedule is available to view here.
Late last year, organizers announced a new “MJSA Showcase” pavilion, which will debut at next week’s event, featuring the latest jewelry-making tools, equipment, supplies, and services.
JA New York and MJSA have had a longtime partnership, co-locating with MJSA’s Expo, and the new pavilion will bring its exhibitors to the JA New York show floor this spring.
"MJSA and JA New York are working to ensure the best experience possible for both buyers and exhibitors, many of whom have told us how much they appreciated the co-location and the expanded connections that [it] brought," said MJSA President and CEO David Cochran.
"Our exhibitors have emphasized they want to be where the buyers are, and being on the JA New York floor, which will now offer even broader appeal, optimizes the opportunities for buyers and sellers to connect. We look forward to working with the JA team to create an even more robust experience in one of the world's most vital jewelry markets."
The spring show will also debut a pavilion resulting from a partnership with Piazza Italia, an organization that assists Italian brands with establishing and growing their businesses in North America.
It will be located in the Premier area of the show.
“JA New York has a proven track record of creating a vibrant environment that caters to motivated, qualified buyers and we feel strongly that our members will uniquely benefit from exhibiting in our newly formed pavilion,” Piazza Italia co-founder Dennis Ulrich said.
The new pavilion will offer free exhibition space to the organization’s Park Luxury Concierge members and favorable pricing to non-member Italian manufacturers.
Piazza Italia Partner Marco Giovanelli added, “The operating premise of Piazza Italia is ‘Stronger Together.’”
He continued, “We are consistently and thoughtfully analyzing the marketplace in order to build strategies and platforms that enable each of our members to grow their business sustainably, efficiently, and cost-effectively. JA New York’s audience and its status as a thriving epicenter of the industry provide an exciting opportunity to our members for expansion and visibility in the U.S. market.”
The JA New York show, featuring a selection of exhibiting designers, manufacturers, and brands, is a one-stop-shop for anyone invested in buying, selling, making, or promoting fine jewelry, said organizers.
“We’re really excited to welcome long-time attendees and new to our upcoming Spring event,” said Matthew Tratner, group show director for JA New York.
“We are always focused on providing solutions for the nuanced needs of this industry. Coupled with the wide range of product offerings available on our show floor, the important new partnerships with MJSA and Piazza Italia can help to strengthen the vitality of the entire fine jewelry ecosystem.”
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