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Tous Names U.S. Managing Director, VP
Joseph Cavalcante takes on the dual role as the Spanish jewelry brand looks to expand further into the U.S. market.
Joseph Cavalcante, who has more than 20 years of experience in the jewelry and luxury markets, has been named Tous’ vice president and managing director for the United States.
Manresa, Spain—Tous has named a new vice president and managing director for the United States as it looks to grow its U.S. presence.
Joseph Cavalcante has taken on the role, tasked with leading the brand’s U.S. operations.
Cavalcante has two decades of experience in the jewelry and luxury sectors, previously working for Ippolita, Temple St. Clair, and Gorjana.
He will report to Lina Lopera, who is taking on a new role titled Americas own markets business director.
Lopera will lead the company’s markets in the Americas, including Mexico and Colombia. Yary Torres remains the managing director for Puerto Rico.
Lopera took on this new role following the “excellent results” she achieved in Mexico and Colombia, said Tous, enabling the company to further strengthen its position in the Americas.
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Joseph Cavalcante has taken on the role, tasked with leading the brand’s U.S. operations.
Cavalcante has two decades of experience in the jewelry and luxury sectors, previously working for Ippolita, Temple St. Clair, and Gorjana.
He will report to Lina Lopera, who is taking on a new role titled Americas own markets business director.
Lopera will lead the company’s markets in the Americas, including Mexico and Colombia. Yary Torres remains the managing director for Puerto Rico.
Lopera took on this new role following the “excellent results” she achieved in Mexico and Colombia, said Tous, enabling the company to further strengthen its position in the Americas.
"These appointments reinforce our commitment to the international expansion of Tous and the strengthening of our presence in key markets, adapting our global strategy to each region’s unique characteristics,” said Tous CEO Carlos Soler-Duffo.
“The United States is a market with great potential, and this step is a clear reflection of the consolidation of our GEM (Growth, Elevation, Mindset) strategic plan, which aims to take our brand to new horizons, driven by innovation and sustainability."
Tous currently operates 30 stores across the U.S. In 2024, the company opened its first international Tous Atelier store, an exclusive retail concept, in Rockefeller Center in New York.
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