CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious MetalsTwo suspects have been arrested in connection with the complex phone scam.
TrendsAug 27, 2019
This ‘Mommy and Me’ Jewelry is Actually Super Chic
Baby Gold is filled with timeless designs meant to be worn every day.
You won’t find any kid themes in Baby Gold’s “mommy and me” jewelry. Instead, every piece is a classic design available in sizes for kids and adults.
Los Angeles—When Helen Ashikian began taking her daughter Olivia Eva with her to her fine jewelry private label production job, the toddler earned a nickname from clients: Baby Gold.
For Ashikian, jewelry runs in the family.
A Los Angeles native, she comes from a long line of jewelers and artisans. Her husband is also part of the jewelry world; Michael Ashikian is a third-generation jeweler and owner of a manufacturing facility in downtown Los Angeles.
After the arrival of their second daughter, Sienna Marie, who also showed an affinity for jewelry, Ashikian decided it was time to create jewelry that both she and her children could wear.
A year ago she launched Baby Gold, a line of 14-karat recycled gold, responsibly sourced diamond and gemstone jewelry produced entirely in the family factory and certified by the Responsible Jewellery Council.
Ranging from $55 to $2,500 retail, Baby Gold features everyday-wear pendants, stud earrings, huggie hoops, rings and bracelets in a wide variety of sizes.
They feature simple motifs like hearts, stars and crosses, as well as splashes of enamel. Many of the styles are engravable for personalization.
And though children grow, it’s important to Ashikian that these pieces grow with them when possible. 
“We want our customers to have these pieces their entire lives,” she explained. “So we made a promise early on that we would resize any Baby Gold bracelet purchased from us as many times as needed. We want to make sure that as your babies grow, their Baby Gold bracelets grow with them. We offer this service complimentary to our Baby Gold bracelet purchasers.”
Baby Gold sells via its website, and retail costs are kept low due to Ashikian’s control of production. However, she is in talks with select retailers to carry the collection and estimates she’ll be in some stores by December 2019.
Personally, Ashikian most often wears two engraved rings from the line, one with each daughter’s name, as well as a chain layered with two opal medallions, again one for each daughter.
As for daughters Olivia and Sienna, they’re never without their Baby Gold either. They wear earrings, a diamond pave ID bracelet and turquoise three-stone bracelet daily, Ashikian said.
Next up for Baby Gold? Just as it always has, the line will continue to be inspired by and grow with Ashikian’s family.
“Since
Baby Gold sells via its website, and retail costs are kept low due to Ashikian’s control of production. However, she is in talks with select retailers to carry the collection and estimates she’ll be in some stores by December 2019.
Personally, Ashikian most often wears two engraved rings from the line, one with each daughter’s name, as well as a chain layered with two opal medallions, again one for each daughter.
As for daughters Olivia and Sienna, they’re never without their Baby Gold either. They wear earrings, a diamond pave ID bracelet and turquoise three-stone bracelet daily, Ashikian said.
Next up for Baby Gold? Just as it always has, the line will continue to be inspired by and grow with Ashikian’s family.
“Since
Editors' Picks
Sponsored by
I’m currently expecting a boy after having two girls, we are looking to expand on our Boy Collection and also launch a custom push gift service for new moms.”
More on Trends
The Latest
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to BuyIn her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education ScholarshipsThe annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in BusinessThe third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.
Weekly QuizAug 20, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver WorkshopThe class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 RegistrationThe show is slated for Oct. 16-19 at the Miami Beach Convention Center.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New CapsuleThe “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRFThe retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMODaniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US OpenIn our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is HereFounder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.
Events & AwardsAug 20, 2026
MJSA Education Foundation Names 5 Scholarship WinnersThe five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.
MajorsAug 20, 2026
Plumb Club Elects 2026-2027 BoardSteven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.
MajorsAug 19, 2026
Mike Alexander To Succeed Scott Murphy as Jewelers Mutual CEO Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayThe new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on GiveawayThe jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
