EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
TrendsAug 27, 2019
This ‘Mommy and Me’ Jewelry is Actually Super Chic
Baby Gold is filled with timeless designs meant to be worn every day.
You won’t find any kid themes in Baby Gold’s “mommy and me” jewelry. Instead, every piece is a classic design available in sizes for kids and adults.
Los Angeles—When Helen Ashikian began taking her daughter Olivia Eva with her to her fine jewelry private label production job, the toddler earned a nickname from clients: Baby Gold.
For Ashikian, jewelry runs in the family.
A Los Angeles native, she comes from a long line of jewelers and artisans. Her husband is also part of the jewelry world; Michael Ashikian is a third-generation jeweler and owner of a manufacturing facility in downtown Los Angeles.
After the arrival of their second daughter, Sienna Marie, who also showed an affinity for jewelry, Ashikian decided it was time to create jewelry that both she and her children could wear.
A year ago she launched Baby Gold, a line of 14-karat recycled gold, responsibly sourced diamond and gemstone jewelry produced entirely in the family factory and certified by the Responsible Jewellery Council.
Ranging from $55 to $2,500 retail, Baby Gold features everyday-wear pendants, stud earrings, huggie hoops, rings and bracelets in a wide variety of sizes.
They feature simple motifs like hearts, stars and crosses, as well as splashes of enamel. Many of the styles are engravable for personalization.
And though children grow, it’s important to Ashikian that these pieces grow with them when possible. 
“We want our customers to have these pieces their entire lives,” she explained. “So we made a promise early on that we would resize any Baby Gold bracelet purchased from us as many times as needed. We want to make sure that as your babies grow, their Baby Gold bracelets grow with them. We offer this service complimentary to our Baby Gold bracelet purchasers.”
Baby Gold sells via its website, and retail costs are kept low due to Ashikian’s control of production. However, she is in talks with select retailers to carry the collection and estimates she’ll be in some stores by December 2019.
Personally, Ashikian most often wears two engraved rings from the line, one with each daughter’s name, as well as a chain layered with two opal medallions, again one for each daughter.
As for daughters Olivia and Sienna, they’re never without their Baby Gold either. They wear earrings, a diamond pave ID bracelet and turquoise three-stone bracelet daily, Ashikian said.
Next up for Baby Gold? Just as it always has, the line will continue to be inspired by and grow with Ashikian’s family.
“Since
Baby Gold sells via its website, and retail costs are kept low due to Ashikian’s control of production. However, she is in talks with select retailers to carry the collection and estimates she’ll be in some stores by December 2019.
Personally, Ashikian most often wears two engraved rings from the line, one with each daughter’s name, as well as a chain layered with two opal medallions, again one for each daughter.
As for daughters Olivia and Sienna, they’re never without their Baby Gold either. They wear earrings, a diamond pave ID bracelet and turquoise three-stone bracelet daily, Ashikian said.
Next up for Baby Gold? Just as it always has, the line will continue to be inspired by and grow with Ashikian’s family.
“Since
Editors' Picks
Sponsored by
I’m currently expecting a boy after having two girls, we are looking to expand on our Boy Collection and also launch a custom push gift service for new moms.”
More on Trends
The Latest
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Weekly QuizJan 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South AfricaPetra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New BraceletsThe brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEOThe department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand AmbassadorThe award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.
IndependentsJan 14, 2026
Kansas Jeweler Wins 2025 ‘Wag’ AwardEdge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.
ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026 In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.
IndependentsJan 13, 2026
Orr’s Jewelers Opens New Location in Pittsburgh’s Strip DistrictThe family-owned jeweler’s new space is in a former wholesale produce market.
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store RobberyIvel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond MeleeThe supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.
Events & AwardsJan 13, 2026
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
EditorsJan 12, 2026
Platinum, White Gold Rule the 2026 Golden GlobesAssociate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.
GradingJan 12, 2026
Peter Yantzer, Former Executive Director of AGS Labs, Dies at 77 Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.
MajorsJan 12, 2026
These 14 Macy’s Locations Will Close This YearThe store closures are part of the retailer’s “Bold New Chapter” turnaround plan.
MajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance ProgramThrough EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard SayThe credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for LuxuryKimberly Miller has been promoted to the role.
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal CharmThe “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.
