SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain SaysBain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.
TrendsAug 27, 2019
This ‘Mommy and Me’ Jewelry is Actually Super Chic
Baby Gold is filled with timeless designs meant to be worn every day.
You won’t find any kid themes in Baby Gold’s “mommy and me” jewelry. Instead, every piece is a classic design available in sizes for kids and adults.
Los Angeles—When Helen Ashikian began taking her daughter Olivia Eva with her to her fine jewelry private label production job, the toddler earned a nickname from clients: Baby Gold.
For Ashikian, jewelry runs in the family.
A Los Angeles native, she comes from a long line of jewelers and artisans. Her husband is also part of the jewelry world; Michael Ashikian is a third-generation jeweler and owner of a manufacturing facility in downtown Los Angeles.
After the arrival of their second daughter, Sienna Marie, who also showed an affinity for jewelry, Ashikian decided it was time to create jewelry that both she and her children could wear.
A year ago she launched Baby Gold, a line of 14-karat recycled gold, responsibly sourced diamond and gemstone jewelry produced entirely in the family factory and certified by the Responsible Jewellery Council.
Ranging from $55 to $2,500 retail, Baby Gold features everyday-wear pendants, stud earrings, huggie hoops, rings and bracelets in a wide variety of sizes.
They feature simple motifs like hearts, stars and crosses, as well as splashes of enamel. Many of the styles are engravable for personalization.
And though children grow, it’s important to Ashikian that these pieces grow with them when possible. 
“We want our customers to have these pieces their entire lives,” she explained. “So we made a promise early on that we would resize any Baby Gold bracelet purchased from us as many times as needed. We want to make sure that as your babies grow, their Baby Gold bracelets grow with them. We offer this service complimentary to our Baby Gold bracelet purchasers.”
Baby Gold sells via its website, and retail costs are kept low due to Ashikian’s control of production. However, she is in talks with select retailers to carry the collection and estimates she’ll be in some stores by December 2019.
Personally, Ashikian most often wears two engraved rings from the line, one with each daughter’s name, as well as a chain layered with two opal medallions, again one for each daughter.
As for daughters Olivia and Sienna, they’re never without their Baby Gold either. They wear earrings, a diamond pave ID bracelet and turquoise three-stone bracelet daily, Ashikian said.
Next up for Baby Gold? Just as it always has, the line will continue to be inspired by and grow with Ashikian’s family.
“Since
Baby Gold sells via its website, and retail costs are kept low due to Ashikian’s control of production. However, she is in talks with select retailers to carry the collection and estimates she’ll be in some stores by December 2019.
Personally, Ashikian most often wears two engraved rings from the line, one with each daughter’s name, as well as a chain layered with two opal medallions, again one for each daughter.
As for daughters Olivia and Sienna, they’re never without their Baby Gold either. They wear earrings, a diamond pave ID bracelet and turquoise three-stone bracelet daily, Ashikian said.
Next up for Baby Gold? Just as it always has, the line will continue to be inspired by and grow with Ashikian’s family.
“Since
Editors' Picks
Sponsored by
I’m currently expecting a boy after having two girls, we are looking to expand on our Boy Collection and also launch a custom push gift service for new moms.”
More on Trends
The Latest
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard MuseumThe exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
MajorsJul 20, 2026
Krista Collins Walters Promoted to Publisher of InstoreShe will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ CampaignWoodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot SaleA WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens MemoirThe founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year AnniversaryValeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.
