At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam
Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.

Namibia formally became a Luanda Accord signatory at a meeting held Monday in Cape Town, South Africa, joining three other African nations: Angola, Botswana, and the Democratic Republic of Congo.
The nation’s signing of the accord follows completion of all required governmental authorizations, NDC said, and it commits Namibia to contributing financially to global category marketing for natural diamonds.
The Honorable Modestus Amutse, Namibia’s minster of Industries, Mines, and Energy, said signing the accord helps to ensure the value created by the country’s resources continues to benefit its people, now and in the future.
“Natural diamonds have helped shape Namibia’s economic story for more than a century, creating jobs, supporting communities, and contributing directly to national development,” he said.
“By joining the Luanda Accord, Namibia is affirming that producing countries have both a stake and a responsibility in telling the true story of natural diamonds.”
Also at Monday’s meeting, India’s Gem and Jewellery Export Promotion Council (GJEPC) signed a memorandum of understanding that creates a pathway for GJEPC to become an NDC member by May 1, a move that would allow it to contribute money to marketing natural diamonds ahead of the 2026 holiday season.
Membership is subject to agreement on the level and structure of an organization’s financial contribution, followed by completion of legal and regulatory requirements, NDC noted.
In addition, the Dubai Multi Commodities Centre (DMCC), has signed a letter of intent reflecting its “continued commitment to advancing the objectives of the Luanda Accord,” a commitment that includes becoming a member of NDC by May 1.
The pending additions of GJEPC and DMCC as NDC members follows last month’s announcement that two Angolan companies, Endiama E.P. and Sodiam E.P., have become NDC members, immediately contributing $8 million toward natural diamond marketing.
Crafted in June 2025 at a meeting held in Luanda, Angola, the Luanda Accord is an agreement among diamond-producing countries and industry stakeholders to contribute money to NDC to market natural diamonds globally.
Monday’s gathering was the second high-level meeting of the nations and organizations that signed the accord. It took place at the African Mining Indaba, which continues through Thursday in Cape Town.
It also was the first key event for the NDC’s new CEO, Amber Pepper, who started Feb. 2.
She succeeds David Kellie, a former marketing executive at Watches of Switzerland and Ralph Lauren who had been NDC’s CEO since 2019.
Kellie announced last July that he would step down at the end of 2025.
The Latest

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.


Get into the Halloween spirit with this roundup of 13 spooky jewels.

Cahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.

Built on Relationships. Refined by Craft.

Tiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.

For her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.

Jaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.

Consumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.

The holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.

Solomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.

The fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.

The annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.

In her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.

The jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.

Vote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.

The closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.

Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

The number of participants at the fall show was up 12 percent.

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

























