At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam
Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.

Namibia formally became a Luanda Accord signatory at a meeting held Monday in Cape Town, South Africa, joining three other African nations: Angola, Botswana, and the Democratic Republic of Congo.
The nation’s signing of the accord follows completion of all required governmental authorizations, NDC said, and it commits Namibia to contributing financially to global category marketing for natural diamonds.
The Honorable Modestus Amutse, Namibia’s minster of Industries, Mines, and Energy, said signing the accord helps to ensure the value created by the country’s resources continues to benefit its people, now and in the future.
“Natural diamonds have helped shape Namibia’s economic story for more than a century, creating jobs, supporting communities, and contributing directly to national development,” he said.
“By joining the Luanda Accord, Namibia is affirming that producing countries have both a stake and a responsibility in telling the true story of natural diamonds.”
Also at Monday’s meeting, India’s Gem and Jewellery Export Promotion Council (GJEPC) signed a memorandum of understanding that creates a pathway for GJEPC to become an NDC member by May 1, a move that would allow it to contribute money to marketing natural diamonds ahead of the 2026 holiday season.
Membership is subject to agreement on the level and structure of an organization’s financial contribution, followed by completion of legal and regulatory requirements, NDC noted.
In addition, the Dubai Multi Commodities Centre (DMCC), has signed a letter of intent reflecting its “continued commitment to advancing the objectives of the Luanda Accord,” a commitment that includes becoming a member of NDC by May 1.
The pending additions of GJEPC and DMCC as NDC members follows last month’s announcement that two Angolan companies, Endiama E.P. and Sodiam E.P., have become NDC members, immediately contributing $8 million toward natural diamond marketing.
Crafted in June 2025 at a meeting held in Luanda, Angola, the Luanda Accord is an agreement among diamond-producing countries and industry stakeholders to contribute money to NDC to market natural diamonds globally.
Monday’s gathering was the second high-level meeting of the nations and organizations that signed the accord. It took place at the African Mining Indaba, which continues through Thursday in Cape Town.
It also was the first key event for the NDC’s new CEO, Amber Pepper, who started Feb. 2.
She succeeds David Kellie, a former marketing executive at Watches of Switzerland and Ralph Lauren who had been NDC’s CEO since 2019.
Kellie announced last July that he would step down at the end of 2025.
The Latest

Their partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.

Respondents were concerned about the Middle East conflict and how it will impact their finances.

Our Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.


“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.

Believed to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Officials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.

Sponsored by OROAREZZO International Jewelry Exhibition

Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.

Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

The trade organization, which held its annual elections earlier this year, also added five new board members.

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
























