Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit
Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

Endiama E.P. is the Empresa Nacional de Diamantes de Angola, or the National Diamond Company of Angola.
Sodiam E.P. is the Empresa Nacional de Comercialização de Diamantes de Angola, or the National Diamond Marketing Company of Angola.
The companies’ membership in NDC follows the signing of the Luanda Accord in June 2025.
Six diamond-producing countries and four industry organizations signed the pledge, with producer countries and De Beers Group agreeing to contribute 1 percent of annual rough diamond revenues to NDC to promote natural diamonds.
At the time the accord was signed, Endiama E.P. and Sodiam E.P. announced that they would join NDC as contributing members on July 1 and immediately kick in $8 million for marketing ahead of the holiday season, with De Beers pledging a matching contribution.
But their membership, and their funding, never came to pass in 2025.
When asked about the six-month delay, NDC Managing Director for North America Kristina Buckley Kayel said Endiama and Sodiam formally requested NDC membership back in June but their request required a period of governance review and due diligence to “ensure full compliance with NDC bylaws, financial regulations, and the specific considerations that apply to producer-government entities.”
She also confirmed that the $16 million in additional funding—$8 million from the two Angolan companies plus the matching contribution from De Beers—has now come through.
She said the $16 million contributes to a 2026 budget that will be approximately double that of the past two years and is a “significant recovery toward historic peak funding levels,” a reference to the organization’s budget prior to major producer Alrosa’s exit in 2022.
Kayel said more information about NDC’s budget will be shared after new CEO Amber Pepper is on board. Pepper’s scheduled start date is Feb. 2.
Endiama E.P. and Sodiam E.P. join De Beers, Botswana’s Okavango Diamond Company, and Petra Diamonds as NDC council members.
Rio Tinto and Murowa, which operates a diamond mine in Zimbabwe, are no longer active NDC members, as the companies were not contributing at the level required for active membership, Kayel said.
She noted that NDC “maintains an open and collaborative relationship with both organizations and remains optimistic about future engagement as market conditions evolve and circumstances allow.”
In addition to Angola, the other signatories to the Luanda Accord were: Botswana, Namibia, South Africa, Sierra Leone, Democratic Republic of the Congo, Antwerp World Diamond Centre, African Diamond Producers Association, Gem and Jewellery Export Promotion Council, and the Dubai Multi Commodities Centre.
A few months after the accord was signed, the Antwerp World Diamond Centre published an open letter stating that the momentum around the accord was dissipating and calling on all signatories to honor their commitment to help fund NDC.
When asked about the accord last week, Kayel said the purpose of it was not to immediately bring in new NDC members, but to establish an agreement among governments in diamond-producing countries and industry stakeholders to support global generic natural diamond marketing through NDC.
She declined to share which of the signatories have contributed money to NDC but noted that the organization remains in communication with all of them.
Kayel said the process is expected to speed up after Pepper starts on Feb. 2, and further updates on funding will be shared when appropriate.
The Latest

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.


The owners of Staats Jewelers are heading into retirement.

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.

The new module allows retailers to plan, promote, and measure the success of events from a single dashboard.

NDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.

She wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.

Two pieces were named “Best in Show,” one from the retail category and one from the supplier category.

The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.

Led by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.

In his new role, sales specialist Billy Welshoff will focus on the eastern United States.

José Gaztelu has been promoted to the role, which has been vacant since last year.

It has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.

The company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.

The retailer will cut 16 percent of its corporate workforce as part of its plan to exit bankruptcy.

Of the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.

Megan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.

Following decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.

The museum’s new exhibition will feature one of Jesse Owen’s Olympic medals, Yogi Berra’s crown, Super Bowl rings, and more.

The new program provides access to media exposure and editorial opportunities for exhibitors and retailers.

The “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

























