Sissy’s Log Cabin has opened its eighth store, a boutique inside the Saracen Casino Resort in Pine Bluff, Arkansas.
Pine Bluff, Ark.—Sissy’s Log Cabin, a family-owned and operated jeweler serving the Mid-South, has opened a store inside an Arkansas casino.
The retailer has brought what it calls the “Sissy’s Experience” to the Saracen Casino Resort in Pine Bluff, Arkansas, the city where its first store opened in 1970.
The new space serves as a memorable destination for those celebrating big wins, special occasions, or weekend getaways, the retailer said.
“Saracen was designed with a focus on raising the bar for gaming and hospitality in Arkansas, and Sissy’s Log Cabin is a natural addition to that vision,” said Carlton Saffa, chief market officer at Saracen Casino Resort.
“We see Sissy’s as the ‘Tiffany’s of the South’—their brand is interwoven into the fabric of Pine Bluff and Arkansas. Having Sissy’s as part of Saracen allows us to offer the property’s more than one million annual guests something you’d see in Las Vegas, all while remaining distinctly Arkansas.”
A ribbon cutting took place at the grand opening of Sissy’s Log Cabin in the Saracen Casino Resort in Pine Bluff, Arkansas. Sissy Jones, pictured holding the scissors, opened the first Sissy’s store in Pine Bluff in 1970.
Designed by architect Jesse Balaity, the space reflects Sissy’s warmth and hospitality while complementing the resort’s energetic guest experience, the retailer said.
“Pine Bluff will always be at the heart of the Sissy’s Log Cabin story, and opening a boutique inside Saracen Casino is a full-circle moment for our family and our brand,” said Bill Jones, CEO of Sissy’s Log Cabin.
“This partnership allows us to bring our extraordinary jewelry and exceptional customer service to a space full of energy and celebration. We’ve always believed fine jewelry should be part of life’s biggest moments, and we’re proud to grow with Pine Bluff while helping guests mark everyday joys and once-in-a-lifetime milestones.”
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A ribbon cutting was held to celebrate the opening.
Sissy’s customers and staff, including founder Sissy Jones, and representatives from the Saracen Casino and the Pine Bluff Regional Chamber of Commerce were in attendance.
The Saracen Casino boutique is Sissy’s eighth storefront.
The retailer also operates its original log cabin location in Pine Bluff, as well as stores across Arkansas and Tennessee.
