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Borsheims to Undergo Massive Renovation in the Spring
The Omaha jewelry store’s multi-million-dollar renovation is scheduled to begin in mid-May and take about six months.
PHOTO The renovation of Borsheims in Omaha, Nebraska, will include new façade crafted of gold-accented perforated metal panels inspired by the “rich detail” of the jewelry the store carries. The panels will be backlit at night. (Rendering courtesy of Borsheims)
PHOTO A file photo of Borsheims’ current storefront. Borsheims has a 156-year history in Omaha and is a staple of the community there. It has been part of Berkshire Hathaway since 1989.
Omaha, Neb.—Borsheims, the Berkshire Hathaway-owned independent jeweler in Omaha, Nebraska, announced this week that it will undergo a full-scale renovation beginning in mid-May.
Described as a “future-forward redesign,” the makeover will transform Borsheims’ 20,000-square-foot showroom into an open-concept environment designed to make for a more modern and fluid shopping experience.
The palette of the new Borsheims interior will be “Luxe Earth,” which pairs natural materials—like soft stone and wood—with champagne, gold, and bronze accents and warm, sculptural light fixtures.
The store also will have a new vestibule that will expand its usable interior space. It will be wrapped in bronze- and gold-finished metal panels with lighting that looks like a field of stars.
The renovation also will bring a golden touch to the store’s exterior.
Borsheims will replace its current entrance of towering curved glass with a sleek façade crafted of gold-accented perforated metal panels that will include “subtle” nods to its heritage, it said.
The store’s history stretches back to 1870, when Louis A. Borsheim, a silversmith who immigrated to the United States from Norway, opened Brown and Borsheim in downtown Omaha.
He later sold his interest in that business and opened his own store, which eventually became the store that operates as Borsheims today.
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Described as a “future-forward redesign,” the makeover will transform Borsheims’ 20,000-square-foot showroom into an open-concept environment designed to make for a more modern and fluid shopping experience.
The palette of the new Borsheims interior will be “Luxe Earth,” which pairs natural materials—like soft stone and wood—with champagne, gold, and bronze accents and warm, sculptural light fixtures.
The store also will have a new vestibule that will expand its usable interior space. It will be wrapped in bronze- and gold-finished metal panels with lighting that looks like a field of stars.
The renovation also will bring a golden touch to the store’s exterior.
Borsheims will replace its current entrance of towering curved glass with a sleek façade crafted of gold-accented perforated metal panels that will include “subtle” nods to its heritage, it said.
The store’s history stretches back to 1870, when Louis A. Borsheim, a silversmith who immigrated to the United States from Norway, opened Brown and Borsheim in downtown Omaha.
He later sold his interest in that business and opened his own store, which eventually became the store that operates as Borsheims today.
“With this next-generation renovation, our goal is, first and foremost, to reimagine the customer’s experience, bringing it into a new era,” Borsheims President and CEO Karen Goracke said.
“The reimagined flagship will boast improvements that showcase our exceptional collections in custom curated displays and provide an elevated luxury environment to serve our customers, reinforcing Borsheims as a destination.”
Borsheims said the renovation will begin in mid-May, after the annual Berkshire Hathaway shareholders meeting. It is expected to be fully completed by early November.
While Borsheims is not revealing the exact cost of the renovation, a spokesperson confirmed it is a multi-million-dollar project.
HDR, a global architecture and engineering firm based in Omaha, is leading the store’s redesign, while Kiewit is handling the construction.
Borsheims plans to remain open throughout the renovation, which will be conducted in two phases so there is always a way for customers to access the store.
The retailer’s online business will be unaffected.
The renovation also will not include any changes to the Borsheims logo, and its brand colors—classic silver and burgundy—will remain the same as well.
“For more than 155 years, Borsheims has evolved alongside our customers,” Goracke said.
“This renovation elevates the shopping experience while ensuring our flagship remains a locally loved, nationally relevant luxury destination. While the space is transforming and the doors will remain open, our mission remains the same: to deliver a personal, exceptional experience that reflects who we are today and where we’re headed.”
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