IndependentsJan 13, 2026
Orr’s Jewelers Opens New Location in Pittsburgh’s Strip DistrictIndependentsFeb 05, 2026
Borsheims to Undergo Massive Renovation in the Spring
The Omaha jewelry store’s multi-million-dollar renovation is scheduled to begin in mid-May and take about six months.
PHOTO The renovation of Borsheims in Omaha, Nebraska, will include new façade crafted of gold-accented perforated metal panels inspired by the “rich detail” of the jewelry the store carries. The panels will be backlit at night. (Rendering courtesy of Borsheims)
PHOTO A file photo of Borsheims’ current storefront. Borsheims has a 156-year history in Omaha and is a staple of the community there. It has been part of Berkshire Hathaway since 1989.
Omaha, Neb.—Borsheims, the Berkshire Hathaway-owned independent jeweler in Omaha, Nebraska, announced this week that it will undergo a full-scale renovation beginning in mid-May.
Described as a “future-forward redesign,” the makeover will transform Borsheims’ 20,000-square-foot showroom into an open-concept environment designed to make for a more modern and fluid shopping experience.
The palette of the new Borsheims interior will be “Luxe Earth,” which pairs natural materials—like soft stone and wood—with champagne, gold, and bronze accents and warm, sculptural light fixtures.
The store also will have a new vestibule that will expand its usable interior space. It will be wrapped in bronze- and gold-finished metal panels with lighting that looks like a field of stars.
The renovation also will bring a golden touch to the store’s exterior.
Borsheims will replace its current entrance of towering curved glass with a sleek façade crafted of gold-accented perforated metal panels that will include “subtle” nods to its heritage, it said.
The store’s history stretches back to 1870, when Louis A. Borsheim, a silversmith who immigrated to the United States from Norway, opened Brown and Borsheim in downtown Omaha.
He later sold his interest in that business and opened his own store, which eventually became the store that operates as Borsheims today.
Related stories will be right here …
Described as a “future-forward redesign,” the makeover will transform Borsheims’ 20,000-square-foot showroom into an open-concept environment designed to make for a more modern and fluid shopping experience.
The palette of the new Borsheims interior will be “Luxe Earth,” which pairs natural materials—like soft stone and wood—with champagne, gold, and bronze accents and warm, sculptural light fixtures.
The store also will have a new vestibule that will expand its usable interior space. It will be wrapped in bronze- and gold-finished metal panels with lighting that looks like a field of stars.
The renovation also will bring a golden touch to the store’s exterior.
Borsheims will replace its current entrance of towering curved glass with a sleek façade crafted of gold-accented perforated metal panels that will include “subtle” nods to its heritage, it said.
The store’s history stretches back to 1870, when Louis A. Borsheim, a silversmith who immigrated to the United States from Norway, opened Brown and Borsheim in downtown Omaha.
He later sold his interest in that business and opened his own store, which eventually became the store that operates as Borsheims today.
“With this next-generation renovation, our goal is, first and foremost, to reimagine the customer’s experience, bringing it into a new era,” Borsheims President and CEO Karen Goracke said.
“The reimagined flagship will boast improvements that showcase our exceptional collections in custom curated displays and provide an elevated luxury environment to serve our customers, reinforcing Borsheims as a destination.”
Borsheims said the renovation will begin in mid-May, after the annual Berkshire Hathaway shareholders meeting. It is expected to be fully completed by early November.
While Borsheims is not revealing the exact cost of the renovation, a spokesperson confirmed it is a multi-million-dollar project.
HDR, a global architecture and engineering firm based in Omaha, is leading the store’s redesign, while Kiewit is handling the construction.
Borsheims plans to remain open throughout the renovation, which will be conducted in two phases so there is always a way for customers to access the store.
The retailer’s online business will be unaffected.
The renovation also will not include any changes to the Borsheims logo, and its brand colors—classic silver and burgundy—will remain the same as well.
“For more than 155 years, Borsheims has evolved alongside our customers,” Goracke said.
“This renovation elevates the shopping experience while ensuring our flagship remains a locally loved, nationally relevant luxury destination. While the space is transforming and the doors will remain open, our mission remains the same: to deliver a personal, exceptional experience that reflects who we are today and where we’re headed.”
More on Independents
The Latest
GradingApr 07, 2026
GIA CFO David Tearle to Retire in June John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.
MajorsApr 07, 2026
QVC Group’s Latest Filing Calls Its Future Into QuestionThe retailer failed to file its annual report on time and said it may issue a going concern warning.
CollectionsApr 07, 2026
Nerd Out Over Gemology Geek’s First Jewelry CollectionFounder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
CollectionsApr 07, 2026
Ukrainian Jewelers Highlighted In New Book“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.
Weekly QuizApr 02, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
MajorsApr 06, 2026
Kecia Caffie, Corinne Bentzen No Longer With Signet JewelersSignet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
CollectionsApr 06, 2026
Historian Tanzy Ward Pens Book on Black Victorians’ JewelryThe antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.
SourcingApr 06, 2026
Gemfields Reports $51M Loss in 2025Both its mines faced challenges last year, from operational issues to disruptions in the market.
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and CenterIconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This SummerThe luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer BallroomThe NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To DallasThe one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff ConcernsThe new facility was also designed to better serve its growing customer base in Canada.
TrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.
GradingApr 02, 2026
GIA Debuts New Campus in TaiwanIt is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.
MajorsApr 02, 2026
DCA Launches ‘Second Spark’ Workforce InitiativeThe initiative connects veterans and parents returning to the workforce with careers in jewelry retail.
MajorsApr 02, 2026
Hoover & Strong Names New National Sales RepresentativeThe wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.
MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion DesignsFoundrae also accused the jewelry giant of copying its mood board style of marketing.
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to AuctionA Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.
SurveysApr 01, 2026
Consumers’ Outlook Improves Again in MarchThe Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.
Events & AwardsApr 01, 2026
AGA Opens 2026 Gemological Scholarship, Research Grant ApplicationsApplications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ CollectionMejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in DallasThe Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.
