TrendsFeb 06, 2026
Margot Robbie, Jacob Elordi Wear Matching Cece Jewellery Signet RingsTrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime Performance
Lady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.
During his halftime performance at the Super Bowl, Bad Bunny wore a 2-carat marquise-cut, honey-colored diamond stud by Marvin Douglas and an Audemars Piguet’s “Royal Oak” self-winding timepiece. (Image courtesy of A Diamond is Forever/Image Credit: Getty Images)
Santa Clara, Calif.—Benito Antonio Martínez Ocasio, the entertainer better known as Bad Bunny, took the field during Super Bowl LX on Sunday to perform his halftime show dedicated to Puerto Rico while wearing a “Desert Diamond.”
Bad Bunny’s performance represented many facets of the U.S. territory, from its sugar cane fields to the coquí frog, the power outages Puerto Rican citizens face, and the Puerto Rican diaspora in New York City.
Along with the performance’s nods to Puerto Rico was Bad Bunny’s choice of jewelry, a single Desert Diamond stud that paid tribute to where the performance took place—on the field of the biggest football game of the year.
He wore the stud by designer Marvin Douglas, a CFDA x Tiffany & Co. Jewelry Design Award finalist whose designs incorporate references to his Salvadorian roots, in his left ear.
The 18-karat yellow gold earring featured a 2-carat, honey-colored marquise-cut diamond inspired by the shape of a football.
“I wanted him to have something personal and unique that would always symbolize this milestone performance,” Douglas said.
Bad Bunny’s performance represented many facets of the U.S. territory, from its sugar cane fields to the coquí frog, the power outages Puerto Rican citizens face, and the Puerto Rican diaspora in New York City.
Along with the performance’s nods to Puerto Rico was Bad Bunny’s choice of jewelry, a single Desert Diamond stud that paid tribute to where the performance took place—on the field of the biggest football game of the year.
He wore the stud by designer Marvin Douglas, a CFDA x Tiffany & Co. Jewelry Design Award finalist whose designs incorporate references to his Salvadorian roots, in his left ear.
The 18-karat yellow gold earring featured a 2-carat, honey-colored marquise-cut diamond inspired by the shape of a football.
“I wanted him to have something personal and unique that would always symbolize this milestone performance,” Douglas said.
Bad Bunny wore a Audemars Piguet “Royal Oak” watch with a malachite dial during the Super Bowl halftime show. Here, the watch can be seen peeking out from beneath his blazer. (Image courtesy of Audemars Piguet/Image Credit: Getty Images)
At left is the 2-carat marquise-cut diamond stud by Marvin Douglas and at right is the “Royal Oak” self-winding timepiece by Audemars Piguet in 18-karat yellow gold
Bad Bunny also wore an Audemars Piguet watch that peeked out from beneath the sleeve of his cream-colored Zara blazer.
Underneath his blazer he wore jersey featuring his family name, Ocasio, and the number 64, a reference to the birth year of his late uncle Cutito, who taught him about the NFL, according to Vogue.
The timepiece was the “Royal Oak” self-winding watch with an 18-karat yellow gold bracelet.
The malachite stone dial has 18-karat yellow gold hands, hour-markers with luminescent material, and a yellow gold-toned inner bezel.
(Image courtesy of Chopard/Image Credit: Getty Images)
Lady Gaga, pictured above, made a cameo during the halftime show, performing alongside Bad Bunny for a mariachi version of her song “Die With a Smile” that debuted in 2024 as a duet with Bruno Mars.
The singer wore a pair of high jewelry earrings by Chopard. The earrings featured 11.18 carats of diamonds set in 18-karat white gold.
Lady Gaga styled the jewels with a blue dress designed by Brooklyn-based Dominican-American designer Raul López of Luar and a floral brooch showcasing the flower of Puerto Rico, the Flor de Maga.
Embed from Getty Images
Fellow Puerto Rican singer Ricky Martin also joined Bad Bunny, singing “Lo Que Le Pasó a Hawaii.”
He styled a single cool-toned hoop on his left ear with a collection of bracelets on both wrists. Full information on his jewelry was unavailable by press time.
Many other celebrities were spotted dancing in the background during Bad Bunny’s halftime show.
Jessical Alba, Pedro Pascal, Cardi B, Karol G, Young Miko, and more were seen outside of La Casita, a staple part of the set during Bad Bunny’s “No Me Quiero Ir de Aqui” residency in San Juan, Puerto Rico last year.
Embed from Getty Images
Standing outside La Casita, Cardi B was seen wearing the “Diamond Squad” high jewelry necklace by Messika.
The necklace features 39 carats of diamonds set in 18-karat white gold.
Karol G wore multiple pieces from Le Vian, most notably its cross pendant showcasing “Chocolate” diamonds set in 14-karat “Honey” gold.
She also wore the brand’s diamond chain with nude-colored diamonds in 18-karat Honey gold and the “Ombré” bangle with Chocolate diamonds and 14-karat Honey gold.
Karol G paired her Le Vian jewels with hoop earrings by Noudar.
Bad Bunny concluded his performance by naming every country in the Americas from North America to South America and the Caribbean while each flag was paraded behind him as he held a football that read, “Together, We Are America.”
As the show concluded, the jumbotron at Levi’s Stadium in Santa Clara, California, flashed a message: “The only thing more powerful than hate is love.”
Editors' Picks
Sponsored by
More on Trends
The Latest
TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization OfferingTheir partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.
SurveysMay 01, 2026
Consumer Confidence Inches Up in April Despite Rising Gas PricesRespondents were concerned about the Middle East conflict and how it will impact their finances.
CollectionsMay 01, 2026
A ‘Hidden Garden’ Emerges in Tiffany & Co.’s 2026 Blue BookOur Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.
Weekly QuizApr 30, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsApr 30, 2026
Claire’s New Summer Campaign Is a Sensory Wonderland for Gen Alpha“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2MBelieved to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeApr 30, 2026
Masked Group Uses Hammers, Pepper Spray in Texas Jewelry Store RobberyOfficials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver ManufacturingSponsored by OROAREZZO International Jewelry Exhibition
TechnologyApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-OutSome retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
IndependentsApr 29, 2026
Dick Abbott to Retire From The EdgeThe Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's RingA signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the TorchThe owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.
SourcingApr 28, 2026
Doug Hucker Retires From ICAThe colored gemstone industry leader is heading into retirement after four years as the association’s CEO.
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 YearsIn honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.
MajorsApr 27, 2026
JBT Re-Elects Jeff Corey as Board ChairThe trade organization, which held its annual elections earlier this year, also added five new board members.
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
