The Indian jewelry brand recently opened stores in Atlanta and Seattle.
Star Rays Aims for Carbon Neutrality
The diamond exporter set the goal of becoming India’s first carbon-neutral diamond company.

A company is deemed carbon neutral when the carbon emissions it produces are balanced out by funding an equal amount of carbon savings elsewhere in the world, as per Carbon Footprint, a U.K.-based environmental consultancy.
Companies generate these savings by funding renewable energy and energy efficiency projects, which can include clean water and wind power initiatives.
Mumbai-based Star Rays will take part in CIBJO, The World Jewellery Confederation’s Greenhouse Gas Measuring and Offsetting Initiative, which holds carbon emissions and removals up to international standards.
“Global warming and climate change have come to the fore as a key issue in sustainable development,” said Jitesh Shah, a Star Rays partner, in a press release announcing the initiative.
The company has partnered with carbon consultancy company Carbon Expert to develop best practices, said Shah.
Star Rays, a De Beers sightholder as of 2014, has a manufacturing facility in Surat that cuts and polishes around 60,000 solitaires per year, which are available via its website and mobile app.
Star Rays Diamonds Botswana Ltd., its fully owned subsidiary established in 2019, operates a factory in the country’s capital, Gaborone.
The subsidiary will also be held to global best practices in an effort to reach long-term sustainability, Star Rays said.
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Supplier Spotlight Sponsored by GIA

Chris Anderson is joining the insurance provider as the new chief financial officer and treasurer.


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Organizers looked to new partnerships and interactive experiences to enhance the spring show, set for March 16 to 18.

Kenewendo, Botswana’s minister of minerals and energy, will discuss the future of diamonds.

The suspect allegedly stole almost $800,000 worth of diamond jewelry from a store in Orlando and then swallowed it during a traffic stop.

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

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Those attending the company’s upcoming Zoom workshop will receive early access to “The List,” its new resource for finding buyers.

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Chandler started his jewelry career at Michelson Jewelers, joining the Diamond Council of America as president and CEO in 2001.

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Ahead of its trade show in May, TJS awarded free registration and accommodations to five up-and-coming jewelry industry professionals.

The 2025 Gem Awards are set to take place Friday at Cipriani 42nd Street in New York City.

The annual star-studded campaign for International Women’s Day encourages collective action against domestic violence.

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Longtime employee Kyle Slosson has been promoted to the role.

First-generation jewelers Dan and Hope Wixon are retiring and will close their Minneapolis-area jewelry store in May.

The limited-edition collection, a nod to the Year of the Snake, is Ukrainian brand Guzema’s first partnership with a U.S. brand.