The family-owned jeweler has three locations across Missouri and Iowa.
Star Rays Aims for Carbon Neutrality
The diamond exporter set the goal of becoming India’s first carbon-neutral diamond company.

A company is deemed carbon neutral when the carbon emissions it produces are balanced out by funding an equal amount of carbon savings elsewhere in the world, as per Carbon Footprint, a U.K.-based environmental consultancy.
Companies generate these savings by funding renewable energy and energy efficiency projects, which can include clean water and wind power initiatives.
Mumbai-based Star Rays will take part in CIBJO, The World Jewellery Confederation’s Greenhouse Gas Measuring and Offsetting Initiative, which holds carbon emissions and removals up to international standards.
“Global warming and climate change have come to the fore as a key issue in sustainable development,” said Jitesh Shah, a Star Rays partner, in a press release announcing the initiative.
The company has partnered with carbon consultancy company Carbon Expert to develop best practices, said Shah.
Star Rays, a De Beers sightholder as of 2014, has a manufacturing facility in Surat that cuts and polishes around 60,000 solitaires per year, which are available via its website and mobile app.
Star Rays Diamonds Botswana Ltd., its fully owned subsidiary established in 2019, operates a factory in the country’s capital, Gaborone.
The subsidiary will also be held to global best practices in an effort to reach long-term sustainability, Star Rays said.
The Latest

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

The guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

The Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.


The “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.

The pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.

Built on Relationships. Refined by Craft.

"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.

The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.

Independent jewelers from New Mexico to New Jersey answer the question: What has kept your store in business for 100 years?

The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.

Our Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.

The New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.

Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.

For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.

It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.

Movado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.

The two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.

The “Some of the Things” box follows the two larger “Everything” box designs with the look and function of antique sewing and toolboxes.

Fourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.

The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.

Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”

This year’s sessions feature leading voices from human rights, legal, and conservation organizations.

The high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.

The jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.

Dunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.





















