Wixon Jewelers to Close After 37 Years
First-generation jewelers Dan and Hope Wixon are retiring and will close their Minneapolis-area jewelry store in May.

First-generation jewelers Dan and Hope Wixon, who were inducted into National Jeweler’s Retailer Hall of Fame in 2021, are retiring.
In an interview with the Minnesota Star Tribune, the couple said business is great, but they want to spend more time with their 13-year-old twins.
Dan described the decision to close Wixon Jewelers as “bittersweet,” while Hope told the newspaper, “We just had to … go for it because we can always find an excuse to stay. We’ve got five important years with our kids and that’s our focus.”
With no familial connections to the jewelry business, the pair built their business from the ground up.
Today, Wixon Jewelers is known for its high-end watches, fine jewelry, and adorable dogs.
The couple brings their Labrador retrievers, Joe Dynamite and Timmy Walnuts, to work. The furry associates have become store staples and delight many of its customers.
Though the store has a fun, friendly vibe, it was hard work that turned Wixon Jewelers into a luxury destination in the Twin Cities.
In their 2021 interview for the Retailer Hall of Fame issue, Dan said a long-term goal when starting the business was to sell Rolex and Patek Philippe watches.
The jeweler exceeded that goal, stocking Rolex, Patek Philippe, and Jaeger-LeCoultre.

As most jewelers will attest, building a relationship with these high-end Swiss watch brands can be a blessing and a curse, as retailers have to abide by a strict set of rules.
It’s partly why Wixon Jewelers will close rather than be passed onto a new owner, the couple told the Star Tribune.
If the store were to change owners, the Swiss watch brands would leave, possibly returning when the new owner had made a name for themselves.
Losing those big brands and a major source of revenue would make the business a tough sell.
When the pair was inducted into the Retailer Hall of Fame, several industry colleagues had warm words to share.
“I believe part of their ability to reach the level of success they have thus far is their commitment to their core values in business as well as their personal lives,” said designer Joshua Javaheri of Joshua J.
“It’s rare to find store owners like Dan and Hope who are able to balance everything they have on their plates so successfully. The Wixons have a reputation in our industry for being committed to quality in every aspect.”
Niveet Nagpal of Omi Gems said, “Dan and Hope work very well together and they have grown their business by focusing on quality and people.”
The Latest

The retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.

Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.

The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

The pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.


The latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.

The new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Participants who attend any three Rings of Strength events will be awarded a special medal.

The investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.

Smith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.

The counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.

The MJSA Mentor & Apprenticeship Program received the Registered Apprenticeship Program designation by the U.S. Department of Labor.

Casio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.

Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.

Originally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.

Allison-Kaufman has received the honor for the fourth year in a row.

The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.

Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

The full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.

Model Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.

The board elected 9 new directors at its recent ICA Congress in Brazil.

Three winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.