The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
10 Jewelry News Stories You Might Have Missed
Three major trade shows are called off, thousands of retail workers are furloughed, and one retailer spreads hope.

Throughout this crisis, we are doubling our “stories you might have missed” feature from five to 10 to bring readers the best of our coverage on how the pandemic is impacting the jewelry industry.
To catch up on news related to COVID-19 at any time, visit NationalJeweler.com/Coronavirus.
1. Couture Is Cancelled for 2020
AGTA GemFair and the Las Vegas Antique Jewelry & Watch Show also have been called off this year.
2. After Closing Stores, Signet Furloughs Employees
It joins a growing number of retailers doing so as stores remained shuttered in an attempt to contain COVID-19.
3. De Beers’ Third Sight of the Year Is Canceled
It was scheduled to take place last week in Gaborone, Botswana.
4. Gemfields Suspends Gemstone Auctions Amid COVID-19
It also provided an update on its mining, exploration and retail operations across the world.
5. How Independent Jewelers Are Coping During COVID-19
We combined the results of a recent Jewelers of America survey with interviews to paint a picture of how independent jewelers are handling the shutdown.
6. 5 Tips on Public Relations During a Crisis From an Expert
Now is not the time to stop communicating, says Cindy Krupp.
7. On Data: The Questions You Need to Ask About CARES
In another special edition of On Data, Sherry Smith says jewelers need to consult their team of experts about the Coronavirus Aid, Relief and Economic Security Act.
8. 5 Things Retailers Should Know About the Stimulus Bill
The CARES Act will provide $2 trillion in aid to keep businesses afloat during the coronavirus pandemic.
9. A Guide to the Online Resources Available to the Industry
A roundup of the education, benefits and other online assistance programs trade organizations are creating or making available.
10. What Should You Watch? Start With These Jewelry Films
From “Suspicion” to an 80-carat yellow diamond, Editor-in-Chief Michelle Graff wants to help you fill your free time with some solid films that include good jewelry.
The Latest

The latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.

The new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Participants who attend any three Rings of Strength events will be awarded a special medal.


The investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.

Smith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.

Casio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.

Originally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.

Allison-Kaufman has received the honor for the fourth year in a row.

The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.

Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

The full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.

Model Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.

The board elected 9 new directors at its recent ICA Congress in Brazil.

Three winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.

JD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.

The new inventory, all untreated, features vibrant hues and unique bicolor combinations.

Acquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.

President Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.

The “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.