SourcingMar 30, 2026
Rio Tinto Hauls Last Load from DiavikSourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'
The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.
The Natural Diamond Council invites participants to post an image or short video highlighting a meaningful natural diamond moment on social media on April 8 with the hashtags #WorldDiamondDay and #NaturalDiamonds.
New York—The Natural Diamond Council (NDC) has designated April 8 as “World Diamond Day.”
World Diamond Day is intended to be a movement to highlight the emotional and cultural significance of natural diamonds and the moments they represent, the organization said.
The initiative, powered by user-generated content, encourages designers, retailers, manufacturers, and industry professionals to post authentic natural diamond stories on social media platforms including Instagram, Facebook, LinkedIn, and TikTok.
Stories may include personal moments such as engagements, anniversaries, and heirlooms; diamond journeys from mine to market; positive impact stories involving communities, education, and conservation; and diamond creations showcasing design, craftsmanship, and collections.
The first World Diamond Day is slated for next week with a “soft launch” designed to spark participation across the global diamond community and encourage individuals throughout the industry to share what natural diamonds mean to them.
Companies across the diamond industry are encouraged to invite their teams, partners, clients, and communities to participate on April 8 by sharing their stories on social media using #WorldDiamondDay and #NaturalDiamonds.
A dedicated toolkit and participation guidelines are available on NDC’s website.
Participants can download pre-sized social media assets or add the World Diamond Day logo to their own images.
“In a world where imitation is so often championed, natural diamonds remain powerful symbols of authenticity,” NDC said.
“Formed over billions of years, natural diamonds mark life’s most meaningful milestones, and this initiative offers the industry an opportunity to reinforce that message through real stories and shared experiences.”
Related stories will be right here …
World Diamond Day is intended to be a movement to highlight the emotional and cultural significance of natural diamonds and the moments they represent, the organization said.
The initiative, powered by user-generated content, encourages designers, retailers, manufacturers, and industry professionals to post authentic natural diamond stories on social media platforms including Instagram, Facebook, LinkedIn, and TikTok.
Stories may include personal moments such as engagements, anniversaries, and heirlooms; diamond journeys from mine to market; positive impact stories involving communities, education, and conservation; and diamond creations showcasing design, craftsmanship, and collections.
The first World Diamond Day is slated for next week with a “soft launch” designed to spark participation across the global diamond community and encourage individuals throughout the industry to share what natural diamonds mean to them.
Companies across the diamond industry are encouraged to invite their teams, partners, clients, and communities to participate on April 8 by sharing their stories on social media using #WorldDiamondDay and #NaturalDiamonds.
A dedicated toolkit and participation guidelines are available on NDC’s website.
Participants can download pre-sized social media assets or add the World Diamond Day logo to their own images.
“In a world where imitation is so often championed, natural diamonds remain powerful symbols of authenticity,” NDC said.
“Formed over billions of years, natural diamonds mark life’s most meaningful milestones, and this initiative offers the industry an opportunity to reinforce that message through real stories and shared experiences.”
More on Sourcing
The Latest
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business OfficerThe jewelry retailer plans to open 20 new stores this year and expand into new product categories.
Weekly QuizApr 16, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas ShowThe group has announced its lineup of speakers and a new “Rising Stars” pavilion.
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed RobberyJSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your SecretsThe “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.
