SurveysDec 04, 2024
In-Store Shopping Outpaced Online Over the Holiday Weekend, Says NRF SurveysDec 10, 2024
Jewelry Among Top Sellers on Cyber Monday, Says Adobe
An Adobe Analytics report explored the rise in mobile shopping, the popularity of Buy Now Pay Later options, and peak shopping hours.
A report by Adobe Analytics shared the top takeaways about online shopping over “Cyber Week” and what that means for the rest of the holiday season.
San Jose, Calif.—The holiday season is in full swing, with nearly 200 million shoppers getting a start on their holiday lists during the five-day period from Thanksgiving to Cyber Monday.
In-store shopping outpaced online shopping during this time, according to the National Retail Federation’s annual survey, but online sales remain a popular draw for consumers.
In a holiday shopping trends report, Adobe Analytics shared insights from the five-day period and what it means for the holiday season ahead.
During the five days from Thanksgiving to Cyber Monday, also known as Cyber Week, shoppers spent $41.1 billion online, up 8 percent year-over-year.
The period was driven by record spending online on Thanksgiving (up 9 percent to $6.1 billion), Black Friday (up 10 percent to $10.8 billion), and the weekend of Nov. 30-Dec. 1 (up 6 percent to $10.9 billion), which includes Small Business Saturday.
Cyber Monday is still the biggest online shopping day, with consumers spending a total of $13.3 billion, up 7 percent year-over-year and exceeding Adobe’s forecast of $13.2 billion.
“While Cyber Monday remained the season’s and year’s biggest online shopping day, year-over-year growth was stronger on both Thanksgiving and Black Friday,” said Vivek Pandya, lead analyst at Adobe Digital Insights.
“Early discounts were strong enough that many consumers felt comfortable hitting the buy button earlier on during Cyber Week, with Cyber Monday becoming ‘last call’ for shoppers to take advantage of big holiday deals.”
The peak shopping hours on Cyber Monday were 8-10 p.m., said Adobe, with shoppers spending $15.8 million every minute.
Larger-than-expected discounts drove Cyber Monday spending, the report said, with discounts peaking at 30 percent off the listed price for electronics, followed by toys (26 percent off), apparel (23 percent off), TVs (22 percent off), and computers (22 percent off).
The report compared online sales in categories on Cyber Monday with sales on an average day in October.
Jewelry sales were up 478 percent, just behind toys (680 percent) and personal care items (530 percent).
Jewelry was among the top sellers on Cyber Monday, as were smart watches.
Other top performers, excluding toys and gaming consoles, included computers and laptops, Bluetooth headphones and speakers, skin care sets, makeup products, and gift cards.
Related stories will be right here …
In-store shopping outpaced online shopping during this time, according to the National Retail Federation’s annual survey, but online sales remain a popular draw for consumers.
In a holiday shopping trends report, Adobe Analytics shared insights from the five-day period and what it means for the holiday season ahead.
During the five days from Thanksgiving to Cyber Monday, also known as Cyber Week, shoppers spent $41.1 billion online, up 8 percent year-over-year.
The period was driven by record spending online on Thanksgiving (up 9 percent to $6.1 billion), Black Friday (up 10 percent to $10.8 billion), and the weekend of Nov. 30-Dec. 1 (up 6 percent to $10.9 billion), which includes Small Business Saturday.
Cyber Monday is still the biggest online shopping day, with consumers spending a total of $13.3 billion, up 7 percent year-over-year and exceeding Adobe’s forecast of $13.2 billion.
“While Cyber Monday remained the season’s and year’s biggest online shopping day, year-over-year growth was stronger on both Thanksgiving and Black Friday,” said Vivek Pandya, lead analyst at Adobe Digital Insights.
“Early discounts were strong enough that many consumers felt comfortable hitting the buy button earlier on during Cyber Week, with Cyber Monday becoming ‘last call’ for shoppers to take advantage of big holiday deals.”
The peak shopping hours on Cyber Monday were 8-10 p.m., said Adobe, with shoppers spending $15.8 million every minute.
Larger-than-expected discounts drove Cyber Monday spending, the report said, with discounts peaking at 30 percent off the listed price for electronics, followed by toys (26 percent off), apparel (23 percent off), TVs (22 percent off), and computers (22 percent off).
The report compared online sales in categories on Cyber Monday with sales on an average day in October.
Jewelry sales were up 478 percent, just behind toys (680 percent) and personal care items (530 percent).
Jewelry was among the top sellers on Cyber Monday, as were smart watches.
Other top performers, excluding toys and gaming consoles, included computers and laptops, Bluetooth headphones and speakers, skin care sets, makeup products, and gift cards.
Notably, mobile shopping continues to be popular, with 57 percent of Cyber Monday online sales coming from a mobile device, up 13 percent year-over-year to $7.6 billion.
It’s a considerable jump, said Adobe, adding that in 2019, only 33 percent of Cyber Monday online sales came from a mobile device.
Buy Now, Pay Later (BNPL) shopping hit an all-time high on Cyber Monday, the report said, up 6 percent year-over-year to $991.2 million, as shoppers look for flexibility and manage their holiday budgets.
Most of the BNPL sales (75 percent) on Cyber Monday came from a mobile device.
Another report highlight was shoppers’ use of generative AI, which includes chat bots on retail sites.
Traffic to retail sites from chat bots, meaning shoppers click on a link from a chat bot to a retail site, was up 1,950 percent compared to last year.
“While the base of users remains modest, the uptick shows the value chat bots are playing as a shopping assistant for consumers to find deals or to quickly locate products,” said Adobe.
Adobe also tracks how marketing channels influence consumers to shop on U.S. retail sites.
Influencers are an increasingly persuasive factor, converting shoppers six times more than overall social media.
The “affiliates and partners” category, which includes influencers, accounted for 20 percent of revenue on Cyber Monday, up 7 percent year-over-year.
As for inflation, Adobe’s Digital Price Index noted e-commerce prices have been down for 26 consecutive months, and down 3 percent year-over-year in October.
“Strong consumer spending online continues to be driven by net-new demand and not higher prices,” said Adobe.
“Adobe figures are not adjusted for inflation, but if online deflation were factored in, growth in consumer spend would be even stronger.”
From Nov. 1 to Dec. 2, shoppers have spent $131.5 billion online, up 9 percent year-over-year.
Mobile shopping has accounted for 53 percent of online sales so far for the period, up 14 percent to $69.8 billion. BNPL spend has reached $9.4 billion so far.
For the full holiday season, which Adobe considers Nov.1-Dec.31, consumers are expected to spend $240.8 billion online, up 8 percent year-over-year.
Editors' Picks
Sponsored by
More on Surveys
The Latest
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMODaniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US OpenIn our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is HereFounder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.
Weekly QuizAug 20, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.
Events & AwardsAug 20, 2026
MJSA Education Foundation Names 5 Scholarship WinnersThe five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
MajorsAug 20, 2026
Plumb Club Elects 2026-2027 BoardSteven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.
MajorsAug 19, 2026
Mike Alexander To Succeed Scott Murphy as Jewelers Mutual CEO Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayThe new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on GiveawayThe jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
