Jewelry Among Top Sellers on Cyber Monday, Says Adobe
An Adobe Analytics report explored the rise in mobile shopping, the popularity of Buy Now Pay Later options, and peak shopping hours.
![A report by Adobe Analytics shared the top takeaways about online shopping over “Cyber Week” and what that means for the rest of the holiday season. Person at keyboard holding credit card](https://uploads.nationaljeweler.com/uploads/823b418ae80ca6b253b1147477361b6f.jpg)
In-store shopping outpaced online shopping during this time, according to the National Retail Federation’s annual survey, but online sales remain a popular draw for consumers.
In a holiday shopping trends report, Adobe Analytics shared insights from the five-day period and what it means for the holiday season ahead.
During the five days from Thanksgiving to Cyber Monday, also known as Cyber Week, shoppers spent $41.1 billion online, up 8 percent year-over-year.
The period was driven by record spending online on Thanksgiving (up 9 percent to $6.1 billion), Black Friday (up 10 percent to $10.8 billion), and the weekend of Nov. 30-Dec. 1 (up 6 percent to $10.9 billion), which includes Small Business Saturday.
Cyber Monday is still the biggest online shopping day, with consumers spending a total of $13.3 billion, up 7 percent year-over-year and exceeding Adobe’s forecast of $13.2 billion.
“While Cyber Monday remained the season’s and year’s biggest online shopping day, year-over-year growth was stronger on both Thanksgiving and Black Friday,” said Vivek Pandya, lead analyst at Adobe Digital Insights.
“Early discounts were strong enough that many consumers felt comfortable hitting the buy button earlier on during Cyber Week, with Cyber Monday becoming ‘last call’ for shoppers to take advantage of big holiday deals.”
The peak shopping hours on Cyber Monday were 8-10 p.m., said Adobe, with shoppers spending $15.8 million every minute.
Larger-than-expected discounts drove Cyber Monday spending, the report said, with discounts peaking at 30 percent off the listed price for electronics, followed by toys (26 percent off), apparel (23 percent off), TVs (22 percent off), and computers (22 percent off).
The report compared online sales in categories on Cyber Monday with sales on an average day in October.
Jewelry sales were up 478 percent, just behind toys (680 percent) and personal care items (530 percent).
Jewelry was among the top sellers on Cyber Monday, as were smart watches.
Other top performers, excluding toys and gaming consoles, included computers and laptops, Bluetooth headphones and speakers, skin care sets, makeup products, and gift cards.
Notably, mobile shopping continues to be popular, with 57 percent of Cyber Monday online sales coming from a mobile device, up 13 percent year-over-year to $7.6 billion.
It’s a considerable jump, said Adobe, adding that in 2019, only 33 percent of Cyber Monday online sales came from a mobile device.
Buy Now, Pay Later (BNPL) shopping hit an all-time high on Cyber Monday, the report said, up 6 percent year-over-year to $991.2 million, as shoppers look for flexibility and manage their holiday budgets.
Most of the BNPL sales (75 percent) on Cyber Monday came from a mobile device.
Another report highlight was shoppers’ use of generative AI, which includes chat bots on retail sites.
Traffic to retail sites from chat bots, meaning shoppers click on a link from a chat bot to a retail site, was up 1,950 percent compared to last year.
“While the base of users remains modest, the uptick shows the value chat bots are playing as a shopping assistant for consumers to find deals or to quickly locate products,” said Adobe.
Adobe also tracks how marketing channels influence consumers to shop on U.S. retail sites.
Influencers are an increasingly persuasive factor, converting shoppers six times more than overall social media.
The “affiliates and partners” category, which includes influencers, accounted for 20 percent of revenue on Cyber Monday, up 7 percent year-over-year.
As for inflation, Adobe’s Digital Price Index noted e-commerce prices have been down for 26 consecutive months, and down 3 percent year-over-year in October.
“Strong consumer spending online continues to be driven by net-new demand and not higher prices,” said Adobe.
“Adobe figures are not adjusted for inflation, but if online deflation were factored in, growth in consumer spend would be even stronger.”
From Nov. 1 to Dec. 2, shoppers have spent $131.5 billion online, up 9 percent year-over-year.
Mobile shopping has accounted for 53 percent of online sales so far for the period, up 14 percent to $69.8 billion. BNPL spend has reached $9.4 billion so far.
For the full holiday season, which Adobe considers Nov.1-Dec.31, consumers are expected to spend $240.8 billion online, up 8 percent year-over-year.
The Latest
![Navneet Gems and Minerals launched its sapphire collection at the recent GJX Tucson show, offering both calibrated and single stones. Navneet montana sapphire](https://uploads.nationaljeweler.com/uploads/b94bedb15dd33b9bde58b3512d35e75a.jpg)
The wholesale collection features material from the Rock Creek mine in a variety of colors.
![The new “Divinely Guided” collection is available through &Livy, a jewelry brand Carolyn Rafaelian launched in 2023. It is a collaboration between Rafaelian and Theresa Caputo, best known as the star of TLC’s “Long Island Medium.” Theresa Caputo &LIVY jewelry](https://uploads.nationaljeweler.com/uploads/612dbcd6cd62dc991e55c125cf7857a3.jpg)
The “Divinely Guided” collection, created in collaboration with Theresa Caputo, features symbols that celebrate the power of connection.
![Lorraine West Diamond Open Heart Ring](https://uploads.nationaljeweler.com/uploads/968bb063a1fc055d60856068c3bb16e2.jpg)
Show some love on Valentine’s Day with this 14-karat yellow gold ring that features pavé diamonds.
![Top Image.png](https://uploads.nationaljeweler.com/uploads/17d84393fb1ce78143e2cc3ca59f2af5.png)
Colored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?
![The suspect seen here attempted to steal $1.5 million worth of jewelry from a Macy’s store in Brooklyn, New York, but was thwarted by an employee. The thief is still at large and the New York Police Department is asking the public to help identify the suspect. (Image courtesy of the NYPD) Surveillance image of Macy’s jewelry thief](https://uploads.nationaljeweler.com/uploads/cc22350705b7ad6d76cb34f999447144.jpg)
The employee confronted the thief, causing the suspect to flee and leave behind the suitcases full of jewelry.
![](https://uploads.nationaljeweler.com/uploads/99a46b30cc354962ac2e29ecd113587a.jpg)
![The board of Namib Desert Diamonds has suspended CEO Alisa Amupolo, Chief Operations Officer Uahoroka Kauta, and Security Manager Paulinus Sheyapo following the Jan. 18 armed robbery at its headquarters in Windhoek, Namibia. Namdia rough diamonds](https://uploads.nationaljeweler.com/uploads/646f7cf1bdc05c5291f437fafef5a8f1.jpg)
Namib Desert Diamonds also put its security manager on leave following last month’s robbery that left one employee dead.
![At the Spectrum Awards Gala, held Feb. 8 in Tucson, AGTA announced the winners of its Spectrum and Cutting Edge Buyer’s Choice awards—the “Whisper of the Ancestors” lapel pin (left) and a nearly 13-carat faceted rhodochrosite from Colorado (right). Spectrum and Cutting Edge Buyer’s Choice awards](https://uploads.nationaljeweler.com/uploads/97d2297b7092458ec4b5a1739847aa77.jpg)
AGTA recently concluded its 2025 GemFair event in Tucson and is already gearing up for next year’s show, set for Feb. 2-6, 2026.
![Resolutions - 2025.jpg](https://uploads.nationaljeweler.com/uploads/7b2ba343f8d947757b0ff597db4ca873.jpg)
The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
![Seen here are Royal Chain’s new 14-karat gold fashion link pieces from the jewelry supplier’s spring 2025 collection. Royal Chain models in 14-karat gold fashion links](https://uploads.nationaljeweler.com/uploads/331c503576f6414f0d9dacfc531c72ca.jpg)
More than 400 new pieces are featured in the supplier’s latest catalog.
![Azra Mehdi’s pink sapphire ombré heart dog tag necklace is one of 20 pieces featured in Amanda’s Style File for Valentine’s Day. Azra Mehdi pink sapphire ombré heart dog tag necklace in 14-karat rose gold](https://uploads.nationaljeweler.com/uploads/d6dba9f3750ea176104e7a343908044f.jpg)
This curation celebrates love with heart-shaped jewelry of all shapes and sizes.
![Jewelers of America and the Diamond Council of America’s Jewelers Relief Fund has been reopened to help jewelry business impacted by the Los Angeles wildfires. The fund was first launched in 2017 in the wake of Hurricane Harvey in Houston. Jewelers Relief Fund logo](https://uploads.nationaljeweler.com/uploads/2ce7c756ede9818b47eed6b79f9b61af.jpg)
The fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.
![From left to right, rings by Single Stone, Marrow Fine, and Stephanie Gottlieb Fine Jewelry, highlighting the diamond engagement ring trends expected to be ubiquitous this year. 3 natural diamond engagement rings by Marrow Fine, Stephanie Gottlieb, Single Stone, and Sylvie Jewelry](https://uploads.nationaljeweler.com/uploads/ade9f3b843b8647a18697d9fa79f1928.jpg)
From chunky bands to vintage diamond cuts and bezel settings, these are the trends experts are seeing take over the bridal market.
![This cushion-cut diamond engagement ring by designer Jean Prounis is one of the rings featured on the cover of “The History of Diamond Engagement Rings: A True Romance” and is a favorite of author Marion Fasel. (Photo courtesy of Marion Fasel) Jean Prounis cushion-cut diamond engagement ring](https://uploads.nationaljeweler.com/uploads/fb220c446b914b547d342c31d91992de.jpg)
Fasel discusses researching her new book, the most enduring engagement ring styles, and the diamond shape Taylor Swift will pick.
![De Beers Jewellers uses rough green diamonds and polished round brilliant-cut white diamonds in the “Embrace” bracelet as an abstract nod to a tree’s roots. The main 1.72-carat oval diamond is set in a bezel made of jet, which the jeweler is using for the first time in this collection. De Beers Jewellers Embrace Bracelet](https://uploads.nationaljeweler.com/uploads/0b19cbf49dc1444ce2bcbfb236eeb421.jpg)
The “Essence of Nature, Chapter One” collection echoes trees and roots, literally and figuratively, through three sets of high jewelry.
![Shree Ramkrishna Exports announced on International Reducing CO2 Emissions Day, which is observed every Jan. 28, that when it comes to manufacturing natural diamonds, its greenhouse gas emissions are now 30 percent below the industry average. Shree Ramkrishna Exports (SRK) diamonds](https://uploads.nationaljeweler.com/uploads/dbb4c606f1e07f6c1dbdee480598d03f.jpg)
Late last year, the India-based diamond manufacturer recorded emissions per carat that are 34 percent lower than the industry average.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. Peter Smith](https://uploads.nationaljeweler.com/uploads/994d61f1a9c90b30584b8175fa91d2ca.jpg)
Smith details the types of store managers he’s encountered, with the goal of helping retailers find a person who’s a fit for their store.
![The myGemma showroom in New York City. The luxury resale company now offers a consignment service. myGemma showroom](https://uploads.nationaljeweler.com/uploads/3a76b80ded68364d60843789d9c96a71.jpg)
The secondhand reseller stocks pre-owned designer jewelry and watches, along with other luxury goods.
![Ghirardelli Chocolate Company has launched a limited-edition, gold-plated locket perfectly sized to hold one mini Ghirardelli square. Ghirardelli Chocolocket](https://uploads.nationaljeweler.com/uploads/afe7b4833ee4a1b224b51cb20b37ce69.jpg)
The limited-edition “Chocolocket” fits a mini square of Ghirardelli chocolate inside.
![Jewelers of America will have two “20 Under 40” lists this year, one for retailers and one for suppliers. Interested parties have from now through Feb. 19 to nominate themselves or someone else for inclusion on either list. Jewelers of America 20 Under 40 graphic](https://uploads.nationaljeweler.com/uploads/9c4f8cef6f42f5b6411b5f4f9c1d53c6.jpg)
The program has been expanded to include a “20 Under 40” list for jewelry suppliers and is accepting nominations through Feb. 19.
![Two men, identified as Dimitriy Nezhinskiy and Juan Villar, who operated a business in New York City’s Diamond District, were charged with running a fencing operation for South American theft groups. Police cars with lights on](https://uploads.nationaljeweler.com/uploads/887e1c6de663e37d58e93cf9340ed4ae.jpg)
One of the men is said to be connected to the South American crew charged with burglarizing Cincinnati Bengals QB Joe Burrow’s home.
![For their second collaboration, Bulgari and independent Swiss watch brand MB&F have partnered to create the first contemporary, genderless offering featuring the jeweler’s “Serpenti” motif. Bulgari x MB&F Serpenti watch](https://uploads.nationaljeweler.com/uploads/7485414da0f51bb54430e4b450d5f98a.jpg)
The brands immersed one of Bulgari’s most famous historical icons in MB&F’s ultra-mechanical universe of haute horlogerie.
![A campaign image from Boucheron’s “Histoire de Style” high jewelry collection, “Power of Couture,” which debuted last year. The Kering-owned brand performed well in its recent full-year results. Boucheron Power of Couture campaign](https://uploads.nationaljeweler.com/uploads/df26760df8463544c07a6c2dcb34b6bd.jpg)
The luxury titan’s full-year performance was weighed down by struggling sales at its star brand Gucci.
![Midas Chain’s new natural diamond styles include “Flexi” tennis bracelets, pavé diamond bangles, eternity rings, diamond studs, and more. Midas Chain Diamond and Gemstone Jewelry](https://uploads.nationaljeweler.com/uploads/4b3ab40b4d7bcaac2cb0d11d069f93a5.jpg)
The jewelry manufacturer has launched more than 100 pieces made with natural diamonds.
![CBP agents in Louisville, Kentucky, were busy seizing shipments of counterfeit jewelry last month, the agency said. Officers nabbed 28 shipments of jewelry and watches designed to pass as pieces from brands including Rolex, Cartier, and Van Cleef & Arpels. Pictured is a counterfeit Cartier “Juste Un Clou” bracelet. (Photo courtesy of U.S. Customs & Border Protection) Counterfeit Cartier “Juste Un Clou” bracelet](https://uploads.nationaljeweler.com/uploads/e7c0b70c799bfe84030a1dbda3475213.jpg)
Officers in Louisville seized 28 shipments of fake jewelry and watches that would have been worth more than $27 million if genuine.
![“Inside Out” takes inspiration from tailoring, specifically tuxedos and the lapel where the inside of the fabric becomes visible. The “Flip” bangles seen here feature 18-karat yellow gold that has been folded over and set with pavé diamonds ($12,700 for right, $21,500 for left). Hearts On Fire Inside Out Collection Bracelets](https://uploads.nationaljeweler.com/uploads/fc2828c6d3c97b4000252f19f0728262.jpg)
The collection centers on the art of tailoring, inspired by designs that feature folded fabrics, such as a tuxedo lapel.
![Select Jewelry Shows has added a new show in Nashville, scheduled to be held Oct. 26-27 at the JW Marriott Hotel. JW Marriott Hotel in Nashville Tennessee](https://uploads.nationaljeweler.com/uploads/ac6eb0f0b6e08bcbd55ac4cf645c71cf.jpg)
The trade show has added a new location to its fall line-up.
![Jade Trau Ladybird Charm](https://uploads.nationaljeweler.com/uploads/c06d874eacb2e378649c91741365aac2.jpg)
From the brand’s latest collection of lucky charms, the ladybird is seen as a bearer of good fortune and a ward against negative energy.