SurveysDec 04, 2024
In-Store Shopping Outpaced Online Over the Holiday Weekend, Says NRF SurveysDec 10, 2024
Jewelry Among Top Sellers on Cyber Monday, Says Adobe
An Adobe Analytics report explored the rise in mobile shopping, the popularity of Buy Now Pay Later options, and peak shopping hours.
A report by Adobe Analytics shared the top takeaways about online shopping over “Cyber Week” and what that means for the rest of the holiday season.
San Jose, Calif.—The holiday season is in full swing, with nearly 200 million shoppers getting a start on their holiday lists during the five-day period from Thanksgiving to Cyber Monday.
In-store shopping outpaced online shopping during this time, according to the National Retail Federation’s annual survey, but online sales remain a popular draw for consumers.
In a holiday shopping trends report, Adobe Analytics shared insights from the five-day period and what it means for the holiday season ahead.
During the five days from Thanksgiving to Cyber Monday, also known as Cyber Week, shoppers spent $41.1 billion online, up 8 percent year-over-year.
The period was driven by record spending online on Thanksgiving (up 9 percent to $6.1 billion), Black Friday (up 10 percent to $10.8 billion), and the weekend of Nov. 30-Dec. 1 (up 6 percent to $10.9 billion), which includes Small Business Saturday.
Cyber Monday is still the biggest online shopping day, with consumers spending a total of $13.3 billion, up 7 percent year-over-year and exceeding Adobe’s forecast of $13.2 billion.
“While Cyber Monday remained the season’s and year’s biggest online shopping day, year-over-year growth was stronger on both Thanksgiving and Black Friday,” said Vivek Pandya, lead analyst at Adobe Digital Insights.
“Early discounts were strong enough that many consumers felt comfortable hitting the buy button earlier on during Cyber Week, with Cyber Monday becoming ‘last call’ for shoppers to take advantage of big holiday deals.”
The peak shopping hours on Cyber Monday were 8-10 p.m., said Adobe, with shoppers spending $15.8 million every minute.
Larger-than-expected discounts drove Cyber Monday spending, the report said, with discounts peaking at 30 percent off the listed price for electronics, followed by toys (26 percent off), apparel (23 percent off), TVs (22 percent off), and computers (22 percent off).
The report compared online sales in categories on Cyber Monday with sales on an average day in October.
Jewelry sales were up 478 percent, just behind toys (680 percent) and personal care items (530 percent).
Jewelry was among the top sellers on Cyber Monday, as were smart watches.
Other top performers, excluding toys and gaming consoles, included computers and laptops, Bluetooth headphones and speakers, skin care sets, makeup products, and gift cards.
Related stories will be right here …
In-store shopping outpaced online shopping during this time, according to the National Retail Federation’s annual survey, but online sales remain a popular draw for consumers.
In a holiday shopping trends report, Adobe Analytics shared insights from the five-day period and what it means for the holiday season ahead.
During the five days from Thanksgiving to Cyber Monday, also known as Cyber Week, shoppers spent $41.1 billion online, up 8 percent year-over-year.
The period was driven by record spending online on Thanksgiving (up 9 percent to $6.1 billion), Black Friday (up 10 percent to $10.8 billion), and the weekend of Nov. 30-Dec. 1 (up 6 percent to $10.9 billion), which includes Small Business Saturday.
Cyber Monday is still the biggest online shopping day, with consumers spending a total of $13.3 billion, up 7 percent year-over-year and exceeding Adobe’s forecast of $13.2 billion.
“While Cyber Monday remained the season’s and year’s biggest online shopping day, year-over-year growth was stronger on both Thanksgiving and Black Friday,” said Vivek Pandya, lead analyst at Adobe Digital Insights.
“Early discounts were strong enough that many consumers felt comfortable hitting the buy button earlier on during Cyber Week, with Cyber Monday becoming ‘last call’ for shoppers to take advantage of big holiday deals.”
The peak shopping hours on Cyber Monday were 8-10 p.m., said Adobe, with shoppers spending $15.8 million every minute.
Larger-than-expected discounts drove Cyber Monday spending, the report said, with discounts peaking at 30 percent off the listed price for electronics, followed by toys (26 percent off), apparel (23 percent off), TVs (22 percent off), and computers (22 percent off).
The report compared online sales in categories on Cyber Monday with sales on an average day in October.
Jewelry sales were up 478 percent, just behind toys (680 percent) and personal care items (530 percent).
Jewelry was among the top sellers on Cyber Monday, as were smart watches.
Other top performers, excluding toys and gaming consoles, included computers and laptops, Bluetooth headphones and speakers, skin care sets, makeup products, and gift cards.
Notably, mobile shopping continues to be popular, with 57 percent of Cyber Monday online sales coming from a mobile device, up 13 percent year-over-year to $7.6 billion.
It’s a considerable jump, said Adobe, adding that in 2019, only 33 percent of Cyber Monday online sales came from a mobile device.
Buy Now, Pay Later (BNPL) shopping hit an all-time high on Cyber Monday, the report said, up 6 percent year-over-year to $991.2 million, as shoppers look for flexibility and manage their holiday budgets.
Most of the BNPL sales (75 percent) on Cyber Monday came from a mobile device.
Another report highlight was shoppers’ use of generative AI, which includes chat bots on retail sites.
Traffic to retail sites from chat bots, meaning shoppers click on a link from a chat bot to a retail site, was up 1,950 percent compared to last year.
“While the base of users remains modest, the uptick shows the value chat bots are playing as a shopping assistant for consumers to find deals or to quickly locate products,” said Adobe.
Adobe also tracks how marketing channels influence consumers to shop on U.S. retail sites.
Influencers are an increasingly persuasive factor, converting shoppers six times more than overall social media.
The “affiliates and partners” category, which includes influencers, accounted for 20 percent of revenue on Cyber Monday, up 7 percent year-over-year.
As for inflation, Adobe’s Digital Price Index noted e-commerce prices have been down for 26 consecutive months, and down 3 percent year-over-year in October.
“Strong consumer spending online continues to be driven by net-new demand and not higher prices,” said Adobe.
“Adobe figures are not adjusted for inflation, but if online deflation were factored in, growth in consumer spend would be even stronger.”
From Nov. 1 to Dec. 2, shoppers have spent $131.5 billion online, up 9 percent year-over-year.
Mobile shopping has accounted for 53 percent of online sales so far for the period, up 14 percent to $69.8 billion. BNPL spend has reached $9.4 billion so far.
For the full holiday season, which Adobe considers Nov.1-Dec.31, consumers are expected to spend $240.8 billion online, up 8 percent year-over-year.
More on Surveys
The Latest
Events & AwardsJul 11, 2025
The Edge’s Annual Conference Returns in SeptemberIts sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.
CollectionsJul 11, 2025
Piece of the Week: Miseno’s ‘Arco’ EarringsFor its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.
Policies & IssuesJul 11, 2025
James Avery to Donate $1M to Texas Hill Country Relief EffortsThe jewelry company is one of several contributing to relief efforts in the region after the recent floods.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
TrendsJul 11, 2025
Kelly Osbourne’s Engagement Ring Is Sweet as HoneyInspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.
Weekly QuizJul 10, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 10, 2025
Penny Preville Celebrates 5 Decades of Jewelry DesignThe brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.
IndependentsJul 10, 2025
Steven Goldfarb to Retire, Close Alvin Goldfarb JewelerGoldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
MajorsJul 10, 2025
LVMH Names New Chairman, CEO of the AmericasLongtime LVMH executive Michael Burke has stepped into the role.
Events & AwardsJul 10, 2025
IAC Gold and Diamond Conference Returns to NYC Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.
MajorsJul 10, 2025
Hearts On Fire Appoints New Sales DirectorVickie Rokkos has joined the jewelry company as its new national sales director of North America.
Supplier BulletinJul 09, 2025
JCK Unwrapped: Trends, Insights & Post-Show TipsSponsored by Rio Grande Jewelry Supply
CollectionsJul 09, 2025
Cece Jewellery’s New Fruit Jewels Celebrate Life’s SweetnessThe “For the Love of Fruits” collection features five fruit pendants, each holding a different meaning.
EditorsJul 09, 2025
The Most-Read Stories of 2025, So FarDiamonds and crimes (some involving diamonds) top the list of National Jeweler’s most popular stories halfway through the year.
SourcingJul 09, 2025
Florida Couple Finds 3-Carat Diamond in ArkansasThey discovered “The Dash Diamond,” named for their dog, at the Crater of Diamonds State Park earlier this month.
CollectionsJul 08, 2025
Mikimoto’s High Jewelry Collection Turns Pearls into PetalsThe “Les Pétales” collection imagines roses caught mid-bloom as a tribute to nature’s beauty.
ColumnistsJul 08, 2025
Peter Smith: Why Jewelers Struggle With Premium PricingLuxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.
IndependentsJul 08, 2025
David Rotenberg of David Craig Jewelers Dies at 79Rotenberg was an active member of the American Gem Society and an accomplished appraiser who also worked with therapy dogs at a hospital.
TechnologyJul 08, 2025
‘Diamond Divas’ Brings the Showroom to Social Media Reality SeriesIt follows New York-based brand Shahla Karimi Jewelry’s all-women team in “Say Yes to the Dress” meets “The Office”-style episodes.
Policies & IssuesJul 08, 2025
SMO Gold Launches New FoundationIn its inaugural year, the SMO Foundation will focus on supporting two organizations in West Africa and one in South America.
Policies & IssuesJul 07, 2025
Higher Tariffs Set to Take Effect Aug. 1, Officials SayThe announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.
SourcingJul 07, 2025
Natural Diamond Council CEO David Kellie To Step DownKellie, who joined the organization in 2019, will remain in his role through the end of 2025.
CrimeJul 07, 2025
7 Suspects Charged in California Jewelry Store BurglaryPolice officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.
Events & AwardsJul 07, 2025
Applications Open for Ella Klein Internship The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.
Supplier BulletinJul 03, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New AmbassadorThe 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry HallThe West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.
