SurveysDec 04, 2024
In-Store Shopping Outpaced Online Over the Holiday Weekend, Says NRF SurveysDec 10, 2024
Jewelry Among Top Sellers on Cyber Monday, Says Adobe
An Adobe Analytics report explored the rise in mobile shopping, the popularity of Buy Now Pay Later options, and peak shopping hours.
A report by Adobe Analytics shared the top takeaways about online shopping over “Cyber Week” and what that means for the rest of the holiday season.
San Jose, Calif.—The holiday season is in full swing, with nearly 200 million shoppers getting a start on their holiday lists during the five-day period from Thanksgiving to Cyber Monday.
In-store shopping outpaced online shopping during this time, according to the National Retail Federation’s annual survey, but online sales remain a popular draw for consumers.
In a holiday shopping trends report, Adobe Analytics shared insights from the five-day period and what it means for the holiday season ahead.
During the five days from Thanksgiving to Cyber Monday, also known as Cyber Week, shoppers spent $41.1 billion online, up 8 percent year-over-year.
The period was driven by record spending online on Thanksgiving (up 9 percent to $6.1 billion), Black Friday (up 10 percent to $10.8 billion), and the weekend of Nov. 30-Dec. 1 (up 6 percent to $10.9 billion), which includes Small Business Saturday.
Cyber Monday is still the biggest online shopping day, with consumers spending a total of $13.3 billion, up 7 percent year-over-year and exceeding Adobe’s forecast of $13.2 billion.
“While Cyber Monday remained the season’s and year’s biggest online shopping day, year-over-year growth was stronger on both Thanksgiving and Black Friday,” said Vivek Pandya, lead analyst at Adobe Digital Insights.
“Early discounts were strong enough that many consumers felt comfortable hitting the buy button earlier on during Cyber Week, with Cyber Monday becoming ‘last call’ for shoppers to take advantage of big holiday deals.”
The peak shopping hours on Cyber Monday were 8-10 p.m., said Adobe, with shoppers spending $15.8 million every minute.
Larger-than-expected discounts drove Cyber Monday spending, the report said, with discounts peaking at 30 percent off the listed price for electronics, followed by toys (26 percent off), apparel (23 percent off), TVs (22 percent off), and computers (22 percent off).
The report compared online sales in categories on Cyber Monday with sales on an average day in October.
Jewelry sales were up 478 percent, just behind toys (680 percent) and personal care items (530 percent).
Jewelry was among the top sellers on Cyber Monday, as were smart watches.
Other top performers, excluding toys and gaming consoles, included computers and laptops, Bluetooth headphones and speakers, skin care sets, makeup products, and gift cards.
Related stories will be right here …
In-store shopping outpaced online shopping during this time, according to the National Retail Federation’s annual survey, but online sales remain a popular draw for consumers.
In a holiday shopping trends report, Adobe Analytics shared insights from the five-day period and what it means for the holiday season ahead.
During the five days from Thanksgiving to Cyber Monday, also known as Cyber Week, shoppers spent $41.1 billion online, up 8 percent year-over-year.
The period was driven by record spending online on Thanksgiving (up 9 percent to $6.1 billion), Black Friday (up 10 percent to $10.8 billion), and the weekend of Nov. 30-Dec. 1 (up 6 percent to $10.9 billion), which includes Small Business Saturday.
Cyber Monday is still the biggest online shopping day, with consumers spending a total of $13.3 billion, up 7 percent year-over-year and exceeding Adobe’s forecast of $13.2 billion.
“While Cyber Monday remained the season’s and year’s biggest online shopping day, year-over-year growth was stronger on both Thanksgiving and Black Friday,” said Vivek Pandya, lead analyst at Adobe Digital Insights.
“Early discounts were strong enough that many consumers felt comfortable hitting the buy button earlier on during Cyber Week, with Cyber Monday becoming ‘last call’ for shoppers to take advantage of big holiday deals.”
The peak shopping hours on Cyber Monday were 8-10 p.m., said Adobe, with shoppers spending $15.8 million every minute.
Larger-than-expected discounts drove Cyber Monday spending, the report said, with discounts peaking at 30 percent off the listed price for electronics, followed by toys (26 percent off), apparel (23 percent off), TVs (22 percent off), and computers (22 percent off).
The report compared online sales in categories on Cyber Monday with sales on an average day in October.
Jewelry sales were up 478 percent, just behind toys (680 percent) and personal care items (530 percent).
Jewelry was among the top sellers on Cyber Monday, as were smart watches.
Other top performers, excluding toys and gaming consoles, included computers and laptops, Bluetooth headphones and speakers, skin care sets, makeup products, and gift cards.
Notably, mobile shopping continues to be popular, with 57 percent of Cyber Monday online sales coming from a mobile device, up 13 percent year-over-year to $7.6 billion.
It’s a considerable jump, said Adobe, adding that in 2019, only 33 percent of Cyber Monday online sales came from a mobile device.
Buy Now, Pay Later (BNPL) shopping hit an all-time high on Cyber Monday, the report said, up 6 percent year-over-year to $991.2 million, as shoppers look for flexibility and manage their holiday budgets.
Most of the BNPL sales (75 percent) on Cyber Monday came from a mobile device.
Another report highlight was shoppers’ use of generative AI, which includes chat bots on retail sites.
Traffic to retail sites from chat bots, meaning shoppers click on a link from a chat bot to a retail site, was up 1,950 percent compared to last year.
“While the base of users remains modest, the uptick shows the value chat bots are playing as a shopping assistant for consumers to find deals or to quickly locate products,” said Adobe.
Adobe also tracks how marketing channels influence consumers to shop on U.S. retail sites.
Influencers are an increasingly persuasive factor, converting shoppers six times more than overall social media.
The “affiliates and partners” category, which includes influencers, accounted for 20 percent of revenue on Cyber Monday, up 7 percent year-over-year.
As for inflation, Adobe’s Digital Price Index noted e-commerce prices have been down for 26 consecutive months, and down 3 percent year-over-year in October.
“Strong consumer spending online continues to be driven by net-new demand and not higher prices,” said Adobe.
“Adobe figures are not adjusted for inflation, but if online deflation were factored in, growth in consumer spend would be even stronger.”
From Nov. 1 to Dec. 2, shoppers have spent $131.5 billion online, up 9 percent year-over-year.
Mobile shopping has accounted for 53 percent of online sales so far for the period, up 14 percent to $69.8 billion. BNPL spend has reached $9.4 billion so far.
For the full holiday season, which Adobe considers Nov.1-Dec.31, consumers are expected to spend $240.8 billion online, up 8 percent year-over-year.
Editors' Picks
Sponsored by
More on Surveys
The Latest
GradingJan 14, 2025
GIA CEO, President Susan Jacques to Retire at the End of 2025The grading lab said the search for her successor is underway.
ColumnistsJan 14, 2025
Jules Kim: Building Bridges Between Creators and IndustryIn this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
Policies & IssuesJan 14, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief Several jewelry designers are lending a helping hand to charities in Los Angeles amid the raging wildfires.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
GradingJan 14, 2025
Former SSEF Director Henry A. Hänni DiesA pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
Weekly QuizJan 09, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsJan 14, 2025
Signet Jewelers Lowers Q4 Guidance After Holiday Sales Fall ShortThe peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
MajorsJan 14, 2025
Edouard Schneider Joins Messika as Chief Brand OfficerSchneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
SourcingJan 13, 2025
Zambia Reinstates 15% Export Duty on Precious Gemstones, Shocking GemfieldsGemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.
TechnologyJan 13, 2025
Ultrahuman Unveils Luxury Smart RingWith versions in 18-karat gold and platinum, the wearables company is blending health technology and fine jewelry.
Policies & IssuesJan 13, 2025
Brandee Dallow Elected President of Ethical MetalsmithsThe executive brings more than two decades of industry experience to the role.
IndependentsJan 13, 2025
The Seven Pops Up in Palm BeachThe New York City-based retailer is bringing its curation of jewels to a pop-up shop at Love Binetti in Palm Beach, Florida.
Policies & IssuesJan 10, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.
TrendsJan 10, 2025
Piece of the Week: Elsa Jin’s ‘Mozi’ BroochAdrien Brody received his first Golden Globe while wearing the “Mozi” brooch, which depicts a spill of traditional Chinese calligraphy ink.
SourcingJan 10, 2025
De Beers, GJEPC Partner to Promote Natural DiamondsThe pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.
CrimeJan 09, 2025
US Customs Seizes Counterfeit Tiffany & Co. JewelsOfficers in Champlain, New York valued the jewels, if genuine, at nearly $30,000.
CollectionsJan 09, 2025
Karma El Khalil’s New Collection is an Ode to the MoonThe “Moonlight Rhapsody” collection is overflowing with gemstones, from raw opal to morganite and spessartite.
Events & AwardsJan 09, 2025
Here Is the 2025 AGTA GemFair Tucson Educational LineupThe seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.
SourcingJan 09, 2025
Reena Ahluwalia Unveils New Works in ‘Diamond Trails’ AnthologyThe artist collaborated with industry creatives on the project, which features five fictional stories and five corresponding paintings.
IndependentsJan 09, 2025
Virginia Jewelers Raise Nearly $26K for Children’s Hospital at Charity BallNine jewelers donated jewels for a raffle to support the Children’s Hospital Foundation at Virginia Commonwealth University.
WatchesJan 08, 2025
Oris Debuts Hot Pink Miss Piggy WatchMiss Piggy shared her thoughts on being fabulous, the importance of accessories, and how to be your own cheerleader.
Lab-GrownJan 08, 2025
Effy Introduces Brand Dedicated to Lab-Grown Diamonds“Promise by Effy” includes fashion jewelry and engagement rings.
IndependentsJan 08, 2025
Haltom’s Jewelers to Close After 130 YearsThe Texas-based jeweler is closing all three locations.
TrendsJan 08, 2025
Zendaya’s Engagement Ring Combines Vintage and Modern ElementsZendaya’s ring, featuring an east-west set elongated cushion-cut diamond, is said to be from British designer Jessica McCormack.
ColumnistsJan 07, 2025
The Smart Lab: The Hottest Digital Marketing Trends For 2025Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.
TrendsJan 07, 2025
Amanda’s Style File: January Is for GarnetGarnet is comprised of a group of minerals, giving those with a birthday in January options when it comes to their birthstone.
IndependentsJan 07, 2025
Edge Retail Academy Names 2024 ‘Wag’ Award Winner The annual award, created in memory of business coach William “Wag” Wagner, went to a retailer in Fairfax, Virginia.
