CollectionsOct 01, 2024
JV Insardi Inspires Curiosity in New CollectionCollectionsOct 02, 2024
Brilliant Earth Debuts Jane Goodall Collection
The collection is part of the retailer’s new “Rethink Everything You Know About Diamonds” campaign.
Conservationist Dr. Jane Goodall, pictured here wearing a soon-to-be released limited-edition necklace by Brilliant Earth, has a new collection with the retailer, with a percentage of proceeds going to the Jane Goodall Institute.
San Francisco—Brilliant Earth has a new jewelry collection, created in partnership with conservationist Dr. Jane Goodall.
The collection is part of its new “Rethink Everything You Know About Diamonds” campaign, which encourages customers to learn more about the retailer’s “pioneering standards for ethical sourcing” throughout its nearly two decades in business.
“Brilliant Earth was founded almost 20 years ago with the aim of paving the way for ethical and sustainable jewelry,” said CEO Beth Gerstein.
“Since then, we’ve challenged many to look at the choices they make, exemplified by our ‘Rethink Everything You Know About Diamonds’ campaign, which invites consumers to transform their perceptions about diamonds and recognize the profound impact their choices can have on both communities and the environment.”
The launch of the Jane Goodall Collection, “represents a definitive moment for Brilliant Earth, further reinforcing the company’s planet-first ethos and commitments,” said the company.
The 11-piece line features pendant necklaces, huggies, studs, rings, and cuff bracelets.
Inspired by Tanzania, its motif is centered on banana leaves, which are known for their beauty and are also a crucial part of daily life for some communities.
The limited-edition collection features Brilliant Earth’s “Capture Collection” lab-grown diamonds, which the company said are made in clean energy facilities using carbon dioxide before it is released into the atmosphere.
The certified recycled gold was sourced from “responsible refiners,” said the company.
The pieces range in price from around $895 to $3,250, with one cuff retailing for $20,000.
The collection is available online and in Brilliant Earth showrooms.
SEE: The New Brilliant Earth x Jane Goodall Collection
The collection is part of its new “Rethink Everything You Know About Diamonds” campaign, which encourages customers to learn more about the retailer’s “pioneering standards for ethical sourcing” throughout its nearly two decades in business.
“Brilliant Earth was founded almost 20 years ago with the aim of paving the way for ethical and sustainable jewelry,” said CEO Beth Gerstein.
“Since then, we’ve challenged many to look at the choices they make, exemplified by our ‘Rethink Everything You Know About Diamonds’ campaign, which invites consumers to transform their perceptions about diamonds and recognize the profound impact their choices can have on both communities and the environment.”
The launch of the Jane Goodall Collection, “represents a definitive moment for Brilliant Earth, further reinforcing the company’s planet-first ethos and commitments,” said the company.
The 11-piece line features pendant necklaces, huggies, studs, rings, and cuff bracelets.
Inspired by Tanzania, its motif is centered on banana leaves, which are known for their beauty and are also a crucial part of daily life for some communities.
The limited-edition collection features Brilliant Earth’s “Capture Collection” lab-grown diamonds, which the company said are made in clean energy facilities using carbon dioxide before it is released into the atmosphere.
The certified recycled gold was sourced from “responsible refiners,” said the company.
The pieces range in price from around $895 to $3,250, with one cuff retailing for $20,000.
The collection is available online and in Brilliant Earth showrooms.
SEE: The New Brilliant Earth x Jane Goodall Collection
Brilliant Earth’s new Jane Goodall Collection was inspired by Tanzania.
The central motif of the collection is a banana leaf, seen here in this pendant.
A percentage of proceeds from the collection will go to the Jane Goodall Institute.
The collection is crafted with recycled gold and lab-grown diamonds.
Brilliant Earth said its new collection with Goodall highlights their combined vision of environmental stewardship.
“Brilliant Earth and I are united in our mission to better the planet for future generations, and I deeply admire their steadfast commitment to ethical and sustainable practices,” said Goodall.
“The Jane Goodall Collection pays homage to my beloved Tanzania, serving as a poignant reminder to consumers that their conscious choices in daily life can catalyze meaningful change. We all play a role and have an impact on our collective future.”
Goodall is a renowned ethologist, conservationist, and anthropologist, best known for her work with chimpanzees.
Her foundation, the Jane Goodall Institute (JGI), focuses in part on the conservation of chimpanzees, working with communities in Africa, mainly in East Africa and the Congo Basin, to address their needs while minimizing the threats to chimpanzee habitats.
Ten percent of proceeds from the sale of pieces in The Jane Goodall Collection will go to the Jane Goodall Legacy Foundation Fund, which supports JGI.
The institute supports initiatives that improve the health and education of women and girls, “cultivate local livelihoods in harmony with nature,” and mobilize the next generation of conservation leaders.
More on Collections
The Latest
TrendsJun 20, 2025
Dua Lipa Stays On-Trend With Chunky Engagement RingThe singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.
TrendsJun 20, 2025
Piece of the Week: Yvonne Léon’s ‘Python Gold’ BraceletThe bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry HeistThe heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
AuctionsJun 18, 2025
Historic ‘Marie-Thérèse Pink’ Diamond Fetches $14M at Christie’sThe 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.
Weekly QuizJun 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsJun 18, 2025
Q&A: Caryl Capeci Dives Into Cruise Jewelry ShoppingThe Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.
AuctionsJun 18, 2025
16th-Century ‘Gresham Grasshopper’ Ring Sells for $56KThe historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
SourcingJun 18, 2025
Gemfields Sells 36-Carat Rough RubyThe gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.
TechnologyJun 18, 2025
Alex Brown Named President of Smithee GroupFounder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.
EditorsJun 17, 2025
The Best New Jewelry from Couture 2025, Part 1Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.
ColumnistsJun 17, 2025
Peter Smith: Is Your Comp Plan a Hiring Hindrance?If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.
AuctionsJun 17, 2025
Colored Gemstones, Signed Jewels Shine in Sotheby’s High Jewelry SaleThe top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.
MajorsJun 17, 2025
Amanda Gizzi Gets a Promotion at JAGizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.
MajorsJun 17, 2025
Kering Names Automotive Exec as Its New CEOLuca de Meo, a 30-year veteran of the auto industry, will succeed longtime CEO François-Henri Pinault.
EditorsJun 16, 2025
Q&A: Bogolo Joy Kenewendo on Mining, Tariffs, and the Energy of Las VegasFollowing visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.
IndependentsJun 16, 2025
Greenwich St. Jewelers Launches Commitment Campaign Celebrating LGBTQ+ CouplesThe “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.
MajorsJun 16, 2025
Ivette Nersesyan-Stephanopoulos Joins Tiffany & Co.The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.
MajorsJun 16, 2025
Catbird Names WNBA Star Nyara Sabally as Its New Brand AmbassadorThe New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.
Events & AwardsJun 13, 2025
AGA to Host ‘Diamonds From Mine to Market’ Education ConferenceThe one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.
EditorsJun 12, 2025
15 Questions With Jewelry Photographer Ella SophieThe California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.
AuctionsJun 12, 2025
Vintage Patek Philippe From the ‘50s Sells for $4M at Sotheby’s Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.
Events & AwardsJun 12, 2025
Gabriel Love Foundation Introduces Scholarship Honoring Elias GabrielThe foundation has also expanded its “Stronger Together” initiative with Jewelers for Children.
AuctionsJun 12, 2025
Former De Beers Exec Celine Assimon Joins BonhamsAssimon is the auction house’s new chief commercial officer.
EditorsJun 11, 2025
Q&A: Al Cook on Differentiating Natural Diamonds, Traceability, and TariffsThe De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”
MajorsJun 11, 2025
Pandora Bets on Las Vegas for First North American FlagshipThe Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.
GradingJun 11, 2025
Tiffany Stevens Exits IGI, Lab Appoints New Board LeaderIndustry veteran Anoop Mehta is the new chairman and independent director of the IGI board.
