Collections

Brilliant Earth Debuts Jane Goodall Collection

CollectionsOct 02, 2024

Brilliant Earth Debuts Jane Goodall Collection

The collection is part of the retailer’s new “Rethink Everything You Know About Diamonds” campaign.

Jane Goodall Brilliant Earth Campaign
Conservationist Dr. Jane Goodall, pictured here wearing a soon-to-be released limited-edition necklace by Brilliant Earth, has a new collection with the retailer, with a percentage of proceeds going to the Jane Goodall Institute.
San Francisco—Brilliant Earth has a new jewelry collection, created in partnership with conservationist Dr. Jane Goodall.

The collection is part of its new “Rethink Everything You Know About Diamonds” campaign, which encourages customers to learn more about the retailer’s “pioneering standards for ethical sourcing” throughout its nearly two decades in business.

“Brilliant Earth was founded almost 20 years ago with the aim of paving the way for ethical and sustainable jewelry,” said CEO Beth Gerstein.

“Since then, we’ve challenged many to look at the choices they make, exemplified by our ‘Rethink Everything You Know About Diamonds’ campaign, which invites consumers to transform their perceptions about diamonds and recognize the profound impact their choices can have on both communities and the environment.”

The launch of the Jane Goodall Collection, “represents a definitive moment for Brilliant Earth, further reinforcing the company’s planet-first ethos and commitments,” said the company.

The 11-piece line features pendant necklaces, huggies, studs, rings, and cuff bracelets.

Inspired by Tanzania, its motif is centered on banana leaves, which are known for their beauty and are also a crucial part of daily life for some communities.

The limited-edition collection features Brilliant Earth’s “Capture Collection” lab-grown diamonds, which the company said are made in clean energy facilities using carbon dioxide before it is released into the atmosphere.

The certified recycled gold was sourced from “responsible refiners,” said the company.

The pieces range in price from around $895 to $3,250, with one cuff retailing for $20,000.

The collection is available online and in Brilliant Earth showrooms.

SEE: The New Brilliant Earth x Jane Goodall Collection



Brilliant Earth said its new collection with Goodall highlights their combined vision of environmental stewardship.

“Brilliant Earth and I are united in our mission to better the planet for future generations, and I deeply admire their steadfast commitment to ethical and sustainable practices,” said Goodall.

“The Jane Goodall Collection pays homage to my beloved Tanzania, serving as a poignant reminder to consumers that their conscious choices in daily life can catalyze meaningful change. We all play a role and have an impact on our collective future.”

Goodall is a renowned ethologist, conservationist, and anthropologist, best known for her work with chimpanzees.

Her foundation, the Jane Goodall Institute (JGI), focuses in part on the conservation of chimpanzees, working with communities in Africa, mainly in East Africa and the Congo Basin, to address their needs while minimizing the threats to chimpanzee habitats.

Ten percent of proceeds from the sale of pieces in The Jane Goodall Collection will go to the Jane Goodall Legacy Foundation Fund, which supports JGI. 

The institute supports initiatives that improve the health and education of women and girls, “cultivate local livelihoods in harmony with nature,” and mobilize the next generation of conservation leaders.

The Latest

Cartier Exhibition Installation at Victoria & Albert Museum
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Bill and Birdie Levine of Van Cott Jewelers
IndependentsApr 21, 2025
New York Jeweler to Close After 111 Years

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

IJO Director Samantha Larson
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise Strategy

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.

gia1d100 btyb.jpg
Brought to you by
Protect Your Customers and Your Business

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host Convention

The two organizations will hold the educational event together this fall in Mississippi.

Weekly QuizApr 18, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Daymond John
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las Vegas

The entrepreneur and “Shark Tank” star will share his top tips for success.

Bremer Jewelry
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated Store

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

gia-topimage 0325.jpg
Brought to you by
A Brilliant Future Is Here

Get online education from GIA experts.

Tiffany & Co. Strong Like Mom campaign
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day Campaign

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

Movado Connect 2.0 watches
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs Impact

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

Natural Diamond Council Diamond Learning Center Graphic
Lab-GrownApr 17, 2025
NDC Launches Its Diamond Learning Center

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

Jewelers of America logo
Policies & IssuesApr 17, 2025
Jewelers of America Requests Tariffs Testimonials from Members

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.

Technology Therapy Group logo
TechnologyApr 17, 2025
Technology Therapy Group Expands AI Training for Jewelry Retailers

The online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.

Catbird Chicago
IndependentsApr 16, 2025
Catbird Expands to Chicago

The opening marks the jewelry retailer’s first location in the Midwest.

Foundrae United in Love Campaign
CollectionsApr 16, 2025
Foundrae’s First Commitment Jewelry Collection Unites Through Love

The “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.

Robert and Rose-Marie Goodman outside Robert Goodman Jewelers
IndependentsApr 16, 2025
Indiana Jeweler to Host Black Jewelry Designer Pop-Up

Robert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.

Womens Jewelry Association WJA logo
MajorsApr 16, 2025
WJA Announces Board Members, New Chicago Chapter President

The announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.

Stock image of shipping containers
EditorsApr 15, 2025
Tariffs: What We Know Right Now

Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.

Botswana Minster of Minerals and Energy Bogolo Joy Kenewendo
EditorsApr 15, 2025
Q&A: Bogolo Joy Kenewendo on Making Deals, Marketing Diamonds

Kenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.

The Golconda Blue
AuctionsApr 15, 2025
23-Carat ‘Golconda Blue’ Heads to Auction

The historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.

Bulgari Eden the Garden of Wonders ad
FinancialsApr 15, 2025
LVMH’s Q1 Sales Slip 2 Percent

LVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.

Screenshot from new Jon Hamm series on Apple TV+, Your Friends and Neighbors
CrimeApr 15, 2025
Jon Hamm Plays a Jewel Thief on Apple TV+

The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”

Kalpesh Jhaveri
SourcingApr 15, 2025
Diamond Club West Coast Names 2025 Board

The organization has reelected Kalpesh Jhaveri as president.

Two Movado Connect 2.0 watches
FinancialsApr 14, 2025
Movado to Restate Years of Financials Due to ‘Misconduct’ in Dubai

An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.

Sauer Balance Earrings in Ma Campaign
CollectionsApr 14, 2025
Sauer Embraces Emptiness Through ‘Ma’ Collection

The collection pays tribute to the Japanese philosophy of Ma, studying balance, stillness, and the interplay between presence and absence.

Mari Lous Fine Jewelry
IndependentsApr 14, 2025
Illinois Jeweler Closing After 45 Years

Mari Lou’s Fine Jewelry in Orland Park, a suburb of Chicago, is closing its doors.

GIA logo
GradingApr 14, 2025
GIA Expands Overseas Services as Tariffs Kick In

GIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy