Brilliant Earth Debuts Jane Goodall Collection
The collection is part of the retailer’s new “Rethink Everything You Know About Diamonds” campaign.

The collection is part of its new “Rethink Everything You Know About Diamonds” campaign, which encourages customers to learn more about the retailer’s “pioneering standards for ethical sourcing” throughout its nearly two decades in business.
“Brilliant Earth was founded almost 20 years ago with the aim of paving the way for ethical and sustainable jewelry,” said CEO Beth Gerstein.
“Since then, we’ve challenged many to look at the choices they make, exemplified by our ‘Rethink Everything You Know About Diamonds’ campaign, which invites consumers to transform their perceptions about diamonds and recognize the profound impact their choices can have on both communities and the environment.”
The launch of the Jane Goodall Collection, “represents a definitive moment for Brilliant Earth, further reinforcing the company’s planet-first ethos and commitments,” said the company.
The 11-piece line features pendant necklaces, huggies, studs, rings, and cuff bracelets.
Inspired by Tanzania, its motif is centered on banana leaves, which are known for their beauty and are also a crucial part of daily life for some communities.
The limited-edition collection features Brilliant Earth’s “Capture Collection” lab-grown diamonds, which the company said are made in clean energy facilities using carbon dioxide before it is released into the atmosphere.
The certified recycled gold was sourced from “responsible refiners,” said the company.
The pieces range in price from around $895 to $3,250, with one cuff retailing for $20,000.
The collection is available online and in Brilliant Earth showrooms.
SEE: The New Brilliant Earth x Jane Goodall Collection
Brilliant Earth said its new collection with Goodall highlights their combined vision of environmental stewardship.
“Brilliant Earth and I are united in our mission to better the planet for future generations, and I deeply admire their steadfast commitment to ethical and sustainable practices,” said Goodall.
“The Jane Goodall Collection pays homage to my beloved Tanzania, serving as a poignant reminder to consumers that their conscious choices in daily life can catalyze meaningful change. We all play a role and have an impact on our collective future.”
Goodall is a renowned ethologist, conservationist, and anthropologist, best known for her work with chimpanzees.
Her foundation, the Jane Goodall Institute (JGI), focuses in part on the conservation of chimpanzees, working with communities in Africa, mainly in East Africa and the Congo Basin, to address their needs while minimizing the threats to chimpanzee habitats.
Ten percent of proceeds from the sale of pieces in The Jane Goodall Collection will go to the Jane Goodall Legacy Foundation Fund, which supports JGI.
The institute supports initiatives that improve the health and education of women and girls, “cultivate local livelihoods in harmony with nature,” and mobilize the next generation of conservation leaders.
The Latest

Sponsored by Clientbook

It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.

President Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Former Free People buyer Afton Robertson-Kanne recently joined the retailer.


The jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.

The singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Dubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.

Plans for dining out, booking vacations, and buying big-ticket items were down.

The Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.

The family-owned jeweler in Fayetteville, North Carolina, is in the hands of the second generation.

In his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.

The new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.

The Brilliant Earth ambassador co-designed a diamond medallion featuring meaningful symbols.

Wrap jewelry is more than just a trend; it’s the perfect motif for the coming season of layering, scarves, and pumpkin spice.

The three-day watch collector show, coming this October, will feature 44 exhibiting brands, as well as a new dinner experience.

Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.

The one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.

Three C-suite executives, including former CEO Tom Nolan, have resigned as part of what the company describes as a “transition.”

The retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.

Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.

The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.

The pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.

The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”

The latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.

The new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.