CollectionsOct 01, 2024
JV Insardi Inspires Curiosity in New CollectionCollectionsOct 02, 2024
Brilliant Earth Debuts Jane Goodall Collection
The collection is part of the retailer’s new “Rethink Everything You Know About Diamonds” campaign.
Conservationist Dr. Jane Goodall, pictured here wearing a soon-to-be released limited-edition necklace by Brilliant Earth, has a new collection with the retailer, with a percentage of proceeds going to the Jane Goodall Institute.
San Francisco—Brilliant Earth has a new jewelry collection, created in partnership with conservationist Dr. Jane Goodall.
The collection is part of its new “Rethink Everything You Know About Diamonds” campaign, which encourages customers to learn more about the retailer’s “pioneering standards for ethical sourcing” throughout its nearly two decades in business.
“Brilliant Earth was founded almost 20 years ago with the aim of paving the way for ethical and sustainable jewelry,” said CEO Beth Gerstein.
“Since then, we’ve challenged many to look at the choices they make, exemplified by our ‘Rethink Everything You Know About Diamonds’ campaign, which invites consumers to transform their perceptions about diamonds and recognize the profound impact their choices can have on both communities and the environment.”
The launch of the Jane Goodall Collection, “represents a definitive moment for Brilliant Earth, further reinforcing the company’s planet-first ethos and commitments,” said the company.
The 11-piece line features pendant necklaces, huggies, studs, rings, and cuff bracelets.
Inspired by Tanzania, its motif is centered on banana leaves, which are known for their beauty and are also a crucial part of daily life for some communities.
The limited-edition collection features Brilliant Earth’s “Capture Collection” lab-grown diamonds, which the company said are made in clean energy facilities using carbon dioxide before it is released into the atmosphere.
The certified recycled gold was sourced from “responsible refiners,” said the company.
The pieces range in price from around $895 to $3,250, with one cuff retailing for $20,000.
The collection is available online and in Brilliant Earth showrooms.
SEE: The New Brilliant Earth x Jane Goodall Collection
The collection is part of its new “Rethink Everything You Know About Diamonds” campaign, which encourages customers to learn more about the retailer’s “pioneering standards for ethical sourcing” throughout its nearly two decades in business.
“Brilliant Earth was founded almost 20 years ago with the aim of paving the way for ethical and sustainable jewelry,” said CEO Beth Gerstein.
“Since then, we’ve challenged many to look at the choices they make, exemplified by our ‘Rethink Everything You Know About Diamonds’ campaign, which invites consumers to transform their perceptions about diamonds and recognize the profound impact their choices can have on both communities and the environment.”
The launch of the Jane Goodall Collection, “represents a definitive moment for Brilliant Earth, further reinforcing the company’s planet-first ethos and commitments,” said the company.
The 11-piece line features pendant necklaces, huggies, studs, rings, and cuff bracelets.
Inspired by Tanzania, its motif is centered on banana leaves, which are known for their beauty and are also a crucial part of daily life for some communities.
The limited-edition collection features Brilliant Earth’s “Capture Collection” lab-grown diamonds, which the company said are made in clean energy facilities using carbon dioxide before it is released into the atmosphere.
The certified recycled gold was sourced from “responsible refiners,” said the company.
The pieces range in price from around $895 to $3,250, with one cuff retailing for $20,000.
The collection is available online and in Brilliant Earth showrooms.
SEE: The New Brilliant Earth x Jane Goodall Collection
Brilliant Earth’s new Jane Goodall Collection was inspired by Tanzania.
The central motif of the collection is a banana leaf, seen here in this pendant.
A percentage of proceeds from the collection will go to the Jane Goodall Institute.
The collection is crafted with recycled gold and lab-grown diamonds.
Brilliant Earth said its new collection with Goodall highlights their combined vision of environmental stewardship.
“Brilliant Earth and I are united in our mission to better the planet for future generations, and I deeply admire their steadfast commitment to ethical and sustainable practices,” said Goodall.
“The Jane Goodall Collection pays homage to my beloved Tanzania, serving as a poignant reminder to consumers that their conscious choices in daily life can catalyze meaningful change. We all play a role and have an impact on our collective future.”
Goodall is a renowned ethologist, conservationist, and anthropologist, best known for her work with chimpanzees.
Her foundation, the Jane Goodall Institute (JGI), focuses in part on the conservation of chimpanzees, working with communities in Africa, mainly in East Africa and the Congo Basin, to address their needs while minimizing the threats to chimpanzee habitats.
Ten percent of proceeds from the sale of pieces in The Jane Goodall Collection will go to the Jane Goodall Legacy Foundation Fund, which supports JGI.
The institute supports initiatives that improve the health and education of women and girls, “cultivate local livelihoods in harmony with nature,” and mobilize the next generation of conservation leaders.
Editors' Picks
Sponsored by
More on Collections
The Latest
EditorsJan 15, 2025
The Jewelry I’d Bid On in Christie’s Iris Apfel AuctionAssociate Editor Natalie Francisco highlights her favorite fashion jewelry pieces from the upcoming “Unapologetically Iris” auction.
MajorsJan 15, 2025
Macy’s to Close 66 Stores as Part of Turnaround StrategyThe closures are part of the retailer’s plan to close 150 locations over a three-year period.
Policies & IssuesJan 15, 2025
JVC Debuts Guide to Americans with Disabilities Act ComplianceThe online guide is available for free and written with the jewelry industry in mind.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
Events & AwardsJan 15, 2025
Jose Hess Design Awards Open for SubmissionsThe awards honor the late Jose Hess, a founding member of AJDC and an award-winning jewelry designer.
Weekly QuizJan 09, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
GradingJan 14, 2025
GIA CEO, President Susan Jacques to Retire at the End of 2025The grading lab said the search for her successor is underway.
ColumnistsJan 14, 2025
Jules Kim: Building Bridges Between Creators and IndustryIn this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
Policies & IssuesJan 14, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.
GradingJan 14, 2025
Former SSEF Director Henry A. Hänni DiesA pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
FinancialsJan 14, 2025
Signet Jewelers Lowers Q4 Guidance After Holiday Sales Fall ShortThe peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
MajorsJan 14, 2025
Edouard Schneider Joins Messika as Chief Brand OfficerSchneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
SourcingJan 13, 2025
Zambia Reinstates 15% Export Duty on Precious Gemstones, Shocking GemfieldsGemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.
TechnologyJan 13, 2025
Ultrahuman Unveils Luxury Smart RingWith versions in 18-karat gold and platinum, the wearables company is blending health technology and fine jewelry.
Policies & IssuesJan 13, 2025
Brandee Dallow Elected President of Ethical MetalsmithsThe executive brings more than two decades of industry experience to the role.
IndependentsJan 13, 2025
The Seven Pops Up in Palm BeachThe New York City-based retailer is bringing its curation of jewels to a pop-up shop at Love Binetti in Palm Beach, Florida.
Policies & IssuesJan 10, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.
TrendsJan 10, 2025
Piece of the Week: Elsa Jin’s ‘Mozi’ BroochAdrien Brody received his first Golden Globe while wearing the “Mozi” brooch, which depicts a spill of traditional Chinese calligraphy ink.
SourcingJan 10, 2025
De Beers, GJEPC Partner to Promote Natural DiamondsThe pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.
CrimeJan 09, 2025
US Customs Seizes Counterfeit Tiffany & Co. JewelsOfficers in Champlain, New York valued the jewels, if genuine, at nearly $30,000.
Events & AwardsJan 09, 2025
Here Is the 2025 AGTA GemFair Tucson Educational LineupThe seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.
SourcingJan 09, 2025
Reena Ahluwalia Unveils New Works in ‘Diamond Trails’ AnthologyThe artist collaborated with industry creatives on the project, which features five fictional stories and five corresponding paintings.
IndependentsJan 09, 2025
Virginia Jewelers Raise Nearly $26K for Children’s Hospital at Charity BallNine jewelers donated jewels for a raffle to support the Children’s Hospital Foundation at Virginia Commonwealth University.
WatchesJan 08, 2025
Oris Debuts Hot Pink Miss Piggy WatchMiss Piggy shared her thoughts on being fabulous, the importance of accessories, and how to be your own cheerleader.
Lab-GrownJan 08, 2025
Effy Introduces Brand Dedicated to Lab-Grown Diamonds“Promise by Effy” includes fashion jewelry and engagement rings.
IndependentsJan 08, 2025
Haltom’s Jewelers to Close After 130 YearsThe Texas-based jeweler is closing all three locations.
TrendsJan 08, 2025
Zendaya’s Engagement Ring Combines Vintage and Modern ElementsZendaya’s ring, featuring an east-west set elongated cushion-cut diamond, is said to be from British designer Jessica McCormack.
