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Brilliant Earth Debuts Jane Goodall Collection
The collection is part of the retailer’s new “Rethink Everything You Know About Diamonds” campaign.
Conservationist Dr. Jane Goodall, pictured here wearing a soon-to-be released limited-edition necklace by Brilliant Earth, has a new collection with the retailer, with a percentage of proceeds going to the Jane Goodall Institute.
San Francisco—Brilliant Earth has a new jewelry collection, created in partnership with conservationist Dr. Jane Goodall.
The collection is part of its new “Rethink Everything You Know About Diamonds” campaign, which encourages customers to learn more about the retailer’s “pioneering standards for ethical sourcing” throughout its nearly two decades in business.
“Brilliant Earth was founded almost 20 years ago with the aim of paving the way for ethical and sustainable jewelry,” said CEO Beth Gerstein.
“Since then, we’ve challenged many to look at the choices they make, exemplified by our ‘Rethink Everything You Know About Diamonds’ campaign, which invites consumers to transform their perceptions about diamonds and recognize the profound impact their choices can have on both communities and the environment.”
The launch of the Jane Goodall Collection, “represents a definitive moment for Brilliant Earth, further reinforcing the company’s planet-first ethos and commitments,” said the company.
The 11-piece line features pendant necklaces, huggies, studs, rings, and cuff bracelets.
Inspired by Tanzania, its motif is centered on banana leaves, which are known for their beauty and are also a crucial part of daily life for some communities.
The limited-edition collection features Brilliant Earth’s “Capture Collection” lab-grown diamonds, which the company said are made in clean energy facilities using carbon dioxide before it is released into the atmosphere.
The certified recycled gold was sourced from “responsible refiners,” said the company.
The pieces range in price from around $895 to $3,250, with one cuff retailing for $20,000.
The collection is available online and in Brilliant Earth showrooms.
SEE: The New Brilliant Earth x Jane Goodall Collection
The collection is part of its new “Rethink Everything You Know About Diamonds” campaign, which encourages customers to learn more about the retailer’s “pioneering standards for ethical sourcing” throughout its nearly two decades in business.
“Brilliant Earth was founded almost 20 years ago with the aim of paving the way for ethical and sustainable jewelry,” said CEO Beth Gerstein.
“Since then, we’ve challenged many to look at the choices they make, exemplified by our ‘Rethink Everything You Know About Diamonds’ campaign, which invites consumers to transform their perceptions about diamonds and recognize the profound impact their choices can have on both communities and the environment.”
The launch of the Jane Goodall Collection, “represents a definitive moment for Brilliant Earth, further reinforcing the company’s planet-first ethos and commitments,” said the company.
The 11-piece line features pendant necklaces, huggies, studs, rings, and cuff bracelets.
Inspired by Tanzania, its motif is centered on banana leaves, which are known for their beauty and are also a crucial part of daily life for some communities.
The limited-edition collection features Brilliant Earth’s “Capture Collection” lab-grown diamonds, which the company said are made in clean energy facilities using carbon dioxide before it is released into the atmosphere.
The certified recycled gold was sourced from “responsible refiners,” said the company.
The pieces range in price from around $895 to $3,250, with one cuff retailing for $20,000.
The collection is available online and in Brilliant Earth showrooms.
SEE: The New Brilliant Earth x Jane Goodall Collection
Brilliant Earth’s new Jane Goodall Collection was inspired by Tanzania.
The central motif of the collection is a banana leaf, seen here in this pendant.
A percentage of proceeds from the collection will go to the Jane Goodall Institute.
The collection is crafted with recycled gold and lab-grown diamonds.
Brilliant Earth said its new collection with Goodall highlights their combined vision of environmental stewardship.
“Brilliant Earth and I are united in our mission to better the planet for future generations, and I deeply admire their steadfast commitment to ethical and sustainable practices,” said Goodall.
“The Jane Goodall Collection pays homage to my beloved Tanzania, serving as a poignant reminder to consumers that their conscious choices in daily life can catalyze meaningful change. We all play a role and have an impact on our collective future.”
Goodall is a renowned ethologist, conservationist, and anthropologist, best known for her work with chimpanzees.
Her foundation, the Jane Goodall Institute (JGI), focuses in part on the conservation of chimpanzees, working with communities in Africa, mainly in East Africa and the Congo Basin, to address their needs while minimizing the threats to chimpanzee habitats.
Ten percent of proceeds from the sale of pieces in The Jane Goodall Collection will go to the Jane Goodall Legacy Foundation Fund, which supports JGI.
The institute supports initiatives that improve the health and education of women and girls, “cultivate local livelihoods in harmony with nature,” and mobilize the next generation of conservation leaders.
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