Trends

Current Jewelry Trend: Don’t Call It a Tennis Necklace

TrendsOct 18, 2023

Current Jewelry Trend: Don’t Call It a Tennis Necklace

A simple gold and diamond line necklace has become a major fine jewelry trend, but several designers offer a more interesting spin.

Vice Versa gold and diamond ball chain tennis necklace
Vice Versa “Kin Necklace” in 14-karat yellow gold with 2.10 carats of white diamonds ($13,625) 
New York—Whether a fine jewelry connoisseur considers themselves a minimalist or a layer-it-all-on-and-then-some magpie, chances are they already own or are coveting the perfect diamond tennis necklace.  
 
A simple diamond rivière, meaning “river” in French, has been popular since the 1700s, according to Lang Antiques’ online Antique Jewelry University.  
 
Comprised of stones that are equal or slightly graduated in size, today the style is often referred to as a tennis necklace for its similarity to the tennis bracelet, or a diamond line necklace.   

Though never out of style, it’s experienced a resurgence in popularity in recent years.  
 
While in the past, a diamond rivière may have been stored in a safe and taken out for special occasions, today’s tennis necklace has a more casual feel and is worn as an everyday style. 
 
In the era of consumers buying fine jewelry for themselves and enjoying their purchases as daily accessories, tennis necklaces with smaller diamonds have proliferated. They’re more appropriate for daytime than a massive diamond statement piece and are easy to layer with other necklaces. 
 
That makes the diamond tennis necklace a wardrobe MVP, as reliable as a favorite pair of jeans, which, coincidentally, pair just as well with a diamond line necklace as a formal gown or suit.  
 
From a design standpoint, a tennis necklace doesn’t offer much in the way of individuality. However, jewelry designers have put their own spin on the style. 
 
While not classic tennis necklaces, brands have cashed in on the style’s popularity through their own gold and diamond chains measuring between 15 and 18 inches that convey their signature style.  
 
Their designs are just as versatile as a rivière with as much potential for layering but are, arguably, more interesting to look at.   
 
 
Ara Vartanian’s almost utilitarian gold and diamond links, with a few signature inverted black diamonds, provide a unisex alternative to a diamond line necklace, while Jacquie Aiche’s dangling diamonds offer the brand’s quintessential movement and romantic style.  
 
One of Sydney Evan’s latest tennis necklace-adjacent pieces features her beloved evil eye as chain links, while Lauren Rubinski’s take is all about bold gold, with a few pavé diamond links thrown in.  
 
Descended from generations of diamond dealers, Jade Trau designer Jade Lustig always has gravitated toward the stone over colored gemstones. Her everyday-appropriate diamond and gold necklaces are all about the interplay between the stone and the metal.  
 
“The ‘Pia Necklace’ is definitely a brand favorite and I think it’s because it strikes the perfect balance of chain to diamond ratio,” she explained of the style.  
 
“It’s just enough diamond to feel like a diamond necklace and yet enough classic chain to have that weighty gold chain feel. It also has total standalone appeal but equally layers immaculately with other necklaces.” 
 
Vice Versa Jewelry co-founders Sophie Thoerner and Hannah Traulsen’s “Kin Necklace” has put the emerging brand on the map. Dangling diamonds are interspersed between the links of a simple ball chain.  
 
Like a lot of good ideas, the design concept was the answer to a problem Thoerner and Traulsen encountered with regular diamond necklaces.  
 
“We love the effortless, everyday look of a diamond tennis necklace but we found traditional tennis necklaces were always flipping so the diamonds weren’t visible,” they said. 
 
“We created the ‘Kin Necklace’ as a sophisticated alternative that always lays right on your neck. The graduating wave of diamonds adds movement and makes it look like the diamonds are almost floating. A little bit sexy and totally cool, it’s our take on the classic style.” 
 
A well-designed tennis necklace alternative often shows a designer firm in their visual identity.  
 
Azlee’s elegant geometric aesthetic is excellently expressed in the company’s “Scattered Gold Bar and Diamond Tennis Necklace,” while Boochier’s playful ethos is on full display in its gold and diamond necklace featuring its “Slinkee” motif.  
 
Scroll up to the gallery to see 17 designers’ takes on a versatile, everyday gold and diamond necklace.  
 
 Related stories will be right here … 

The Latest

Sotheby’s Paraiba tourmaline 7.70 carats
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby's

The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”

Almasika Le Cauri Endiamanté Drop Earrings
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine Power

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Graphic for Episode 6 of My Next Question featuring Michelle Orman
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken Bathrooms

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

SSEF emerald with filler
GradingJun 17, 2026
SSEF Issues Warning on Refilled Emeralds

The lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.

Weekly QuizJun 17, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Former Patek Philippe President Philippe Stern
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88

The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.

James Avery Schertz Texas storefront
MajorsJun 17, 2026
James Avery to Revamp In-Store Retail Experience

The Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Seattle Seahawks Championship Ring by Jason of Beverly Hills
MajorsJun 17, 2026
Seahawks’ Super Bowl Ring Blends Meaningful Design, Technical Craftsmanship

The Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.

Marianna Smirnova
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive Director

Marianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.

NBA Larry O'Brien Trophy
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship Trophy

The New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.

Oscar Heyman ruby ring
SourcingJun 16, 2026
GemGuide Updates Ruby Prices

Its app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.

Alicia Arnold
MajorsJun 16, 2026
Sasha Primak Hires New Design Director

The manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.

Boulle family in hard hats
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas Flagship

The revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.

G Shock Coca Cola
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired Watch

The special-edition piece marks the 140th anniversary of the iconic beverage brand.

16th century flower cluster hogback diamond ring
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in London

Found by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.

Chouette Designs Margaux Ring
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of Love

Our Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.

CBG logo
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix Show

The group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.

A selection of animal jewelry
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas

From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.

Grandview Klein diamonds
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat Rough

The big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.

Marie-Laure Cérède
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation Studio

Marie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.

Smiling Rocks booth at JCK Las Vegas 2026
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas

At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.

Ilana McCabe
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good Board

Ilana McCabe is Signet’s vice president of public relations and brand communications.

Azure blue diamond and 5.04-carat fancy vivid blue diamond
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’s

It was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.

Saks Fifth Avenue New York City storefront
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for Reorganization

The approval means the retailer is on track to exit bankruptcy proceedings this summer.

Jalen Javon Davis and Leslie La Vun Jones II
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store Robbery

The men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.

Sylvie Levine wearing engagement ring
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s Ring

The bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy