Trends

Current Jewelry Trend: Don’t Call It a Tennis Necklace

TrendsOct 18, 2023

Current Jewelry Trend: Don’t Call It a Tennis Necklace

A simple gold and diamond line necklace has become a major fine jewelry trend, but several designers offer a more interesting spin.

Vice Versa gold and diamond ball chain tennis necklace
Vice Versa “Kin Necklace” in 14-karat yellow gold with 2.10 carats of white diamonds ($13,625) 
New York—Whether a fine jewelry connoisseur considers themselves a minimalist or a layer-it-all-on-and-then-some magpie, chances are they already own or are coveting the perfect diamond tennis necklace.  
 
A simple diamond rivière, meaning “river” in French, has been popular since the 1700s, according to Lang Antiques’ online Antique Jewelry University.  
 
Comprised of stones that are equal or slightly graduated in size, today the style is often referred to as a tennis necklace for its similarity to the tennis bracelet, or a diamond line necklace.   

Though never out of style, it’s experienced a resurgence in popularity in recent years.  
 
While in the past, a diamond rivière may have been stored in a safe and taken out for special occasions, today’s tennis necklace has a more casual feel and is worn as an everyday style. 
 
In the era of consumers buying fine jewelry for themselves and enjoying their purchases as daily accessories, tennis necklaces with smaller diamonds have proliferated. They’re more appropriate for daytime than a massive diamond statement piece and are easy to layer with other necklaces. 
 
That makes the diamond tennis necklace a wardrobe MVP, as reliable as a favorite pair of jeans, which, coincidentally, pair just as well with a diamond line necklace as a formal gown or suit.  
 
From a design standpoint, a tennis necklace doesn’t offer much in the way of individuality. However, jewelry designers have put their own spin on the style. 
 
While not classic tennis necklaces, brands have cashed in on the style’s popularity through their own gold and diamond chains measuring between 15 and 18 inches that convey their signature style.  
 
Their designs are just as versatile as a rivière with as much potential for layering but are, arguably, more interesting to look at.   
 
 
Ara Vartanian’s almost utilitarian gold and diamond links, with a few signature inverted black diamonds, provide a unisex alternative to a diamond line necklace, while Jacquie Aiche’s dangling diamonds offer the brand’s quintessential movement and romantic style.  
 
One of Sydney Evan’s latest tennis necklace-adjacent pieces features her beloved evil eye as chain links, while Lauren Rubinski’s take is all about bold gold, with a few pavé diamond links thrown in.  
 
Descended from generations of diamond dealers, Jade Trau designer Jade Lustig always has gravitated toward the stone over colored gemstones. Her everyday-appropriate diamond and gold necklaces are all about the interplay between the stone and the metal.  
 
“The ‘Pia Necklace’ is definitely a brand favorite and I think it’s because it strikes the perfect balance of chain to diamond ratio,” she explained of the style.  
 
“It’s just enough diamond to feel like a diamond necklace and yet enough classic chain to have that weighty gold chain feel. It also has total standalone appeal but equally layers immaculately with other necklaces.” 
 
Vice Versa Jewelry co-founders Sophie Thoerner and Hannah Traulsen’s “Kin Necklace” has put the emerging brand on the map. Dangling diamonds are interspersed between the links of a simple ball chain.  
 
Like a lot of good ideas, the design concept was the answer to a problem Thoerner and Traulsen encountered with regular diamond necklaces.  
 
“We love the effortless, everyday look of a diamond tennis necklace but we found traditional tennis necklaces were always flipping so the diamonds weren’t visible,” they said. 
 
“We created the ‘Kin Necklace’ as a sophisticated alternative that always lays right on your neck. The graduating wave of diamonds adds movement and makes it look like the diamonds are almost floating. A little bit sexy and totally cool, it’s our take on the classic style.” 
 
A well-designed tennis necklace alternative often shows a designer firm in their visual identity.  
 
Azlee’s elegant geometric aesthetic is excellently expressed in the company’s “Scattered Gold Bar and Diamond Tennis Necklace,” while Boochier’s playful ethos is on full display in its gold and diamond necklace featuring its “Slinkee” motif.  
 
Scroll up to the gallery to see 17 designers’ takes on a versatile, everyday gold and diamond necklace.  
 
 Related stories will be right here … 

The Latest

Endiama Commercial Director Elton Escrivão at the 2026 African Mining Indaba
EditorsJul 29, 2026
Q&A: The Past and Future of Angola’s Diamond Industry

Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.

Kevin Reilly PGI USA
MajorsJul 29, 2026
Kevin Reilly Retires After 39 Years in the Jewelry Industry

Reilly has been with PGI USA for the last 20 years, leading partnership development and professional education.

Pomellato Mandala Chromia necklace
FinancialsJul 29, 2026
Kering’s H1 Jewelry Sales Up 14%

Boucheron reached record sales while Pomellato found success in its signature collections.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

United Flags of Fashion Arkansas Flag By Lauren Harwell Godfrey
Events & AwardsJul 29, 2026
Lauren Harwell Godfrey Designs a Flag for Arkansas

She was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.

Weekly QuizJul 23, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
The Retail Smiths partner and National Jeweler columnist Peter Smith 
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You

Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.

Tiffany & Co butterfly necklace
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1

LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Lionheart Sacred Heart Charm Necklace
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography

“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.

Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS

The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.

Mikimoto L'éclat high jewelry brooch
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain Says

Bain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.

Harvard Rubies Exhibit The Soul of Flame II Brooch by Austy Lee
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard Museum

The exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.

Stock image of shipping containers in port
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry

The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.

NJ Article image.png
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of Relationships

Mildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.

Trucks at De Beers’ Orapa mine in Botswana
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2

Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.

Silvia Furmanovich Enchapado en Tamo Wooden Wheat Straw Sun Earrings
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s

“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.

Sissy’s Log Cabin Saracen Casino
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino Store

The jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.

Kate Spade New York watches
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New York

The watch company will design, manufacture, and distribute Kate Spade New York watches.

Stock photo of loose polished diamonds
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods

The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.

Monica Rich Kosann Enchanted Garden Cherry Necklace
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is Fruitful

The “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.

Liljenquist new Rolex boutique McLean Virginia
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New Boutique

It’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.

NY Now exhibitor booth
Events & AwardsJul 22, 2026
NY Now Returns in August Under New Ownership

The show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.

The Retail Smith Principal Partner and National Jeweler columnist Sherry Smith
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond Market

Smith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.

Emerald logo
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald Acquisition

Former Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.

Graff Seraphina Brooch and Lina Pendant
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches Metamorphosize

The 12-piece capsule collection transforms from brooches to pendants.

Rough diamonds from De Beers’ Gahcho Kue mine in Canada
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De Beers

A Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.

Stock image of shipping containers
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones Exempt

The new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy