Trends

Current Jewelry Trend: Don’t Call It a Tennis Necklace

TrendsOct 18, 2023

Current Jewelry Trend: Don’t Call It a Tennis Necklace

A simple gold and diamond line necklace has become a major fine jewelry trend, but several designers offer a more interesting spin.

Vice Versa gold and diamond ball chain tennis necklace
Vice Versa “Kin Necklace” in 14-karat yellow gold with 2.10 carats of white diamonds ($13,625) 
New York—Whether a fine jewelry connoisseur considers themselves a minimalist or a layer-it-all-on-and-then-some magpie, chances are they already own or are coveting the perfect diamond tennis necklace.  
 
A simple diamond rivière, meaning “river” in French, has been popular since the 1700s, according to Lang Antiques’ online Antique Jewelry University.  
 
Comprised of stones that are equal or slightly graduated in size, today the style is often referred to as a tennis necklace for its similarity to the tennis bracelet, or a diamond line necklace.   

Though never out of style, it’s experienced a resurgence in popularity in recent years.  
 
While in the past, a diamond rivière may have been stored in a safe and taken out for special occasions, today’s tennis necklace has a more casual feel and is worn as an everyday style. 
 
In the era of consumers buying fine jewelry for themselves and enjoying their purchases as daily accessories, tennis necklaces with smaller diamonds have proliferated. They’re more appropriate for daytime than a massive diamond statement piece and are easy to layer with other necklaces. 
 
That makes the diamond tennis necklace a wardrobe MVP, as reliable as a favorite pair of jeans, which, coincidentally, pair just as well with a diamond line necklace as a formal gown or suit.  
 
From a design standpoint, a tennis necklace doesn’t offer much in the way of individuality. However, jewelry designers have put their own spin on the style. 
 
While not classic tennis necklaces, brands have cashed in on the style’s popularity through their own gold and diamond chains measuring between 15 and 18 inches that convey their signature style.  
 
Their designs are just as versatile as a rivière with as much potential for layering but are, arguably, more interesting to look at.   
 
 
Ara Vartanian’s almost utilitarian gold and diamond links, with a few signature inverted black diamonds, provide a unisex alternative to a diamond line necklace, while Jacquie Aiche’s dangling diamonds offer the brand’s quintessential movement and romantic style.  
 
One of Sydney Evan’s latest tennis necklace-adjacent pieces features her beloved evil eye as chain links, while Lauren Rubinski’s take is all about bold gold, with a few pavé diamond links thrown in.  
 
Descended from generations of diamond dealers, Jade Trau designer Jade Lustig always has gravitated toward the stone over colored gemstones. Her everyday-appropriate diamond and gold necklaces are all about the interplay between the stone and the metal.  
 
“The ‘Pia Necklace’ is definitely a brand favorite and I think it’s because it strikes the perfect balance of chain to diamond ratio,” she explained of the style.  
 
“It’s just enough diamond to feel like a diamond necklace and yet enough classic chain to have that weighty gold chain feel. It also has total standalone appeal but equally layers immaculately with other necklaces.” 
 
Vice Versa Jewelry co-founders Sophie Thoerner and Hannah Traulsen’s “Kin Necklace” has put the emerging brand on the map. Dangling diamonds are interspersed between the links of a simple ball chain.  
 
Like a lot of good ideas, the design concept was the answer to a problem Thoerner and Traulsen encountered with regular diamond necklaces.  
 
“We love the effortless, everyday look of a diamond tennis necklace but we found traditional tennis necklaces were always flipping so the diamonds weren’t visible,” they said. 
 
“We created the ‘Kin Necklace’ as a sophisticated alternative that always lays right on your neck. The graduating wave of diamonds adds movement and makes it look like the diamonds are almost floating. A little bit sexy and totally cool, it’s our take on the classic style.” 
 
A well-designed tennis necklace alternative often shows a designer firm in their visual identity.  
 
Azlee’s elegant geometric aesthetic is excellently expressed in the company’s “Scattered Gold Bar and Diamond Tennis Necklace,” while Boochier’s playful ethos is on full display in its gold and diamond necklace featuring its “Slinkee” motif.  
 
Scroll up to the gallery to see 17 designers’ takes on a versatile, everyday gold and diamond necklace.  
 
 Related stories will be right here … 

The Latest

Daughters of the Deep indicolite earrings
EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking About

From a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.

Colin Jost in Kay Jewelers holiday ad
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday Ad

Jost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.

GCAL 8X_NJSB_1.jpg
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the Counter

Sponsored by GCAL by Sarine

overnight btyb 1026.png
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to Sell

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

Wrapped holiday gift boxes
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This Year

From shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.

Weekly QuizNov 05, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Little Pet Portrait Pendants by Russell Jones & Judi Powers
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New Collaboration

The designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.

Brilliant Earth Elizabeth Taylor jewelry
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3

Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Swarovski Joy: The Swarovski Musical Campaign with Ariana Grande
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign

“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.

GIA logo
GradingNov 05, 2026
GIA to Offer Next-Day Holiday Services

The lab will bring back its complimentary next-day service for some reports starting next week.

Cartier bracelet and ring
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia Airport

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

Pandora celestial chandelier earrings
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on Design

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

NYC Jewelry Week Biolgems Jewelry Exhibition
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition Yet

The citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.

Lanessa Elrod
MajorsNov 04, 2026
Bergdorf Goodman Names New President

Lanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.

Replica of Infinity Gauntlet
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for Auction

A replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.

Arthur Klein
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89

Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.

Zadok Jewelers
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet Giveaway

To enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.

David Yurman Gem Awards Grant 2027 Graphic
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 Applications

The grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.

Kirstin Viland, Joanna Kovacs, Shari Lukacs
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship Winners

The winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.

Sothebys Romanov sapphire
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s Geneva

The rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.

Fake Audemars Piguet watch
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet Watches

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

Jewelers of America new board members
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board

Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.

Kristi Yamaguchi Wearing Always Dream Collection
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ Collection

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

2026 AGTA Spectrum & Cutting Edge Awards Best Of Winners
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum Awards

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Alexis Hoopes
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising Officer

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.

Rolex store exterior Bellevue Washington
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington State

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.

Norma Wellington spider web pendant
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks

Get into the Halloween spirit with this roundup of 13 spooky jewels.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy