Current Jewelry Trend: Don’t Call It a Tennis Necklace

TrendsOct 18, 2023

Current Jewelry Trend: Don’t Call It a Tennis Necklace

A simple gold and diamond line necklace has become a major fine jewelry trend, but several designers offer a more interesting spin.

Vice Versa gold and diamond ball chain tennis necklace
Vice Versa “Kin Necklace” in 14-karat yellow gold with 2.10 carats of white diamonds ($13,625) 
New York—Whether a fine jewelry connoisseur considers themselves a minimalist or a layer-it-all-on-and-then-some magpie, chances are they already own or are coveting the perfect diamond tennis necklace.  
A simple diamond rivière, meaning “river” in French, has been popular since the 1700s, according to Lang Antiques’ online Antique Jewelry University.  
Comprised of stones that are equal or slightly graduated in size, today the style is often referred to as a tennis necklace for its similarity to the tennis bracelet, or a diamond line necklace.   

Though never out of style, it’s experienced a resurgence in popularity in recent years.  
While in the past, a diamond rivière may have been stored in a safe and taken out for special occasions, today’s tennis necklace has a more casual feel and is worn as an everyday style. 
In the era of consumers buying fine jewelry for themselves and enjoying their purchases as daily accessories, tennis necklaces with smaller diamonds have proliferated. They’re more appropriate for daytime than a massive diamond statement piece and are easy to layer with other necklaces. 
That makes the diamond tennis necklace a wardrobe MVP, as reliable as a favorite pair of jeans, which, coincidentally, pair just as well with a diamond line necklace as a formal gown or suit.  
From a design standpoint, a tennis necklace doesn’t offer much in the way of individuality. However, jewelry designers have put their own spin on the style. 
While not classic tennis necklaces, brands have cashed in on the style’s popularity through their own gold and diamond chains measuring between 15 and 18 inches that convey their signature style.  
Their designs are just as versatile as a rivière with as much potential for layering but are, arguably, more interesting to look at.   
Ara Vartanian’s almost utilitarian gold and diamond links, with a few signature inverted black diamonds, provide a unisex alternative to a diamond line necklace, while Jacquie Aiche’s dangling diamonds offer the brand’s quintessential movement and romantic style.  
One of Sydney Evan’s latest tennis necklace-adjacent pieces features her beloved evil eye as chain links, while Lauren Rubinski’s take is all about bold gold, with a few pavé diamond links thrown in.  
Descended from generations of diamond dealers, Jade Trau designer Jade Lustig always has gravitated toward the stone over colored gemstones. Her everyday-appropriate diamond and gold necklaces are all about the interplay between the stone and the metal.  
“The ‘Pia Necklace’ is definitely a brand favorite and I think it’s because it strikes the perfect balance of chain to diamond ratio,” she explained of the style.  
“It’s just enough diamond to feel like a diamond necklace and yet enough classic chain to have that weighty gold chain feel. It also has total standalone appeal but equally layers immaculately with other necklaces.” 
Vice Versa Jewelry co-founders Sophie Thoerner and Hannah Traulsen’s “Kin Necklace” has put the emerging brand on the map. Dangling diamonds are interspersed between the links of a simple ball chain.  
Like a lot of good ideas, the design concept was the answer to a problem Thoerner and Traulsen encountered with regular diamond necklaces.  
“We love the effortless, everyday look of a diamond tennis necklace but we found traditional tennis necklaces were always flipping so the diamonds weren’t visible,” they said. 
“We created the ‘Kin Necklace’ as a sophisticated alternative that always lays right on your neck. The graduating wave of diamonds adds movement and makes it look like the diamonds are almost floating. A little bit sexy and totally cool, it’s our take on the classic style.” 
A well-designed tennis necklace alternative often shows a designer firm in their visual identity.  
Azlee’s elegant geometric aesthetic is excellently expressed in the company’s “Scattered Gold Bar and Diamond Tennis Necklace,” while Boochier’s playful ethos is on full display in its gold and diamond necklace featuring its “Slinkee” motif.  
Scroll up to the gallery to see 17 designers’ takes on a versatile, everyday gold and diamond necklace.  
 Related stories will be right here … 
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Stock image of a gavel
CrimeJun 14, 2024
2 Men Sentenced to Life in 2022 Murder of Detroit-Area Jeweler

In court, Daniel Hutchinson’s loved ones remembered the jeweler as a giver, a role model, and a leader.

Billie Bangle
CollectionsJun 14, 2024
Piece of the Week: Jade Trau’s ‘Billie’ Bangle

Take a walk along this bangle’s diamond “cobblestone” made from round-, pear-, and marquise-cut diamonds.

Graphic with headshots for My Next Question 2024 Las Vegas webinar
Recorded WebinarsJun 14, 2024
Watch: What Happened in Vegas in 2024

The National Jeweler editors discuss the hot topics, best jewels, and current trends that stood out during Jewelry Market Week.

Untitled design.jpg
Brought to you by
The End of an Era? Lab-Grown Diamonds' Journey Towards Price Stability

As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.

Vera Wang Love True lab-grown diamond engagement ring
FinancialsJun 13, 2024
Signet Awaits Engagement Recovery as Q1 Sales Sink 9%

The company is expecting to see a 5 to 10 percent increase in engagements this year.

Weekly QuizJun 13, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
QVC HSN logo
MajorsJun 13, 2024
HSN, QVC Parent Company Faces Delisting

Qurate Retail is in the middle of a turnaround plan as it battles declining sales.

45.07-carat step cut fancy vivid yellow diamond
AuctionsJun 13, 2024
45-Carat Yellow Diamond Withdrawn from Phillips Auction

Signed jewels and period pieces stood out at the sale.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

GIA®’s most advanced microscope has new features to optimize greater precision and comfort.

The Eden Rose Diamond
AuctionsJun 12, 2024
10-Carat Pink Diamond Sells for $13M at Christie’s

“The Eden Rose” is a fancy intense pink diamond that was appearing at auction for the first time.

Charles & Colvard moissanite ring
GradingJun 12, 2024
IGI to Grade Charles & Colvard Moissanite

The partnership follows the launch of the jewelry company’s B2B moissanite platform.

Bruce Cleaver
SourcingJun 12, 2024
Bruce Cleaver Is Gemfields’ New Chair

The former De Beers CEO will step into the role next month.

Rose cut arch cabochons Columbia Gem House
SourcingJun 12, 2024
State of Colored Stones: Why the Market Is More Colorful Than Ever

As prices of “The Big Three” skyrocket, supply dwindles, and focus on sustainability grows, an age of open-mindedness is dawning.

Edward Arthur Jewelers logo
IndependentsJun 11, 2024
Edward Arthur Jewelers to Close After 53 Years

Owner Randy Brooks, whose brother opened the Maryland jewelry store in 1971, is retiring.

Greenwich St jewelers pride raffle
IndependentsJun 11, 2024
Greenwich St. Jewelers Is Hosting a Pride Month Raffle

Tickets to win a ring are for sale until June 13, with proceeds going to a trans care nonprofit.

National Jeweler columnist Peter Smith
ColumnistsJun 11, 2024
Vegas Musings: Equal Parts Noise and Inspiration

Fresh off Jewelry Market Week 2024, Peter Smith separates the positive—retail and product innovation—from the positively annoying.

Katherine Jetter CASE Award winning ring
Events & AwardsJun 11, 2024
The 2024 CASE Awards Are Open for Entries

Submissions will be accepted now through July 17.

Swarovski New York City flagship
IndependentsJun 10, 2024
State of Retail: 4 Retail Design Trends for 2024

From lighter color palettes to the integration of AR, experts offer inspiration for jewelers in need of an aesthetic refresh.

Van Cleef & Arpels 1929 tie necklace
AuctionsJun 10, 2024
Van Cleef & Arpels Necklace From 1929 Sells for $3.6M at Auction

The rare piece went home with a Sotheby’s executive.

Woman shopping
SurveysJun 10, 2024
Consumer Confidence Rises in May Despite Anxiety About the Future

Expectations of a recession rose for the second consecutive month.

Sotheby’s watch executives Sam Hines and Geoff Hess
WatchesJun 10, 2024
Sotheby’s Makes Changes at Top of Watch Division

Sam Hines returns to the auction house as chairman, watches, while Geoff Hess moves up to the role of global head of watches.

Elephants wading in the Okavango Delta in Botswana
SourcingJun 10, 2024
State of the Diamond Industry: Botswana Beyond Diamonds

From moringa to ecotourism in the Okavango Delta, the country and its leaders are exploring how Botswana can diversify its economy.

Seymour Holtzman
IndependentsJun 07, 2024
Seymour Holtzman of CD Peacock Dies at 88

He was remembered by loved ones as “an authentic, original American entrepreneur.”

45 carat yellow diamond
AuctionsJun 07, 2024
Phillips to Auction 45-Carat Yellow Diamond

The stone features rare step-cut faceting and is estimated to sell for up to $3.5 million.

Tabayer Oera ‘Unity’ Ring
CollectionsJun 07, 2024
Piece of the Week: Tabayer’s Oera ‘Unity’ Ring

Crafted in Fairmined gold with a rainbow of agate, the ring is a joyful symbol of inclusivity, diversity, and solidarity.

INS Show_NJ Supplier eBlast Banner.jpg
Supplier BulletinJun 06, 2024
Join INSTORE This August in Rosemont!

Grab Your Free Show Badge Today. Sponsored by INSTORE

Sarah Alden
IndependentsJun 06, 2024
GoFundMe Launched Following Jeweler’s Murder

Vintage jewelry seller Sarah Alden, 53, died after a brutal attack at the Venice Canals in Los Angeles.

Sylvester Stallone Sotheby’s watch
AuctionsJun 06, 2024
Sotheby’s Auction of Sylvester Stallone’s Watches Was a Knockout

The auction house sold all 11 watches from the “Rocky” star’s collection, with his Patek Philippe Grandmaster Chime setting a new record.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy