Trends

Current Jewelry Trend: Don’t Call It a Tennis Necklace

TrendsOct 18, 2023

Current Jewelry Trend: Don’t Call It a Tennis Necklace

A simple gold and diamond line necklace has become a major fine jewelry trend, but several designers offer a more interesting spin.

Vice Versa gold and diamond ball chain tennis necklace
Vice Versa “Kin Necklace” in 14-karat yellow gold with 2.10 carats of white diamonds ($13,625) 
New York—Whether a fine jewelry connoisseur considers themselves a minimalist or a layer-it-all-on-and-then-some magpie, chances are they already own or are coveting the perfect diamond tennis necklace.  
 
A simple diamond rivière, meaning “river” in French, has been popular since the 1700s, according to Lang Antiques’ online Antique Jewelry University.  
 
Comprised of stones that are equal or slightly graduated in size, today the style is often referred to as a tennis necklace for its similarity to the tennis bracelet, or a diamond line necklace.   

Though never out of style, it’s experienced a resurgence in popularity in recent years.  
 
While in the past, a diamond rivière may have been stored in a safe and taken out for special occasions, today’s tennis necklace has a more casual feel and is worn as an everyday style. 
 
In the era of consumers buying fine jewelry for themselves and enjoying their purchases as daily accessories, tennis necklaces with smaller diamonds have proliferated. They’re more appropriate for daytime than a massive diamond statement piece and are easy to layer with other necklaces. 
 
That makes the diamond tennis necklace a wardrobe MVP, as reliable as a favorite pair of jeans, which, coincidentally, pair just as well with a diamond line necklace as a formal gown or suit.  
 
From a design standpoint, a tennis necklace doesn’t offer much in the way of individuality. However, jewelry designers have put their own spin on the style. 
 
While not classic tennis necklaces, brands have cashed in on the style’s popularity through their own gold and diamond chains measuring between 15 and 18 inches that convey their signature style.  
 
Their designs are just as versatile as a rivière with as much potential for layering but are, arguably, more interesting to look at.   
 
 
Ara Vartanian’s almost utilitarian gold and diamond links, with a few signature inverted black diamonds, provide a unisex alternative to a diamond line necklace, while Jacquie Aiche’s dangling diamonds offer the brand’s quintessential movement and romantic style.  
 
One of Sydney Evan’s latest tennis necklace-adjacent pieces features her beloved evil eye as chain links, while Lauren Rubinski’s take is all about bold gold, with a few pavé diamond links thrown in.  
 
Descended from generations of diamond dealers, Jade Trau designer Jade Lustig always has gravitated toward the stone over colored gemstones. Her everyday-appropriate diamond and gold necklaces are all about the interplay between the stone and the metal.  
 
“The ‘Pia Necklace’ is definitely a brand favorite and I think it’s because it strikes the perfect balance of chain to diamond ratio,” she explained of the style.  
 
“It’s just enough diamond to feel like a diamond necklace and yet enough classic chain to have that weighty gold chain feel. It also has total standalone appeal but equally layers immaculately with other necklaces.” 
 
Vice Versa Jewelry co-founders Sophie Thoerner and Hannah Traulsen’s “Kin Necklace” has put the emerging brand on the map. Dangling diamonds are interspersed between the links of a simple ball chain.  
 
Like a lot of good ideas, the design concept was the answer to a problem Thoerner and Traulsen encountered with regular diamond necklaces.  
 
“We love the effortless, everyday look of a diamond tennis necklace but we found traditional tennis necklaces were always flipping so the diamonds weren’t visible,” they said. 
 
“We created the ‘Kin Necklace’ as a sophisticated alternative that always lays right on your neck. The graduating wave of diamonds adds movement and makes it look like the diamonds are almost floating. A little bit sexy and totally cool, it’s our take on the classic style.” 
 
A well-designed tennis necklace alternative often shows a designer firm in their visual identity.  
 
Azlee’s elegant geometric aesthetic is excellently expressed in the company’s “Scattered Gold Bar and Diamond Tennis Necklace,” while Boochier’s playful ethos is on full display in its gold and diamond necklace featuring its “Slinkee” motif.  
 
Scroll up to the gallery to see 17 designers’ takes on a versatile, everyday gold and diamond necklace.  
 
 Related stories will be right here … 

The Latest

Deutsch & Deutsch jewelers team
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in Texas

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

Baume & Mercier Riviera 10812 pink watch
WatchesJan 23, 2026
Damiani Group to Acquire Baume & Mercier

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Ella Blum
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand Strategy

Ella Blum was appointed to the newly created role.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

National-Jeweler_1872x1502_B copy.png
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone Market

Sponsored by RapNet

Weekly QuizJan 22, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Lugano Diamonds Greenwich Connecticut store
MajorsJan 22, 2026
Lugano Diamonds Finds a Buyer

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

A Diamond Is Forever book
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ Book

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Sindhu Culas
MajorsJan 22, 2026
Swarovski Appoints New North America President

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales Officer

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

My Next Question podcast with Sherry Smith and Edahn Golan
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s Next

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Jules Kim of Bijules, Sophie Howard of By Pariah, Jade Ruzzo, Joy Haugaard of Lionheart, Vanessa Fernández of Vanessa Fernández Studio, Hiba Husayni of Zahn-Z
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Columbia Gem House celestial shapes
SourcingJan 21, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Gavel and books stock image
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store Robbery

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Felice Korr Morris
IndependentsJan 21, 2026
Delaware Jeweler Felice Morris Dies at 91

Morris’ most cherished role was being a mother and grandmother, her family said.

Bulgari Vimini Collection Campaign
CollectionsJan 21, 2026
Bulgari Weaves New Collection of ‘Vimini’ Creations

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The Ritz-Carlton Half Moon Bay California
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AI

The third edition will be held in Half Moon Bay, California, in April.

Hiba Husayni, Jules Kim, Johnny Nelson, Dorian Webb, Lorraine West
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards Grant

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Emmanuel Raheb, National Jeweler columnist and CEO of Smart Age Solutions
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities Manager

Heath Yarges brings two decades of experience to the role.

Peter Yantzer at a diamond cutting machine
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Buccellati Opera Tulle ring
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Gavel
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store Robberies

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

Jewelers of America 20 Under 40 Program
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now Open

The program recognizes rising professionals in the jewelry industry.

The Venetian Expo Las Vegas
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now Open

A new lifestyle section and a watch showcase have been added to this year’s event.

Avocados From Mexico Golden Double Dip Chip
TrendsJan 15, 2026
Don’t Double-Dip With This Golden Chip

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

41.82-carat rough blue diamond recovered from the Cullinan Mine
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South Africa

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy