Provenance Proof Launches Online Marketplace for Traceable Gems
Debuting today, it is open to Provenance Proof blockchain users.

Started in 2017, Provenance Proof includes the emerald paternity test, to help stones be traced to their mine of origin, and a blockchain.
The addition of the marketplace, created in partnership with Everledger, will connect buyers and sellers of gemstones, giving interested buyers access to traced gemstones from around the world and dealers the chance to expand their reach by listing their gems on the platform.
The Provenance Proof Marketplace launched today; gemstones and pearls can be viewed, uploaded, and purchased now.
The business-to-business marketplace will be open to all industry members who are Provenance Proof blockchain users.
Buyers can search for the stones they’re looking for via filters or contact a seller directly on the platform.
They can also see the journey of the gem on the blockchain before purchasing, allowing them to decide if the stone and stakeholders involved match their purchasing philosophies and guidelines.
Whether or not prices for products will be listed publicly will be up to the seller.
Gübelin also noted the price won’t be stored on the digital record that is visible to consumers, so they won’t be able to see the wholesale prices.

The marketplace launched as an add-on feature to the blockchain, with a free trial period for eight weeks.
In early 2023, Provenance Proof will start using a subscription model to help sustain the growth of the blockchain, its creators said.
All features “essential to enabling more transparency” will remain free for users, they said, and other new features that provide additional value for businesses will be available through the premium package, priced at $49 per month.
Any stakeholder can list at least 20 gems for free on the marketplace every month, a feature permanently integrated into the basic subscription.
Gübelin said around 4 million gems and jewels have been uploaded to the blockchain to date and more than 500 users have joined, including more than 120 jewelers and manufacturers.
“We believe that provable transparency enables trust, sustainability and fairness in our industry,” said Klemens Link, director of Provenance Proof.
“To make it easier for stakeholders to offer or search for matching traceable gems, we launched the Provenance Proof Marketplace, the first online marketplace for fully traceable gemstones powered by blockchain technology.”
The Latest

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.


Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.

The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.

Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.

Gizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.