Sourcing

Provenance Proof Launches Online Marketplace for Traceable Gems

SourcingNov 21, 2022

Provenance Proof Launches Online Marketplace for Traceable Gems

Debuting today, it is open to Provenance Proof blockchain users.

20221121_Provenance-Proof-header.jpg
Provenance Proof has launched a B2B marketplace for gemstones and jewelry tracked on its blockchain platform.
Lucerne, Switzerland—Provenance Proof, the independent subsidiary of House of Gübelin created to increase transparency in the global gemstone market, has launched an online marketplace for traceable gems.

Started in 2017, Provenance Proof includes the emerald paternity test, to help stones be traced to their mine of origin, and a blockchain.

The addition of the marketplace, created in partnership with Everledger, will connect buyers and sellers of gemstones, giving interested buyers access to traced gemstones from around the world and dealers the chance to expand their reach by listing their gems on the platform.

The Provenance Proof Marketplace launched today; gemstones and pearls can be viewed, uploaded, and purchased now.

The business-to-business marketplace will be open to all industry members who are Provenance Proof blockchain users.

Buyers can search for the stones they’re looking for via filters or contact a seller directly on the platform.

They can also see the journey of the gem on the blockchain before purchasing, allowing them to decide if the stone and stakeholders involved match their purchasing philosophies and guidelines.

Whether or not prices for products will be listed publicly will be up to the seller.

Gübelin also noted the price won’t be stored on the digital record that is visible to consumers, so they won’t be able to see the wholesale prices.

20221121_Provenance-Proof-insert.jpg
Provenance Proof Blockchain users will be able to upload a select number of gemstones to the marketplace for free. After that, additional features will be available through a subscription fee, Gübelin said.

The marketplace launched as an add-on feature to the blockchain, with a free trial period for eight weeks.

In early 2023, Provenance Proof will start using a subscription model to help sustain the growth of the blockchain, its creators said. 

All features “essential to enabling more transparency” will remain free for users, they said, and other new features that provide additional value for businesses will be available through the premium package, priced at $49 per month. 

Any stakeholder can list at least 20 gems for free on the marketplace every month, a feature permanently integrated into the basic subscription. 

Gübelin said around 4 million gems and jewels have been uploaded to the blockchain to date and more than 500 users have joined, including more than 120 jewelers and manufacturers.

“We believe that provable transparency enables trust, sustainability and fairness in our industry,” said Klemens Link, director of Provenance Proof. 

“To make it easier for stakeholders to offer or search for matching traceable gems, we launched the Provenance Proof Marketplace, the first online marketplace for fully traceable gemstones powered by blockchain technology.”

 Related stories will be right here … 

The Latest

HOWL Frida Venetian Glass Collar
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ Campaign

Woodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.

Gem Awards 2027 Logo
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination Period

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

Guzema Founder and Creative Director Valeriya Guzema and Co-Owner and CEO Mariana Lenha
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year Anniversary

Valeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Main camp at Ekati Diamond Mine
SourcingJul 16, 2026
Ekati to Close, Leaving Canada With One Diamond Mine

The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.

Weekly QuizJul 17, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Necklace from Vhernier’s “Freccia” high jewelry collection
FinancialsJul 16, 2026
Richemont’s Jewelry Sales Soar for the Seventh Quarter in a Row

Jewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.

Grace Barden
Events & AwardsJul 16, 2026
MJSA Mentor & Apprenticeship Program Certifies First Advanced Apprentice Graduate

The graduate, Grace Barden, credited the program with helping her secure a job as a bench jeweler.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Jewelers of Louisiana 80th Annual Convention Logo
Events & AwardsJul 16, 2026
Jewelers of Louisiana to Host 80th Convention

The event, scheduled for next month in New Orleans, will include dinner, a custom jewelry design contest, and education sessions.

Lucara diamond
SourcingJul 15, 2026
1,305-Carat Diamond Recovered from Mine in Botswana

The yet-to-be named stone is the 10th diamond weighing more than 1,000 carats to come out of Lucara’s Karowe mine.

Barry Berman
IndependentsJul 15, 2026
New Jersey Jeweler Barry Berman Dies at 81

The founder of Fords Jewelers, Berman is remembered for his love of connecting with his community.

Watches of Switzerland Mall of America store
FinancialsJul 15, 2026
Watches of Switzerland’s US Sales Jump 18%, Declines to Comment on Sale Report

The watch and jewelry retailer had a strong fiscal year despite what its CEO described as a “complex operating backdrop.”

Hamptons Jewelry Show exhibitors Maison Mèrenor, Jochen Leën, Studio Javo
Events & AwardsJul 15, 2026
Hamptons Jewelry Show to Return in July

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

Pomellato Eye of Tanzanite Necklace and Pin-Up Ring
CollectionsJul 15, 2026
Pomellato’s New High Jewelry Is Liberating

Bold color, expressive gem-setting, and sculptural form define the three chapters that make up “Stile Libero.”

Foundrae London Store Showcases
IndependentsJul 14, 2026
Foundrae Opens First Standalone Store Outside US

The New York-based jewelry brand has expanded overseas, opening a store in London’s Mayfair district.

The Retail Smiths Principal Partner and National Jeweler columnist Sherry Smith
ColumnistsJul 14, 2026
Sherry Smith: What Today’s Jewelry Consumer Is Telling Us

Rising revenue does not automatically mean a healthy business, particularly in the current economic landscape, Smith writes.

Mindi Mond New York emerald shoulder duster earrings
TrendsJul 14, 2026
Amanda’s Style File: Shoulder Dusters

These long, fluid drop earrings are sure to catch the eye.

FBI Most Wanted image of Alberto Perez-Elias
CrimeJul 14, 2026
Man Charged in $1M Jewelry Store Heist Lands on FBI Most Wanted List

Alberto Perez-Elias is one of four men charged with robbing a Cape Coral, Florida, jewelry store and is the only one still at large.

Aerial view of Amazon
Events & AwardsJul 14, 2026
Conference on Mining, Sustainability Kicks Off in NYC

Initiatives in Art and Culture is hosting its 16th annual Gold and Diamond Conference, with the theme of “Resilience.”

Stephanie Gottlieb Casual Carats Lab-Grown Dimond and Silicone Rings
Lab-GrownJul 13, 2026
Stephanie Gottlieb Changes Her Mind on Lab-Grown Diamonds

The designer, who once said she’d never sell lab-grown diamonds, debuted two capsule collections designed to be fun and easy to wear.

File photo of the Venetia Diamond Mine in South Africa
SourcingJul 13, 2026
De Beers Announces Potential Layoffs, 2-Year Production Pause at Venetia

The diamond miner and marketer is undergoing another round of cost-cutting measures ahead of its sale by Anglo American.

JIS sign in convention center lobby
Events & AwardsJul 13, 2026
Registration Opens for JIS Fall 2026 Show

The annual trade-only buying event is slated for Oct. 16-19 in Miami Beach, Florida.

“Elements” bracelet best of show AGTA Spectrum 2025
Events & AwardsJul 13, 2026
AGTA Accepting Entries for Spectrum 2026

AGTA also has announced the lineup of judges for the colored gemstone cutting and jewelry design contest’s various categories.

Arena Club Twilight and Eclipse Time Boxes
TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches

Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.

Jade Trau Constellation Plié Collar
TrendsJul 10, 2026
Jade Trau Creates a Constellation of Diamonds

The “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.

Former De Beers CFO of Brands and Consumer Markets Shaun Wills
SourcingJul 10, 2026
CFO of De Beers’ Consumer-Facing Division Leaves Company

Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.

Brilliant Earth watches
WatchesJul 10, 2026
Brilliant Earth Expands Into Watches

In honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy