Surveys

U.S. Jewelry, Watch Sales Slow in August

SurveysOct 05, 2022

U.S. Jewelry, Watch Sales Slow in August

Plus, what economists are saying about consumer spending and a possible recession.

20221005_Sevun earrings.jpg
A pair of one-of-a-kind 18-karat rose gold earrings set with rubellite tourmalines, pink sapphires and diamonds by Sevun (price available upon request). U.S. watch and jewelry sales were up only 4 percent year-over-year, according to preliminary data from the U.S. Bureau of Economic Analysis.
New York—U.S. watch and jewelry sales growth slowed year-over-year in August, government data shows, with numbers still paling in comparison to the highs of last year.

Sales in the category in August were up 4 percent year-over-year, according to preliminary data from the U.S. Bureau of Economic Analysis (BEA).

Jewelry sales alone increased 4 percent year-over-year while watch sales also rose up 4 percent.

In July, sales in the watch and jewelry category rose 6 percent year-over-year, as per revised BEA data, with jewelry sales increasing 6 percent and watch sales up 7 percent.

Watch and jewelry sales for the full year are expected to continue to grow but will likely not match the level reached last year.

In 2021, dubbed “the year of jewelry” by industry analyst Edahn Golan, sales in the category reached an estimated $106.01 billion, a 46 percent increase year-over-year, according to revised BEA data.

This year, as of September, full-year watch and jewelry sales are expected to reach an estimated $112.34 billion, a 6 percent year-over-year increase.

Jewelry and watch sales and the overall economy are on a similar trajectory of slowing growth as consumers battle inflation amid geopolitical unrest.

The Consumer Price Index, which measures the average change in prices over time consumers will pay for a basket of goods and services, rose 8 percent year-over-year in August and 0.1 percent month-over-month.

The rising cost of shelter and food offset the effect of falling gas prices, according to data from the Bureau of Labor Statistics.

In a statement about September’s CPI, President Joe Biden said: “It will take more time and resolve to bring inflation down, which is why we passed the Inflation Reduction Act to lower the cost of healthcare, prescription drugs and energy.”

 Related stories will be right here … 

In the National Retail Federation’s October review, Chief Economist Jack Kleinhenz gave an overview of the current economic situation, highlighting the headwinds and weighing the possibility of a recession.

“The economic situation in the United States is unsettling,” said Kleinhenz. “Consumer confidence is down, consumer spending’s rate of growth has slowed, and economists and consumers alike are worried about the possibility of a recession, all reflecting persistently high inflation and rising interest rates.”

While the spending growth rate has slowed, there is still growth.

Consumer spending was better than expected in August with the U.S. Census Bureau reporting overall retail sales growth of 0.3 percent month-over-month and 9 percent year-over-year.

“Year-over-year increases in retail sales have been mostly in the upper single digits since spring, not as dramatic as the double-digit numbers seen most of last year into early 2022 but still healthy,” he said.

The battle against inflation is a tricky one. Higher prices impact consumer confidence, but the Federal Reserve’s main tool in fighting inflation is raising the interest rate, which is another blow to consumer confidence.

“Consumers have become cautious – but they have not stopped spending,” Kleinhenz said. “Growth is not as high as last year, but households continue to spend each month as more jobs, wage growth and savings backstop their finances and help them confront higher prices.”

As for a recession, the possibility is seeming more likely, he said. Gross domestic product has declined for two consecutive quarters, which does typically, though not by the official definition, indicate a recession.

The Blue Chip Economic Indicators panel of business economists, which includes Kleinhenz, does predict GDP growth ahead in the third and fourth quarters of the year.

However, in a September survey, fewer economists on the panel believe the Federal Reserve can rein in inflation without causing a recession (38 percent this month versus 51 percent in August), but 95 percent believe a recession would likely be mild.

Around 42 percent of the panel said they expect a recession this year while 54 percent said it would begin in 2023.

The Latest

Gahcho Kue rough diamonds
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho Kué

It is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.

Tiffany gold cat pin Sandy Lerner
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner Auction

These jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.

Sorellina Postscript Collection Campaign Imagery of Paper Plane Pendant
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ Collection

The fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Bruce Bridges CIBJO
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO Board

The AGTA president was elected for a two-year term on the board of directors.

Weekly QuizOct 01, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Aerial image of the Lungwebungu River
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership

The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.

Pandora facility Vietnam front view
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in Vietnam

The new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Hearts On Fire Dream Heart Pendant
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart Pendant

The special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.

Surveillance images of robbery suspects
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab Robbery

Dubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.

Peoples Training & Research Centre Gujarat India
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ Fundraiser

Proceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.

Jason of Beverly Hills Stanley Cup Championship Ring for Carolina Hurricanes
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck Pendant

The rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.

Meredith Young Nebula ring
TrendsOct 01, 2026
Amanda’s Style File: October’s Color Range

This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.

Time CEO Jessica Sibley, Botswana President Duma Boko, and Botswana Minster of Minerals and Energy Bogolo Joy Kenewendo in New York
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is Recovering

President Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”

Oscar Heyman A Living Archive Holiday Book
CollectionsSep 30, 2026
Oscar Heyman’s Holiday Book Is ‘A Living Archive’

The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.

Gemfields rubies
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby Mine

Its Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.

JA New York sign
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking Event

The event will take place on the evening of Oct. 26 in New York City.

Christy Bromberg
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68

She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.

Dionne Warwick brown diamond ring from Sultan of Brunei
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for Auction

Online bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.

Matt Stuller
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime Achievement

The founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.

Emmanuel Raheb, CEO of Smart Age Solutions
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind Spot

December is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.

Sandy Lerner’s 18-karat gold and diamond cat brooch
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for You

Cat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.

De Beers London Vibrations high jewelry Echo transformable necklace
CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection

“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.

Zoë Kravitz Wearing Jessica McCormack’s Bows Collection
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New Collection

The “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.

Amanda Coleman-Phelps and Guy Borenstein
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026

The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.

Jewelers Mutual Instappraise screenshot mock up
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry Insurance

Through a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.

Rolex Datejust 31 ref. 6827 and Rolex Lady Datejust ref. 6917
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data Shows

Five of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy