Surveys

U.S. Jewelry, Watch Sales Slow in August

SurveysOct 05, 2022

U.S. Jewelry, Watch Sales Slow in August

Plus, what economists are saying about consumer spending and a possible recession.

20221005_Sevun earrings.jpg
A pair of one-of-a-kind 18-karat rose gold earrings set with rubellite tourmalines, pink sapphires and diamonds by Sevun (price available upon request). U.S. watch and jewelry sales were up only 4 percent year-over-year, according to preliminary data from the U.S. Bureau of Economic Analysis.
New York—U.S. watch and jewelry sales growth slowed year-over-year in August, government data shows, with numbers still paling in comparison to the highs of last year.

Sales in the category in August were up 4 percent year-over-year, according to preliminary data from the U.S. Bureau of Economic Analysis (BEA).

Jewelry sales alone increased 4 percent year-over-year while watch sales also rose up 4 percent.

In July, sales in the watch and jewelry category rose 6 percent year-over-year, as per revised BEA data, with jewelry sales increasing 6 percent and watch sales up 7 percent.

Watch and jewelry sales for the full year are expected to continue to grow but will likely not match the level reached last year.

In 2021, dubbed “the year of jewelry” by industry analyst Edahn Golan, sales in the category reached an estimated $106.01 billion, a 46 percent increase year-over-year, according to revised BEA data.

This year, as of September, full-year watch and jewelry sales are expected to reach an estimated $112.34 billion, a 6 percent year-over-year increase.

Jewelry and watch sales and the overall economy are on a similar trajectory of slowing growth as consumers battle inflation amid geopolitical unrest.

The Consumer Price Index, which measures the average change in prices over time consumers will pay for a basket of goods and services, rose 8 percent year-over-year in August and 0.1 percent month-over-month.

The rising cost of shelter and food offset the effect of falling gas prices, according to data from the Bureau of Labor Statistics.

In a statement about September’s CPI, President Joe Biden said: “It will take more time and resolve to bring inflation down, which is why we passed the Inflation Reduction Act to lower the cost of healthcare, prescription drugs and energy.”

 Related stories will be right here … 

In the National Retail Federation’s October review, Chief Economist Jack Kleinhenz gave an overview of the current economic situation, highlighting the headwinds and weighing the possibility of a recession.

“The economic situation in the United States is unsettling,” said Kleinhenz. “Consumer confidence is down, consumer spending’s rate of growth has slowed, and economists and consumers alike are worried about the possibility of a recession, all reflecting persistently high inflation and rising interest rates.”

While the spending growth rate has slowed, there is still growth.

Consumer spending was better than expected in August with the U.S. Census Bureau reporting overall retail sales growth of 0.3 percent month-over-month and 9 percent year-over-year.

“Year-over-year increases in retail sales have been mostly in the upper single digits since spring, not as dramatic as the double-digit numbers seen most of last year into early 2022 but still healthy,” he said.

The battle against inflation is a tricky one. Higher prices impact consumer confidence, but the Federal Reserve’s main tool in fighting inflation is raising the interest rate, which is another blow to consumer confidence.

“Consumers have become cautious – but they have not stopped spending,” Kleinhenz said. “Growth is not as high as last year, but households continue to spend each month as more jobs, wage growth and savings backstop their finances and help them confront higher prices.”

As for a recession, the possibility is seeming more likely, he said. Gross domestic product has declined for two consecutive quarters, which does typically, though not by the official definition, indicate a recession.

The Blue Chip Economic Indicators panel of business economists, which includes Kleinhenz, does predict GDP growth ahead in the third and fourth quarters of the year.

However, in a September survey, fewer economists on the panel believe the Federal Reserve can rein in inflation without causing a recession (38 percent this month versus 51 percent in August), but 95 percent believe a recession would likely be mild.

Around 42 percent of the panel said they expect a recession this year while 54 percent said it would begin in 2023.
Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Photos from Day’s Jewelers 2025 Mother’s Day campaign
IndependentsApr 23, 2026
Meet the Real Moms of Day’s Jewelers

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

National Jeweler - Supplier Bulletin - April 2026 - JMSS Graphic.jpg
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value Goods

Sponsored by Jewelers Mutual

Woman wearing Charles & Colvard lab grown diamond jewelry
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5M

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

John Jacob Astor IV’s Titanic pocket watch and a gold pencil case
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1M

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.

Weekly QuizApr 23, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Adam Neeley Dali Garden Collection Eyris Ring
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s Garden

The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying Director

Natalie Feanny has been appointed to the role.

lvajws image 1.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Stock image of a gavel and books
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American Jewelry

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Roberta Flack: Style, Art, & Music Auction Bulgari Collar
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for Auction

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King and The Tudor Heart book cover
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

Henry Kessler, Vance Kessler, Alex Kessler, and Daniel Kessler of Sy Kessler Sales Inc.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.

Chanel Coco Game Haute Horlogerie Chessboard
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch Collection

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.

Jewelers of America 20 Under 40 winners collage
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ Class

The annual list honors rising professionals on the retail and supply sides of the jewelry industry.

Fake Fendi bangle
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYC

Seized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.

Stock image of a judge’s gavel
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop Owner

Rodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.

Jewelry Creators: Dynamic Duos and Generational Gems Book Cover
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book

“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.

Savannah Convention Center
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the Road

The AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.

Mike McMullen and Adrienne Gernand
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business Officer

The jewelry retailer plans to open 20 new stores this year and expand into new product categories.

Oscar Heyman Multi-Colored Tourmaline and Diamond Flower Necklace
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

QVC Group logo
MajorsApr 17, 2026
QVC Group Files for Chapter 11 Bankruptcy

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

Edina Kiss Devil Drop Earrings
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your Shoulder

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

Stock image of gold bars
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of Gold

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

Cartier Roadster
WatchesApr 16, 2026
Cartier Brings Back the Roadster

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

Edge Retail Academy Ellen Gardner, Jennifer Motes, Mona Lisa Shaffer, Cindi Haddad Drew
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership Team

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

Stuller Mountings 2026-2027 Catalog
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out Now

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

Screenshots of Episode 4 of the “My Next Question” podcast
PodcastsApr 15, 2026
Episode 4: The Natural Diamond Dilemma

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy