What JSA’s Annual Report Tells Us About Jewelry Crime in 2021
Plus, JSA President John Kennedy talks about the trajectory of industry crime over the last 20 years.

Released earlier this week, the report tracks crimes via specific case information reported to or obtained by JSA but excludes crimes the organization is unable to obtain a statistically valid sample for, such as internal theft, cyber-crime, and credit card fraud.
In 2021, the total number of crimes committed against U.S. jewelry firms was 1,687, down less than 2 percent from 1,718 in 2020.
Total dollar losses reached $70.1 million, also a decline from 2020, when dollar losses totaled $83.2 million.
However, 2020 was an anomaly for jewelry crime, with stores closed for months at a time followed by widespread civil unrest that caused the number of burglaries to spike that summer while not significantly impacting dollar losses.
In an interview Wednesday, JSA President John Kennedy said comparing 2021 to 2019, pre-pandemic, paints a more accurate picture of the current trajectory of jewelry crime.
In 2021, there were more crimes than in 2019—1,687 vs. 1,438—but fewer dollar losses. Dollar losses decreased by 31 percent from $101 million in 2019 to $70.1 million in 2021.
Dollar losses were unusually high in 2019 due to a surge in the number of professional gangs cutting power to jewelry stores and then cleaning out the safes.
In 2021, there were more crimes, but they were the types of incidences where dollars losses tend to be less significant.
Grab-and-run thefts, for example, spiked last year, totaling 842, up from 616 in 2019 and 581 in 2020.
The average loss from a grab-and-run in 2021 was $7,953 compared with $693,000 for a safe attack, which numbered only 17 in 2021, JSA’s report states.
Kennedy said the increase in grab-and-runs is due to the fact that people could, in many circumstances, conceal their faces with masks with few questions in 2021.
It’s also a relatively easy crime to commit, appealing to people left in dire straits following the pandemic, he said.
Only one member of the jewelry industry was killed while on the job in 2021, down from three in 2020 (two jewelers and one store guard) and three in 2019 (one customer and two bystanders).
Jamie Browning Iverson, 67, was shot and killed during an April 2021 armed robbery at the store she owned and operated with her husband in Indianola, Mississippi.
Two brothers were arrested in her murder.
JSA’s 2021 crime report also shows the continuation of a trend that’s held for two decades—overall, the number of crimes perpetrated against members of the jewelry industry and the associated dollar losses continue to drop.
The report notes that over the last 20 years (2002-2022), dollar losses from U.S. jewelry crimes have totaled $2.2 billion, with the biggest years for losses largely contained to the early aughts.
In 2002, losses totaled almost $190 million and peaked the following year at $195.5 million. This year’s dollar loss total, $70 million, is less than half that. (Historical losses are stated in inflation-adjusted dollars.)
“A big driver of that, a huge driver of that, is the off-premises losses,” Kennedy said.
“When I started here [in 1992], you would get one [off-premises incident] a day,” he said, noting that dollar losses from off-premises incidences, which include attacks against traveling salespeople and retailers at home as well as thefts at trade shows, used to total as much as all other crimes combined.
In 2021, there were only 34 incidences of off-premises crimes totaling $13.1 million in losses, down from $16.1 million in 2020 and $14.5 million in 2019.
Of the 34 off-premises crimes, 25 were robberies and nine were thefts. Seven of the nine thefts involved jewelry being stolen from unattended vehicles, a loss that is not generally covered by insurance, JSA noted.
The change in the way jewelry is distributed and sold over the years is the main driver behind the drop in off-premises crimes.
Companies of all sizes used to have multiple traveling salespeople on the road at all times. Now, there are only a handful of companies with employees going from store to store, and a lot of them aren’t even carrying product, Kennedy said.
The increase is due to in part to the lifting of travel restrictions, which has allowed international gangs to return.
“The opportunity now presents itself, so now they are here,” he said. “Just like there is pent-up demand to buy jewelry, there is pent-up demand to steal jewelry.”
To read JSA’s 2021 Annual Crime Report in its entirety, visit JewelersSecurity.org.
The Latest

The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.

A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.

Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Furmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.


Jennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.

Adler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

Founder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.

The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.

A buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.

Mercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.

GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.

Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.

The National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.

Late collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.

At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.

The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.

The retailer also shared an update on the impact of tariffs on watch customers.

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.

All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.





















