JSA Warns of ‘Pandemic’ of Distraction Thefts Nationwide
It cited two recent cases in California, plus incidents in Florida, Kansas, and Illinois.

According to JSA, at 7:10 p.m. on June 15, the four suspects pictured below (click to enlarge) stole gold bracelets and a gold nugget from a jewelry store in Santa Monica, California.
Some of the same suspects allegedly participated in another distraction theft the day before, this one at a jewelry store in Newport Beach.
Previously, JSA warned of two “very active” teams of Roma distraction thieves.
The first team, pictured at left below (click to enlarge), allegedly stole a gold pendant from a jewelry store in Winter Park, Florida, on March 10; a necklace in Westmont, Illinois on May 14; and two rings and a watch from a store in Lawrence, Kansas on May 18.
The second team has two suspects, one of whom JSA identified as Marioara Munteanu.
She and a male accomplice allegedly committed distraction thefts in Wichita Falls, Texas on April 13, in the Utah cities of Lehi and Logan on May 24, and in Missoula, Montana.
This is not the first time JSA has mentioned Munteanu’s name as a suspect in a distraction theft. She was in the organization’s Feb. 22 and March 22 crime alerts as well.
This included a case in which three people worked together to steal a tray of 112 diamond rings from a store in New York City’s Diamond District.
JSA shared tips for preventing or mitigating distraction thefts and their related losses. They include the following.
1. Three or more individuals entering the store together is a red flag.
2. Show only one item at a time and return it to the showcase when finished. Do not let customers distract from this habit by flashing cash or asking questions.
3. Employees should always know the location of the merchandise they are showing or have shown.
Anyone with information on the above suspects and/or crimes is asked to contact JSA at 212-687-0328 or jsa2@jewelerssecurity.org.
The Latest

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.


The Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.

The campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Rachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.

After the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.

The industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.

The vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.

Former Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.

Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.

The April event will feature a new VIP shopping day requiring a special ticket.

Bulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.

In a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

JVC also announced the election of five new board members.

The brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.

Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.

Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.

The show will be held March 26-30 at the Miami Beach Convention Center.

The estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.

It will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.

The organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.

The nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.
























