JSA Warns of ‘Pandemic’ of Distraction Thefts Nationwide
It cited two recent cases in California, plus incidents in Florida, Kansas, and Illinois.

According to JSA, at 7:10 p.m. on June 15, the four suspects pictured below (click to enlarge) stole gold bracelets and a gold nugget from a jewelry store in Santa Monica, California.
Some of the same suspects allegedly participated in another distraction theft the day before, this one at a jewelry store in Newport Beach.
Previously, JSA warned of two “very active” teams of Roma distraction thieves.
The first team, pictured at left below (click to enlarge), allegedly stole a gold pendant from a jewelry store in Winter Park, Florida, on March 10; a necklace in Westmont, Illinois on May 14; and two rings and a watch from a store in Lawrence, Kansas on May 18.
The second team has two suspects, one of whom JSA identified as Marioara Munteanu.
She and a male accomplice allegedly committed distraction thefts in Wichita Falls, Texas on April 13, in the Utah cities of Lehi and Logan on May 24, and in Missoula, Montana.
This is not the first time JSA has mentioned Munteanu’s name as a suspect in a distraction theft. She was in the organization’s Feb. 22 and March 22 crime alerts as well.
This included a case in which three people worked together to steal a tray of 112 diamond rings from a store in New York City’s Diamond District.
JSA shared tips for preventing or mitigating distraction thefts and their related losses. They include the following.
1. Three or more individuals entering the store together is a red flag.
2. Show only one item at a time and return it to the showcase when finished. Do not let customers distract from this habit by flashing cash or asking questions.
3. Employees should always know the location of the merchandise they are showing or have shown.
Anyone with information on the above suspects and/or crimes is asked to contact JSA at 212-687-0328 or jsa2@jewelerssecurity.org.
The Latest

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”


The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
























