JSA Warns of ‘Pandemic’ of Distraction Thefts Nationwide
It cited two recent cases in California, plus incidents in Florida, Kansas, and Illinois.

According to JSA, at 7:10 p.m. on June 15, the four suspects pictured below (click to enlarge) stole gold bracelets and a gold nugget from a jewelry store in Santa Monica, California.
Some of the same suspects allegedly participated in another distraction theft the day before, this one at a jewelry store in Newport Beach.
Previously, JSA warned of two “very active” teams of Roma distraction thieves.
The first team, pictured at left below (click to enlarge), allegedly stole a gold pendant from a jewelry store in Winter Park, Florida, on March 10; a necklace in Westmont, Illinois on May 14; and two rings and a watch from a store in Lawrence, Kansas on May 18.
The second team has two suspects, one of whom JSA identified as Marioara Munteanu.
She and a male accomplice allegedly committed distraction thefts in Wichita Falls, Texas on April 13, in the Utah cities of Lehi and Logan on May 24, and in Missoula, Montana.
This is not the first time JSA has mentioned Munteanu’s name as a suspect in a distraction theft. She was in the organization’s Feb. 22 and March 22 crime alerts as well.
This included a case in which three people worked together to steal a tray of 112 diamond rings from a store in New York City’s Diamond District.
JSA shared tips for preventing or mitigating distraction thefts and their related losses. They include the following.
1. Three or more individuals entering the store together is a red flag.
2. Show only one item at a time and return it to the showcase when finished. Do not let customers distract from this habit by flashing cash or asking questions.
3. Employees should always know the location of the merchandise they are showing or have shown.
Anyone with information on the above suspects and/or crimes is asked to contact JSA at 212-687-0328 or jsa2@jewelerssecurity.org.
The Latest

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.


Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

The deadline for entries in the jewelry design competition has been extended to April 3.

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.






















