SourcingOct 07, 2021
De Beers Sells First Rough From Artisanal Mining ProgramSourcingOct 21, 2021
Diamond Jewelry Demand at a ‘Record High,’ Alrosa Says
Both Alrosa and De Beers continue to report robust rough diamond sales fueled by strong consumer demand.
In their most recent results, Alrosa and De Beers Group reported strong rough diamond sales once again, fueled by end-consumer demand that Alrosa described as “record high.” (Photo courtesy of De Beers Group)
New York—Consumers’ current, and seemingly insatiable, appetite for diamond jewelry has pushed demand to record levels, Alrosa said, and continues to fuel midstream demand.
Alrosa reported earlier this month that sales of rough and polished diamonds totaled $298 million in September—$289 million in rough and $9 million in polished.
That is 11 percent below the $336 million it generated in rough and polished sales in September 2020—which is right around the time diamond demand began to recover—but remains ahead of September 2019 sales of $258.7 million.
And Alrosa is still posting significant year-over-year gains.
The mining company’s rough and polished diamonds sales have totaled $3.27 billion through the first nine months of 2021, more than double the $1.58 billion it had generated at the same point last year, and up 35 percent from $2.42 million in 2019.
“According to our preliminary estimates, end consumer demand for diamond jewelry is record high,” Deputy CEO Evgeny Agureev said, noting both the United States and China are up double-digits compared to 2019 and jewelry sales in Europe are gaining momentum.
This is fueling strong demand in the midstream and pushing up rough prices. Agureev said the rough diamond price index has returned to 2018 levels, and polished diamond prices are surpassing the 2018 average.
“Our clients are mostly optimistic about the upcoming festive season, and we expect the positive trend to continue into 2022,” he concluded.
Related stories will be right here …
Alrosa reported earlier this month that sales of rough and polished diamonds totaled $298 million in September—$289 million in rough and $9 million in polished.
That is 11 percent below the $336 million it generated in rough and polished sales in September 2020—which is right around the time diamond demand began to recover—but remains ahead of September 2019 sales of $258.7 million.
And Alrosa is still posting significant year-over-year gains.
The mining company’s rough and polished diamonds sales have totaled $3.27 billion through the first nine months of 2021, more than double the $1.58 billion it had generated at the same point last year, and up 35 percent from $2.42 million in 2019.
“According to our preliminary estimates, end consumer demand for diamond jewelry is record high,” Deputy CEO Evgeny Agureev said, noting both the United States and China are up double-digits compared to 2019 and jewelry sales in Europe are gaining momentum.
This is fueling strong demand in the midstream and pushing up rough prices. Agureev said the rough diamond price index has returned to 2018 levels, and polished diamond prices are surpassing the 2018 average.
“Our clients are mostly optimistic about the upcoming festive season, and we expect the positive trend to continue into 2022,” he concluded.
On Wednesday, De Beers Group reported rough diamond sales of $490 million for the period Oct. 4-19, its eighth sales cycle of the year.
That is up 5 percent from $467 million in cycle 8 2020 and well ahead of $297 million in cycle 8 2019.
Year-to-date, the company’s diamond sales have totaled approximately $4 billion, double the $1.9 billion it had sold at this point last year (though, De Beers noted, it had one less sales cycle in 2020 due to COVID-19) and up from $3.2 billion in 2019.
De Beers CEO Bruce Cleaver also noted continued strong demand for diamond jewelry in the U.S., and said the company experienced “robust” demand for rough diamonds ahead of Diwali, when many polishing factories in India will close to celebrate the days-long festival.
More on Sourcing
The Latest
Events & AwardsNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
Weekly QuizOct 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDGThe “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and ResinThe “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.
TrendsOct 30, 2025
Amanda’s Style File: A Haunted HalloweenShow off your spooky side with these 12 festive jewels.
Events & AwardsOct 30, 2025
Jewelers Mutual to Host Jewelry Panel at Frazier History MuseumThe “Brilliant & Beyond” panel coincides with the “Love & Marriage” exhibition curated by Davis Jewelers in Louisville, Kentucky.
Events & AwardsOct 29, 2025
October Brings Little Change to Consumer Confidence Consumers are feeling more optimistic about their present situation while the short-term future remains a little scary.
