FinancialsSep 02, 2021
Signet’s Q2 Sales Double Year-Over-YearSurveysSep 22, 2021
Jewelry Sales Surge Expected to Continue Through the Holidays
Mastercard’s SpendingPulse survey said early shopping, bigger price tags and digital experiences will be the hallmarks of holiday 2021.
Mastercard’s SpendingPulse survey predicts jewelry sales will grow 59 percent year-over-year this holiday season. The prediction shouldn’t surprise anyone in the fine jewelry industry, with diamond jewelry sales strong and business at recent trade shows robust. Pictured here are 18-karat gold and diamond pendants from designer Sara Weinstock spotted at the Couture show.
New York—Mastercard’s SpendingPulse survey predicts that the surge in jewelry sales that started in 2020 will continue through the 2021 holiday season.
U.S. retail sales (excluding automotive and gas) are expected to grow 7 percent between Nov. 1 and Dec. 24, the company said in a news release issued last week, with jewelry expected to be one of the top performers.
SpendingPulse has jewelry sales growing 59 percent year-over-year and 53 percent with compared with the 2019 holiday season, pre-pandemic.
The only category SpendingPulse forecasts to post stronger sales than jewelry is luxury (excluding jewelry), with sales nearly doubling year-over-year and growing 56 percent when compared with pre-pandemic levels.
The SpendingPulse prediction should come as no surprise to those who follow the fine jewelry industry.
Sales have been strong since mid-2020, with money normally spent on vacations, dining out, going out and traveling diverted to jewelry.
The industry’s two biggest mining companies, De Beers and Alrosa, have remarked continually on the strength of diamond jewelry sales in the U.S., and exhibitors at recent jewelry trade shows, including JA New York and the Las Vegas shows, said attendees came ready and needing to buy.
Related stories will be right here …
U.S. retail sales (excluding automotive and gas) are expected to grow 7 percent between Nov. 1 and Dec. 24, the company said in a news release issued last week, with jewelry expected to be one of the top performers.
SpendingPulse has jewelry sales growing 59 percent year-over-year and 53 percent with compared with the 2019 holiday season, pre-pandemic.
The only category SpendingPulse forecasts to post stronger sales than jewelry is luxury (excluding jewelry), with sales nearly doubling year-over-year and growing 56 percent when compared with pre-pandemic levels.
The SpendingPulse prediction should come as no surprise to those who follow the fine jewelry industry.
Sales have been strong since mid-2020, with money normally spent on vacations, dining out, going out and traveling diverted to jewelry.
The industry’s two biggest mining companies, De Beers and Alrosa, have remarked continually on the strength of diamond jewelry sales in the U.S., and exhibitors at recent jewelry trade shows, including JA New York and the Las Vegas shows, said attendees came ready and needing to buy.
SpendingPulse also shed some light on when and where consumers are expected to shop this holidays season.
The company anticipates that consumers will spend 8 percent more online this holiday season than they did last year. Online sales are expected to be up a whopping 59 percent when compared with the 2019 holiday season.
But that doesn’t mean main streets and malls will be empty, as in-store shopping is expected to continue to recover, increasing 7 percent year-over-year.
Consumers are also expected to start shopping early again this year, lured by omnichannel promotions offered by retailers facing supply chain and labor shortage issues. This will be especially true in electronics, apparel and for department stores, SpendingPulse predicts.
In addition, both retailers and consumers will continue to use and embrace technologies that make shopping easier and more seamless, like buy online, pick up in store (BOPIS) and contactless payments.
SpendingPulse also expects consumers to splurge this season, thanks to high savings ratings and government stimulus checks, with jewelry and luxury expected to benefit.
“Over the last six months, the luxury retail and jewelry sectors have been experiencing some of the strongest YOY and YO2Y growth; that is anticipated to continue through the holidays,” the company said.
“This holiday season will be defined by early shopping, bigger price tags and digital experiences,” Steve Sadove, senior advisor for Mastercard and former CEO and chair of Saks Inc., said in the release.
“Over the past two years, retailers have learned a lot about what shoppers want and need, bringing us into an exciting new age of retail resilience. Retailers have been preparing for this moment and will find innovative ways to deliver on what’s bound to be the biggest holiday shopping season yet.”
More on Surveys
The Latest
TrendsDec 08, 2023
Pantone’s Color of the Year Is Warm and FuzzyThe peachy hue also marks the program’s 25th anniversary.
AuctionsDec 08, 2023
Sotheby’s Sold All Mary Tyler Moore’s JewelryThe 21 pieces up for auction, including Tiffany & Co. jewels and a Cartier watch, garnered more than $430,000 across two sales.
CollectionsDec 08, 2023
Piece of the Week: A ‘Strong & Precious’ Brooch Centered on a sunny heliodor, the “Links” pin was designed by Ukrainian jewelry artist Inesa Kovalova.
Brought to you by
The Most Important “C” in Diamonds: Confidence!Without the ability to instill confidence within the industry and directly to the consumer, a diamond holds very little value.
MajorsDec 07, 2023
Lashbrook Sues Manly Bands for Allegedly Copying Designs The wedding band company is also accusing its former customer of removing watermarks from Lashbrook images for its own use.
Weekly QuizDec 07, 2023
This Week’s QuizTest your jewelry news knowledge with this short test.
Policies & IssuesDec 07, 2023
The G7’s Long-Awaited Statement on Russian Diamonds Is Here It provides a timeline for the implementation of new restrictions, but no details.
MajorsDec 07, 2023
24 Karat Club of New York Welcomes New MembersThe organization has elected 12 new additions.
Brought to you by
If It’s Custom, Make It PlatinumWith holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.
ColumnistsDec 06, 2023
On Data: How Are Independents Doing So Far This Holiday Season? Sherry Smith breaks down the numbers on jewelry sales in November and reveals the category that “emerged as a standout.”
AuctionsDec 06, 2023
A Yellow Diamond, Hollywood Jewels Stand Out at Sotheby’s Additional lots will be offered in the Fine Jewels online sale through Dec. 7.
GradingDec 06, 2023
GIA Debuts Revamped Graduate Jeweler ProgramBy mixing creative and practical skills, the new course hopes to fill the industry’s bench jeweler gap.
AuctionsDec 06, 2023
Verdura Cuff, Burmese Sapphire Shine at Bonhams Several other colored gemstones joined the pieces in the top 10 list.
FinancialsDec 05, 2023
Signet Jewelers’ Q3 Sales Down 12% The retailer is still expecting a strong holiday season with improving demand for natural diamonds.
CrimeDec 05, 2023
Police Continue to Investigate Murder of Colorado Jeweler Peter Damian Arguello, the owner of Peter Damian Fine Jewelry & Antiques, was shot and killed in an apparent robbery last week.
MajorsDec 05, 2023
Tanishq Continues U.S. Expansion With 2 New StoresThe Indian jewelry giant has opened locations in Houston and Frisco, Texas.
SourcingDec 05, 2023
Grandview Klein Awards Two Scholarships in NamibiaEach student was provided with the full amount of tuition for the Namibia University of Science & Technology.
SourcingDec 04, 2023
David Prager To Leave De Beers in 2024Ryan Perry, who has been with De Beers since 2002, also will be leaving the company next year.
WatchesDec 04, 2023
Chrono24 Debuts the ‘Dow Jones’ for Luxury WatchesThe watch seller’s new index tracks sales data from 14 brands, including Rolex and Patek Philippe.
MajorsDec 04, 2023
David Bouffard to Leave Signet, RJCThe industry veteran will step down from both roles in April 2024.
TrendsDec 04, 2023
Amanda’s Style File: Decadent DecemberTanzanite, turquoise, and zircon are all options for December babies, who sometimes “get the birthday shaft,” Amanda Gizzi writes.
Lab-GrownDec 01, 2023
Lightbox Teams Up With Brand Founded by Former Tiffany ExecThe lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.
FinancialsDec 01, 2023
Movado Lowers Guidance Again After Q3 Sales DipThe company said it is facing a “challenging retail environment” but is prepared for the holiday season.
CollectionsDec 01, 2023
Piece of the Week: Muzo’s Emerald and Argyle Pink Diamond NecklaceIt’s the hero piece of the newest "Green Jewel" collection, a collaborative offering from the two mines.
AuctionsNov 30, 2023
This Pink Diamond Reigned Supreme in Hong KongThe 15.48-carat fancy intense “Pink Supreme” topped Christie’s fall jewelry auction in Asia, while a Patek Philippe led the watch sale.
MajorsNov 30, 2023
Claire’s Hires Former Bath & Body Works Exec as CFO, COOChris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.
AuctionsNov 30, 2023
Sotheby’s To Auction 133-Carat Yellow DiamondThe stone headlining the upcoming sale could fetch up to $5 million.
IndependentsNov 30, 2023
Frank Adams Rolls Out Kwiat’s ‘Mine to Shine’ ProgramThe retail offering lets customers track their diamond’s journey.
