Events & AwardsAug 19, 2021
JVC’s Annual Luncheon Will Be In-Person Again in JanuaryEvents & AwardsSep 14, 2021
And the Winner of the 2022 Gem Award for Lifetime Achievement Is …
A longtime De Beers executive will receive the honor at the next Gem Awards, scheduled to take place in person in January 2022.
De Beers Executive Vice President Stephen Lussier will receive the Gem Award for Lifetime Achievement at the 2022 gala, scheduled to take place in January. Lussier, who started working at De Beers in 1985, has been integral in marketing diamonds to consumers over the past four decades.
New York—A De Beers executive described as being “at the heart of” diamond marketing for four decades will receive the 2022 Gem Award for Lifetime Achievement.
Stephen Lussier, chairman of De Beers Jewellers and De Beers Forevermark and executive vice president of Brands & Consumer Markets for De Beers Group, will receive the award at the 20th annual Gem Awards, set to take place in January 2022.
Lussier has been with De Beers since 1985.
Ten years after joining the company, he was appointed a director of the Diamond Trading Co. (or DTC, the name once used for De Beers’ sales and marketing arm) and in 2002 joined the DTC Executive Committee.
In 2005, Lussier was appointed to De Beers Group’s executive committee with responsibility for overseeing external and corporate affairs.
Four years later, he became CEO of Forevermark and executive vice president of marketing for De Beers Group.
In 2019, Lussier stepped back from day-to-day operations of Forevermark to focus on his role as executive vice president of Brands & Consumer Markets, a role in which he helps to shape De Beers’ strategy at the consumer level.
He also serves as chairman of the Natural Diamond Council and is a Responsible Jewellery Council board director.
“For over 40 years, Stephen Lussier has been at the heart of De Beers and diamond marketing worldwide,” Jewelers of America said in a press release. “His achievements and accolades exemplify the defining characteristics of a Gem Award for Lifetime Achievement recipient.”
After taking place virtually in 2021, the Gem Awards are slated to return in person on Friday, Jan. 14, 2022 at Cipriani 42nd Street in New York.
Now marking its 20th year, the Gem Awards gala celebrates individuals or companies that raise the visibility of fine jewelry or watches through their work, as Lussier has done for decades in marketing diamonds.
“Stephen has done so much for the diamond business and, in turn, for the jewelry industry as a whole,” JA President and CEO David Bonaparte said. “We look forward to bringing the industry together in total celebration this January as we honor Stephen.”
In addition to the Lifetime Achievement award, JA will be announcing other Gem Awards categories and nominees in the coming weeks.
For more information, to purchase tickets, or to show support for Lussier via a sponsorship, visit the Gem Awards website.
Editors' Picks
Sponsored by
More on Events & Awards
The Latest
SourcingJul 15, 2026
1,305-Carat Diamond Recovered from Mine in BotswanaThe yet-to-be named stone is the 10th diamond weighing more than 1,000 carats to come out of Lucara’s Karowe mine.
IndependentsJul 15, 2026
New Jersey Jeweler Barry Berman Dies at 81The founder of Fords Jewelers, Berman is remembered for his love of connecting with his community.
FinancialsJul 15, 2026
Watches of Switzerland’s US Sales Jump 18%, Declines to Comment on Sale Report The watch and jewelry retailer had a strong fiscal year despite what its CEO described as a “complex operating backdrop.”
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
CollectionsJul 15, 2026
Pomellato’s New High Jewelry Is LiberatingBold color, expressive gem-setting, and sculptural form define the three chapters that make up “Stile Libero.”
Weekly QuizJul 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJul 14, 2026
Foundrae Opens First Standalone Store Outside USThe New York-based jewelry brand has expanded overseas, opening a store in London’s Mayfair district.
ColumnistsJul 14, 2026
Sherry Smith: What Today’s Jewelry Consumer Is Telling Us Rising revenue does not automatically mean a healthy business, particularly in the current economic landscape, Smith writes.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
TrendsJul 14, 2026
Amanda’s Style File: Shoulder Dusters These long, fluid drop earrings are sure to catch the eye.
CrimeJul 14, 2026
Man Charged in $1M Jewelry Store Heist Lands on FBI Most Wanted ListAlberto Perez-Elias is one of four men charged with robbing a Cape Coral, Florida, jewelry store and is the only one still at large.
Lab-GrownJul 13, 2026
Stephanie Gottlieb Changes Her Mind on Lab-Grown DiamondsThe designer, who once said she’d never sell lab-grown diamonds, debuted two capsule collections designed to be fun and easy to wear.
SourcingJul 13, 2026
De Beers Announces Potential Layoffs, 2-Year Production Pause at VenetiaThe diamond miner and marketer is undergoing another round of cost-cutting measures ahead of its sale by Anglo American.
Events & AwardsJul 13, 2026
Registration Opens for JIS Fall 2026 ShowThe annual trade-only buying event is slated for Oct. 16-19 in Miami Beach, Florida.
Events & AwardsJul 13, 2026
AGTA Accepting Entries for Spectrum 2026AGTA also has announced the lineup of judges for the colored gemstone cutting and jewelry design contest’s various categories.
TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.
TrendsJul 10, 2026
Jade Trau Creates a Constellation of DiamondsThe “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.
SourcingJul 10, 2026
CFO of De Beers’ Consumer-Facing Division Leaves Company Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.
WatchesJul 10, 2026
Brilliant Earth Expands Into WatchesIn honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.
CollectionsJul 09, 2026
Boucheron’s New High Jewelry Collection Is an Ode to the Human Touch“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.
WatchesJul 09, 2026
Damiani Group Finalizes Acquisition of Baume & MercierRichemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.
AuctionsJul 09, 2026
Pharrell Williams’ Joopiter Hires Former Bonhams Exec to Head New Watch DivisionNate Borgelt will lead the digital auction house and content platform’s new division as head of watches.
Events & AwardsJul 09, 2026
Halstead Names 2026 Grant WinnerEnoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.
Events & AwardsJul 09, 2026
AGS, GIA Name 2026 Beatrice Shipley Scholarship WinnerAGS also announced the recipient of its “Women in Leadership” scholarship.
MajorsJul 08, 2026
Kendra Scott Joins ‘Shark Tank’ As Permanent Investor The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers ListPlus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.
MajorsJul 08, 2026
Richline Group Promotes 2 ExecsArien Gessner and Moss Makhoulian have been elevated into newly created roles.
