ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.
TechnologyJul 08, 2020
Diamond Foundry Among Those Boycotting Facebook
Hundreds of companies have halted advertising on the social media site to protest its lack of policing hate speech and misinformation.
Diamond Foundry said it will hold off on spending marketing dollars for its lab-grown stones on Facebook and Instagram. (Image courtesy Diamond Foundry Facebook page)
New York—Hundreds of companies are boycotting Facebook advertising over how the popular social media platform handles—or, rather, doesn’t—hate speech and misleading content, and the Diamond Foundry is among them.
The recent movement against the social media giant started with the “Stop Hate for Profit” campaign, backed by such groups as Color of Change, the Anti-Defamation League and the NAACP.
It asks companies to stand against hate speech and misinformation spread on Facebook by pulling their advertising dollars from the site.
About 99 percent of Facebook’s revenue stems from advertising.
The company has come under fire before for not taking a stronger stance on moderating or labeling questionable content, particularly Russian-backed ads in the lead-up to the 2016 election.
The recent protests against police brutality and racism seem to be taking the criticism up a notch, with Stop Hate for Profits writing on its website: “Let’s send Facebook a powerful message: Your profits will never be worth promoting hate, bigotry, racism, antisemitism and violence.”
More than 400 companies have vowed to pull their marketing dollars from the site, including major corporations like The Coca-Cola Company, Adidas, Ben & Jerry’s, Dunkin’, Ford and Unilever.
In late June, San Francisco-based Diamond Foundry confirmed in a statement on its Facebook page that it would join them, pulling ads for its lab-grown diamonds from both Facebook and Facebook-owned Instagram.
Last month, Facebook Vice President for Public Affairs Nick Clegg told CNN he disagreed with the reason behind the protest, arguing Facebook doesn’t benefit from the hate speech on its platform.
He also said the site removes about 3 million posts deemed to be hate speech each month.
CEO Mark Zuckerberg, meanwhile, recently announced an expanded policy to crack down on voter suppression and hate speech on Facebook, including banning ads that target minorities or immigrants, labeling newsworthy posts that violate its policies, and labeling all voting-related posts and ads that contain links to authoritative information.
Still, for Hate for Profit, the moves aren’t enough.
“None of this will be vetted or verified—or make a dent in the problem on the largest social media platform on the planet,” the groups behind it said in a statement.
“We have been down this road before with Facebook. They have made apologies in the past. They have taken meager steps after each catastrophe where their platform played a part. But this has to end now.”
Facebook leaders
met with the groups behind the campaign Tuesday, a meeting which the latter called “disappointing,” according to several reports.
The coalition said the leadership gave them a “PR spin” rather than any meaningful solutions and noted the social media site hadn’t met any of its 10 demands for change.
The Facebook ad boycott is slated to run through the month of July.
The coalition said the leadership gave them a “PR spin” rather than any meaningful solutions and noted the social media site hadn’t met any of its 10 demands for change.
The Facebook ad boycott is slated to run through the month of July.
More on Technology
The Latest
Events & AwardsJan 07, 2026
Melee Adds 13 New Designers to NYC ShowThe trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.
TrendsJan 07, 2026
Amanda’s Style File: Go for GarnetJanuary’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
SourcingJan 07, 2026
Diamonds Do Good Releases 2025 Impact ReportThe annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District BrawlFootage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
MajorsJan 06, 2026
Zales Tests Out A New LookThe Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”
MajorsJan 06, 2026
LeachGarner Appoints New Director of SalesLinda Coutu is rejoining the precious metals provider as its director of sales.
SourcingJan 06, 2026
AGA Announces 2026 BoardThe governing board welcomed two new members, Claire Scragg and Susan Eisen.
TrendsJan 05, 2026
Amanda’s Style File: New Year’s EditionSparkle with festive diamond jewelry as we celebrate the beginning of 2026.
IndependentsJan 05, 2026
Jeweler Ben Nighthorse Campbell Dies at 92The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71Mohr had just retired in June after more than two decades as Couture’s retailer liaison.
SourcingJan 02, 2026
IDCA Elects New President, Board of DirectorsShekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to ResilienceThis year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
SourcingDec 30, 2025
India Chosen as KP Chair for 2026It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western FlairThe new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in FloridaIts residency at Yamron Jewelers will run through May 2026.
IndependentsDec 29, 2025
In Memoriam: Industry Friends We Lost in 2025From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, VirginiaThe retailer is expanding into areas with large Indian and South Asian populations.
MajorsDec 29, 2025
Nanis Opens First Flagship Store The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA MuseumThe new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.
