CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.
TechnologyJul 08, 2020
Diamond Foundry Among Those Boycotting Facebook
Hundreds of companies have halted advertising on the social media site to protest its lack of policing hate speech and misinformation.
Diamond Foundry said it will hold off on spending marketing dollars for its lab-grown stones on Facebook and Instagram. (Image courtesy Diamond Foundry Facebook page)
New York—Hundreds of companies are boycotting Facebook advertising over how the popular social media platform handles—or, rather, doesn’t—hate speech and misleading content, and the Diamond Foundry is among them.
The recent movement against the social media giant started with the “Stop Hate for Profit” campaign, backed by such groups as Color of Change, the Anti-Defamation League and the NAACP.
It asks companies to stand against hate speech and misinformation spread on Facebook by pulling their advertising dollars from the site.
About 99 percent of Facebook’s revenue stems from advertising.
The company has come under fire before for not taking a stronger stance on moderating or labeling questionable content, particularly Russian-backed ads in the lead-up to the 2016 election.
The recent protests against police brutality and racism seem to be taking the criticism up a notch, with Stop Hate for Profits writing on its website: “Let’s send Facebook a powerful message: Your profits will never be worth promoting hate, bigotry, racism, antisemitism and violence.”
More than 400 companies have vowed to pull their marketing dollars from the site, including major corporations like The Coca-Cola Company, Adidas, Ben & Jerry’s, Dunkin’, Ford and Unilever.
In late June, San Francisco-based Diamond Foundry confirmed in a statement on its Facebook page that it would join them, pulling ads for its lab-grown diamonds from both Facebook and Facebook-owned Instagram.
Last month, Facebook Vice President for Public Affairs Nick Clegg told CNN he disagreed with the reason behind the protest, arguing Facebook doesn’t benefit from the hate speech on its platform.
He also said the site removes about 3 million posts deemed to be hate speech each month.
CEO Mark Zuckerberg, meanwhile, recently announced an expanded policy to crack down on voter suppression and hate speech on Facebook, including banning ads that target minorities or immigrants, labeling newsworthy posts that violate its policies, and labeling all voting-related posts and ads that contain links to authoritative information.
Still, for Hate for Profit, the moves aren’t enough.
“None of this will be vetted or verified—or make a dent in the problem on the largest social media platform on the planet,” the groups behind it said in a statement.
“We have been down this road before with Facebook. They have made apologies in the past. They have taken meager steps after each catastrophe where their platform played a part. But this has to end now.”
Facebook leaders
met with the groups behind the campaign Tuesday, a meeting which the latter called “disappointing,” according to several reports.
The coalition said the leadership gave them a “PR spin” rather than any meaningful solutions and noted the social media site hadn’t met any of its 10 demands for change.
The Facebook ad boycott is slated to run through the month of July.
The coalition said the leadership gave them a “PR spin” rather than any meaningful solutions and noted the social media site hadn’t met any of its 10 demands for change.
The Facebook ad boycott is slated to run through the month of July.
More on Technology
The Latest
Policies & IssuesDec 15, 2025
Sara Yood Named Co-Chair of RJC Standards CommitteeYood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.
IndependentsDec 15, 2025
M.S. Rau to Open Store in AspenThe New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
AuctionsDec 12, 2025
13.54-Carat Paraíba Tourmaline Sets Records at Christie’sSet in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.
Weekly QuizDec 11, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsDec 12, 2025
David Webb Reveals Ice-Cold Holiday Window DisplayThe jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.
CollectionsDec 12, 2025
Piece of the Week: Oscar Heyman’s Sphene RingTake luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Events & AwardsDec 12, 2025
IGI Jewelry Design Contest Now Accepting SubmissionsThis year's theme is “Unveiling the Depths of the Ocean.”
TrendsDec 11, 2025
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
GradingDec 11, 2025
GIA to Offer Origin Determination for 3 More GemstonesStarting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.
IndependentsDec 11, 2025
Look Inside Day’s Jewelers’ Ninth StoreThe 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.
MajorsDec 11, 2025
Americas Gold Releases New Gold Chain CatalogThe new catalog features its most popular chains as well as new styles.
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8MThe filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.
WatchesDec 10, 2025
There’s A New Rolex Boutique in MiamiThe new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.
SurveysDec 10, 2025
Consumer Confidence Drops in November Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge WinnerSilas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu DhabiThe sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’tMost customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday CollectionThe collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.
TrendsDec 08, 2025
Amanda’s Style File: Celebrating December’s BirthstonesDon’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ CampaignThe manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.
