EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking AboutFrom a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
TechnologyAug 13, 2019
The Smart Lab: 5 Ways to Spot a Trustworthy Social Agency
Emmanuel Raheb, CEO of Smart Age Solutions, shares tried-and-true methods of finding the best agencies.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
With so many agencies out there claiming to be social media experts, it can be difficult for businesses to find one in which they can put their trust. The frustration of paying an agency only to have it underdeliver on its promises is enough to make someone think it’s not worth working with one at all.
However, neglecting this aspect of your marketing is not an option in 2019, and finding a good marketing agency frees up time for you and your team to work on other aspects of your business.
Here are five tried-and-true methods of finding the best, most trustworthy social media agencies.
A trustworthy agency…
1. Has some sort of certification or accreditation.
Agencies will often seek certification or accreditation from reputable companies like Google, Facebook and Hubspot.
Each of these companies will put agencies through a vetting process to make sure they have a proven track record of success with their clients. They will also have access to content that agencies can then use to help build killer marketing campaigns.
As easy as it may be for an agency to fool people into thinking they’re experts, fooling marketing giants is another matter entirely.
2. Will work with you to understand your audience instead of applying a one-size-fits-all strategy.
From age and gender to location and income level, there are so many ways marketers can segment your audience. This makes it easy for it to build a marketing plan that will resonate with a specific group of customers.
With all these options, there is no reason why an agency should be applying a one-size-fits-all strategy to your campaigns. By asking the right questions, testing different audience segments and running A/B tests on ads, your agency can find what targeting works best and optimize to get you the best audience engagement rates.
3. Provides success stories.
Just like many businesses wouldn’t hire a new person without references, you wouldn’t want to work with an agency with no proven track record of success.
Any trustworthy business will be able to provide you with examples of its past work that show audience or engagement growth.
For an unbiased look at how satisfied its clients are, search for Google reviews or seek recommendations from friends in your industry.
4. Will provide reports for your campaigns.
Your social agency should take care to make the process as transparent as possible.
This includes providing you with weekly or monthly reports that show
Editors' Picks
Sponsored by
the results of your marketing campaigns and answering any questions you may have.
Reporting is key in getting actionable insights that will help improve your marketing. Even if a strategy is working very well, a good agency will always test and tweak based on the results they are seeing.
This is a process where you as a business owner and your agency both work side-by-side. Your feedback to the agency about the impact you are seeing on your business is just as valuable as the numbers you’re seeing on the reports.
5. Will go the extra mile to give you ideas for improvement.
In the process of learning more about your audience and your business, your agency will naturally have ideas that can help strengthen your marketing. This can include giving clients ideas on how to answer their customers, what to do with negative comments, what kind of creative to use in posts and more.
These suggestions may be outside the parameters of what you requested them to do, but by going the extra mile to share ideas your agency is showing how passionate it is about helping your business thrive.
So many of your potential and current customers turn to social platforms like Facebook and Instagram to find jewelry inspiration. By using these tips above, you can find the best social media agencies that will take your marketing to the next level. After all, only the best trust the best.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. With nearly 18 years’ digital marketing and e-commerce experience, Raheb is passionate about helping and strategically growing national jewelry brands and local retailers alike. Contact him at eraheb@smartagesolutions.com.
Reporting is key in getting actionable insights that will help improve your marketing. Even if a strategy is working very well, a good agency will always test and tweak based on the results they are seeing.
This is a process where you as a business owner and your agency both work side-by-side. Your feedback to the agency about the impact you are seeing on your business is just as valuable as the numbers you’re seeing on the reports.
5. Will go the extra mile to give you ideas for improvement.
In the process of learning more about your audience and your business, your agency will naturally have ideas that can help strengthen your marketing. This can include giving clients ideas on how to answer their customers, what to do with negative comments, what kind of creative to use in posts and more.
These suggestions may be outside the parameters of what you requested them to do, but by going the extra mile to share ideas your agency is showing how passionate it is about helping your business thrive.
So many of your potential and current customers turn to social platforms like Facebook and Instagram to find jewelry inspiration. By using these tips above, you can find the best social media agencies that will take your marketing to the next level. After all, only the best trust the best.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. With nearly 18 years’ digital marketing and e-commerce experience, Raheb is passionate about helping and strategically growing national jewelry brands and local retailers alike. Contact him at eraheb@smartagesolutions.com.
More on Technology
The Latest
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election NightGroundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday AdJost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
Weekly QuizNov 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
