SourcingNov 26, 2024
De Beers Stays With ‘A Diamond Is Forever’ for 2024 Holiday Campaign“Forever Present” highlights gifting opportunities for natural diamonds, celebrating familial, friendship, and romantic relationships.
TechnologyAug 13, 2019
The Smart Lab: 5 Ways to Spot a Trustworthy Social Agency
Emmanuel Raheb, CEO of Smart Age Solutions, shares tried-and-true methods of finding the best agencies.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
With so many agencies out there claiming to be social media experts, it can be difficult for businesses to find one in which they can put their trust. The frustration of paying an agency only to have it underdeliver on its promises is enough to make someone think it’s not worth working with one at all.
However, neglecting this aspect of your marketing is not an option in 2019, and finding a good marketing agency frees up time for you and your team to work on other aspects of your business.
Here are five tried-and-true methods of finding the best, most trustworthy social media agencies.
A trustworthy agency…
1. Has some sort of certification or accreditation.
Agencies will often seek certification or accreditation from reputable companies like Google, Facebook and Hubspot.
Each of these companies will put agencies through a vetting process to make sure they have a proven track record of success with their clients. They will also have access to content that agencies can then use to help build killer marketing campaigns.
As easy as it may be for an agency to fool people into thinking they’re experts, fooling marketing giants is another matter entirely.
2. Will work with you to understand your audience instead of applying a one-size-fits-all strategy.
From age and gender to location and income level, there are so many ways marketers can segment your audience. This makes it easy for it to build a marketing plan that will resonate with a specific group of customers.
With all these options, there is no reason why an agency should be applying a one-size-fits-all strategy to your campaigns. By asking the right questions, testing different audience segments and running A/B tests on ads, your agency can find what targeting works best and optimize to get you the best audience engagement rates.
3. Provides success stories.
Just like many businesses wouldn’t hire a new person without references, you wouldn’t want to work with an agency with no proven track record of success.
Any trustworthy business will be able to provide you with examples of its past work that show audience or engagement growth.
For an unbiased look at how satisfied its clients are, search for Google reviews or seek recommendations from friends in your industry.
4. Will provide reports for your campaigns.
Your social agency should take care to make the process as transparent as possible.
This includes providing you with weekly or monthly reports that show
the results of your marketing campaigns and answering any questions you may have.
Reporting is key in getting actionable insights that will help improve your marketing. Even if a strategy is working very well, a good agency will always test and tweak based on the results they are seeing.
This is a process where you as a business owner and your agency both work side-by-side. Your feedback to the agency about the impact you are seeing on your business is just as valuable as the numbers you’re seeing on the reports.
5. Will go the extra mile to give you ideas for improvement.
In the process of learning more about your audience and your business, your agency will naturally have ideas that can help strengthen your marketing. This can include giving clients ideas on how to answer their customers, what to do with negative comments, what kind of creative to use in posts and more.
These suggestions may be outside the parameters of what you requested them to do, but by going the extra mile to share ideas your agency is showing how passionate it is about helping your business thrive.
So many of your potential and current customers turn to social platforms like Facebook and Instagram to find jewelry inspiration. By using these tips above, you can find the best social media agencies that will take your marketing to the next level. After all, only the best trust the best.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. With nearly 18 years’ digital marketing and e-commerce experience, Raheb is passionate about helping and strategically growing national jewelry brands and local retailers alike. Contact him at eraheb@smartagesolutions.com.
Reporting is key in getting actionable insights that will help improve your marketing. Even if a strategy is working very well, a good agency will always test and tweak based on the results they are seeing.
This is a process where you as a business owner and your agency both work side-by-side. Your feedback to the agency about the impact you are seeing on your business is just as valuable as the numbers you’re seeing on the reports.
5. Will go the extra mile to give you ideas for improvement.
In the process of learning more about your audience and your business, your agency will naturally have ideas that can help strengthen your marketing. This can include giving clients ideas on how to answer their customers, what to do with negative comments, what kind of creative to use in posts and more.
These suggestions may be outside the parameters of what you requested them to do, but by going the extra mile to share ideas your agency is showing how passionate it is about helping your business thrive.
So many of your potential and current customers turn to social platforms like Facebook and Instagram to find jewelry inspiration. By using these tips above, you can find the best social media agencies that will take your marketing to the next level. After all, only the best trust the best.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. With nearly 18 years’ digital marketing and e-commerce experience, Raheb is passionate about helping and strategically growing national jewelry brands and local retailers alike. Contact him at eraheb@smartagesolutions.com.
More on Technology
The Latest
AuctionsNov 26, 2024
Christie’s To Auction Collection of Suzanne Belperron JewelsIt’s one of the most impressive assemblages of the French designer’s pieces ever to come to auction, Christie’s said.
ColumnistsNov 26, 2024
The Smart Lab: 7 Strategies for Refining Your Holiday Email Marketing CampaignsSuccessful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
MajorsNov 26, 2024
GIA’s Board of Governors Adds 2 New MembersRetail leader Lisa Bridge and geology professor Dr. Wendy Bohrson joined the organization’s board.
Weekly QuizNov 26, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsNov 26, 2024
Ben Bridge Jeweler Unveils This Year’s ‘Benny Bear’ Look out for a black bear wearing a purple Santa hat and its zippered tummy pouch made for holding a holiday gift from Ben Bridge Jeweler.
SourcingNov 25, 2024
William Goldberg Celebrates 2 Major Milestones With New Book“The William Goldberg Way” was released in honor of the company’s 75th anniversary and 25 years of its proprietary Ashoka diamond.
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYCThis fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
Lab-GrownNov 25, 2024
Lab-Grown Co. Lusix Sold to 2 Companies for $4M Fenix and Dholakia Lab-Grown Diamonds have jointly acquired the Israel-based company, which grows diamonds using solar power.
IndependentsNov 25, 2024
Sophie Bille Brahe Opens First US StoreThe Danish brand has opened an appointment-only location on Madison Avenue in New York City.
Events & AwardsNov 25, 2024
The Original Miami Beach Antique Show Panel to Feature Fred SavageThe actor and watch enthusiast will be part of the show’s education lineup.
EditorsNov 22, 2024
Out & About: Inside the CD Peacock MansionStep inside the nearly 21,000-square-foot suburban Chicago jewelry store with Editor-in-Chief Michelle Graff.
CollectionsNov 22, 2024
Piece of the Week: Xander Jane’s ‘Spiked’ Pearl StudsThese punk-inspired earrings from the new Canadian brand’s debut collection reveal the alter ego of the classic pearl.
SourcingNov 22, 2024
Facets of Fire Expands to Include Pear, Marquise DiamondsThe company brings its nanotechnology to two new fancy cuts for diamonds that feature its signature color and brilliance.
Supplier BulletinNov 21, 2024
Tasha R Releases 2025 Labbelle Lab Diamond Jewelry CatalogSponsored by Tasha R
AuctionsNov 21, 2024
Gold Watch Gifted to Titanic Rescue Ship Captain Sells for $2MThree Titanic survivors presented him with the personalized Tiffany & Co. timepiece about a year after the tragedy.
MajorsNov 21, 2024
Harris Jewelry Ordered to Reopen Claims Portal for Refund RequestsA federal court found that the jewelry store chain violated terms of the settlement reached after it was accused of defrauding customers.
CollectionsNov 21, 2024
Channel Elphaba in Muse’s ‘Have a Heart x Cynthia Erivo’ CollectionCynthia Erivo chose Dreams of Hope, an organization dedicated to empowering LGBTQA+ youth, as the charity for this year’s collection.
MajorsNov 21, 2024
Rocksbox Opens Pop-Up Store in San FranciscoThe new space was designed to evoke a warm, inviting vibe.
IndependentsNov 21, 2024
Mary Moses Kinney Is Now Part of The Edge’s Team Kinney, who spent nearly 30 years at IJO, has been hired to head Abbott Jewelry Systems’ new virtual marketplace.
CrimeNov 20, 2024
Sotheby’s to Pay $6.25M Settlement to NY State for Alleged Tax FraudThe auction house was accused of helping clients avoid paying taxes on millions of dollars’ worth of art purchased from 2010 to 2020.
Events & AwardsNov 20, 2024
Kering Debuts New Jewelry Award With Sustainability FocusThe four finalists will present their pieces at the 2025 JCK Las Vegas show.
CollectionsNov 20, 2024
Pamela Love Channels Surrealist Artists in New CollectionThe “Camera Oscura” collection showcases earring designs celebrating female Surrealist artists Claude Cahun and Leonor Fini.
Policies & IssuesNov 20, 2024
Columbia Gem House Raises $10K for Reforestation EffortsThe money will fund the planting of 10,000 trees in critical areas across Oregon, Arizona, Montana, and other regions.
Events & AwardsNov 20, 2024
The Jewelry Symposium Opens Registration, Scholarship ApplicationsThe event centered on advancing jewelry manufacturing technology will return to Detroit in May 2025.
CrimeNov 19, 2024
Woman Killed in Armed Robbery of Sacramento Jewelry StoreLocal reports identified the woman as the wife of the jewelry store owner.
AuctionsNov 19, 2024
‘A Tsar’s Treasure’ Fetches $2.9M at Sotheby’s Jewelry SaleA collection of pieces owned by Ferdinand I, the first king of modern Bulgaria, and his family, blew away estimates in Geneva last week.
