EditorsMar 02, 2026
Jewelry at the Actor Awards: Reimagining Hollywood GlamourDiamond jewelry was the star of the event formerly known as the SAG Awards.
TechnologyAug 13, 2019
The Smart Lab: 5 Ways to Spot a Trustworthy Social Agency
Emmanuel Raheb, CEO of Smart Age Solutions, shares tried-and-true methods of finding the best agencies.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
With so many agencies out there claiming to be social media experts, it can be difficult for businesses to find one in which they can put their trust. The frustration of paying an agency only to have it underdeliver on its promises is enough to make someone think it’s not worth working with one at all.
However, neglecting this aspect of your marketing is not an option in 2019, and finding a good marketing agency frees up time for you and your team to work on other aspects of your business.
Here are five tried-and-true methods of finding the best, most trustworthy social media agencies.
A trustworthy agency…
1. Has some sort of certification or accreditation.
Agencies will often seek certification or accreditation from reputable companies like Google, Facebook and Hubspot.
Each of these companies will put agencies through a vetting process to make sure they have a proven track record of success with their clients. They will also have access to content that agencies can then use to help build killer marketing campaigns.
As easy as it may be for an agency to fool people into thinking they’re experts, fooling marketing giants is another matter entirely.
2. Will work with you to understand your audience instead of applying a one-size-fits-all strategy.
From age and gender to location and income level, there are so many ways marketers can segment your audience. This makes it easy for it to build a marketing plan that will resonate with a specific group of customers.
With all these options, there is no reason why an agency should be applying a one-size-fits-all strategy to your campaigns. By asking the right questions, testing different audience segments and running A/B tests on ads, your agency can find what targeting works best and optimize to get you the best audience engagement rates.
3. Provides success stories.
Just like many businesses wouldn’t hire a new person without references, you wouldn’t want to work with an agency with no proven track record of success.
Any trustworthy business will be able to provide you with examples of its past work that show audience or engagement growth.
For an unbiased look at how satisfied its clients are, search for Google reviews or seek recommendations from friends in your industry.
4. Will provide reports for your campaigns.
Your social agency should take care to make the process as transparent as possible.
This includes providing you with weekly or monthly reports that show
the results of your marketing campaigns and answering any questions you may have.
Reporting is key in getting actionable insights that will help improve your marketing. Even if a strategy is working very well, a good agency will always test and tweak based on the results they are seeing.
This is a process where you as a business owner and your agency both work side-by-side. Your feedback to the agency about the impact you are seeing on your business is just as valuable as the numbers you’re seeing on the reports.
5. Will go the extra mile to give you ideas for improvement.
In the process of learning more about your audience and your business, your agency will naturally have ideas that can help strengthen your marketing. This can include giving clients ideas on how to answer their customers, what to do with negative comments, what kind of creative to use in posts and more.
These suggestions may be outside the parameters of what you requested them to do, but by going the extra mile to share ideas your agency is showing how passionate it is about helping your business thrive.
So many of your potential and current customers turn to social platforms like Facebook and Instagram to find jewelry inspiration. By using these tips above, you can find the best social media agencies that will take your marketing to the next level. After all, only the best trust the best.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. With nearly 18 years’ digital marketing and e-commerce experience, Raheb is passionate about helping and strategically growing national jewelry brands and local retailers alike. Contact him at eraheb@smartagesolutions.com.
Reporting is key in getting actionable insights that will help improve your marketing. Even if a strategy is working very well, a good agency will always test and tweak based on the results they are seeing.
This is a process where you as a business owner and your agency both work side-by-side. Your feedback to the agency about the impact you are seeing on your business is just as valuable as the numbers you’re seeing on the reports.
5. Will go the extra mile to give you ideas for improvement.
In the process of learning more about your audience and your business, your agency will naturally have ideas that can help strengthen your marketing. This can include giving clients ideas on how to answer their customers, what to do with negative comments, what kind of creative to use in posts and more.
These suggestions may be outside the parameters of what you requested them to do, but by going the extra mile to share ideas your agency is showing how passionate it is about helping your business thrive.
So many of your potential and current customers turn to social platforms like Facebook and Instagram to find jewelry inspiration. By using these tips above, you can find the best social media agencies that will take your marketing to the next level. After all, only the best trust the best.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. With nearly 18 years’ digital marketing and e-commerce experience, Raheb is passionate about helping and strategically growing national jewelry brands and local retailers alike. Contact him at eraheb@smartagesolutions.com.
More on Technology
The Latest
SurveysMar 02, 2026
Consumer Confidence Edges Up in FebruaryConsumers were somewhat less worried about the future, though concerns about rising prices and politics remained.
Events & AwardsMar 02, 2026
JVC to Honor Rebecca Foerster at Annual LuncheonFoerster is this year’s Stanley Schechter Award recipient.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
Events & AwardsMar 02, 2026
JFC Names 2026 ‘Facets’ Honorees Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.
Weekly QuizFeb 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in ChicagoChicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.
SourcingFeb 27, 2026
South African Diamond Mine Closes Amid Search for Missing WorkersOwners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
MajorsFeb 27, 2026
Jewelers Mutual to Donate $10M to Savannah College of Art and DesignA 10-year alliance has also begun to address the shortage of bench jewelers through scholarships, enhanced programs, and updated equipment.
CollectionsFeb 27, 2026
Renato Cipullo Turns Gold into HardstonesThe “Splendente” collection has evolved to feature hardstone letter pendants, including our Piece of the Week, the onyx “R.”
AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s JewelryThe jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.
SourcingFeb 26, 2026
Anglo American CEO Gives Insight Into De Beers SaleThe update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.
ColumnistsFeb 26, 2026
Practical Ways Jewelers Can Leverage AI in 2026Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.
CrimeFeb 26, 2026
Three Sentenced in California Jewelry HeistEach received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.
Events & AwardsFeb 26, 2026
GIA Names 2026 Jewelry Design Contest Winner, Retires Annual AwardCatherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
SourcingFeb 25, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report SaysThe Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.
CollectionsFeb 25, 2026
Rahaminov Diamonds’ New Campaign Honors Its MatriarchThe campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award WinnerRachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already ImposedAfter the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail SmithsThe industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in MiamiThe vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General ManagerFormer Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.
