MajorsMar 29, 2021
Blue Nile Opens Silicon Valley ShowroomMajorsJul 02, 2021
Blue Nile, Zac Posen Introduce Genderless Bridal Line
Plus, the retailer opens its first location in Pennsylvania.
Designer Zac Posen has created a collection of genderless wedding bands and engagement rings for Blue Nile.
Seattle—Blue Nile has a new genderless bridal jewelry line, courtesy of fashion designer Zac Posen.
The 12-piece collection includes wedding bands and engagement rings, available in sizes 4 to 13.
The new designs, with most styles available in 14-karat white and yellow gold or platinum, are priced from $1,000 up to $6,750.
“More and more, we are seeing a growing demand for inclusive jewelry pieces that symbolize love and commitment in all forms,” said Blue Nile Chief Merchandising Officer Katie Zimmerman in a press release about the collection.
“As a designer at the forefront of trends, we loved collaborating with Zac to deliver a fresh-yet-timeless line that we think customers will love.”
Posen, famous for his evening gown designs, carried over his glamourous expertise to the new collection.
The 12-piece collection includes wedding bands and engagement rings, available in sizes 4 to 13.
The new designs, with most styles available in 14-karat white and yellow gold or platinum, are priced from $1,000 up to $6,750.
“More and more, we are seeing a growing demand for inclusive jewelry pieces that symbolize love and commitment in all forms,” said Blue Nile Chief Merchandising Officer Katie Zimmerman in a press release about the collection.
“As a designer at the forefront of trends, we loved collaborating with Zac to deliver a fresh-yet-timeless line that we think customers will love.”
Posen, famous for his evening gown designs, carried over his glamourous expertise to the new collection.
The ZAC Zac Posen “Starlight” band in 14-karat yellow gold set with diamonds ($990)
A 14-karat white gold ring from the Zac Posen collection, featuring princess diamonds and milgrain details ($990)
A 14-karat yellow gold band with a brushed finish and a north-west-set baguette diamond ($2,490)
A double princess-cut diamond band with milgrain details in 14-karat white gold ($1,990)
A ZAC Zac Posen “compass-set” diamond band in 14-karat yellow gold with a princess-cut diamond set horizontally ($1,990)
A 14-karat yellow gold bezel-set princess-cut diamond band ($1,790) from the new Blue Nile x Zac Posen collection
“Designing for-occasion jewelry – especially wedding—is always a welcome challenge for me because you’re creating enduring pieces that people will hopefully wear every day for the rest of their lives,” said Posen.
From east-west solitaires to Art Deco-inspired designs, Posen’s collection incorporates a variety of popular styles.
“Engagement rings and wedding bands are one of the purest and oldest symbols of love and marriage, that have crossed over traditions and withstood time. For this collection, it was important for me to create unique and ageless designs that also celebrate love, unity and marriage for all.”
This is not Posen’s first time designing for Blue Nile. His ZAC Zac Posen jewelry line, which includes necklaces, earrings, and other designs, is exclusive to the company.
The new genderless collection by Zac Posen is available on Blue Nile now.
Blue Nile is in the midst of a three-year brick-and-mortar expansion, with plans announced in October 2020 to open 50 new locations in the top metro-area markets in the United States.
Its newest location will be in the King of Prussia shopping center in King of Prussia, Pennsylvania, marking the company’s first physical showroom in the state.
The doors will open July 9.
Walk-ins are welcome, said Blue Nile, but shoppers are encouraged to book an appointment before visiting.
Editors' Picks
Sponsored by
More on Majors
The Latest
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
