MajorsMar 29, 2021
Blue Nile Opens Silicon Valley ShowroomMajorsJul 02, 2021
Blue Nile, Zac Posen Introduce Genderless Bridal Line
Plus, the retailer opens its first location in Pennsylvania.
Designer Zac Posen has created a collection of genderless wedding bands and engagement rings for Blue Nile.
Seattle—Blue Nile has a new genderless bridal jewelry line, courtesy of fashion designer Zac Posen.
The 12-piece collection includes wedding bands and engagement rings, available in sizes 4 to 13.
The new designs, with most styles available in 14-karat white and yellow gold or platinum, are priced from $1,000 up to $6,750.
“More and more, we are seeing a growing demand for inclusive jewelry pieces that symbolize love and commitment in all forms,” said Blue Nile Chief Merchandising Officer Katie Zimmerman in a press release about the collection.
“As a designer at the forefront of trends, we loved collaborating with Zac to deliver a fresh-yet-timeless line that we think customers will love.”
Posen, famous for his evening gown designs, carried over his glamourous expertise to the new collection.
The 12-piece collection includes wedding bands and engagement rings, available in sizes 4 to 13.
The new designs, with most styles available in 14-karat white and yellow gold or platinum, are priced from $1,000 up to $6,750.
“More and more, we are seeing a growing demand for inclusive jewelry pieces that symbolize love and commitment in all forms,” said Blue Nile Chief Merchandising Officer Katie Zimmerman in a press release about the collection.
“As a designer at the forefront of trends, we loved collaborating with Zac to deliver a fresh-yet-timeless line that we think customers will love.”
Posen, famous for his evening gown designs, carried over his glamourous expertise to the new collection.
The ZAC Zac Posen “Starlight” band in 14-karat yellow gold set with diamonds ($990)
A 14-karat white gold ring from the Zac Posen collection, featuring princess diamonds and milgrain details ($990)
A 14-karat yellow gold band with a brushed finish and a north-west-set baguette diamond ($2,490)
A double princess-cut diamond band with milgrain details in 14-karat white gold ($1,990)
A ZAC Zac Posen “compass-set” diamond band in 14-karat yellow gold with a princess-cut diamond set horizontally ($1,990)
A 14-karat yellow gold bezel-set princess-cut diamond band ($1,790) from the new Blue Nile x Zac Posen collection
“Designing for-occasion jewelry – especially wedding—is always a welcome challenge for me because you’re creating enduring pieces that people will hopefully wear every day for the rest of their lives,” said Posen.
From east-west solitaires to Art Deco-inspired designs, Posen’s collection incorporates a variety of popular styles.
“Engagement rings and wedding bands are one of the purest and oldest symbols of love and marriage, that have crossed over traditions and withstood time. For this collection, it was important for me to create unique and ageless designs that also celebrate love, unity and marriage for all.”
This is not Posen’s first time designing for Blue Nile. His ZAC Zac Posen jewelry line, which includes necklaces, earrings, and other designs, is exclusive to the company.
The new genderless collection by Zac Posen is available on Blue Nile now.
Blue Nile is in the midst of a three-year brick-and-mortar expansion, with plans announced in October 2020 to open 50 new locations in the top metro-area markets in the United States.
Its newest location will be in the King of Prussia shopping center in King of Prussia, Pennsylvania, marking the company’s first physical showroom in the state.
The doors will open July 9.
Walk-ins are welcome, said Blue Nile, but shoppers are encouraged to book an appointment before visiting.
More on Majors
The Latest
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th AnniversaryCohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New ScholarshipIt’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.
Weekly QuizMar 19, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsMar 26, 2026
JA Still Accepting Entries for 2026 CASE AwardsThe deadline for entries in the jewelry design competition has been extended to April 3.
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
GradingMar 25, 2026
New York’s Natural History Museum, Wiley To Build Minerals DatabaseWiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.
CollectionsMar 25, 2026
Boochier Turns Flower Friendship Bracelets Into Fine JewelryThe “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage WebinarSet for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.
IndependentsMar 24, 2026
Lisa Bayer, Illustrator and Beloved Member of the Muse Family, Dies at 64Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”
AuctionsMar 24, 2026
White Diamonds Shine In Christie's Jewels Online SaleThe highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.
SourcingMar 24, 2026
AGTA Solidifies Tucson Dates For 2027-2029The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.
WatchesMar 24, 2026
Christie’s Names New Senior Specialist, WatchesFormer Sotheby’s executive Tom Heap has taken on the London-based role.
CrimeMar 23, 2026
NYPD Looking for 3 Jewelry Store Robbery SuspectsThe group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.
FinancialsMar 23, 2026
Movado’s Q4 Sales Rise As Demand Grows From Younger Shoppers, WomenMovado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.
TrendsMar 23, 2026
Marco Bicego’s New Campaign Showcases ‘The Art of Craft’After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”
Events & AwardsMar 23, 2026
These Watch Brands Are Heading to Couture This YearCouture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.
FinancialsMar 20, 2026
Macy’s Turnaround Plans Shows Promise, Boosted by Bloomingdale’sPlus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.
AuctionsMar 20, 2026
Sotheby's, De Beers Unveil ‘Jwaneng 28.88’ DiamondThe flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.
TrendsMar 20, 2026
‘Frankenstein’ Costume Designer Is Bejeweled In Brooches for Oscars WinCostume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.
FinancialsMar 19, 2026
Signet Jewelers to Close 100 Stores, Shutter James Allen BannerThe jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.
SurveysMar 19, 2026
NRF Forecasts 4% Retail Sales Growth in 2026From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.
AuctionsMar 19, 2026
26-Carat Diamond Tops $1M at AuctionThe historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.
Events & AwardsMar 19, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.
AuctionsMar 18, 2026
Collection of the ‘Severely Beautiful’ Lady Wardington Fetches $161KThe model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.
