ColumnistsJan 21, 2025
Peter Smith: Sales Training’s Dirty Little SecretPeter Smith pulls back the curtain on the often misinterpreted, and sometimes maligned, world of sales training.
TrendsJan 20, 2021
The Ten/Ten Collection Is Up on Blue Nile Now
The e-tailer partnered with De Beers to enlist 10 independent jewelry designers to create unique and affordably priced engagement rings.
The new Ten/Ten collection, exclusively on Blue Nile, features one diamond ring design each from 10 independent designers chosen for their unique design style and commitment to responsible sourcing, the e-tailer said.
New York—Blue Nile asked 10 independent jewelry designers to engagement rings for a new generation for Ten/Ten, a project done in collaboration with De Beers Group.
Now, those rings are available for sale on BlueNile.com.
Each of the 10 women tapped for the project was tasked with a challenge: create one ring using a diamond responsibly sourced in Botswana and weighing less than 1 carat.
Inspired by a wide variety of influences—from repetition to nature to antique jewelry to, in Lauren Harwell Godfrey’s case, her own engagement ring—the designers crafted a set of 10 non-traditional rings made in 14-karat gold, 18-karat gold, and platinum.
Ten of each ring will be made, creating a limited-edition collection of 100 rings sold exclusively on Blue Nile.
Blue Nile said the 10 designers participating in Ten/Ten were chosen for their unique design aesthetics and commitment to responsible sourcing.
They are: Almasika, Aurora Lopez Mejia, Bea Bongiasca, Harwell Godfrey, Lola Fenhirst, Marla Aaron, Michelle Fantaci, Pamela Love, Platt Boutique, and Wwake.
Almasika’s 18-karat gold and diamond “Serene” ring ($3,690)
Aurora Lopez Mejia “Mara” ring with diamond and 18-karat gold ($3,990)
The “You’re So Mine” ring from Bea Bongiasca, featuring a diamond and white enamel with 18-karat yellow gold ($3,390)
Harwell Godfrey’s “Motu” ring with diamond, mother-of-pearl and 18-karat yellow gold ($3,690)
“The Union” ring from Lola Fenhirst, featuring a diamond in 18-karat rose gold ($3,590)
Blue Nile and De Beers developed Ten/Ten to support independent designers and share the story of Botswana’s diamonds, a resource on which the country’s economy depends.
The platform also gives the designers a way to connect with a new, and larger, consumer group.
“Diamonds are a wonder of the natural world—rare, distinctive and never two the same,” said Stephen Lussier, De Beers executive vice president of consumer brands.
“The natural diamond engagement ring is iconic, a classic and timeless expression of the deepest commitment between two people. With Ten/Ten, we are offering a fresh take on how this symbol is still essentially meaningful for couples today.”
The pieces in Ten/Ten are accessibly priced, falling between $3,000 and $4,000 at retail.
Marla Aaron’s “Di Me Siempre” ring in platinum ($4,390)
The “Naledi” ring from Michelle Fantaci with a diamond in 18-karat rose gold ($3,390)
The 18-karat yellow gold “Treccia” ring from Pamela Love ($3,990)
Platt Boutique Jewelry’s 18-karat yellow gold and diamond “The Crown” ring ($3,190)
“The Duo Ring” in 14-karat gold from Wwake ($4,490)
More on Trends
The Latest
Policies & IssuesJan 21, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.
SourcingJan 21, 2025
Diamonds Do Good Adds 2 Board MembersJulia Hackman Chafé and Monica Elias have joined the organization’s board of directors.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
FinancialsJan 17, 2025
Richemont’s Jewelry Sales Rise 14% in Holiday QuarterThe company, which owns Cartier and Van Cleef & Arpels, had a record Q3, with sales topping $6 billion.
Weekly QuizJan 16, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJan 17, 2025
Piece of the Week: Picchiotti’s Transformable ‘Classic Blue and Green’ NecklaceThe necklace features a sapphire drop weighing more than 9 carats that detaches to transform into a ring.
MajorsJan 17, 2025
Tiffany & Co., CFDA Name First Winner of Jewelry Designer AwardJameel Mohammed, founder of Afrofuturist brand Khiry, will receive a cash prize and a one-year paid fellowship with Tiffany & Co.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
IndependentsJan 16, 2025
Lux Bond & Green to Open Sixth LocationThe 127-year-old jeweler is planning to open a new store in Mystic, Connecticut.
WatchesJan 16, 2025
Timex Launches Collection of National Park WatchesThe watches’ dials feature artwork celebrating the vibrant energy and unique landscapes of six of America’s national parks.
AuctionsJan 16, 2025
Elizabeth Taylor’s Diamond Line Bracelet Going up for Auction Offered by U.K. auction house Woolley & Wallis, the yellow diamond bracelet was a gift from Taylor’s good friend Michael Jackson.
Events & AwardsJan 16, 2025
JCK Las Vegas 2025 Open for RegistrationThe jewelry trade show returns to The Venetian Expo and The Venetian Resort in Las Vegas from June 6 to 9.
EditorsJan 15, 2025
The Jewelry I’d Bid On in Christie’s Iris Apfel AuctionAssociate Editor Natalie Francisco highlights her favorite fashion jewelry pieces from the upcoming “Unapologetically Iris” auction.
MajorsJan 15, 2025
Macy’s to Close 66 Stores as Part of Turnaround StrategyThe closures are part of the retailer’s plan to close 150 locations over a three-year period.
Policies & IssuesJan 15, 2025
JVC Debuts Guide to Americans with Disabilities Act ComplianceThe online guide is available for free and written with the jewelry industry in mind.
Events & AwardsJan 15, 2025
Jose Hess Design Awards Open for SubmissionsThe awards honor the late Jose Hess, a founding member of AJDC and an award-winning jewelry designer.
GradingJan 14, 2025
GIA CEO, President Susan Jacques to Retire at the End of 2025The grading lab said the search for her successor is underway.
ColumnistsJan 14, 2025
Jules Kim: Building Bridges Between Creators and IndustryIn this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
GradingJan 14, 2025
Former SSEF Director Henry A. Hänni DiesA pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
FinancialsJan 14, 2025
Signet Jewelers Lowers Q4 Guidance After Holiday Sales Fall ShortThe peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
MajorsJan 14, 2025
Edouard Schneider Joins Messika as Chief Brand OfficerSchneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
SourcingJan 13, 2025
Zambia Reinstates 15% Export Duty on Precious Gemstones, Shocking GemfieldsGemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.
TechnologyJan 13, 2025
Ultrahuman Unveils Luxury Smart RingWith versions in 18-karat gold and platinum, the wearables company is blending health technology and fine jewelry.
Policies & IssuesJan 13, 2025
Brandee Dallow Elected President of Ethical MetalsmithsThe executive brings more than two decades of industry experience to the role.
IndependentsJan 13, 2025
The Seven Pops Up in Palm BeachThe New York City-based retailer is bringing its curation of jewels to a pop-up shop at Love Binetti in Palm Beach, Florida.
Policies & IssuesJan 10, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.
SourcingJan 10, 2025
De Beers, GJEPC Partner to Promote Natural DiamondsThe pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.
