MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
TrendsJan 20, 2021
The Ten/Ten Collection Is Up on Blue Nile Now
The e-tailer partnered with De Beers to enlist 10 independent jewelry designers to create unique and affordably priced engagement rings.
The new Ten/Ten collection, exclusively on Blue Nile, features one diamond ring design each from 10 independent designers chosen for their unique design style and commitment to responsible sourcing, the e-tailer said.
New York—Blue Nile asked 10 independent jewelry designers to engagement rings for a new generation for Ten/Ten, a project done in collaboration with De Beers Group.
Now, those rings are available for sale on BlueNile.com.
Each of the 10 women tapped for the project was tasked with a challenge: create one ring using a diamond responsibly sourced in Botswana and weighing less than 1 carat.
Inspired by a wide variety of influences—from repetition to nature to antique jewelry to, in Lauren Harwell Godfrey’s case, her own engagement ring—the designers crafted a set of 10 non-traditional rings made in 14-karat gold, 18-karat gold, and platinum.
Ten of each ring will be made, creating a limited-edition collection of 100 rings sold exclusively on Blue Nile.
Blue Nile said the 10 designers participating in Ten/Ten were chosen for their unique design aesthetics and commitment to responsible sourcing.
They are: Almasika, Aurora Lopez Mejia, Bea Bongiasca, Harwell Godfrey, Lola Fenhirst, Marla Aaron, Michelle Fantaci, Pamela Love, Platt Boutique, and Wwake.
Almasika’s 18-karat gold and diamond “Serene” ring ($3,690)
Aurora Lopez Mejia “Mara” ring with diamond and 18-karat gold ($3,990)
The “You’re So Mine” ring from Bea Bongiasca, featuring a diamond and white enamel with 18-karat yellow gold ($3,390)
Harwell Godfrey’s “Motu” ring with diamond, mother-of-pearl and 18-karat yellow gold ($3,690)
“The Union” ring from Lola Fenhirst, featuring a diamond in 18-karat rose gold ($3,590)
Blue Nile and De Beers developed Ten/Ten to support independent designers and share the story of Botswana’s diamonds, a resource on which the country’s economy depends.
The platform also gives the designers a way to connect with a new, and larger, consumer group.
“Diamonds are a wonder of the natural world—rare, distinctive and never two the same,” said Stephen Lussier, De Beers executive vice president of consumer brands.
“The natural diamond engagement ring is iconic, a classic and timeless expression of the deepest commitment between two people. With Ten/Ten, we are offering a fresh take on how this symbol is still essentially meaningful for couples today.”
The pieces in Ten/Ten are accessibly priced, falling between $3,000 and $4,000 at retail.
Marla Aaron’s “Di Me Siempre” ring in platinum ($4,390)
The “Naledi” ring from Michelle Fantaci with a diamond in 18-karat rose gold ($3,390)
The 18-karat yellow gold “Treccia” ring from Pamela Love ($3,990)
Platt Boutique Jewelry’s 18-karat yellow gold and diamond “The Crown” ring ($3,190)
“The Duo Ring” in 14-karat gold from Wwake ($4,490)
Editors' Picks
Sponsored by
More on Trends
The Latest
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
Weekly QuizJun 11, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse RetiresThe industry veteran is bringing his 56-year run in the fine jewelry sector to an end.
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry VoicesThe panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for SoutheastThe company has promoted Katherine Whitacre to the role.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone TrioThose born in June can celebrate with pearl, alexandrite, and moonstone jewelry.
