Events & AwardsJun 05, 2025
The 12 Fresh Faces in Couture’s Design AtelierDiscover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.
TrendsJan 20, 2021
The Ten/Ten Collection Is Up on Blue Nile Now
The e-tailer partnered with De Beers to enlist 10 independent jewelry designers to create unique and affordably priced engagement rings.
The new Ten/Ten collection, exclusively on Blue Nile, features one diamond ring design each from 10 independent designers chosen for their unique design style and commitment to responsible sourcing, the e-tailer said.
New York—Blue Nile asked 10 independent jewelry designers to engagement rings for a new generation for Ten/Ten, a project done in collaboration with De Beers Group.
Now, those rings are available for sale on BlueNile.com.
Each of the 10 women tapped for the project was tasked with a challenge: create one ring using a diamond responsibly sourced in Botswana and weighing less than 1 carat.
Inspired by a wide variety of influences—from repetition to nature to antique jewelry to, in Lauren Harwell Godfrey’s case, her own engagement ring—the designers crafted a set of 10 non-traditional rings made in 14-karat gold, 18-karat gold, and platinum.
Ten of each ring will be made, creating a limited-edition collection of 100 rings sold exclusively on Blue Nile.
Blue Nile said the 10 designers participating in Ten/Ten were chosen for their unique design aesthetics and commitment to responsible sourcing.
They are: Almasika, Aurora Lopez Mejia, Bea Bongiasca, Harwell Godfrey, Lola Fenhirst, Marla Aaron, Michelle Fantaci, Pamela Love, Platt Boutique, and Wwake.
Almasika’s 18-karat gold and diamond “Serene” ring ($3,690)
Aurora Lopez Mejia “Mara” ring with diamond and 18-karat gold ($3,990)
The “You’re So Mine” ring from Bea Bongiasca, featuring a diamond and white enamel with 18-karat yellow gold ($3,390)
Harwell Godfrey’s “Motu” ring with diamond, mother-of-pearl and 18-karat yellow gold ($3,690)
“The Union” ring from Lola Fenhirst, featuring a diamond in 18-karat rose gold ($3,590)
Blue Nile and De Beers developed Ten/Ten to support independent designers and share the story of Botswana’s diamonds, a resource on which the country’s economy depends.
The platform also gives the designers a way to connect with a new, and larger, consumer group.
“Diamonds are a wonder of the natural world—rare, distinctive and never two the same,” said Stephen Lussier, De Beers executive vice president of consumer brands.
“The natural diamond engagement ring is iconic, a classic and timeless expression of the deepest commitment between two people. With Ten/Ten, we are offering a fresh take on how this symbol is still essentially meaningful for couples today.”
The pieces in Ten/Ten are accessibly priced, falling between $3,000 and $4,000 at retail.
Marla Aaron’s “Di Me Siempre” ring in platinum ($4,390)
The “Naledi” ring from Michelle Fantaci with a diamond in 18-karat rose gold ($3,390)
The 18-karat yellow gold “Treccia” ring from Pamela Love ($3,990)
Platt Boutique Jewelry’s 18-karat yellow gold and diamond “The Crown” ring ($3,190)
“The Duo Ring” in 14-karat gold from Wwake ($4,490)
More on Trends
The Latest
SourcingJun 05, 2025
A Rare Suite of Rubies Has Arrived in Las VegasThe “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.
Events & AwardsJun 05, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
Brought to you by
The True Power Behind the Counter: Why Sales Associates Are the Heart of the Jewelry BusinessWhen investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.
MajorsJun 05, 2025
Platinum Guild International Updates Leadership TeamTwo existing executives have been given new roles.
Weekly QuizJun 05, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJun 05, 2025
Zillion Announces 'Women in STEM' Scholarship RecipientMeredith Tiderington, an electrical engineering student, was selected for the award.
Lab-GrownJun 04, 2025
GIA Reverting to More General Terminology for Lab-Grown DiamondsIt will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”
Brought to you by
Clienteling Isn’t a Buzzword. It’s an Essential Business Model.More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.
Events & AwardsJun 04, 2025
As JCK Talks Returns, Don’t Miss These 12 SessionsFrom design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.
CrimeJun 04, 2025
10 Safety Tips for the Las Vegas Shows The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.
MajorsJun 04, 2025
Amy Curran Promoted at Hill & Co.Her new role is director of strategic initiatives.
CollectionsJun 03, 2025
In Her Latest Collection, Viviana Langhoff Is Leaning Into GoldThe designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.
FinancialsJun 03, 2025
Signet Jewelers Sees Turnaround in Q1 With Sales Ticking Up 2%On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.
SurveysJun 03, 2025
Consumer Confidence Improves in May The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.
CollectionsJun 03, 2025
Dakota Johnson Is Roberto Coin’s New Brand AmbassadorThe actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.
GradingJun 03, 2025
Mason-Kay Jade Adds ‘Fei Cui’ to Jade ReportsThe company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."
SourcingJun 02, 2025
Gemfields’ June Auction to Include 36-Carat RubyThe large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.
GradingJun 02, 2025
GSI Opens New Lab in Thailand Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.
SourcingJun 02, 2025
David Allouche Joins Grandview Klein DiamondsThe diamond industry veteran has been named its senior sales executive.
FinancialsMay 30, 2025
Movado’s Q1 Sales Slip Amid ‘Challenging’ Retail Environment The company plans to raise the prices of select watches to offset the impact of tariffs.
Policies & IssuesMay 30, 2025
Tariffs & Designers: Navigating Pricing in an Unstable EnvironmentBetween tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.
CollectionsMay 30, 2025
Piece of the Week: Renato Cipullo’s ‘Hematite Blaze’ NecklaceDesigned by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.
Policies & IssuesMay 30, 2025
Trade Court Declares Trump’s Tariffs InvalidHowever, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.
CollectionsMay 29, 2025
Britney Spears Files Trademark for New Jewelry LineThe pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.
Supplier BulletinMay 29, 2025
Inoveo Platinum Grain, Exclusively Distributed by StullerSponsored by Stuller
SourcingMay 29, 2025
Grizzly Auctions 6,620-Carat EmeraldIt was featured in the miner’s latest sale, which brought in $24.8 million.
TechnologyMay 29, 2025
GemFind Launches AI Product Description SoftwareGemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.
