WatchesJun 14, 2021
Meet TAG Heuer’s Latest Athlete AmbassadorWatchesJun 28, 2021
TAG Heuer Unveils the New Aquaracer Professional 300
The new timepieces are highlighted in a campaign that celebrates the ocean.
TAG Heuer’s Aquaracer Professional 300 is a new range of timepieces meant for leisure and extreme sport. Pictured is an image from the timepiece’s campaign, showcasing its athletic capabilities.
New York—There’s a new generation of TAG Heuer Aquaracers and it’s now available to consumers, and accompanied by a splashy campaign.
Unveiled at Watches and Wonder Geneva this year, the Aquaracer Professional 300 boasts the original diving style’s twelve-sided, unidirectional rotating bezel, but now with fluting so it’s easier to grip and mechanical changes that make it smoother, quieter, and easier to set, the watchmaker said.
The twelve-sided motif is repeated in other elements, like the shape of eight of the hour markers.
Many of the Professional 300’s features were built around improving functionality for divers and other watersport afficionados.
Unveiled at Watches and Wonder Geneva this year, the Aquaracer Professional 300 boasts the original diving style’s twelve-sided, unidirectional rotating bezel, but now with fluting so it’s easier to grip and mechanical changes that make it smoother, quieter, and easier to set, the watchmaker said.
The twelve-sided motif is repeated in other elements, like the shape of eight of the hour markers.
Many of the Professional 300’s features were built around improving functionality for divers and other watersport afficionados.
TAG Heuer’s Aquaracer Professional 300 with 36mm diameter, steel case, blue ceramic dial and VS diamonds accents retails for $3,350.
A close-up of the 36mm’s wave-inspired dial
Hour and minute hands differ in width, shape and size for easy legibility, for example, and are even rendered in different colors of Super-LumiNova coating for extra distinction.
The watch’s overall form is thinner and lighter than diving watches past, making it more ergonomic and streamlined for both leisure and sport, though it doesn’t sacrifice power, being water resistant to 300 meters.
There are a total of seven references and two sizes to the Professional 300.
Four references have a 43mm case diameter and three have a 36mm diameter.
A 43mm diameter Aquaracer Professional 300 with stainless steel case and black ceramic dial ($3,000). It also comes with a blue dial with blue ceramic bezel, or silver dial with black ceramic bezel.
All but one timepiece is crafted in stainless steel with black, blue or silver dials, with the exception of a matte titanium 43mm edition, which has a green dial.
The 43mm Professional 300s feature dials with signature Aquaracer engraved horizontal lines, now set more widely apart, while the 36mm timepieces showcase a wave-inspired pattern.
The metal bracelets boast a sophisticated fine adjustment system that reduces or extends length down to 1.5 centimeters. The wearer can easily adjust the Professional 300 to fit over a wetsuit, or account for changes in climate and temperature, without even removing it.
The 43mm Aquaracer Professional 300 with titanium case and green dial ($4,200)
Rounding out the new models is a limited-edition Aquaracer Professional 300 that is a take on the original Ref. 844 divers watch introduced in 1978.
It features a Grade 5 titanium case, a red 24-hour scale and a black perforated rubber strap. Only 844 editions of the tribute watch will be made.
All of these references are powered by the Swiss-made automatic mechanical movement Calibre 5.
To promote the range, which is available now on TAGHeuer.com and at retailers, the Swiss watchmaker crafted a campaign emphasizing the Professional 300’s oceanic capabilities.
his limited-edition Aquanaut Professional 300 boasts design elements from TAG Heuer’s original diver’s watch, Ref. 844 and comes on a rubber strap. It sells for $4,350.
From Swiss filmmaker Jonas Egi, it highlights surfer, windsurfer and kitesurfer Kai Lenny; freediving champion and videographer Julie Gautier; and diver Robin George.
The video explores what is described in psychology as the flow state or being “in the zone.”
WATCH: TAG Heuer's New Campaign
Chief Marketing Officer for TAG Heuer, George Ciz, commented, “We are very proud and excited to release this amazing campaign dedicated to the launch of the new TAG Heuer Aquaracer collection. The idea behind the campaign is to take the customer on the journey beyond the edge of extreme sports.
“We want to inspire our audience by highlighting those special moments when world class athletes go beyond their limits and enter new dimensions. In doing so we are also able to showcase the incredible qualities of the new Aquaracer range.”
Related stories will be right here …
“We want to inspire our audience by highlighting those special moments when world class athletes go beyond their limits and enter new dimensions. In doing so we are also able to showcase the incredible qualities of the new Aquaracer range.”
More on Watches
The Latest
ColumnistsJan 22, 2025
On Data: How Did Independent Jewelers Fare in 2024? Sherry Smith shares data on the year gone by, including the breakdown between natural and lab-grown diamond sales.
Policies & IssuesJan 22, 2025
Jewelers Mutual Steps Up Aid for LA Jewelry BusinessesThe company also is matching donations made to Jewelers of America and the Diamond Council of America’s Jewelers Relief Fund.
Events & AwardsJan 22, 2025
JA Seeking Nominations for Its Next ‘20 Under 40’ ClassNow in its fourth year, the program is expanding to include a list of “20 Under 40” for jewelry suppliers.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
SurveysJan 22, 2025
Holiday Sales Hit Record High, Says NRFCore retail sales during the 2024 holiday season surpassed the National Retail Federation’s forecast.
Weekly QuizJan 16, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJan 22, 2025
Foundrae’s New Collection Channels the Power of NowThe “Reach for Life” collection uses feather and arrow motifs to invite growth and inner curiosity.
ColumnistsJan 21, 2025
Peter Smith: Sales Training’s Dirty Little SecretPeter Smith pulls back the curtain on the often misinterpreted, and sometimes maligned, world of sales training.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
TrendsJan 21, 2025
Amanda’s Style File: Decadent Mocha MoussePantone’s 2025 Color of the Year takes the form of jewelry through gemstones and enamel that look just as delicious as mocha mousse.
Policies & IssuesJan 21, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.
SourcingJan 21, 2025
Diamonds Do Good Adds 2 Board MembersJulia Hackman Chafé and Monica Elias have joined the organization’s board of directors.
FinancialsJan 17, 2025
Richemont’s Jewelry Sales Rise 14% in Holiday QuarterThe company, which owns Cartier and Van Cleef & Arpels, had a record Q3, with sales topping $6 billion.
CollectionsJan 17, 2025
Piece of the Week: Picchiotti’s Transformable ‘Classic Blue and Green’ NecklaceThe necklace features a sapphire drop weighing more than 9 carats that detaches to transform into a ring.
MajorsJan 17, 2025
Tiffany & Co., CFDA Name First Winner of Jewelry Designer AwardJameel Mohammed, founder of Afrofuturist brand Khiry, will receive a cash prize and a one-year paid fellowship with Tiffany & Co.
IndependentsJan 16, 2025
Lux Bond & Green to Open Sixth LocationThe 127-year-old jeweler is planning to open a new store in Mystic, Connecticut.
AuctionsJan 16, 2025
Elizabeth Taylor’s Diamond Line Bracelet Going up for Auction Offered by U.K. auction house Woolley & Wallis, the yellow diamond bracelet was a gift from Taylor’s good friend Michael Jackson.
Events & AwardsJan 16, 2025
JCK Las Vegas 2025 Open for RegistrationThe jewelry trade show returns to The Venetian Expo and The Venetian Resort in Las Vegas from June 6 to 9.
EditorsJan 15, 2025
The Jewelry I’d Bid On in Christie’s Iris Apfel AuctionAssociate Editor Natalie Francisco highlights her favorite fashion jewelry pieces from the upcoming “Unapologetically Iris” auction.
MajorsJan 15, 2025
Macy’s to Close 66 Stores as Part of Turnaround StrategyThe closures are part of the retailer’s plan to close 150 locations over a three-year period.
Policies & IssuesJan 15, 2025
JVC Debuts Guide to Americans with Disabilities Act ComplianceThe online guide is available for free and written with the jewelry industry in mind.
Events & AwardsJan 15, 2025
Jose Hess Design Awards Open for SubmissionsThe awards honor the late Jose Hess, a founding member of AJDC and an award-winning jewelry designer.
GradingJan 14, 2025
GIA CEO, President Susan Jacques to Retire at the End of 2025The grading lab said the search for her successor is underway.
ColumnistsJan 14, 2025
Jules Kim: Building Bridges Between Creators and IndustryIn this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
GradingJan 14, 2025
Former SSEF Director Henry A. Hänni DiesA pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
FinancialsJan 14, 2025
Signet Jewelers Lowers Q4 Guidance After Holiday Sales Fall ShortThe peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
MajorsJan 14, 2025
Edouard Schneider Joins Messika as Chief Brand OfficerSchneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
SourcingJan 13, 2025
Zambia Reinstates 15% Export Duty on Precious Gemstones, Shocking GemfieldsGemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.
