WatchesJun 14, 2021
Meet TAG Heuer’s Latest Athlete AmbassadorWatchesJun 28, 2021
TAG Heuer Unveils the New Aquaracer Professional 300
The new timepieces are highlighted in a campaign that celebrates the ocean.
TAG Heuer’s Aquaracer Professional 300 is a new range of timepieces meant for leisure and extreme sport. Pictured is an image from the timepiece’s campaign, showcasing its athletic capabilities.
New York—There’s a new generation of TAG Heuer Aquaracers and it’s now available to consumers, and accompanied by a splashy campaign.
Unveiled at Watches and Wonder Geneva this year, the Aquaracer Professional 300 boasts the original diving style’s twelve-sided, unidirectional rotating bezel, but now with fluting so it’s easier to grip and mechanical changes that make it smoother, quieter, and easier to set, the watchmaker said.
The twelve-sided motif is repeated in other elements, like the shape of eight of the hour markers.
Many of the Professional 300’s features were built around improving functionality for divers and other watersport afficionados.
Unveiled at Watches and Wonder Geneva this year, the Aquaracer Professional 300 boasts the original diving style’s twelve-sided, unidirectional rotating bezel, but now with fluting so it’s easier to grip and mechanical changes that make it smoother, quieter, and easier to set, the watchmaker said.
The twelve-sided motif is repeated in other elements, like the shape of eight of the hour markers.
Many of the Professional 300’s features were built around improving functionality for divers and other watersport afficionados.
TAG Heuer’s Aquaracer Professional 300 with 36mm diameter, steel case, blue ceramic dial and VS diamonds accents retails for $3,350.
A close-up of the 36mm’s wave-inspired dial
Hour and minute hands differ in width, shape and size for easy legibility, for example, and are even rendered in different colors of Super-LumiNova coating for extra distinction.
The watch’s overall form is thinner and lighter than diving watches past, making it more ergonomic and streamlined for both leisure and sport, though it doesn’t sacrifice power, being water resistant to 300 meters.
There are a total of seven references and two sizes to the Professional 300.
Four references have a 43mm case diameter and three have a 36mm diameter.
A 43mm diameter Aquaracer Professional 300 with stainless steel case and black ceramic dial ($3,000). It also comes with a blue dial with blue ceramic bezel, or silver dial with black ceramic bezel.
All but one timepiece is crafted in stainless steel with black, blue or silver dials, with the exception of a matte titanium 43mm edition, which has a green dial.
The 43mm Professional 300s feature dials with signature Aquaracer engraved horizontal lines, now set more widely apart, while the 36mm timepieces showcase a wave-inspired pattern.
The metal bracelets boast a sophisticated fine adjustment system that reduces or extends length down to 1.5 centimeters. The wearer can easily adjust the Professional 300 to fit over a wetsuit, or account for changes in climate and temperature, without even removing it.
The 43mm Aquaracer Professional 300 with titanium case and green dial ($4,200)
Rounding out the new models is a limited-edition Aquaracer Professional 300 that is a take on the original Ref. 844 divers watch introduced in 1978.
It features a Grade 5 titanium case, a red 24-hour scale and a black perforated rubber strap. Only 844 editions of the tribute watch will be made.
All of these references are powered by the Swiss-made automatic mechanical movement Calibre 5.
To promote the range, which is available now on TAGHeuer.com and at retailers, the Swiss watchmaker crafted a campaign emphasizing the Professional 300’s oceanic capabilities.
his limited-edition Aquanaut Professional 300 boasts design elements from TAG Heuer’s original diver’s watch, Ref. 844 and comes on a rubber strap. It sells for $4,350.
From Swiss filmmaker Jonas Egi, it highlights surfer, windsurfer and kitesurfer Kai Lenny; freediving champion and videographer Julie Gautier; and diver Robin George.
The video explores what is described in psychology as the flow state or being “in the zone.”
WATCH: TAG Heuer's New Campaign
Chief Marketing Officer for TAG Heuer, George Ciz, commented, “We are very proud and excited to release this amazing campaign dedicated to the launch of the new TAG Heuer Aquaracer collection. The idea behind the campaign is to take the customer on the journey beyond the edge of extreme sports.
“We want to inspire our audience by highlighting those special moments when world class athletes go beyond their limits and enter new dimensions. In doing so we are also able to showcase the incredible qualities of the new Aquaracer range.”
Related stories will be right here …
“We want to inspire our audience by highlighting those special moments when world class athletes go beyond their limits and enter new dimensions. In doing so we are also able to showcase the incredible qualities of the new Aquaracer range.”
More on Watches
The Latest
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
MajorsAug 14, 2025
Casio America Names New CEOLongtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut DiamondModel Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.
Weekly QuizAug 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingAug 13, 2025
ICA Names 2025 Board of DirectorsThe board elected 9 new directors at its recent ICA Congress in Brazil.
TrendsAug 13, 2025
Colorado Jeweler, Whiskey Maker Collab on Ring GiveawayThree winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SurveysAug 13, 2025
These Are The 25 Hottest Retailers, Says NRFJD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.
SourcingAug 13, 2025
Columbia Gem House Launches Winza Sapphires, RubiesThe new inventory, all untreated, features vibrant hues and unique bicolor combinations.
SourcingAug 12, 2025
Gemfields Sells Fabergé for $50MAcquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.
Policies & IssuesAug 12, 2025
Higher Tariff on Chinese Imports Paused for 90 Days, Trump SaysPresident Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.
CollectionsAug 12, 2025
Jacquie Aiche’s New Collection Harnesses the Energy of the ThunderbirdThe “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.
ColumnistsAug 12, 2025
Creative Connecting: How to Take a Better HeadshotColumnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.
CrimeAug 11, 2025
Man Convicted of First-Degree Murder in Death of Colorado JewelerPeter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.
IndependentsAug 11, 2025
Lisa Bridge to Depart Ben Bridge JewelerThe retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.
Events & AwardsAug 11, 2025
Bethenny Frankel to Give Keynote at CBG’s Experience ShowThe Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.
EditorsAug 11, 2025
The Colors Expected to Be On-Trend in a Couple YearsAssociate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
MajorsAug 06, 2025
Claire’s Files for Chapter 11 Bankruptcy AgainThe jewelry and accessories retailer plans to close 18 stores as part of the proceedings.
IndependentsAug 06, 2025
Smith & Son Jewelers to Close 107-Year-Old Location Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.
CollectionsAug 06, 2025
Zahn-Z Swims With Whales in ‘Beluga’ CollectionDesigner Hiba Husayni looked to the whale’s melon shaped-head, blowhole, and fluke for her new chunky gold offerings.
