97-Year-Old New Mexico Jewelry Store To Close
Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

The company was founded in 1928 by Ernest Bernard Butterfield Sr. in Pana, Illinois. He had managed jewelry stores in Indiana and Illinois prior to opening his own store, according to the jeweler.
In 1945, he moved his family to Albuquerque and opened a jewelry store across from the University of New Mexico.
His son, Ernest Bernard “Bernie” Butterfield Jr., joined the family business after graduating from high school.
Bernie had studied watchmaking at Precision Instrument Laboratory in Los Angeles and at Bradley University in Peoria, Illinois.
When his father died in 1954, Bernie took over the business, running the store until his retirement in 2018.
He served as president, treasurer, and a board member of the New Mexico Jewelers Association, and was active in Jewelers of America, according to his online obituary.
In 1975, the store relocated to a shopping center, which Bernie acquired and renamed “Butterfield Plaza” to celebrate the jeweler’s 65 years in business.
His wife, Anne, alongside his son Mike, daughter Theresa, and son-in-law Bill later joined the business, working alongside three master goldsmiths and three master watchmakers.
Bernie died in May 2021 at age 92, while Anne died in December 2024 at age 95.
Mike Butterfield, Bernie’s son and grandson of the store’s founder, ran Butterfield Jewelers for several years.
His sister, Theresa Butterfield, and her husband, Bill, have run the store since 2020.
The Butterfield family announced their plan to retire on the jeweler’s social media channels. The store is currently holding a going-out-of-business sale.
“The news is bittersweet because we’ve built lasting friendships with a lot of customers over the years,” Mike said.
“I’m sure this will be an emotional time for everyone.”
The jeweler highlighted its history of community service.
In 2025, Butterfield Jewelers received the Golden Torch Award from the Better Business Bureau serving New Mexico and Southwest Colorado.
“Our father believed in running a successful business but also serving the community in other ways,” said Mike. “He really took that to heart in everything he did.”
Theresa also established the Butterfield Endowed Music Scholarship at the University of New Mexico’s Department of Music in honor of her late father, who was fond of classical and jazz music.
It supports students studying music education.
“Our grandfather started this business with a belief in treating people right,” Mike said.
“Generations of customers helped us keep that belief alive. Our family is grateful for the strong support we’ve received from the community for so long.”
The Latest

The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.

Our Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.

Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.

Experience gemstones with greater precision and comfort than ever before.

It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.


Movado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.

The two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.

Submit your pieces for a chance to win in this year's competition.

The “Some of the Things” box follows the two larger “Everything” box designs with the look and function of antique sewing and toolboxes.

Fourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.

The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.

Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”

This year’s sessions feature leading voices from human rights, legal, and conservation organizations.

The high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.

The jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.

Dunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.

The 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.

The “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.

Stores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.

The charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.

The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.

The watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.

This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.

It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.

The trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.

Ara Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
























