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Mansour Ojjeh, the TAG in TAG Heuer, Dies at 68
Ojjeh was a legend in the world of Formula 1 racing and owned TAG Heuer from 1985 to 1999.
He was 68.
McLaren shared news of Ojjeh’s death on its website Sunday morning.
According to a full obituary posted on the site later that day, Ojjeh was born on Sept. 25, 1952.
His father, Akram Ojjeh, was a businessman and industrialist who started Techniques d’Avant Garde—better known by the acronym TAG—in 1975 as a holding company for his myriad investments.
The younger Ojjeh studied at the American School in Paris, earned a bachelor’s in business at Menlo College in Atherton, California and his master’s degree at the University of Santa Clara.
Through TAG, the Ojjeh family was involved in a number of industries, including motor racing (Mansour Ojjeh had been a main shareholder in McLaren since the early ‘80s), aviation and the watch industry.
In 1985, Ojjeh bought the watch company that was the timing partner for McLaren, Heuer, a Swiss watchmaker that traces its roots to 1860.
A new watch brand was born—TAG Heuer.
TAG Heuer is saddened by the passing of Mansour Ojjeh, a great friend of the company whose support was key in building us into the brand we are today. pic.twitter.com/rCKwG1XBTC— TAG Heuer (@TAGHeuer) June 6, 2021
On Sunday, TAG Heuer said via social media that it was saddened to learn of Ojjeh’s death, calling him “a great friend of the company whose support was key in building us into the brand we are today.”
Ojjeh suffered from idiopathic pulmonary fibrosis, a chronic, progressive lung disease, and underwent a double lung transplant in 2013.
He recovered and returned to work, taking on an executive role with McLaren in 2017.
He is survived by his wife, Kathy, and their four children, Lana, Lia, Sara and Sultan.
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