TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
WatchesJun 08, 2021
Mansour Ojjeh, the TAG in TAG Heuer, Dies at 68
Ojjeh was a legend in the world of Formula 1 racing and owned TAG Heuer from 1985 to 1999.
Two shots of the late Mansour Ojjeh provided by McLaren. The Ojjeh family owns Techniques d’Avant Garde, which is the “TAG” in TAG Heuer. Ojjeh owned the watch company from 1985 to 1999 when he sold it to LVMH.
Geneva—Mansour Ojjeh, a legend in the world of Formula 1 racing and the man behind the “TAG” in TAG Heuer, died Sunday in Geneva surrounded by his family.
He was 68.
McLaren shared news of Ojjeh’s death on its website Sunday morning.
According to a full obituary posted on the site later that day, Ojjeh was born on Sept. 25, 1952.
His father, Akram Ojjeh, was a businessman and industrialist who started Techniques d’Avant Garde—better known by the acronym TAG—in 1975 as a holding company for his myriad investments.
The younger Ojjeh studied at the American School in Paris, earned a bachelor’s in business at Menlo College in Atherton, California and his master’s degree at the University of Santa Clara.
Through TAG, the Ojjeh family was involved in a number of industries, including motor racing (Mansour Ojjeh had been a main shareholder in McLaren since the early ‘80s), aviation and the watch industry.
In 1985, Ojjeh bought the watch company that was the timing partner for McLaren, Heuer, a Swiss watchmaker that traces its roots to 1860.
A new watch brand was born—TAG Heuer.
He was 68.
McLaren shared news of Ojjeh’s death on its website Sunday morning.
According to a full obituary posted on the site later that day, Ojjeh was born on Sept. 25, 1952.
His father, Akram Ojjeh, was a businessman and industrialist who started Techniques d’Avant Garde—better known by the acronym TAG—in 1975 as a holding company for his myriad investments.
The younger Ojjeh studied at the American School in Paris, earned a bachelor’s in business at Menlo College in Atherton, California and his master’s degree at the University of Santa Clara.
Through TAG, the Ojjeh family was involved in a number of industries, including motor racing (Mansour Ojjeh had been a main shareholder in McLaren since the early ‘80s), aviation and the watch industry.
In 1985, Ojjeh bought the watch company that was the timing partner for McLaren, Heuer, a Swiss watchmaker that traces its roots to 1860.
A new watch brand was born—TAG Heuer.
TAG Heuer is saddened by the passing of Mansour Ojjeh, a great friend of the company whose support was key in building us into the brand we are today. pic.twitter.com/rCKwG1XBTC
— TAG Heuer (@TAGHeuer) June 6, 2021
Ojjeh’s company, TAG Gruppe, was the largest single shareholder of TAG Heuer. LVMH Moёt Hennessy Louis Vuitton bought the brand in 1999 for $740 million.
On Sunday, TAG Heuer said via social media that it was saddened to learn of Ojjeh’s death, calling him “a great friend of the company whose support was key in building us into the brand we are today.”
Ojjeh suffered from idiopathic pulmonary fibrosis, a chronic, progressive lung disease, and underwent a double lung transplant in 2013.
He recovered and returned to work, taking on an executive role with McLaren in 2017.
He is survived by his wife, Kathy, and their four children, Lana, Lia, Sara and Sultan.
On Sunday, TAG Heuer said via social media that it was saddened to learn of Ojjeh’s death, calling him “a great friend of the company whose support was key in building us into the brand we are today.”
Ojjeh suffered from idiopathic pulmonary fibrosis, a chronic, progressive lung disease, and underwent a double lung transplant in 2013.
He recovered and returned to work, taking on an executive role with McLaren in 2017.
He is survived by his wife, Kathy, and their four children, Lana, Lia, Sara and Sultan.
More on Watches
The Latest
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
Weekly QuizOct 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and ResinThe “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.
Brought to you by
DESERT DIAMONDS: The Newest Trend in Natural Diamond JewelryFrom sunlit whites to smoky whiskeys, introduce your clients to extraordinary diamonds in colors as unique as their love.
TrendsOct 30, 2025
Amanda’s Style File: A Haunted HalloweenShow off your spooky side with these 12 festive jewels.
Events & AwardsOct 30, 2025
Jewelers Mutual to Host Jewelry Panel at Frazier History MuseumThe “Brilliant & Beyond” panel coincides with the “Love & Marriage” exhibition curated by Davis Jewelers in Louisville, Kentucky.
Events & AwardsOct 29, 2025
October Brings Little Change to Consumer Confidence Consumers are feeling more optimistic about their present situation while the short-term future remains a little scary.
Events & AwardsOct 29, 2025
Couture Partners With Time to WatchesThe company, which organizes a watch show in Geneva every spring, will bring a selection of watch brands to the 2026 Couture show in Vegas.
TrendsOct 29, 2025
Beth Bernstein Releases Vintage Jewelry Guide“The Modern Guide to Vintage Jewellery” follows the evolution of jewelry design from the ‘30s to the ‘80s with buying and styling advice.
EditorsOct 29, 2025
Why Creepy, Crawly Bugs Inspire Beautiful JewelryFor her annual Halloween story, Senior Editor Lenore Fedow explores the symbolism behind spiders, beetles, and other eerie insects.
Events & AwardsOct 28, 2025
Meet the 2026 Gem Award NomineesNotable jewelry designers, members of the press, and retailers are up for an award at next year’s gala.
Recorded WebinarsOct 28, 2025
Watch: The State of the Jewelry Industry Leaders from Jewelers of America and National Jeweler discuss the gold price, tariffs, and more in this one-hour webinar.
CollectionsOct 28, 2025
Eriness Reflects on Life in ‘One of One’ CollectionAfter experiencing motherhood, growth, and loss, founder and designer Erin Sachse has created 10 irreplaceable jewels.
AuctionsOct 27, 2025
Napoleon Left This Brooch Behind, And Now It’s Up For AuctionIt is part of Sotheby’s “Royal & Noble Jewels” sale along with an ornate hair ornament and an old mine-cut light pink diamond ring.
CrimeOct 27, 2025
Arrests Made in Louvre Jewel Heist One of the individuals was apprehended at the airport as he was trying to flee the country.
MajorsOct 27, 2025
Target to Cut 1,800 Corporate JobsThe retailer, which has faced struggling sales in recent quarters, is looking to streamline its operations.
Events & AwardsOct 27, 2025
Hill Management Group Hired to Help Atlanta Jewelry ShowHill Management Group will oversee, market, and produce next year’s spring show.
AuctionsOct 24, 2025
Bonhams Under New Ownership, Top Executives ReplacedLondon-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.
GradingOct 24, 2025
DMIA to Hold Diamond Testing Instrument DemoThe workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.
CrimeOct 24, 2025
Video Emerges of Louvre Jewelry Robbers Fleeing the Scene The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.
CollectionsOct 24, 2025
Piece of the Week: Wyld Box Jewelry’s ‘Ray of Light’ EarringsFounder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.
FinancialsOct 23, 2025
Jewelry Sales Resilient Despite Struggles at LVMH, KeringThe luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.
SourcingOct 23, 2025
Petra Diamonds Turns to Shareholders to Raise Capital The struggling diamond mining company, which owns the historic Cullinan mine, has launched a rights issue to raise about $25 million.
