Watches

Meet TAG Heuer’s Latest Athlete Ambassador

WatchesJun 14, 2021

Meet TAG Heuer’s Latest Athlete Ambassador

The track and field star will soon compete to secure her spot at this summer’s Olympics.

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TAG Heuer has an illustrious roster of athlete ambassadors, from NBA star Jimmy Butler to tennis player Naomi Osaka. Its latest addition is Olympic hopeful Sydney McLaughlin.
La Chaux-de-Fonds, Switzerland—TAG Heuer’s newest brand ambassador exemplifies its “Don’t crack under pressure,” motto.

The Swiss watchmaker announced American sprinter and hurdler Sydney McLaughlin is its latest athlete representative.

The 21-year-old prodigy track and field star is a New Jersey native who competed for the University of Kentucky before going professional.

She’s already been to the Olympics as part of the United States team at the 2016 Rio de Janeiro games. She was only 16 at the time, making her the youngest American Olympian to compete in track and field since 1972.

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If she qualifies, Sydney McLaughlin will race in her second Olympic Games in Tokyo this summer.

She set a junior world record at the Olympic team trials in the 400-meter hurdles. 

That’s just one of McLaughlin’s many records. 

From June 14, 2014 until her high school graduation in 2017, she didn’t lose a race. She was named Gatorade Girls National High School Track and Field Athlete of the Year for the 2015-2016 and 2016-2017 seasons. 

In 2019 at the IAAF World Athletics Championships, McLaughlin earned gold in the 400-meter relay and silver in the 400-meter hurdles, breaking the record for third-fastest time ever. 

In recent weeks, the phenom claimed another record, becoming the first woman in history to run an under-13-second time in the 100-meter hurdles, a sub-23-second time in the 200-meters, and a sub-53-second time in the 400-meters. 

 Related stories will be right here … 
This month, she faces the Olympic trials for the second time in Oregon, which will potentially qualify her for the Olympic Games in Tokyo. 

TAG Heuer CEO Frédéric Arnault said in a statement: “We are proud to welcome Sydney to the TAG Heuer family. As one of the fastest women of all time, she is a force to be reckoned with, and her influence reaches far beyond her sport. 

“We look forward to supporting her on her Olympic journey and in the years to come, as she continues to defy the limits of speed and precision, an ambition we share at TAG Heuer.”

McLaughlin said, “I’m very excited about this new partnership with TAG Heuer and to be in such great company amongst its list of ambassadors. Our shared passion for high performance, mental strength and the ‘Don’t crack under pressure’ spirit made this a natural and authentic match. My TAG Heuer Connected is already my everyday companion, in training and off the track.”

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