WatchesMay 19, 2021
TAG Heuer Just Added an NBA Superstar to Its Ambassador RosterWatchesJun 14, 2021
Meet TAG Heuer’s Latest Athlete Ambassador
The track and field star will soon compete to secure her spot at this summer’s Olympics.
TAG Heuer has an illustrious roster of athlete ambassadors, from NBA star Jimmy Butler to tennis player Naomi Osaka. Its latest addition is Olympic hopeful Sydney McLaughlin.
La Chaux-de-Fonds, Switzerland—TAG Heuer’s newest brand ambassador exemplifies its “Don’t crack under pressure,” motto.
The Swiss watchmaker announced American sprinter and hurdler Sydney McLaughlin is its latest athlete representative.
The 21-year-old prodigy track and field star is a New Jersey native who competed for the University of Kentucky before going professional.
She’s already been to the Olympics as part of the United States team at the 2016 Rio de Janeiro games. She was only 16 at the time, making her the youngest American Olympian to compete in track and field since 1972.
She set a junior world record at the Olympic team trials in the 400-meter hurdles.
That’s just one of McLaughlin’s many records.
From June 14, 2014 until her high school graduation in 2017, she didn’t lose a race. She was named Gatorade Girls National High School Track and Field Athlete of the Year for the 2015-2016 and 2016-2017 seasons.
In 2019 at the IAAF World Athletics Championships, McLaughlin earned gold in the 400-meter relay and silver in the 400-meter hurdles, breaking the record for third-fastest time ever.
In recent weeks, the phenom claimed another record, becoming the first woman in history to run an under-13-second time in the 100-meter hurdles, a sub-23-second time in the 200-meters, and a sub-53-second time in the 400-meters.
Related stories will be right here …
The Swiss watchmaker announced American sprinter and hurdler Sydney McLaughlin is its latest athlete representative.
The 21-year-old prodigy track and field star is a New Jersey native who competed for the University of Kentucky before going professional.
She’s already been to the Olympics as part of the United States team at the 2016 Rio de Janeiro games. She was only 16 at the time, making her the youngest American Olympian to compete in track and field since 1972.
If she qualifies, Sydney McLaughlin will race in her second Olympic Games in Tokyo this summer.
She set a junior world record at the Olympic team trials in the 400-meter hurdles.
That’s just one of McLaughlin’s many records.
From June 14, 2014 until her high school graduation in 2017, she didn’t lose a race. She was named Gatorade Girls National High School Track and Field Athlete of the Year for the 2015-2016 and 2016-2017 seasons.
In 2019 at the IAAF World Athletics Championships, McLaughlin earned gold in the 400-meter relay and silver in the 400-meter hurdles, breaking the record for third-fastest time ever.
In recent weeks, the phenom claimed another record, becoming the first woman in history to run an under-13-second time in the 100-meter hurdles, a sub-23-second time in the 200-meters, and a sub-53-second time in the 400-meters.
This month, she faces the Olympic trials for the second time in Oregon, which will potentially qualify her for the Olympic Games in Tokyo.
TAG Heuer CEO Frédéric Arnault said in a statement: “We are proud to welcome Sydney to the TAG Heuer family. As one of the fastest women of all time, she is a force to be reckoned with, and her influence reaches far beyond her sport.
“We look forward to supporting her on her Olympic journey and in the years to come, as she continues to defy the limits of speed and precision, an ambition we share at TAG Heuer.”
McLaughlin said, “I’m very excited about this new partnership with TAG Heuer and to be in such great company amongst its list of ambassadors. Our shared passion for high performance, mental strength and the ‘Don’t crack under pressure’ spirit made this a natural and authentic match. My TAG Heuer Connected is already my everyday companion, in training and off the track.”
TAG Heuer CEO Frédéric Arnault said in a statement: “We are proud to welcome Sydney to the TAG Heuer family. As one of the fastest women of all time, she is a force to be reckoned with, and her influence reaches far beyond her sport.
“We look forward to supporting her on her Olympic journey and in the years to come, as she continues to defy the limits of speed and precision, an ambition we share at TAG Heuer.”
McLaughlin said, “I’m very excited about this new partnership with TAG Heuer and to be in such great company amongst its list of ambassadors. Our shared passion for high performance, mental strength and the ‘Don’t crack under pressure’ spirit made this a natural and authentic match. My TAG Heuer Connected is already my everyday companion, in training and off the track.”
Editors' Picks
Sponsored by
More on Watches
The Latest
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
MajorsJul 20, 2026
Krista Collins Walters Promoted to Publisher of InstoreShe will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ CampaignWoodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot SaleA WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens MemoirThe founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year AnniversaryValeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.
SourcingJul 16, 2026
Ekati to Close, Leaving Canada With One Diamond Mine The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.
FinancialsJul 16, 2026
Richemont’s Jewelry Sales Soar for the Seventh Quarter in a RowJewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.
Events & AwardsJul 16, 2026
MJSA Mentor & Apprenticeship Program Certifies First Advanced Apprentice GraduateThe graduate, Grace Barden, credited the program with helping her secure a job as a bench jeweler.
Events & AwardsJul 16, 2026
Jewelers of Louisiana to Host 80th ConventionThe event, scheduled for next month in New Orleans, will include dinner, a custom jewelry design contest, and education sessions.
