Watches

Meet TAG Heuer’s Latest Athlete Ambassador

WatchesJun 14, 2021

Meet TAG Heuer’s Latest Athlete Ambassador

The track and field star will soon compete to secure her spot at this summer’s Olympics.

20210615_TAGHeuer1.jpg
TAG Heuer has an illustrious roster of athlete ambassadors, from NBA star Jimmy Butler to tennis player Naomi Osaka. Its latest addition is Olympic hopeful Sydney McLaughlin.
La Chaux-de-Fonds, Switzerland—TAG Heuer’s newest brand ambassador exemplifies its “Don’t crack under pressure,” motto.

The Swiss watchmaker announced American sprinter and hurdler Sydney McLaughlin is its latest athlete representative.

The 21-year-old prodigy track and field star is a New Jersey native who competed for the University of Kentucky before going professional.

She’s already been to the Olympics as part of the United States team at the 2016 Rio de Janeiro games. She was only 16 at the time, making her the youngest American Olympian to compete in track and field since 1972.

20210615_TAGHeuer2.jpg
If she qualifies, Sydney McLaughlin will race in her second Olympic Games in Tokyo this summer.

She set a junior world record at the Olympic team trials in the 400-meter hurdles. 

That’s just one of McLaughlin’s many records. 

From June 14, 2014 until her high school graduation in 2017, she didn’t lose a race. She was named Gatorade Girls National High School Track and Field Athlete of the Year for the 2015-2016 and 2016-2017 seasons. 

In 2019 at the IAAF World Athletics Championships, McLaughlin earned gold in the 400-meter relay and silver in the 400-meter hurdles, breaking the record for third-fastest time ever. 

In recent weeks, the phenom claimed another record, becoming the first woman in history to run an under-13-second time in the 100-meter hurdles, a sub-23-second time in the 200-meters, and a sub-53-second time in the 400-meters. 

 Related stories will be right here … 
This month, she faces the Olympic trials for the second time in Oregon, which will potentially qualify her for the Olympic Games in Tokyo. 

TAG Heuer CEO Frédéric Arnault said in a statement: “We are proud to welcome Sydney to the TAG Heuer family. As one of the fastest women of all time, she is a force to be reckoned with, and her influence reaches far beyond her sport. 

“We look forward to supporting her on her Olympic journey and in the years to come, as she continues to defy the limits of speed and precision, an ambition we share at TAG Heuer.”

McLaughlin said, “I’m very excited about this new partnership with TAG Heuer and to be in such great company amongst its list of ambassadors. Our shared passion for high performance, mental strength and the ‘Don’t crack under pressure’ spirit made this a natural and authentic match. My TAG Heuer Connected is already my everyday companion, in training and off the track.”

The Latest

Melanie Georgacopoulos Eclipse Collection Campaign Imagery
CollectionsMay 04, 2026
Melanie Georgacopoulos Turns Pearls Into Light for ‘Eclipse’ Collection

The “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsMay 04, 2026
The Key Mindset for Better Trade Show Buying

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

Mugshot of 20-year-old Landen Julian Ballard of Vero Beach, Florida
CrimeMay 04, 2026
Pawn Shop Manager Shot, Killed in Florida

Lazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Gild Zadok, Segev Zadok, and Jonathan Zadok at Austin park
IndependentsMay 04, 2026
Zadok Jewelers, Austin Parks Foundation Support Wildflower Preservation

A portion of every engagement ring sold in its Austin showroom will support the care and preservation of Austin’s wildflowers and green spaces.

Weekly QuizApr 30, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Gemist new retailer offering
TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization Offering

Their partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.

Hand putting gas pump in car
SurveysMay 01, 2026
Consumer Confidence Inches Up in April Despite Rising Gas Prices

Respondents were concerned about the Middle East conflict and how it will impact their finances.

lvajws image 1.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Tiffany & Co. Blue Book 2026: Hidden Garden Butterfly Diamond Necklace
CollectionsMay 01, 2026
A ‘Hidden Garden’ Emerges in Tiffany & Co.’s 2026 Blue Book

Our Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.

The Retail Smiths partner and National Jeweler columnist Peter Smith
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.

Claire’s new summer campaign
MajorsApr 30, 2026
Claire’s New Summer Campaign Is a Sensory Wonderland for Gen Alpha

“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.

Cartier London Crash Watch
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2M

Believed to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.

Police cars
CrimeApr 30, 2026
Masked Group Uses Hammers, Pepper Spray in Texas Jewelry Store Robbery

Officials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.

OAR26_NJ_bulletin_1872x1052_01.jpg
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver Manufacturing

Sponsored by OROAREZZO International Jewelry Exhibition

Tiffany & Co. Mother’s Day email opt out
TechnologyApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-Out

Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.

Dick Abbott
IndependentsApr 29, 2026
Dick Abbott to Retire From The Edge

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

The Venetia Diamond Mine in South Africa
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

John Wayne Signet Ring
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's Ring

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.

Stock image of money
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect

Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

Gregory's Jewelers storefront
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the Torch

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

Doug Hucker
SourcingApr 28, 2026
Doug Hucker Retires From ICA

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Natural Diamond Council Chief Marketing Officer Susie Dewey
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The Ocean Dream diamond
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’s

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Smart Age Solutions CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an Afterthought

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

Longnecker Jewelry storefront
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 Years

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

Jeff Corey
MajorsApr 27, 2026
JBT Re-Elects Jeff Corey as Board Chair

The trade organization, which held its annual elections earlier this year, also added five new board members.

Fourteen August Irene mom ring
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF Says

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy