WatchesMay 19, 2021
TAG Heuer Just Added an NBA Superstar to Its Ambassador RosterWatchesJun 14, 2021
Meet TAG Heuer’s Latest Athlete Ambassador
The track and field star will soon compete to secure her spot at this summer’s Olympics.
TAG Heuer has an illustrious roster of athlete ambassadors, from NBA star Jimmy Butler to tennis player Naomi Osaka. Its latest addition is Olympic hopeful Sydney McLaughlin.
La Chaux-de-Fonds, Switzerland—TAG Heuer’s newest brand ambassador exemplifies its “Don’t crack under pressure,” motto.
The Swiss watchmaker announced American sprinter and hurdler Sydney McLaughlin is its latest athlete representative.
The 21-year-old prodigy track and field star is a New Jersey native who competed for the University of Kentucky before going professional.
She’s already been to the Olympics as part of the United States team at the 2016 Rio de Janeiro games. She was only 16 at the time, making her the youngest American Olympian to compete in track and field since 1972.
She set a junior world record at the Olympic team trials in the 400-meter hurdles.
That’s just one of McLaughlin’s many records.
From June 14, 2014 until her high school graduation in 2017, she didn’t lose a race. She was named Gatorade Girls National High School Track and Field Athlete of the Year for the 2015-2016 and 2016-2017 seasons.
In 2019 at the IAAF World Athletics Championships, McLaughlin earned gold in the 400-meter relay and silver in the 400-meter hurdles, breaking the record for third-fastest time ever.
In recent weeks, the phenom claimed another record, becoming the first woman in history to run an under-13-second time in the 100-meter hurdles, a sub-23-second time in the 200-meters, and a sub-53-second time in the 400-meters.
Related stories will be right here …
The Swiss watchmaker announced American sprinter and hurdler Sydney McLaughlin is its latest athlete representative.
The 21-year-old prodigy track and field star is a New Jersey native who competed for the University of Kentucky before going professional.
She’s already been to the Olympics as part of the United States team at the 2016 Rio de Janeiro games. She was only 16 at the time, making her the youngest American Olympian to compete in track and field since 1972.
If she qualifies, Sydney McLaughlin will race in her second Olympic Games in Tokyo this summer.
She set a junior world record at the Olympic team trials in the 400-meter hurdles.
That’s just one of McLaughlin’s many records.
From June 14, 2014 until her high school graduation in 2017, she didn’t lose a race. She was named Gatorade Girls National High School Track and Field Athlete of the Year for the 2015-2016 and 2016-2017 seasons.
In 2019 at the IAAF World Athletics Championships, McLaughlin earned gold in the 400-meter relay and silver in the 400-meter hurdles, breaking the record for third-fastest time ever.
In recent weeks, the phenom claimed another record, becoming the first woman in history to run an under-13-second time in the 100-meter hurdles, a sub-23-second time in the 200-meters, and a sub-53-second time in the 400-meters.
This month, she faces the Olympic trials for the second time in Oregon, which will potentially qualify her for the Olympic Games in Tokyo.
TAG Heuer CEO Frédéric Arnault said in a statement: “We are proud to welcome Sydney to the TAG Heuer family. As one of the fastest women of all time, she is a force to be reckoned with, and her influence reaches far beyond her sport.
“We look forward to supporting her on her Olympic journey and in the years to come, as she continues to defy the limits of speed and precision, an ambition we share at TAG Heuer.”
McLaughlin said, “I’m very excited about this new partnership with TAG Heuer and to be in such great company amongst its list of ambassadors. Our shared passion for high performance, mental strength and the ‘Don’t crack under pressure’ spirit made this a natural and authentic match. My TAG Heuer Connected is already my everyday companion, in training and off the track.”
TAG Heuer CEO Frédéric Arnault said in a statement: “We are proud to welcome Sydney to the TAG Heuer family. As one of the fastest women of all time, she is a force to be reckoned with, and her influence reaches far beyond her sport.
“We look forward to supporting her on her Olympic journey and in the years to come, as she continues to defy the limits of speed and precision, an ambition we share at TAG Heuer.”
McLaughlin said, “I’m very excited about this new partnership with TAG Heuer and to be in such great company amongst its list of ambassadors. Our shared passion for high performance, mental strength and the ‘Don’t crack under pressure’ spirit made this a natural and authentic match. My TAG Heuer Connected is already my everyday companion, in training and off the track.”
Editors' Picks
Sponsored by
More on Watches
The Latest
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
Weekly QuizOct 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann CahoonCahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday CampaignTiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on YouFor her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings ConvictedJaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices EaseConsumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ ShineThe holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ CampaignThe “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond ImportersSolomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.
