The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
What You Might Have Missed
Here are the top five stories published on NationalJeweler.com for the week of March 27 to April 2, according to Google Analytics.

New York--Here are the top five stories published on NationalJeweler.com last week, according to Google Analytics.
1. The History Behind … The Choker
Choker necklaces were being worn long before they encircled the necks of goth girls in the 1990s or were popularized by a princess in the late 1800s. This story takes a look at who first wore them and why.
2. 3 Indicted in Nationwide Credit Fraud Scheme
Federal prosecutors allege that the men presented fake California driver’s licenses when applying for in-store credit at jewelry stores across the country and then used it to purchase luxury watches.
3. 4 Trends from Baselworld 2016
After spending a few days at the Baselworld show in Switzerland, Editor-in-Chief Michelle Graff highlights the trends she saw dominating the show floor.
4. GIA: More Large Lab-Grown Diamonds Likely Are Coming
The Gemological Institute of America said it expects even more large lab-grown diamonds to enter the supply pipeline in the future.
5. Rocks On: Rubies and Name Recognition
The future of the ruby market seems to lie with the stones originating from Africa, but will the trade ever hold them in the same high regard as it does the Burmese stones? This month’s Rocks On explores.
The Latest

The latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.

The new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Participants who attend any three Rings of Strength events will be awarded a special medal.


The investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.

Smith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.

The MJSA Mentor & Apprenticeship Program received the Registered Apprenticeship Program designation by the U.S. Department of Labor.

Casio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.

Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.

Originally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.

Allison-Kaufman has received the honor for the fourth year in a row.

The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.

Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

The full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.

The board elected 9 new directors at its recent ICA Congress in Brazil.

JD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.

The new inventory, all untreated, features vibrant hues and unique bicolor combinations.

Acquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.

President Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.

The “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.